🟪 3: You CAN Get Results Online | Ep 48

Alrighty, so the next belief that we need to instill in our own minds and conceptualize understand, navigate is how does coaching or rehabilitation or adjustments or a transformation actually happen online? How can we do that remotely? This is a great question and I've been doing this for almost 15 years, obviously in our previous online health consulting business, as anything does it morphed over time. At its pinnacle, its most successful peak, we had a company that was called a cover model executive. And basically we took executives, wealthy executives and help them to not get in cover model shape necessarily, but to become the cover model of their life. And what that meant is they could be stronger, healthier, fitter, more agile, better leaders, whatever their invertechum is cover model wise, whatever their vision was, how can we help executive men to become better versions of themselves based around what we had done in the past, myself and my team, obviously been on the cover of dozens of fitness magazines, but also my PhD in cancer research, my biochemistry degree and my sense of knowledge on the human body. How can we use all of those things together to get the best out of executives in the United States that want to perform? We had executives in other countries, but mainly those areas. So we have first hand experience and a lot of mistakes and that's what's important about this is with us you will learn all of the ways that we attempted to do things that didn't work. We're not a marketing team, we're not an agency that has no experience in what we're discussing. We have walked the walk ourselves. We have taken ourselves out of the clinic, positioned ourselves online, scaled our expertise beyond the clinic, grew a multi-seven figure business, made nearly eight figures in revenue ourselves, at least ten million dollars. I'm sure at this point in our previous health business and we have since coached over a thousand health professionals to do the same. So we've learned a lot, we've made a lot of mistakes and we found out many ways to not do something and quite a lot of ways to do it successfully. So how you can do that online? Well so let me talk through the purpose or the belief mainly that we need to shift to help people online and that is the misconception that in person is always better and that's just not true. Here's an example, is Blockbuster more successful than Netflix? The answer is no. Blockbuster went out of business, Netflix is far more convenient, there's far more choice, it's a lot cheaper, it's a lot more affordable, it's a better experience. Do I miss going to ExtraVision or Blockbuster to pick out my movie? Yes. What happens if you then have to go to the shop to bring it back, you then get a fine, you get a penalty. The point is that there are a lot of benefits to Netflix so in person is not always better. For some things it is without question better but not everything. So let's dig a little deeper into that. So I mean before we get discussing either LinkedIn or high ticket we must ask online delivery is not less clinical or is it and the truth is it isn't, it can be structured, it can be leveraged with clinical leadership and if you don't believe that outcomes can be delivered remotely then you will never fully step into leverage. And this episode really is taking you from entrepreneur clinician to remote clinical strategist and that's really important. So as we make that transition what needs to happen? So there are four non-negotiables of high level online delivery and I've been delivering courses, programs, consulting, mainly agency style done for you, done with you for the last 15 years and there are four main non-negotiables that are important. And I'm going to talk through them, I'm going to tell you what they are and we're going to talk through them. So clinical strategy calls, i.e. zooms. Okay, this is where you make decisions. Number two is structured education or modules which is an intellectual property layer. You then have ongoing oversight and data review which is the results layer and then fourthly you have community and accountability which is a psychological layer. So let's talk through each one of these, okay, because this isn't just a coaching chat when you're on a Zoom call with someone. This is where differential thinking happens. This is where the problem solving happens, where root cause prioritization happens, where program direction is set, where strategic adjustments are made. Right, you're not selling sessions on these calls. This is problem solving at the highest level, generally over Zoom. Okay, what you're selling for this is certainty, pattern recognition, high level clinical judgments. And that translates perfectly over Zoom. Your hands, wherever your highest value, your thinking was, your problem solving was and that's what those calls are for. Now of course, if the patient or the client or the person in question needs hands on care, that's different. But for the vast majority of cases, this Zoom call or this problem solving strategy call is what you would do in person anyway. So we just move this onto Zoom. That's the first section. The second is how we get leverage using the structured education or the modules, which is the intellectual property layer. So instead of explaining inflammation or disc pathology or hormonal cascades or nervous system regulation, 20 times a week, you record it once, you educate clients, you educate patients, you can compile it better, you can ask better questions, you can allow them to come less dependent on you, you can ask them or encourage them to get better outcomes. And this also increases authority. It doesn't reduce it because what you're doing is you're building modules that could be as short as you want or as long as you like, that gives the patient or the client depending. The background information on what it is that you're doing if they so wish to check it out. Okay, so that's why you would create your modules, hence why we use school, school is an amazing platform. And it's very, very, very useful to do all of these things and put these modules in place. Now, so what do we have? We have your one-to-one clinical strategy called on Zoom and then we have our structured education modules in school. Thirdly, as a help professional, whatever it is that you're doing, you then number thirdly, number three, you have ongoing oversight and data review. Okay, so most outcomes do not happen in session. They happen between sessions. They happen between workouts. They happen between flare ups. They happen during, you know, times where stress spikes during lifestyle adjustments, right? Online delivery allows wearable data review, blood panel interpretation, movement video analysis and weekly course correction. So what happens here, for example, at this point, we have our calls with our clients as often as we set out. We have the modules for them to educate themselves. And then we review either their blood work, their stool samples, their movement video analysis that we get them to do, the wearable data where it's, you know, their sleep tracking systems, their orderings, their whoop, their garments, whatever may be. We assess their food, we assess their check ins, we assess their maybe progress photos. And that, that basically is, you know, higher level medicine than just time tables, right? That's clinical observation like any good experiment. We need to take in the data. Now that can be done via email, that can be done via WhatsApp via SMS. It can be done as you check in every week. It can be done via a loom video. When we did this in the past, we would assign whether you're using an app or however you present this information, which will talk a little bit more. Again, if you're not in the blueprint, click the link below, get access. It's absolutely free. This will give you a lot more context into how you can do that remotely. Okay. So, I mean, there's a very, very good schematic diagram that talks through the consulting, the community, the education, and the check inside of things. And it'll make a lot more sense when you see it in person. But for us, these check ins were generally done either via email, loom, or sometimes, you know, a type form or something. And they were done weekly or by weekly. Okay. So, at this point, you're pretty set with only the fourth layer of accountability left. or touch point which is the psychological layer of the community and accountability. For higher performers, executives obviously they thrive in structured environments. So what this community provides is identity reinforcement, shared standards, motivation, retention, and it's not like a Facebook group like fluffy thing. It's performance psychology and it increases adherence. So with these four pillars, we help design your offer, your delivery, and your system. Now obviously we do this with you. Again, if you're in the blueprint great, if not, you can also click the link below and book a call with Adam or one of the team and we can build this out for you. Now that's not a sales call, we literally build it out for you on the call in exchange for reporting because if you can execute and you crush it, that's amazing. But at some point down the line you may need guidance and if you do and when you do, obviously we're there to help which is great. So that's, they're the four main pillars in terms of executing like this. And I think what we put together is our clinician growth quadrant. And essentially with this quadrant what we do, which is exactly what you'll do on a call if you book one with Adam or the team, is we move you from a technician to a remote transformation expert. You're not trading time for money, you're not hands-on dependence, you're not stuck by your local ceiling. We start moving you towards being a clinical strategist, a program designer, decision maker, and an oversight authority. And doing this, it gives you that critical reframe that you're not getting paid for manual therapy. What you're actually getting paid for is diagnosis, prioritization, and pattern recognition. It was the same for me when I moved away from the clinic, obviously doing my PhD. I was able to integrate these, you know, you would help people course correction, accountability, leadership. And that's really important because it can take people through their unique journey that isn't structured based on, you know, an hour in the clinic here and an hour in the clinic next week, et cetera, et cetera. And for a lot of this, it's not like Instagram coaching, right? A lot of this is secure documentation, clinical notes, scope appropriate guidance, structured disclaimer, as proper positioning. This is where your authority is increased online, right? And the thing is this all belief must die really. If I'm not physically there, I'm not delivering value. When the reality is, most results happen outside of sessions anyway. We know this. In person often creates dependency. We know this and remote creates ownership, which is obvious. And executives and high performance prefer systems. They do not want to be babysat or you don't need to feel like they need to go see all of the time if it's not necessary. And the reason this wins long term is because online delivery means that you can have fewer clients if you wish. You can have higher margins when I say fewer clients to make the same amount of money. Higher margins, less physical strain, geographical freedom, scalable intellectual property, which is an asset. It's not just an income. And finally for you, the identity shift here is moving you from a manual operator to a clinical strategist, from a session seller to a transformation architect or from a local practitioner to remote authority. And it's really important that you go through that shift in your mind and realize that this isn't a boo-boo. This isn't just selling air. This is guiding people through the process. And again, you're then getting paid for what you know, not just what you do. And if you're listening to this and you don't ever want to remove yourself from the clinic, then don't. Absolutely don't. But you can add all of these arms to your in clinic service. You can then have a separate component that leverages these for people who are completely remote. And that becomes your next thing, another offer, if that makes sense. Again, two actions here, I would say. Number one is if you click the link below, you get into the free school community, there's an incredible graphic there. It basically talks you how to deliver high ticket online consultations. It is really good. It's not mine. I was able to extract it offline and tinker it a little. But it is very, very good. It's well worth having a look at. And the second thing is if you do want us to build this with you on a call, you can book a call with the team. Essentially what we do on that call obviously is, you know, it's a LinkedIn clarity call. So we show you how to create your offer, how to deliver the service, generally speaking. Obviously, define your high ticket clinical transformation, what it is you're delivering, refine your LinkedIn positioning, find any bottlenecks and how you price and position the offer. And LinkedIn is by far the best place if you know, if this is the route you want to go down. In the next episode, I'm going to talk you through why high ticket is the way and why high ticket isn't a money grab. It isn't about, you know, being a, you know, a greedy online coach. It's about how you can position yourself towards people who value your expertise and can afford to pay those for those expertise. And generally speaking, we know this already, you know, the hardest client's are the ones who pay the least because maybe they're just not in a financial place. And for that reason, they expect you to deliver the world. So we'll go through that in the next, in the next episode. So so far on this journey, we've said, right, this is why you need to own your own business. Second, we've gone, okay, this is why you must build an online arm to what you do. And this third episode is how you can actually get results online. The next two are obviously why high ticket is the way. And then if you believe all of those things to be true, then you'll be pretty convinced that LinkedIn is the best place to find those prospects. So we'll see you in the next episode. And again, we want you to succeed. And you know, your future success is important to us. So, you know, I respect it. And well, not just respect, but I'm glad that you're listening to this. It shows that you're in the right place and you want to make a change and you're open to change. And sometimes change can be scary. Yeah, but on the other side of challenge is a greater version of ourselves. And I definitely think online is that for most of you. Peace.