2T - Episodio 15: Emprendimientos socio-ambientales

Hola, mi nombre es Kerey López y les doy la bienvenida a un nuevo episodio de relatos de gestión. En esta nueva entrega hablaremos del impulso a los emprendimientos que tienen una agenda hacia la sostenibilidad. Inhalar oxígeno y exhalar dióxido de carbono. Dos acciones aparentemente simples que hacen posible la respiración. Si una de ellas falla, la vida ya no se sostiene. Para existir, necesitamos mantener un equilibrio entre ambas. Lo mismo sucede con nuestro entorno, con nuestro planeta. Hoy en día, existe una enorme preocupación por el cambio climático, la crisis económica y el aumento de la pobreza. Para cambiar esta situación, no basta con políticas públicas o planes de responsabilidad social. Es necesario un nuevo enfoque, la sostenibilidad. Es decir, impulsar el desarrollo global con crecimiento económico, desarrollo social y protección del medio ambiente sin comprometer las capacidades de las generaciones futuras de satisfacer sus propias necesidades. Evidentemente, no es una misión sencilla. Afortunadamente, existen organizaciones que vienen impulsando este nuevo enfoque en articulación con empresas privadas, entidades públicas y cooperación internacional. Y hoy viajaremos hasta México a conocer a una de ellas. MAKESHIN In MAKESHIN, we are an international event that we started more than ten years ago in France. From there, we started to grow around the world through a vision that we are very focused on in the community. And this is the first pillar of the three with which we are working, which is our central objective to promote this central value that we have, which is the positive, social, environmental and economic impact. He is Diego Reyeros, and as you can see, he is Mexican. He has a master's degree in Public Policy, and for his merits, he obtained the BECA Chevening of the United Kingdom. Currently, he is the Director of Development and Alliance in MAKESHIN's America. So, the first objective that we are promoting is to be able to promote that anyone, regardless of your educational, socio-economic, political, or geographical location where you live, can have access to the tools and environmental innovation that we know from MAKESHIN's, which are key to be able to generate the systemic change that we need to improve the future of all of us. So, we are working precisely on that with Citizenship. For those who believe in people. In citizens. In the power of communities. For those who believe in social entrepreneurs. In alliances with government institutions. And private organizations. In collaborations to improve the world. For those who believe in openness. In diversity. In passion. In creativity and commitment. For all the people we are looking for inspiration for to dare. Or support to be transformed. Those who are looking for connections. Those who are looking to share. And all the people who are looking for impossible challenges. Together. We open the door. For a better future. Take action. And enjoy the adventure. The second pillar, which in a very organic way was created by the work we do with Citizenship, is the work with environmental entrepreneurship. And there our central objective is to be able to give you all the tools, all the spaces and the content and knowledge necessary for your entrepreneurship to have the best opportunities to be successful. For this makes sense. Develop programs in coordination with various actors. Individuals or collectives. It is about building a healthy ecosystem that promotes sustainability. And finally, the third goal is to also be able to promote a similar vision of transformation in their models of business, in their models of impact, of contribution to society and the environment. From the organizations. Then we do it with the public sector, private, international. With that vision, it is objective to be able to help you transform yourself. So that, as we call this ecosystem of impact, it can collaborate and generate alliances that go pro to the 2030 agenda. The objectives are sustainable. So it is not very simple or linear our impact, but we know that the social and environmental changes that we need are going towards this. Towards a complex, collective, holistic, multi-sector impact. In 1987, the song "With or Without You" was released. From the YouTube band. That same year, the Organization of the United Nations, the UNU, published the report "Brutzler", which was also known as our future in common. In this document, it was talked about the need to use natural resources with responsibility. And for the first time, the focus of sustainable development was incorporated. It seeks, on the one hand, to reduce the impact, and on the other, to generate a positive impact in all the actions that the man does. 28 years later, the UNU would launch the 2030 agenda. And the 17 goals of sustainable development. A horizon that demands a global and continuous work. We need social and environmental commitments that are coming out everywhere, but there's a lack of funding. So we always like to highlight that a lot of what we do is also subsidized by MAKESEN, as well as our allies, the private and international public sector, but there is always that collaboration in issues of structure. Be part of the community in which you will learn to get better employment opportunities. To enable you in the skills that the current working world needs. To create employment projects. To improve your future. For example, currently we have a project called Reactivation, which is a vision of, as they say, the name of reactivating society, especially to vulnerable groups that, due to the pandemic, were very badly stopped in working issues. And it is a work retention program for vulnerable groups, such as women in situations of violence, women living in situations of violence, young people who are not digitalized to a average level, let's say at a national level, also with refugees, migrants and displaced people in the country who obviously need a very well thought out work retention. And we are promoting this project with the help of a foundation, the foundation of Citibanamex here in Mexico, or the Citibanamex group called Fomento Social. A program that has in the center collaboration and is that to promote projects with a focus on sustainable development, it requires the action of all parts. A positive synergy and interaction between governments, educational and financial institutions, companies and citizens. A perspective that is also present in its programs of impulse and acceleration of entrepreneurship. And it is in that area of action where a particular essence stands out, different. Diego explains it like this. But the main differentiator factor that we have in the vision of Masons, which has been, I think, and right now I will give you a data, but the differentiator and really what has changed things in the way of approaching entrepreneurship, is the fact that we are looking to link them so that they have their first sales and that their investment is organic. And that it is not by means of venture capital, of investment, of a fund that brings them capital, an angel investor who comes to save them when there is no business model behind them. So our vision is very focused on that. And finally, the main services that we sell to the public, to governments, to international foundations, it is precisely to help them in their internal transformation process and that they are aligned with Agenda 2030, that they use social-environmental innovations, in terms of being able to link their efforts towards Agenda 2030 honestly and well aligned. [Music] To co-conjugate the environment with human development, we must make clear, difficult and structured elections. For this reason, Vreolia has a higher, more powerful and more demanding ambition. Ecological transformation. Ecological transformation is the radical adaptation of our production and consumption modes. It consists of putting the ecology in the heart of all processes, of all deliberations, of all arbitration. It consists of developing radical and useful solutions that provide an answer to the essential challenges of humanity. What we just heard is a fragment of the Vreolia ecological transformation manifesto. An international company specialized in water management, waste and energy. A purpose with practical solutions. So, we are a strategic ally of industries and societies, where we seek to revaluate resources through the circular economy. That is to say, give them a second use within the same process and also create access to drinking water, treat it, and make the use of energy more efficient. Or, well, generate these industrial services that can feed continuously its production processes, and thus boost this ecological transformation in the country. She is Leslie LaMadrito, specialist in public relations and head of corporate communication and corporate social responsibility of Vreolia, Mexico. Leslie explains to us how to implement this ecological approach in her own country. [Music] So, under this proposal, we bet on the ecological transformation of Mexico in a recent inauguration and telling you one of the examples of our environmental center in San Luis Potosi. It is a plant where we are going to transform the waste, we are going to evaluate them, the dangerous industrial waste, which are not susceptible to being recycled and which can be converted into a renewable fuel that is used in the cemeteries in their ovens. So, they also make corresponding adjuvations in their ovens so that they can use this renewable fuel and stop using fossil fuel. So, this center, in fact, we did it in Alianza with Moctezuma Cement, and we hope to reduce a carbon footprint of 71,000 tons of CO2 by replacing this fossil fuel in its ovens with this renewable energy from the waste and this is equivalent to charging the battery with more than 8,000 million smartphones a year. The transformation of waste into renewable fuels is a practice that, in addition to being sustainable, is a characteristic of the circular economy, defined as an industrial system that aims to eliminate waste, regenerate ecosystems and grow without eroding resources. And the most important thing is that it can be implemented in different productive sectors. Huffington Post's friends explain it this way. Think, for example, of a car's pneumatic. When it is out of use, it cannot be used again to manufacture a new pneumatic, but all its components, once recycled, have multiple applications. It can be transformed into a safety zone of children's parks, into a fuel system, used to make roadways or sports tracks. And what can I do in my daily life? Incorporate your life into the arrangement of 3Rs. Reduce, reuse and recycle. When both organizations are committed to economic, social and environmental sustainability, Deolia decided to make an alliance with MECSENS to add efforts in the mission of attending the central dilemma of our country. Sustainable development. With MECSENS, we started a collaborative work since 2015, under an essential theme, which was urban water. So, from 2017, we changed that it was only water to make it a more integral theme. So, we moved to the theme of sustainable cities, focused also on support for social companies in the early stages. The results of this alliance have been and are still promising. A sum of experiences, learning and tools to design and implement solutions and counteract environmental pollution. A problem that affects the lives of thousands of people. In Mexico, for example, environmental pollution causes 9,000 deaths a year. In 2020, the French chain, 24, informed itself about its capital city. Empty avenues. Whole weeks without the noise of engines. Since March 30, with the voluntary confinement campaign, the traffic in Mexico City was drastically reduced. However, not the contamination index. The air quality alerts are still usual. The CO2 levels decreased, but not other contaminants that are not linked to the traffic. April and May are the most critical months in air quality terms. High temperatures and little rain. In the same time as 2019, the Mexican capital had the worst contamination index in 25 years, forcing the government to close schools and restrict traffic. The report should not be exposed. Here in Peru, we also have figures that we must pay attention to. In 2019, a report on trade told us this. The LIMA municipality measured this year the toxic gases of 327 vehicles in 10 districts of the capital. 8 of each 10 units were above the emissions allowed. What is more serious is that most of the vehicles had their engine technology. The diagnosis in these measurements was that the 80% of the vehicles exceeded the maximum limits allowed for vehicle emissions. And in turn, the 80% of this unit has its engine technology certificate. And the conclusion is that something is failing. More than warning us, this information should encourage us to take action, to undertake collective projects between citizens, civil society, companies and governments. Veolia and Make Sense are betting on this path. Leslie is still telling us about it. And these initiatives are so positive and ambitious that make sense. We love them because they are the ones that both have many entrepreneurs who have ideas and creative proposals that solve this environmental social problem. And in the end, they also contribute to the economy of the country in about 52% of the brutal internal product. It is the sector that represents the MIPIMs that we call here in Mexico. This program, what we are looking for, is that companies cooperate in one or several action areas that are aimed to face the most relevant challenges to reactivate our cities, but that they are also aligned with our purpose, to contribute to human progress. So, it can be from urban areas, clean energy, healthy food, circular economy. That work in the team has a promising future. Leslie is sure of that. In fact, she states that make sense arrived just at a special stage in Beolia, in Mexico. They have just increased the number of their collaborators from 1,900 to more than 2,600. And at a global level, they have doubled their reach in terms of access and water treatment. And on the side of make sense, we have the great challenge of continuing to grow together. Right now, we have three great work blocks, the first focused on the entrepreneurs, the impulse program, which is really the basis of the whole relationship that we have with make sense. That would be one, it is the new generation that we will be pushing this year. And from Beolia, we will contribute in the mentors, in the workshops, we have many people involved within the company that they want, that they want and support the entrepreneurs. And on the other hand, we have two more blocks. The next block is a block of incentivizing social and environmental innovation, but within the company. That is, with our collaborators or resources, as we call ourselves. And a series of challenges aimed at the construction of alliances such as other organizations, companies and industries that also bet on ecological transformation. So we have these three great work blocks, which this year, because in the end, we already see a pandemic that allows us to gather more, to gather together, to touch more, to go forward. So what we want to do is return to make new potential events that allow us to connect in different ways. Obviously, because right now, with the great learning that leaves you to connect virtually and that you have greater reach, but also these new, hybrid formats, I think they are going to work very well for us in this year. We are very excited and excited to share with you that the eighth generation of Games and Games program, the only one we are promoting, is about to start. Like every year, the allies and allies that have accompanied us throughout several generations in our Impulse program. And this year, we are adding new organizations that will support us to give much more positive impact for our entire ecosystem of entrepreneurs and social-mental entrepreneurs. This year, our entrepreneurs will have with legal, financial, and personalised technological accessories. In addition to pedagogical tools, business models, global and community development. 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