The conversation revolves around the guest's ambitious reality show ventures, particularly "Beast Games," which features massive cash prizes and unprecedented production scale. He explains the challenges of casting contestants from over 190 countries, including extensive background checks and public voting to ensure fairness. The show's scale is highlighted by a $15 million set with over 1,200 cameras, breaking world records, and a philosophy of spending heavily to create the best product possible rather than maximizing profit. The guest also recounts filming in extraordinary locations, such as the pyramids of Egypt and the Roman Colosseum, where he crowned a winner for the first time in over a millennium. The latter half of the discussion shifts to a hypothetical zombie apocalypse reality show, where contestants would survive in an abandoned city, complete daily puzzles, and defend against actors in realistic masks. They explore practical solutions for non-lethal weapons, such as laser-tag systems with squibs, and debate the psychological tension of sleep deprivation and hidden threats. The guest emphasizes his "heart rate effect" as a signal for compelling ideas, and both speakers express excitement about the concept's potential to become a global hit. Overall, the conversation highlights the guest's innovative, risk-taking approach to entertainment, blending spectacle, realism, and viewer engagement.
[MUSIC] >> The Joe, Rogan, experience. [MUSIC] >> It must be very easy to get people to do your show. >> Well, I mean, yeah, I think how we give way millions of dollars. It's, yeah, usually people are very excited about it. The actual, the only hard part for us is, you know, if it's a longer one, just the time off work. Because sometimes when we shoot like these games or stuff, you know, it can go for a month. But besides the work stuff, of course. >> Does it, are there people that haven't been able to do the show? Because they couldn't get a month off work? >> Oh, yeah, tons, of course. >> So we always have like, even like the day before, you know, sometimes people get cold feet. So if we're doing something with a hundred people, we usually have ten backups just because, you know, the- >> I would imagine a type of person that would do your show would have a job that they could quit. >> Well, yeah, I mean, I guess it depends, right? Whether it's the YouTube channel where we're, you know, doing, you know, a hundred families can be for $250,000, or the Bscams are competing for $5 million. The $5 million people are way more excited for. Some of the, you know, the YouTube videos, it's not as like grandiose. They're like, I don't know if I want to lose my job for a 1% chance of winning $250,000. >> Well, how many people, when you do Bscams, how many people are competing? >> So the newest season we just shot, we grabbed one person from every country on Earth. So it was around two people. Yeah, which I was actually pretty cool because you would put them in these like crazy games. And you'd see how someone from like the Asian, you know, Pacific countries would react versus to like someone in South America. And they play and think so differently because they have such different upbringing. So that's really cool. >> Did you have to, I mean, you must have had to thoroughly vet these people, right? Make sure they're not insane. >> Yeah, honestly, we do that. >> We do the psych and background checks, of course, no. >> How do you get that information if you're going, I mean, I mean, how many countries are there first of all? It's 190. >> We went off of whatever the Olympics do. So it's like something around 200, plus or minus a couple. >> So some of them have to have some shitty infrastructure. >> Oh, I mean, I think one of them has literally 40,000 people living in it. Like, it was, what is it? Not the, something to see islands, not the Cayman Islands. But some island country. And yeah, I was like, wow, like my town, which has 100,000 people, is two and a half times the population of your country. Well, I was joking with the contestant because I was like, if you win the $5 million, you could technically give a $200 dividend to every single person in your country. It's like, it's that crazy. It's that little people living there. >> Wow. >> Yeah. >> That's the kind of country you're like, I wonder if you could buy that country. >> Yeah. >> I mean, the GDP is probably, you know, a couple hundred million dollars. >> Right. >> Like someone like Elon or something like that could buy the country. >> There's probably thousands of people in America that could. I mean, I feel bad. People from that country listening to us talk about. >> Well, we didn't say the country. >> Okay, true. >> We're good. We didn't say it. >> Exactly. >> It's not yours. >> They should know what they are. >> Yeah. >> They're a country of 40,000 people. That's just what it is. >> Yeah. >> Nothing wrong with that. But it is weird how many countries there are. And if you've got a person from every country, what are the odds you're going to get good data as to whether or not they're a criminal? >> Well, that's why, I mean, if you saw like our budgets on what I have to spend on casinos people, it was ridiculous to be able to get them off. Because basically what we did is we grabbed multiple options for each country. And what I was worried about is that like the contestant from blank country would suck. >> Right. >> And then the country would be like, Jimmy, you hate us and you purposely picked this, you know, absolute moron. So we would pick two or three from each country. And then we let people from those countries vote on who should compete. >> Oh. >> It was even more. >> It was even more. >> And I had to get multiple from each. So I think I ended up spending over a million dollars just on, you know, aggregating and casting and background checks and everything. And then putting it out there so people could vote on it. But that way, you know, whatever, like Georgia and Europe, if that guy is an absolute moron, it's on them. They picked him. >> Right. >> That's actually very smart. >> Exactly. >> How did you come up with the concept for this show? Like what? First of all, how the fuck do you have time to do that show as well as do your YouTube show? >> Yeah. I just don't sleep much during those. Because like, Beast Games basically is 30 days of just, you know, 18 hours a day filming. And so for people who might not have heard of it, it's essentially the largest cash prize of any show in the world. The season one, we had the most contestants of any show in the world. And the largest sets of any show ever to exist. And I was just like, what if you take like a reality show, but you just ramp everything up to the absolute maximum. And like, like season one, we give away $22 million. >> Wow. >> Just one season, right? And, you know, some of the biggest game shows in the world right now, give away $250,000. Like, we're giving away $2 million every episode. >> Yeah, look at that. That's wild. >> That's so crazy. That sets amazing. >> Yeah, and then we build a city. >> Holy shit. >> My whole thesis behind it with this is, you know, when you watch these, you know, game shows or reality shows, there's a lot of takeaways. And like, after the show, they'll put people in a room. And they'll be like, hey, talk about what happened here. And it's like, intercut. And I was like, well, what if we just have 1,000 cameras? And we just let people be themselves. And we kind of just show it in real time. So we also like, in season one, we broke the world record of most cameras ever used. And any production of any movie show, anything ever. So like, this set right here, there's over 1,200 cameras in there. And the most-- >> That room is so big. >> Yeah, it's bigger than the football field. And so, there's 1,000 contestants. We have to have an A-cam on all of them. So there's like a poll on each of their platforms on them. Plus, there's hundreds of cameras in the roof and blah, blah. There's over 1,200 here, which outside of this, the most ever used production was 400. So like, I literally had two. And this might seem insane. But this is why I think the show appeals to quite a few people, because normally in a show, they would have a story producer walk up to you, hold a camera and be like, all right, you got three minutes. You're kind of the bad guy, say roughly along these lines. Almost basically put words in your mouth. And then they'd go, like, person to person with, like, one camera. Whereas I go on the microphone, I go, say whatever the hell you want. We're recording you for the next 10 hours. I don't care, right? And you all have a dedicated camera on you. So then instead of like putting words in people's mouths, they can just do whatever they want. So do you have someone who actually has to go back and watch all that footage and edit it? And then put it all out as a show? Yeah, exactly. Well, this is why. How many people do you have doing your editing? That season over 150 editors worked on it. Yeah. Holy shit. And that's obviously why people don't do it. Because it's like, basically we had to spend millions of dollars in cameras. It was the world record for most cameras ever used. Which then we also broke the world record for most camera cables used. Because it's 27 miles of camera cables. We broke the world record for the largest control of them. Each of these is millions of dollars. And you have to bring in millions of dollars of extra editors. And so next thing you know, you know, to take it from 10 cameras where you just essentially put words in people's mouths to unlimited cameras and they can do whatever you want. You can show who they actually are as opposed to what you think they should be, right? With the story producer. It costs a lot of money. It's a lot of effort and time. But it shows through in the final product. Because now, you know, you get more natural, like less scripted things when people are just themselves. You have a great ability to like see the big picture. And a great ability to put together things regardless of what the budget is. Like regardless of how much money you're going to make to do the best product. Like, I always thought that about you when you were doing, when you first started doing your YouTube show. I'm like, the amount of money and time and effort involved in this is like above and beyond what most people want to do. And it's way more than a traditional television network or whatever it would do. Because a traditional television network would look at the upside. They would look at the money. And they would go, we're going to spend X amount of money to make it this much better. But if we just take it down a couple of notches, we save 80%. Yeah. And they would do that. But you're like, can we make it even cooler? Let's put all the money back into the show. Exactly. Which is very risky, man. Because not just very risky. It's just very, you have a great foresight. Like, you really see the big picture of it. Obviously, you have the number one show in the world. Like, you have the most watch show on Earth. You know, your YouTube show is the most watch show on planet Earth. So it's obviously working. Yeah. But it's like that ability to make that set must have been bananas. That is being fucking enormous building. Yeah. Did you have to build the building? No, so that's in Toronto. But it's basically an airport hanger. I mean, we spent months trying to figure out how we could make this. That also is like a thousand trap doors. Because every single one of those, the trap doors open when they get eliminated. So that set alone was like $15 million. I mean, it was crazy. Oh, my God. Thousands of people's time and stuff like that. It's actually where we film Beast Games. It's actually a pretty big deal because it creates so many local jobs for people. Oh, I'm sure. Yeah. Like there, it was like pretty wild. Can you say where you filming? Are you keeping it under wraps? That one was Toronto, Canada. Okay. And every time I'd walk around on set, people were loving it. Yeah. Because even though we film for 30 days, there's months leading up to it and months after. Sure. It gives people consistent work for six months, whereas before they're going project to project every week. But yeah, back on the going above and beyond. That's kind of my whole thing is like, why make content that isn't great? And we just ask ourselves, how do we make the best content possible, as opposed to, you know, how do we make the most money possible? And when you just shockingly go on with that approach, you just kind of make a lot of money. Yeah. And also, it's, I tell my team all the time too, like a big difference between us and other media companies is, you know, usually like people at the top will always shoot down crazy ideas or tell you it's not possible. Like whenever you have like these crazy brainstorming sessions, and I tell the team, technically anything's possible. If as humans, we really wanted to, we could technically blow up the moon with enough nukes. Now we're not going to do it because it's not worth the time and it's not worth spending the money. But you have to have that frame of mind. Everything's for the most part possible if you're willing to spend the time and spend the money. And before you do the work and just figure out what time it takes and how much money it costs, you can't say no to something because almost all the time, like we filmed in the pyramids. And I spent a hundred hours living in the pyramids.
of Egypt. It was fucking awesome. And you know, for years, everyone's like, they're not going to let you, you know, live in the pyramids for a couple days. Like, that's crazy. And I'm like, well, why not? Like, did you get a no from the, you know, the leader of Egypt? No. Then I'm like, well, technically it's possible, you know? And, and after years of talking with them and helping them understand that, you know, it's going to be more of an educational type video. And it's not like, I'm not going to run up the pyramids and take my shirt off and be like a lunatic. It'll be really cool. Eventually, they came around to it and they loved the video and it worked really well. And it's literally like, I could go anywhere in the pyramids for a hundred hours. I went all the way up to the top of the middle pyramid we went underneath it. It was, it was really cool. And I like, tell my team, it's like, you know, even some of my most veteran people when we get these crazier ideas, their default reaction always is to go, I just don't think it's possible. And I go, look, it is sometimes it's just time and money, you know? And is it worth the effort? The pyramid one must be nuts. Oh, it was crazy. It was one of my favorite videos. Is that your first time ever being there? Uh, yeah, actually it was. And so that made it even more special because I was like learning things at the same time as I was just walking around. And, um, I'm, if you honest, it was like a year and a half ago. And it's like all a little fuzzy because I was like so tired. I was just walking around all night. But it was pretty crazy and surreal. And then going down into what's that tomb cold where you go down the ladder and, um, like a couple hundred feet, uh, underneath the pyramid? Mm, I don't know. Is that a cyrus? Yes. Yes, a cyrus. Yeah. And then it was like flooded and swimming around under there. It was pretty wild. Yeah. Wow. I feel like you should do something like that. A hundred percent. I need to go there. I've been talking about going there for years. I just, for me, it's just a time thing. My time is so many different jobs. It's not like one all-consuming job like you have. Yeah. Me. It's like commentary for the UFC, doing stand-up comedy, doing the podcast, and also married with children. It's like, I have a lot of responsibilities. So it's tough to just jet off or a, what, really ideally, if you're going to go to Egypt, I feel like you should go for like 10 days. Yeah. I feel like at least 10 days. Do you think the, yeah, I feel like they've, maybe honestly realistic like five days you could do it. Yeah. And like, I'm curious if they'd let you just like do a video where you walk around and go everywhere because I wonder. Yeah. You because I've talked a lot of shit. Exactly. So I'm without saying it. I'm kind of in like, I don't even know what you there. Well, I'd never said anything bad about it. I just think that the people that run it have a very narrow-minded perspective of how all that stuff was made. And I don't, I think, I don't think they really know. And I think there's a lot of gatekeeping in terms of, you know, what the official narrative is. Yeah. It's like, how it was all made and who made it and what, what it's all about. That's why they're really hesitant to accept any alternative perspectives because they have a timeline and they attribute all this construction. And there's a lot of evidence that that timeline doesn't make any sense. Yeah. Did you check out the Sphinx? Yeah. And you can, you know, you can go underneath it and go in that little room. Yeah. Did you do that? Yeah. Which, that's the stuff. I feel like it would mean even more if you did. You've talked to Dr. Zaheev, right? Yeah. Did you have them on the show? Yeah. Yeah. Yeah. Yeah. Okay. Good. Yeah. And so he's obviously the guy. So you should just call him and see. Yeah. I'd rather go somebody else. I really. I didn't listen to that episode. I'd rather go hang out with one of the historians that I know. Graham Hancock. Yeah. Graham Hancock would be the perfect guy to go with. Yeah. You and Graham Hancock walking around. Oh boy. Now, there'd be some crazy stuff said. Yeah. Well, whatever happened in that part of the world during that time frame, it's pretty spectacular. And it's kind of amazing that no one has ever achieved anything remotely similar to its sense. Yeah. And it's at least 4,500 years old. That's just a guess, though. They really don't know. Yeah. You know, it's crazy place. The fact that you got to film a show there is nuts. Yeah. I love how you call a show. And to me is just a YouTube video, but it's just funny. It's a show. Yeah. I know. Of course. It makes sense because you do stuff with the UFC and a year old. A lot of it's called shows. I mean, whatever it is, is people are watching it. Yeah. I know. It's just funny. It's. I haven't heard it call that in years. But yeah, that one was crazy. And I mean, one thing that I'm really proud of that we did for season three of these games, which I like and hindsight. I'm not even sure how we this one we pulled off. So I want to see your reaction to this. Okay. Basically, the finale where we have the $5 million. You have the final contestants. We filmed it in the Roman Coliseum. Whoa. Yeah, we crowned the winner of season three with the $5 million cash prize in the middle of the Roman Coliseum. Play the first game there in over a thousand years. Wow. That's crazy. I know. I'm so grateful. I like we just filmed that too. So I'm like coming off the high. And I just like, it almost makes like brings gives me tears. Like what we shot was so cool. We had like a live orchestra. Like the top ring up there too. So like as the game got dramatic, we would have them like play louder music and stuff. It was like so surreal. Like there's multiple because I've done really crazy things in my life. But there's multiple moments during that where I'm just like looking around in the middle of the Coliseum as we're like filming the show. And I'm like, like this doesn't feel real. It was pretty wild. It doesn't feel I mean, I went just to visit a few years back and it didn't feel real. It's so strange to imagine like what what that was like, you know, how many thousand years ago, too, that what when what year were they doing the games in the Roman Coliseum? I would guess 1900 years ago. So I mean, what the fuck was it like being in there while that was happening? And imagine what it and they'd have to shift the notes. Whoa. I know. Crazy. I know. And it's just it's not that you could go walk around it and just trying to understand like this used to be a place where people used to go to see people die. Yeah. These to see see people get hacked to death by swords to see people get killed by lions. Like what the fuck was. Well, it's also interesting too because I did a lot of research, you know, before film there. And it's also did a good job of, you know, back then they had like the hierarchy and like, no wolves people would sit at the bottom and the poor people be at the top. And it also played like a good role of like showcasing unity even though there are all these different people from all these different, you know, economic statuses. They would all be in the arena there, but also remind them where they are. And there was like so many political implications of it too. Yeah. And so just everything about it. It's like basketball games. Right. Yeah, I guess quartide tickets. I didn't even I didn't even think about that. Yeah. Yeah. Jack Nicholson quartide tickets famous people. Yeah, quartide tickets. True. Yeah. I mean, it's the same thing. I think of the call seemed though. That was the most dangerous seats because like there was a couple of incidents. I believe when either a lion or a tiger leapt up and got a hold of some people. Yeah. Well, I didn't hear about that, but when I was walking around, you know, they would have the, you know, emperor like seat right there. And I was like, man, if I was the warrior, I could throw a spirit. I'm like, this is like, is this a killer view? But like, how did no one ever just kill this guy? You know, right. I was like, that's all I could think about. It's like, this is a little too close to the battlefield. How close is it? It was like whatever four rows up. It wasn't like anything too crazy. But like, there's like obviously walls when you're walking around, like little walls, you can't just, you know, walk into the stands. So they're like kind of trapped in the arena, but it was definitely within spirit throwing distance. What a long it took to build that place. Because when you're walking around, like, this is an epic piece of real estate. Like, you got built, like an insane structure. And they did it, you know, almost 2000 years ago or whatever it was. Yeah. So it took eight years to build from AD72 to AD80. Yeah. Wow. Construction started under Vespasian between AD 70 and 72. It was completed and inaugurated under Emperor Titus around AD 79 to AD. So the main build phase lasted roughly six to eight years. The cup is down to its final matches. One trophy, one champion. Draft Kings has you covered for every single one. The Draft Kings app is now available in all 50 states and includes all markets bringing the game straight to your fingertips wherever you are from Florida to Texas to California. You're in on the excitement at the speed of sports, no matter where you're watching. You're always connected and in the game with one app. New Draft Kings customers sign up with code Rogan spend five bucks to get 200 in rewards within 21 days. 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or something like that, where it was after humans, I think it was called, and it essentially showed how long it would take for cities to completely be absorbed back into the earth. It's not that long, so it's not that long. No, it's like a few hundred years, and there's nothing left. Wow. Yeah. It actually seems like a good show. Yeah, it was kind of interesting. You know, it was a little while ago, so it was probably like shitty AI, it was shitty CGI. I think you'd probably do it really good now. Yeah. But I mean, if you go to Detroit, there's houses in Detroit now that have trees growing out of the basement of the house through the roof. Yeah. Like they've taken over the house, and nature is slowly, but surely absorbing the building, and then skyscrapers are a bigger endeavor, but nature could still do it. It just takes a lot of time. That makes me, where my brain goes through it, it makes me want to do a video where it's like, I bet you there's like a abandoned village or city that's been overgrown, and like doing a video titled like last human on Earth simulation, and then like living there for a month or so and seeing what it's like. That's kind of cool. Kind of like the Will Smith movie back in the day. Right. Yeah. Yeah. Yeah. That'd be so fascinating. Like to, or maybe do it like with a contestant, like, hey, if you spend one month, you know, in this like isolated civilization, like, I'll give you a million dollars or something, and then seeing how they like, you know, use, you know, a hundred-year-old buildings or something. I don't know. It's got my brain journey. I was on a bad idea like an I am legend type deal. Yeah, but real unscripted exactly. Right. Real unscripted, but then also hire people to be zombies and haunted people. You know what I mean? Yeah. Hire, hire people, like CGI them up, scare the fuck out of people. I've been wanting to do that for a while, but I always get like hung up on like, okay, we, I can make some real zombies, but the problem is like, how do they kill them? And then, you know, well, the other problem is what happens if you, if you're not telling these contestants that zombies are coming, you're just trying to get a reaction out of them. What if this guy thinks it's a real zombie and kills one of the people? Yeah. Well, we would tell if I would have to say this is a zombie simulation and, you know, and then I'd have to set rules on here. So you kill a zombie, you don't use a sword, you use this from the innit's lame, which is why we never got around to it. But if there ever was a way, I do think that would be cool to like recreate a actual zombie apocalypse and like let someone try to live in it for a week. Because it just be cool. Because everyone's exposed to this is through scripted shows. Right. But to see someone like truly live in an unscripted one where we build rundown gas stations and there's like food that, like, we would say this is set in the year 2060. So I'd have set designers and everything design it where it's like only laughing, taffy, still edible and stuff. And it was like a true recreation of it. I've always wanted to do stuff like that. You could totally do that. There's a bunch of abandoned towns. No, it's just the one thing we can never figure out is how does someone kill a zombie and it's not lame, right? Because I'm mad at someone with a Nerf sword hidden in a zombie. Now it's like, okay, this is a fucking lame. Yeah. Maybe a paintball type deal. Yeah. And that's where our head goes, because we're, we have a different video, similar thing. But the problem with paintball and airsoft is then you have to wear a mask, right? People get shot in the face, obviously. And then it's kind of kills it. Or yeah, unless the zombie masks were, what was the protection? Yeah. We put it over top of a paintball mask. That's yeah. Yeah. Poor actors. They're going to. Or you just have instead of like a regular paintball mask, have something that's just a hard structure that is like your, the shape of your face. Exactly. So you're making the form fist to your face. And then, you know, you give them goggles, something clear. So their eyes are protected. And then you do all the makeup on top of it. Yeah. Yeah. You know what? I should hit you up for these zombie things. That actually would. Yeah. Exactly. Yeah. That's perfect. That's an airsoft mask. That, that, that'd be pretty cool. I mean, oh, dude, that's actually dope. Look at those masks. The half-faced zombie ones. Yeah. That's fucking dope. Like you could, that would be terrifying coming at you in the middle of the night. I mean, hey, if anyone listening wants to live in an abandoned town for 10 days, all zombies try to kill you. I think we're on to something now that I saw those masks. I'm like, okay, I like it because that could be the zombies. Well, where my head goes because the videos are so big, right? This is probably a five, 10 million dollar project. It probably would build this abandoned city. Do I am the last man on the planet? And it's like me there for some time. And then afterwards, like a couple of months, like film then right after some of the video where I give someone a million dollars, they live there for 10 days, but they have to fend off zombies with their friends. So then we reuse the set location because I'm going to completely set deck up basically a whole city. Oh my gosh, that's going to be a monster. But yeah, if I did both those back to back, that'd actually be pretty, pretty gnarly and worth the effort. I think I like the idea now. Yeah. Now that I see those masks, and I think about like paintball or something along those lines. Well, what I'm picturing too is like, ideally, you can find a city with a skyscraper because I want like someone with the long lens pointed down of like someone picture them on a street. It's pitch black and they have like a fire and it's them and their three friends. And you know, then they hear noise and zombies and stuff. Like those shots would be so beautiful. Like that. I mean, that would probably be one of the most beautiful videos ever. And I'm picturing we put like vines like on all the buildings and stuff too. So, well, if you wanted no one around, it's going to be hard because you're going to have to do an abandoned place. Exactly. And you're not going to get an abandoned skyscraper. Maybe. So let's you're in Detroit. Well, we also, it doesn't have to be in the US. We did a video seven days in an abandoned city where there's like some place in Europe where there was a city that was like war torn and stuff like that. And it had like hotels and tall buildings and everything. It was pretty pretty wild. So, really? Yeah. And there's no one in it. No, no, no. And in it, like tourists go their way. But they let us close it off for a week. It was pretty crazy. Well, that's the place then. Yeah. I just wonder if they'll, you know, it's a little bit history there. So I doubt the let me go in and like set deck everything like crazy. But it also paintball everything. Exactly. Yeah. Well, with those masks, we can do airsoft, which would be maybe even easier. Well, actually, no, the problem with the airsoft then is the trust system. You don't know if they got hit. So paintball is probably more. Yeah. You need paintball. Yeah. You need paintball. And it needs to look good when it splatters against them. I just, you know, if someone on my team is watching this, just clip the last 10 minutes of this and send it to the creative team. I got you guys, I believe in you. Is there another way to kill a zombie other than paintball that would be wild? Like, is there something else? Well, one thing we've been working on because we're, I've always wanted to like do hug your games in real life as well. So like these like suits where you could, you know, electronic like a laser tag or you could just shoot and then it just like lights up. So we're not shotguns with bean bags. You know, because they use those for people to like take out like when the non-lethal loads, you know, they have like bean bags that they shoot out of a shot. The question I wouldn't need is like, if I shot you with like three feet away, would you still be fine? I guess you could probably adjust the pressure and stuff or it's not. Not really. Okay. Well, it's, I mean, you could, but you couldn't bury it. See, this isn't fear factor. This is Mr. V's. I understand. It's great. It's a great line. You know, it's so funny. I need to give you a blood and let you just help me cook on this video. I can see there's something there. You just have to figure out an exciting way to kill them where it doesn't actually hurt the stunt people or whoever's wearing the masks, whoever pretends to be a zombie. It would have to be something. I was thinking light them on fire, but that's. We could you pull up the seven days abandoned city video and just give to some random part. I'd love for them to see like the like how it looks because that with what you're picturing and that really would be something you can't find anywhere else. And that's what like gets me excited is when it's content you can't find anywhere else. That's typically, you know, a huge indicator that if it's done well, people like it. Have you seen the show from from I don't think so, no, it's great. Great show. But it's about to look at that shot posit right there. Like or so that's just one random building. But you can maybe go to the intro or something if you want to just show them like, yeah, this whole place like look at these buildings. Oh my god. This is perfect. Yeah. And then like, yeah, if you pause it there, those are all the buildings in the city. I mean, oh, dude, this is the spot. Listen, the show starts at sundown every night. Okay. With as soon as the sun goes down, that's when the games begin. It doesn't nothing happens until it gets dark out. Okay. Everything is in the dark. And these people have no idea when it's going to happen, when they're going to get hit. And so they try to get their sleep whenever they can. But you keep them awake during the day with tasks. You keep them away. So during the day, they they have all sorts of materials. They have supplies. They have all sorts of things. And they have to figure out how to protect themselves, how to develop shelter alarm systems for when the zombies are close. They give them. Yeah, give them time to like figure out stuff to do to keep the zombies away and eliminate amount of materials that they can work with and just let these people get creative in their ingenuity. But then you keep that so that they'll be busy during the day. So they're not going to be able to sleep. So that night time when it gets dark out, then they don't know when it's going to hit. So you have these people sitting around and it might be 7 p.m. 8 p.m. 9 p.m. And then three in the morning should start. 30 zombies come in and they got to shoot them all the paintballs and they're creeping in. Yeah. Like they're creeping in. Bro, you're getting me excited. I mean, it would be so fucking cool to like let them build a structure or something. And then like an I'm legend where you have to point the lights because they hate lights. But like at night time, like they'll have to we can hide lights throughout the city that they'd have to collect and then set up. So they have good vision around their Ford and everything. And then they have like, you know, cycles where they take turns watching. And then we only send the zombies out theoretically at night or whatever the structure would be. So they have chill time or maybe every night 40 zombies are leased. And then so they're like, they shot like 35 of them, but they're like, oh shit, there's five hidden around the city. So that day while they're walking around, they're like on edge and the tension.
throughout the day would be phenomenal. Yeah, there's so many cool ways to do it. And, you know, you don't have to tell them that the zombies are only gonna come out at night. Yeah, just have it that way. I'm excited. If we need to stop talking about this 'cause I'm gonna leave and go film it, right? And then? I'm fighting the urge to go call my team, this is-- You also with the zombies, they can come out in the daytime. These people don't know because they never do it. True, like the three to five days is only at night. Yeah, and then six. Exactly. So some people get snatched up in the middle of their house. Oh my god. We used before as gel blaster. It's almost like airsoft, but it doesn't hurt as bad. Oh, it shoots water. And these vests that they have set up are sensors so you can almost like what you're saying. It's like VR or laser tag. So it lights up when you hit it. Yeah, and there's like a whole talking system that says like you have this many shots left, you have this much energy left. Can we see a video? Yeah, wait, is this a video? We did this at night at somebody's house. Oh, you did? Yeah, yeah, yeah. Why did you do this? A couple months ago. Oh, nice. I don't. Oh shit. Oh, wait, I actually know that you've had music, but you pointed out I have seen like nerve gel blasters. I actually never thought of that. So that, I mean, you could just redo this out the suits that it makes sense. Yeah, and the rescuing the guns because those look a little lame, but yeah, that would be. It's kind of lame or exact. I kind of like shotguns with these bags. I think I let's fuck people. You can easily picture the aesthetic you're looking for. I gotta, I have to find the blend between Joe's like recreation of this video and like what I could actually do, but they're, I actually am more inspired than ever. I think it's very doable. It's very doable. You just have to figure out a way to make it exciting, but still not hurt anybody. Exactly, you know, that's not hurt the zombies. You'd have to like army this people up somehow. I mean, well, the thing too is like, you know, one way, the one thing that would help is like, if the zombies were X Navy seals or something, then it's a little different than if they're like typical Hollywood actors and things like that, which so I've learned for like some of these other things. Like it's also who you cast to do it. Like, you know, the Navy, if it was like Navy seals dressed up as zombies and I paid them all, you know, they wouldn't care. I'd also it could, wow. It could be like a zombie army. Like an army, some, some army somewhere got taken over and turned into zombies. And those are the people you're fighting against. So you could, you could put them with like plate carriers on and, you know, yeah, you could armor them up a little bit so they could take some hits. Have some lore behind it. Yeah, you could, it would make sense too. I'm, I'm sold. I just got to find an abandoned city. Give them glowing eyes and it's the only way you know that. This whole thing is gonna be Joe helping me figure out to do zombies. Dude, it would be fucking terrifying. It would imagine these people that are in like this city. There's no lights. There's no electricity. And then at nighttime, it goes dark. And maybe they have flashlights, but each flashlight only has like one hour of battery life. And so you have to like judiciously use that flashlight throughout the evening. And shut it up. You know, so you give like a little extra tension that the flashlights get to die 'cause you only have one hour of flashlight battery. Yeah. And then you see these red eyes. Like you give them like a slightly glowing red eye. Yeah. And that's how you can find the zombies. Bro, that would be cool. And then you just look out into the woods. Yeah. You can see the fucking eyes, man. You see the eyes. That would be crazy. Yeah. And the other thing too would be, 'cause I go to like, how do we execute it? We could do a two where like there's like every day at like a certain period. We pull off all the dead zombies which are humans. And we just swap them with like, I can have recreated versions of them there. So there's like actual zombie bodies like piling up. Right. So as the video progresses, they're like literally stepping over like mannequins or set decked identically how the people were. So when they die. And then they're just like literally stepping on zombies as they go building the building. And that would be crazy. That would be crazy. And actually because if I put a million more-- And we chalk out lines around the zombies. Wow. So you can identify the fact that this one's a dead zombie? Uh, or no. Don't. Yeah. You know, let that be the fun part. But then if we put like a crazy prize on it, we could do, you only get the, or maybe the prize of split amongst everyone who survives the whole 10 days or whatever. And then it's like to really build up like this crescendo at the end. We could have it where the final day, there's a massive invasion coming or something. So it's like the whole time. It's let it like every day more and more came. So day one it was 10. Day two was 20. And then 50. And then I'm like, you know, we're going to have 400 zombies come on the final day. So the whole video, they're prepping for this like gamer thrones type invasion. Not only that, but the people that get killed by the zombie. We think they're out of the game, but they actually become zombies. So when you think you won at the end. Yeah. Now the final game is you're competing against the zombies. The zombies who can't win because they're already dead. But they know you're for. Yeah, and they know you're for. You don't actually even crazier. If instead of, well, you know, maybe we have Navy SEALs as the zombies. But also what if the contestants are like X Navy SEALs too? So they have like strategy and stuff like that. That would be cool. Just get the most badass people that you can get for this zombie thing like survivalists, martial artists. Exactly. Yeah. Yeah. That was crazy. Dude. Actually, that's not bad. Like, you know, a UFC champion Navy SEAL. Yeah. Like a Taekwondo blah blah. Yeah. And it's like, all right. What happens if you put six experts in different fields together and simulate a real zombie apocalypse? Right. You have 50 acres of this abandoned city sealed off. We set decked it all. Yeah. And every day a wave of zombie that gets bigger and bigger until the big Christian at the end hits. Yeah. And you survive it all. You split a million dollars. I think the really difficult challenge is figuring out a way to kill zombies that's not lame. Exactly. And doesn't hurt anybody. Actually doesn't kill people. I don't know if that's your second thought for us. But of course. Yeah. Yeah. But it has to, because if you're hitting them, even with a gel soft, it looks kind of cool. But it's like, pup, pup, pup, pup, pup. Exactly. No, it's got to be bang, bang, bang. And I can add those sounds opposed, but we're big fans of practical. So I had to have my team take apart the guns and see if there's some way they can make it, even though it's shooting the gel. Like, make it bang, bang. And then add like the facts. And then we'd have to reskin the guns to look like real guns. It would have to be some, it doesn't have to look like real guns, because it could look be a gun from the future. Yeah. But that's lame. When you think of zombie apocalypse, you think it has to look like a gun that they grab from some dude to say that they found in a house, right? That's what a zombie apocalypse is to me. Yeah. I guess. Yeah. Yeah. So it would have to look like a real gun. So that's why I like the shotguns with the bean bags. And also with the shotgun, like, you're only going to get so many shells. Like, you, like, as long as you don't have one of those big, like, tarantactical ones that has actually a magazine, it can hold like 15 rounds. If you can, I think a regular shotgun, like a Benelli, what can you put, how many shells can you put in one of those? I think six. I think maybe six. Something like that is good too. You have a limited amount of bullets and reloading is hard. We just got to find out, like, maybe if it was like 20 gauge, maybe it was like 20 gauge shotgun, like, bird shot with a bean bag. Maybe that wouldn't fuck people up, but it would make a big bang. Yeah. And you'd be hitting them. And if you could find a way to light up wherever they got hit, like, if you could put them in some sort of a suit where when they get hit, there's like gel packs. No way. You can see shotguns of people. Yeah. There's this not possible. That's so wrong. He's living in his utopia. I haven't seen his eyes light up like this in years. No, no, no, no, no. I've gone out of person. I don't know a lot about shotguns, so let's find out. I'm never going to have someone point a real shotgun at someone else, but yeah, you will trust me. We're going to work this out. You want to help co-direct it? I'm going to help. Yeah. You'll actually see in, like, the back of one shot. Just like this. He's like, yeah. It's like the Navy Seals are fighting up the zombie apocalypse. I'm going to be one zombie one night. I'll sneak in. Everyone's like, who's that bald guy over there? That's just like, oh, fuck yeah. Shotgun damage on a zombie. You have to blow their head off, right? How would you? Oh, god. Well, this is the way we get them started. He was talking about hit damage for 20 minutes forever. But the pencil, what kind of zombie? Like, walking dead zombies are so stupid. You can stab in the head with a pencil and they die. Remember, it was just going through the head. Because they would shoot him with those crossbows. And like, crossbow wouldn't even kill a person. Like, with those field tips, they're using field tips. This is basically like a pencil going through you. It's not like a broad head. Like, if you shot an animal with a crossbow, you would use a broad head, which is a big sharp blade that cuts a giant channel through an animal. But those things are using his target points. Like, that dude in walking dead, it would drive me nuts. Because he would shoot him in the head. It would just stick in their head and then they'd be dead. It's so funny, because-- The fuck out of here. I watched the same thing and I'm like, oh, that's cool. Different audience. Well, all it takes is like one arrow to go into your head and your dad if you're a zombie. Yeah, totally. One arrow of this-- This is nonsense. Yeah, right, guys, watch it. Yeah, one arrow in the head. You'd be-- yeah, you wouldn't die. The thing is, people have lived-- Humans have lived through arrows through the head like that. Accidentally, gotten shot in the head with a bow and arrow, with a field tip and lived. Because it basically just-- It's like a pencil going through your head. Really? The way people die from an arrow is hemorrhage. You die from massive hemorrhage. And it's usually because there's a blade. So like this. Like this is what the Native Americans used to use. But that's what-- This is actually-- Yes, that's an actual arrowhead. But the thing about this is when it's attached to a stick, this is cutting. So it's causing hemorrhage inside the body. The little field tip doesn't do that. And the field tip wouldn't puncture enough veins where you just bleed to death? Maybe. But most likely not. I mean, if it went through your heart, yeah, you'd be dead. But if it just goes through this side of your lungs and pokes out your back, you'll live. Wow. Yeah. Would you want to live? You would be in pain. It would suck. Yeah. It would certainly suck.
it's not like getting hit with a broad head. My point is, I don't remember my point, but if I had a point, it would be a level of shotgun that's the, what is the lowest power shotgun available? It's not a, I know 20 gauge is light. I've used those before for like shooting clay pigeons and I've used 12 gauges. You don't want to get hit with a 12 gauge, even if it's a bean bag. Or 10 bore, smallest gauge equivalent to a 67 gauge shotgun. Oh, there we go, now we're talking. That's a bitch ass round. Oh God. Let's see what that looks like. You hear some? Shoota, let's see what a 410 gauge shotgun, or a 67 gauge shotgun looks like when they shoot a double shit gun, that looks like it's gonna still hurt. No, no, no, you'll be fine. Okay, can I test it on you? Yeah, just give me a plate carrier and if you're gonna use a bean bag, yeah. 'Cause that's what I'm thinking, if you have a chest plate, so a plate carrier is a bulletproof. Yeah, but what are you gonna hit? Everything you'll cover up. You'll cover up the shoulders and the arms. You give them like military style armor, like body armor. 'Cause it's not a, none of this is gonna penetrate. So if it's a bean bag round, what it is is just like, it's basically a bag that's gonna like shoot out this shotgun and blast you. But I don't, they're not lethal. Let me see what it looks like. I don't know which one I'm looking at. Just go to a video. Just go to a video of a lowest powered shotgun. That's weird looking, that's cool. That one looks cool. That one does not exactly what you're looking at. That's a revolver shotgun. Yeah, that's dope. I've never seen one of those before. That was a huge power, it says. Interesting. Yeah, the title is smallest but deadliest shotgun. I think it's smallest in terms of like the size of it, not the round itself. Yeah, this is, I did ask for lowest powered but that's not what people want to click on videos. I know, I feel like most people who buy shotguns are looking for shotguns that don't do this. Well, how about this? Look up 67 gauge shotgun. What have I done that here? And does it show you a video of that? Okay, let's see what it says. Let me see what it looks like when it's shooting. This is 12 gauge. Oh, that's a big one. That's, I'm trying to, they're like, you modified 12 gauges. That's a lot. I just don't, it's like the point to shotgun isn't going to kill a zombie. Yeah, but it could in this game, Jamie. I know, you have to get so close to get a fucking head shot out of everything. It's more fun to like, it's snipers and grades. I don't know if you have to use head shots. This little kid's going to shoot a shotgun. So that, okay, let me see. Can you give me some volume? Let me hear this. Put back that up a little bit. Yeah, that's what we need. We need that kind of shotgun with like a bean background or a rock salt. I got it. The team, they're listening, they're on it. Yeah, something where it makes an impact. There's a sound like a gun going off, but you can't really kill anybody with it. Yeah, this is totally possible, dude. You'd have to have like very strict safety protocols in the set though, because one of the things, when I was in, when I first moved to LA in like 1994, there was a guy that a friend of mine actually knew who was an actor, who was on a set, who took a gun that had a blank in it and thought it'd be funny to just put the thing to his head and pull the trigger, and he didn't realize that just the actual air coming out of the gun, if you put it right to your head is lethal, and he blew his brains out. Oh my gosh. Yeah, with a blank. He just didn't, or like the Alec Baldwin situation. Yeah, that was actually probably negligence, 'cause it seems like there was an error where they were using like real rounds, and then they would take the same guns, they would use like real rounds on a range, and then take the same guns and bring them to set, and they didn't clear everything. So I don't know who's responsible for that. I don't know what ultimately came out of that, but you're never supposed to point a gun, even if it's not loaded. You're never supposed to point a gun at someone, ever. In movies now, like if you were, - Which is why, I'm like so hesitant to this whole shotgun thing. Welcome back to reality, Joe. - We're gonna be fun. In movies, you're supposed to like, if I was shooting at you in a movie, I'm really supposed to shoot over here. And I think that came out of the movie, The Crow, because Bruce Lee's son died, because there was something that was in the gun itself. It wasn't even a bullet that killed him. It was like there was a particle or something that hit him from the blank. - When there's effects in CG and everything's so good now too, like you probably don't even have to put a blank in there. You just overlay the sound effect and I mean, put the effect and no one would even be able to tell sometimes to. - That's true, but you want something that's scary for the actual people. - And the recoil and so on, yeah. So it's more real. - Like a really light shotgun. - And I guess even if you know it's a blank, like having a gun pointed at you, as an actor makes you, you know, feel more in this situation too, probably. - Well, just rock salt. If you have a really light shotgun, even if it's a 20 gauge with rock salt, it would suck, it would sting. But if you've got these guys all protected and you could find a way where when it hits them, like you have gel packs on them or something. So if you have them all, they're in like these like tattered looking white outfits, right? And when you hit them, there's red gel packs underneath and they splatter. - Yeah. - And you could, you know, if you get a direct hit. - We did something similar when we recreated sweet games. We put like squibs on them and they got limited. - Yeah. - And so, yeah, you'd put like little squibs. And then when the sensors went off, it would just, and the liquid would go across your body. - Yeah, so you could do that. So if you do that, actually you could have blanks and maybe a laser sight. - Exactly. - That's where we went with the Hunger Games stuff is laser tag and then it would just trigger squibs if you pointed at them. And then maybe in a imposed, like we'd have a track where the trajectory of where the bullets were and we could just overlay like the lasers or whatever in post so you could visually see it. But obviously, in the time you were actually filming practically, it would just be, you know, invisible, you just know if you got hit if you're suit lit up. - And it seems like you could sync up a laser tag with an actual blank round. - To make it work. - So you can make the boom and then the laser actually hits the person at the same time. - Okay. - Yeah. - That wouldn't be hard to do because if you have lasers, you have guns that shoot lasers, that's what laser tag is. That's a pretty simple mechanism. All you would do is have like sort of a dual trigger set up where you have, as you pull the trigger back, you get the explosion from the round going off and you also get the laser at the same time. And so the squibs go off, you say the boom and then the squibs go off and you have it all coordinated together and then it looks wild. And so then you have these zombies, boom, you shoot them, you see splatter all of them in the chest. - The only other thing we have to figure out is where is this going? Because if it's going on my YouTube channel, we don't usually show gore and plot. So we might have to hit up where we use to put fear factor and stuff. Because that definitely seems like a more, it's going from like, we're usually family friendly to now, this is very rated R, but it is family friendly because you're killing zombies. - Well, yeah, you know if something's family friendly or not if you say eliminated instead of killing. So if you're eliminating zombies, that's family friendly. If you're killing zombies, that's rated R. - Well, they're already dead. So you're eliminating them. - Exit there you go. See, now we're back. - See, they're already dead. - And like you can tell it shows like for 18 plus or like 13 plus of like before they shoot the person or whatever if it cuts away, right? And like there's all these little things. Not that we would do that. - But this could be wild. - I mean, this could be fun. - If someone's streaming platform was like, yo, here's whatever, whatever, a blank check just made it happen. Oh my God. - Amazon should do it. - They need people over there anyway. - Yeah. - Or I mean, really even Netflix anyone, right? Like it's the biggest no brainer in the history of ever. Like actually the fact that no one's recreated this is kind of absurd when you think about it. But it's also like, if traditional, you know, independent of like the shotgun stuff you're talking about, like a traditional people with traditional world views did this, it'd be so stringent and structured and stuff like that where it's like, if we did it with like the Beast Games mindset where it's just like, there's cameras everywhere, they can truly do whatever the hell they want. And it's not like, this like guarded thing and it's an actual abandoned city. Oh my gosh, it would go crazy. - Now we need a task. We need a goal. - The goal would be survival. - Right, but maybe survival while you're trying to accomplish something. - Okay, well then this is like a mechanism that usually would work well. Is the task every day will grow the prize pool. And if it's on a streaming platform, then the prize pool could be crazy, right? It doesn't have to be a million dollars. You could grow to 10 million, theoretically, if they weren't being cheap. And so then it could be like, every day if you complete the task, I put a million dollars in the prize pool, each episode's one whole day. It's 10 episodes, 10 days. And so they could technically grow the prize pool to 10 million dollars. You put some like, you know, the UFC people and like, you know, Navy SEALs and like these hardcore people and you tell them like they could potentially share 10 million dollars, but they would be trying their butts off those 10 days. The footage would be crazy. I mean, they would probably be like, practicing during the day, like their rotations and everything on like holding off zombies, it would be really cool. Yeah, they would run training routes. Exactly. You know, it's really interesting. We'd have to figure out how the zombies get them because you don't want physical conflict between the stunt people, the zombie people, and the contestants. You don't want to actually fight. Exactly, yeah. So like, yeah, we'd have to have rules as to what-- It would probably be, in my default intuition, is if the zombie just purely touches you, then you're just dead, like we wouldn't be able to take any further than that.
Yeah, you know, but if they like write like 28 days later zombies all they have to do is like scratch you Yeah, or breathe in front of you Yeah, yeah But in this case if they touch you that way it's not like the Navy seal like pushing and flipping them off Like because if you went to push them or touch them then you'd be out so people be keeping their distance But even then it get pretty crazy if they're like because they're obviously they would run and there'd be chase scenes and stuff So honestly like I know some great stunt choreographers like Ken and a bunch of other people I would just call him and be like yo, how do I do this and they probably like oh here's how I would do it or whatever do this Could be mad. Yeah, this could be a mad show to set the stage It's like abandoned city dozens of acres sealed off like we I could literally build like a a wall around it So the seals and whoever the contestants know like this is the edge they're walled in and then Yeah, they're walking around and then we have some of the best set designers in the like world come in and like basically We'd pick a time in the future we'd say this is 50 years in the future and they would match exactly what all these buildings would look like 50 years from now they put vines on this if there's a gas station they'd go through and like this is what would happen to Doritos 50 years from now They literally mirror it identically across you know a hundred buildings and then we dropped we'd have a helicopter fly and Drop them off and then it's like you know every day like we can have like an eagle fly over and drop their taster day and Then in the middle of the city's a million. Oh, that's what we could do the price will in the middle of the zombies touch it as well Then they they lose the money so they're not only defending themselves, but also the price pool so in the middle of the city So that's why they have to build a fort around it and then every day if they complete their crazy task Right which is distracting them from building their fort then I a helicopter will drop another million dollars on their Priceful so then it's like so episode one they complete the task before the zombies come at night And then it's like I come in on a helicopter. We have a rope lower down a million dollars is massive in ones, right? And then it on hooks and now they have two million dollars there like good luck guys and if there's six of them Then it's like you're now if you survive or all winning over three hundred thousand dollars and then you know But if you grow the price pool to six million dollars without getting eliminated You're all millionaires in nine days bro that would be crazy And then yeah the zombies come in we figure out the practical guns with the right sound effects and yeah practical guns Right sound effects and what what entails you getting killed by a zombie yeah Like how do they and the other thing to to make it fun is if a zombie eliminates one of you they get one six to the price For whatever something now the zombies are incentivized right to try to so then it's like if a zombie touches the Navy See whatever the way is it's like congrats now you're a millionaire if it's later on so then like as it goes on things are gonna Get really tense on both sides. Yeah, dude Because that's how you take it where people don't want to be zombies to now they're like excited to be zombies Oh, I actually sneak up behind them and I get a million bucks people gonna want to be zombies anyway true because it's gonna look sick It's gonna be sick. Honestly, I would want it be a zombie that just like imagine walking in a horn and role playing being a zombie That actually be a pretty cool. It's so sick. You're it's total pitch black. There's no power no electricity You just see red eyes in the woods. Oh my god. Well these dudes are sneaking in and you'd have to have some sort of rules like how the zombies Can move whether they can run yeah, whether they can you know I mean, yeah because like we have to decide are these 28 days later zombies that run at you Yeah, or these like walking dead zombies. They're like kind of like we'd probably start off that way But they evolve with time and I'm a big fan of like usually when you have like People who are playing circles they usually end up going rogue It's really hard to get hundreds of people to do like certain things like you know in an unscripted sandbox environment So we would have to constrict them in a way where like if we didn't want them to move past a certain speed We'd probably have to figure out some way to put like a chain around their feet or something that physically wouldn't allow them to do it Or like if you have 300 zombies going right you you can't redo it, right? Like if one of those zombies goes rogue and inscratt It's like I can't reshoot the show, right? That's what that's what so high stakes about things we do in an unscripted world So we'd have to physically make it where they couldn't do things They're not supposed to do in a perfect world or when if you have 300 people of 2% go rogue That's still six zombies going rogue, which is brutal this episode is brought to you by blue chew I'm sure you've heard of blue chew by now but let me tell you what they've been up to they've been on a mission to get you Bricked up for years and now the number one brand for better sex over five million happy men have bought blue chew for better sex And you know what girls love the results - they're new four and one chewable blue chew gold is for performance and passion Two ingredients maximize blood flow for stronger longer lasting boners and two get you in the mood It's designed to dissolve under your tongue for fast results They are number one for a reason and we have a special deal for our listeners right now Buy two months of blue chew gold and get the third free with my code Rogan You'll also receive free overnight shipping visit blue chew dot com for more details and important safety information This ad and the products being advertised are intended for a United States audience Yeah, it is brutal But I think I think with proper with proper planning if you really sit down and Plan out what the what the zombies task is What it means and like what these people are doing and what what what what goals They trying to achieve while they're there and while they're defending against zombies You got to give them stuff to do during the day so that they're fully occupied so they can't sleep Really important like the more they do during the day it Optimizes the amount of money they can win like as they complete tasks if they stay alive They have a higher threshold whereas someone just fucking sleeps all day. Yeah, and does it get anything done? Even if they survive they can't make any money. Yeah, I give it just saying you know I'm saying and that that worst if these are you know hardcore like people So it's good like if I yes normal contestants they'd be like oh, this is horrible They you want that though. You want people to bitch out You want a few people to quit because that well there's going to be people You hold to different standards and if I did that there would be maybe 10 trillion articles written about how I'm the most evil man on the planet But if I made it too hard where people couldn't sleep for no listen You can't read those articles. Fuck those people. Yeah, you just got to make an awesome show Yeah, the awesome show is you keep these motherfuckers awake and you make it so that they can choose to sleep If they want. Yeah, but there are tasks to achieve and if you can complete these tasks You have a potential to make a lot of money But if you don't complete the tasks you can't make any money even if you survived I'm sold Amazon Netflix whoever wants it let us know like right you got to keep these motherfuckers awake So that nighttime is terrifying. Can you imagine seeing people sitting there with their shotgun? Exactly In their eyes and looking out seeing red eyes like fuck we get a tight shot of their faces and as they're asleep And then one of the other guys goes zombies and you're bang bang and then they wake up and they grab their gun Well, that was that's a problem of people randomly shooting wild while there's other people around them So it kind of would have to be blanks and lasers because now that I'm thinking about it like people are gonna spaz out and Actually shoot some of the face. It's just where especially if they're tired. I've done not I mean obviously you did Unscripted with with prepare but I've done lots of unscripted stuff with lots of people and exactly when you're talking about the shotgun stuff I'm like, I you know, there's just no shot in hell that you would we'd ever be able to it would have to be like But I love the Joe rounds and we could do it in a way where we set that the guns were looks really cool And we can recreate the sound effect, but then Joe rounds like those is essentially like the nerf ones now I'm remembering them like they're like water that explodes on impact those would be perfect Yeah, but you want blanks because you want the bang Well, you want the bang for the people for the psychological effect. This is the fear. It's in the middle of the night It's dark. You're making a bang go off the flash of the bang going off Yeah, and then maybe to avoid people being able to shoot each other Maybe at nighttime they're completely separated Maybe at night. Now you want them together I'm telling you like if they built a fort around the money What you want in the shots is you always want to People to be able to tell what they're competing for and like they're why and usually but you don't want to have to say it right You don't want to have to say oh I'm competing for this money But if you have the money in the background the shot intuitively viewers will be like that's what they're competing for So like a fort built around it where they have walls and they're standing on it and you see the money behind them in the shots Like intuitively to a viewer you're going to instantly understand the motivation and it's going to be Like I mean it would just be so crazy the shots maybe it's like a super advanced game of hide and seek at night Where the people can't talk they have to be very quiet because the zombies are love they have like hyper hearing Like you give the zombies like walker game ears. You know what those things are. No, it's like do you ever go to a gun range? Yeah, you know you have those headphones Oh, and they amplify you can hear everything else way louder But when guns go off it kills volume above a certain amount of decibels. Yeah, so they can hear everything So if you hear someone whisper like that the zombies like we'll be able to pee in on it. Yeah, they'll know where the people are and These people I have to hide from the zombies at night True because I can see other thing is if they built a fort around it How would the zombies even get to them right so instead of that you have people that are trying to hide So you got these zombies slowly creeping through these abandoned buildings looking for people We'd have to get it to with them where the the seals and stuff couldn't like lock doors or anything right because no locks So basically no doors have locks. That's what makes the hide and go seek so good all the handles or all the doors are removed Yeah, there's no locks so every every night maybe we would brainstorm and more but theoretically They all have to hide in a different building or something. They can be in the same building Yeah, the zombie scatter across the city And then wherever you are in the building people have to be able to get to you the zombies have to be able to get to you Unrestricted right yeah, and so maybe before we were at least the zombies we have a producer just go in and and walk a path But all right, there's a factual path
where you could die to a zombie, this is good. And then we'll let him loose. - That makes sense, no cheating. - There's something, this could be wild. - This could, honestly, this is one of those things where I say this to my team private. It's either gonna be like the worst show imaginable that people clown on, or it's gonna be like the number one show ever, and there's no one between. Like, you don't do this like kind all right, where people are like, I like it. It's either like cringe we failed this sucks, or it's like, this is the greatest thing ever. Why did this not exist? Before like the walking dead, or what's the HBO show called, the one with the last of us? - Yeah, the last of us in real life. Like, how has no one done this? Like actual true simulation. And like, if we executed it properly, I really could see it be like a number one show on the world type thing that people would like. 'Cause also you have to think like, the world is rammed by clips these days. I don't, you know, on like TikTok feeds, Instagram meals, and YouTube shorts. And like, it is arguably the most clipable thing ever. Like, any 10 second scene of that, you could just throw on YouTube shorts and go viral, 'cause it's freaking zombies, and shot at it. - And you know how cool they can make those masks look? - Yeah. - I mean, you get a real special effects guy to work on those masks. - Yeah. - Like one of those. - Can you search up Mr. B's zombies? We have a video on our channel from like, I mean, God knows I only go seven years ago, where we did like make like a mini zombie horde, but not like in a simulation like this, just for fun to see how people in public are to react. And like, it looks disgusting. The things they're able to do. It's pretty crazy. - Yeah, especially modern special effects and makeup artists, they could do amazing stuff, man. - Like, if you can find like a close up of my face or like, it was like crazy. We just brought in people for-- - Is this where they come in? - Yeah, like that kind of stuff. Like look at my face right there, like positive. It's freaking wild. - Dude, you could totally do something like that on the outside of one of those masks. - Yeah. - 100%. - 100%. - Exactly. - 100%. - Oh yeah, that was really all right. - That's the look, the what yours looks like with like the teeth and everything and fucked up flesh. That is the mask. - Exactly. - I think that hard airsoft mask and you put that shit on it. - Joe, the problem is I wanna go work on this now. We got like, it's funny. I have this thing where, this might sound like crazy to some people, but you know when you feel your heart rate get elevated. When I talk about an idea and I can feel my heart rate and I'm usually like, that's a good indicator that it's like a good idea. 'Cause it needs to be like, this is a good idea. - Yeah, I know I can literally feel, or not anymore, but like a couple minutes ago I could feel my heart beating 'cause I was getting excited. And that's like, that usually almost always correlates with people, 'cause if I'm getting excited talking about it, you have to think like, a lot of things right now are because of TikTok and real stuff. They go viral 'cause of word of mouth. And so like, if just talking about the idea gets someone excited, then that usually means like, a lot of people are just gonna talk about it. And if a lot of people are talking about, obviously a lot of people watch it. And so that's why I call it kind of like the heart rate effect. Like, that's like my number one signal that like, people are gonna talk about this and freaking love it. If we could- - I can see it. I can see scenes. I can see darkness starting to settle in on the town. And I can see the people like trying to figure out where to hide and what to do. - And the eyes at night, that was genius, dude. I can see the eyes. - And it's interesting 'cause it's like, combining the Venn diagram of us, right? You're kind of representative of the very, like, I don't know, you're like just ability to really think deeply of like what makes it fucking cool. And you're really hyper fixating on what makes the zombie school and like the realistic nature of it. And I'm hyper fixating on just kind of the overall set, design and things. There's like a Venn diagram in the middle where we combine like the two like obsessions and it really like merges together and makes something beautiful. - Yeah, man. And you could also have like, not just zombies, you could have like some other things that are out there too that can get people. - You know, Jamie, can we get 10 days on a schedule? Can you do one of the, oh well, I actually know because you wouldn't, you don't need the money. But it would be cool if you were competing in it because then that would be insane. - Yeah, I just it's too much time. - Exactly, I know. Just cancel some podcasts. - I like the idea of it though. - Have a wee, or never mind. You pick them up in the car to take them to a podcast and they're like, oh, whoops. We're in an abandoned city. Oh, here's your shotgun. You talked about a year ago, Joe. Wow, anyways, zombies are coming tonight. What, he's gonna leave and not shoot zombies. Come on. - Have you ever done a sandbox VR? - Is that the one where it's like the, you just go in and there's random worlds and you can walk around on it? - Uh huh, yeah. It's a warehouse. They're in there and they have fans and stuff so it like simulates like the wind and you go in there and you put on a headset and you put on a haptic feedback vest and one of them is called Deadwood Mansion. That's my favorite one. And you go in there and you shoot zombies. You're in a mansion. You're in this abandoned mansion and rats come out and zombies and there's guys in the ceiling. It's fucking awesome. You would love it. But you might get some ideas if you do that because you mean we, we're co-producing this now. You're too invested. You've just been 34 minutes on a, whatever podcast like driven on it. - Well, there's something to it, man. I just, I see it in my head. I'm like, that would be an amazing show. I just see these people like in a parking structure like setting up, getting ready and the sun's coming down. And they're like, look, we got, we have about 20 minutes of daylight left. - Yeah. - And you realize like, God, I'm so fucking tired. - And they're like, there's still $200,000 left. We could earn today but we need to start prepping this and one guy's just reading his hell and another guy's like, we're gonna lose if you do that in fighting and stuff as we're getting dramatic like, you know, B-roll of it from like wide shot. 'Cause everything too could be shot really far away. So like, it's like lenses are punching in and so it's not like there's a camera carano. - And you could have each day when it's tasks, right? So you have to accomplish something and then more you accomplish the more money you could potentially make. Each day is an escape room. So every day, there's new puzzles to solve. And then you're getting fucking tired. - Yeah, actually the escape room's a good, a good, through way to do the task. It's not like some goofy stuff like move this rock from one side to the other. - Right. - But like an actual escape room and maybe the million dollars that win each day's inside like, like, so it could be like, I drop a vault every day in the middle and then like, you have to do a series of things to figure out the combination that are hard and then when you solve it, then it goes on the money path. - Have you done money escape rooms? - Like, I live in Greenville, North Carolina. There's not like many there. - Me and my family, we do them everywhere we go. They're fucking awesome and the best ones are in Vegas. They have insane, they have an it one in Vegas, it one in it two, it's fucking incredible. It's so good and it's huge. It's like 30,000 square feet this place. And they actually have Pennywise the clown. They have an actor who wears the fucking suit and looks just like Pennywise and scares the shit out of you. It's amazing. But those kind of people, you could recruit those kind of people to design puzzles and things where people have to do every day. And then you're dealing with sleep deprivation and people having to work together and all my God, dude. - And I know the perfect people for it. We did for Salesforce. We did their Super Bowl commercial this year. And in the commercial, I hit a million dollars in it. Like, basically if you watch the commercial, just with your computer and the commercial, you could win a million dollars and there's like a bunch of random clues and puzzles hidden through it. And over and so the first thing it did to take took you to a website that just like loosely explained it. Over 60 million people visited that site and attempted it. But it still took weeks for people to find the million dollars. And it's like one of the craziest internet, like puzzle hunts ever because it would like take you to this website, which within would take you to this other one where you'd have to call a number and like it's a four hour voicemail. But like at the very end, I would like say like, 1, 2, 3, 4, 8, and a bubble bought. And if you weren't recording this, you're gonna have to listen to all four hours again, hang up. And then it's just like sending you everywhere. And it's basically like a hundred of the most complex puzzles on the internet. And like it took this like group of like really high level puzzle solvers almost an entire month to solve it. We were with a million dollars on the line. And millions of people were trying again. There's a whole subreddit dedicated to it. And so I just basically went on red and I got all the like the most cracked out like puzzle solvers in the world. And I was like, if you had unlimited budget, how would you make the most insane puzzle ever? And then that's what they came up with. And it was like, it's like hard to even articulate the steps on it. Like some of it was, I don't even know how to describe it. It was like so complicated. Like sometimes there's like a page with like a bunch of buttons on it, like a million buttons, but only one works. And like you have to go through and click it all. And so some of them were mundane. And then other stuff is like, you know, paragraph attacks and you have to like use some old language, like decipher the text to figure out what the words were. And so like each puzzle required like a different skill set to like get through it. - Whoa. - Yeah. - I could think of all sorts of different things you could have these people do. Like during the day, these different tasks, different puzzles that they have to solve. - Yeah, there's like languages I didn't even know it exists. So like in the commercial, I'm wearing a belt that just had different colors on it. But if you put the colors in order, it like translates to this thing. And like, I mean, I don't even understand what half the things were, but people were able to figure it out eventually. Like they're just showing me like, oh, this represents Braille, these dots. And so we put them in this way. And then if you combine it with these colors, and it got like pretty insane. And like so it all ties back to like the Super Bowl commercial and like all every little thing in there. And like one part of the puzzle is you have to find locations on a map. And like in the commercial, I've hold up a grenade. And it's like one plus question mark equals like whatever. And it ends up being like, but the text is yellow. And like it's like a stone was drawing on it. And like it basically meant yellow stone. And then you put in yellow stone in like this location thing on a different website. And then it unlocks this. And you had to draw like a circle on a globe. It got like pretty crazy. - Wow. - Yeah, I know. Which is why like tens of millions of people attempted it. But it took almost a month for someone to win a million dollars. And like there's a million dollars in line. And all you needed to win it was your computer. So it was like pretty cool to see like communities form. And like people are doing like daily like podcasts and updates on it of like what the next like step of the puzzle where, 'cause what you'll see in these puzzles too is like, 'cause we also do one years ago. I love doing these like online scavenger hunts. That would just your computer. You can win a bunch of money. And you'll see like one Salt Lake, one per
and we'll solve a thing. And then hundreds of people will solve it right afterwards because they'll go post it on Reddit or they're working in groups. And so it'll be like, stands to it, like step 42, no one's there. And then you'll just see one person goes on this website that's step 42, and then tens of thousands of people will go there. But then as you get closer to the end, you stop seeing that effect. They start being more secretive and quiet about it. And so it's pretty cool to see like the psychology of how they do it. - You could have these people completely unarmed in the beginning. And the only way they can get guns is to solve puzzles. - Yeah, or just find them, right? Because if it's a big enough city, we just go home. - Well maybe that's the puzzle. The puzzle is finding guns. Like if there's some sort of a puzzle. And if you unlock that, it'll give you the location of where guns are. - Yeah, and maybe, you know, and I also think of like fun stuff too. Like we could give them, like there could be a gun save or army in this city, but it's like, they have to like break into it, right? And that could just be a thing that takes like a ton of time. Like, so you have to go find, you know, maybe one of the contestants, we make sure it's like certified and like explosives and stuff. And they have to like, oh no, remember, no shot of stream platform would be okay with this, but it would be cool if we let them like, there's like mixtures and stuff to make a bomb that hidden throughout the thing. And they have to go find it. And he makes like a moxie for him, puts it on it and, you know, and then that's how they get in the gun save. But maybe it's more like, what's that hacksaw or whatever. It's like, you get a save for if you hack solid for like 10 hours, you can like break the lock on it and get in. So then someone just has to stand there and hold it. Or you give people a stethoscope and a book on how to crack safes. True. And you have like, click, click, click, click, click. And try to figure it out. Yeah. And someone's just like there for like two days straight. But then if he gets in, it's just just straight loaded with him, so it's like a risk reward. There are old school safes that you can do that too. I don't know if they could do that with the new ones. But if you have like an old school safe, where you can actually hear the tumblers turning. Exactly. Well, we can also just build the lock. I mean, the beauty of what the team like ours is like, it's possible, just like get the save that looks aesthetically how you want and then just replace the lock, right? Yeah, just make it so that it's fix, it's solvable, but complicated. Yeah, yeah, that would be cool. Because then it's like, well, I'm a big fan of when they have agency. And so it's like, you know, it's like, we could even lay it out there like, this will take days to solve. And so you could spend days going collecting guns or days making money to grow the prize pool. Or you could spend days trying to get lucky on this like safe that is doable, but there's no guarantee you figured out. And having tons of stuff like that, that's what makes it interesting too for the viewer. Because you're like, I love in these kind of reality shows where a viewer can ask, what would I do, right? Yes. And that's why it tends to be what like people and families when they watch together, they love like, like in Beast Games when I offer someone a million dollars, but you have to limit your friends, you know, sometimes people turn down the million dollars, sometimes people take the million dollars and eliminate their friends. And like, that's an interesting thing to go, well, if I was in their spot, I don't care. Like, it's a million dollars. The point is to make money. That's why I'm on the show, take the money. But other people see that and they're like, no, like my integrity is worth, you know, I wouldn't take a billion dollars over my integrity, right? And for, you know, and some people, you know, even though it's a game show, they're like, no, I care, you know. And so, but giving them like these kind of dilemmas all throughout it too. So then as a viewer, I can be like, yeah, I wouldn't do that. I would just go scavenge, you know. It would be cool. Also, you could make it so that ammo and certain supplies are only available at night. So they're incentivized to move out. You have to go out. You have to decide whether or not it's worth getting caught, whether or not you can sneak around and grab the ammo. And then you also have to find it. You have to find the ammo, maybe find food, find supplies. Like supplies are left in duffel bags at night. You know, bro, there's so many ways we can take this. Something that would be cool is every night, we move their pile of money into a random building that they don't know. But it's all pre-selected. So it's not worth screwing them. So like we, as producers know, the 10 buildings each episode. So then night comes, come in, lift up the money, and we put, like a helicopter literally lifts it up, puts it on top of a different building. So now they have to get set up in this building to defend it, but they weren't planned on it. So that's why, 'cause also, yeah, that's the other thing you have to make where every episode's not the same. So then now every night time would be different, 'cause they're in a different building. And they don't know. Yeah, that's cool. - Yeah. And finding, like having like random ammo caches, maybe during the day, they have to solve the puzzle that lets them acquire a map. And then they have to figure out where these random ammo dumps are and supply dumps are and food dumps are. So they're already hidden. - Actually, you know what you have to go out at night to find them. What would be really cool is if we could find a bin and city that had like miles away, like some other little location that we could like, so they find a map. And it's like, yeah, on the other side of those woods, but it's like a 10 mile hike, you know what I mean? And so could you get there, go grab tons of ammo and then get back before nighttime. - Right. - And so then that's also like, I'm a big fan of like seeing diversity and biodiversity, so things don't feel repetitive. So then they're going to a different city, but they're million, or whatever, the prize pool is still in the other one. So you have to go and then come back to defend it at night. And so it's like, now you get like, you can like dual cut because you can have the people in the city, you have the people journing through the woods. And it's like, interesting to cut back and forth. - And then if they go out to that city and they make the journey and they realize, it's gonna take us 10 hours to solve this. By that time it'll be two in the morning. It's already gonna be dark. We should go back now. - Fuck it, we're here. - Exactly. And then the agency, right? Do they stay and spend the night there and trust their friends and they have no, maybe no walkie talkies so they can't communicate. And their friends are like, holding down a four with the million dollars on top. And they're like, where the heck are they? And we get so many cool shots like that. - I mean, we've only done this in an hour, right? An hour or so. There's so many different possibilities. If you just sat down and worked, it must be so fun to do what you do, dude. - Exactly. Well, this is what we're doing right now is what I would call blue skying. And we're not thinking about, for the most part, restrictions. We're just thinking about what's great content. And a lot of that's lost. Like people in a lot of writers from, they didn't seem to be like, you can't do that. Or that's not possible or whatever. And it's like, we're right out. We're just figuring out what is the best show possible. And then I'll just have people go figure out what is POSP or not. And in reality, everything we've said is possible. It's just certain things will require a little bit of time, like to save, you know, using a modern save but changing the lock. That's possible. What does it cost and how long does it take, right? - Yeah. - You just go through and you attach all that to everything. And you do a very first principles way of going about it. And then it's just subjective. It would take X amount of time and it would cost us much money. And then like, you know, and then you just go through and figure out what's worth it. What's not as opposed to, you know, every step of way, people be like, no, you can't do that. Go ahead and redo it. And it's just like a, it seems obvious, but I'm not really sure of many media companies that approach are like we do, which is. - No, well, the thing about what you've done is you've built it from the ground up with yourself and with your team, right? So you've never had a bunch of executives telling you what you should be or shouldn't be doing. And that's why it's so great. It's like these a bunch, you have creative people and then you have the business people. And the business people, they think they're creative, but they're generally not. And they want to tell the creative people what to do so that they can say, that was my idea. And so then you get a bunch of people in meetings that give you terrible advice and terrible ideas. And then they also want to compare it to shows that have already been successful. - Exactly. - Well, we've already done this. And why don't we do it this way? - And then you don't get the purple califax, whichever one knows. - What's the purple califax? - So if you're driving down the road and you see a cal, who cares, don't ever think of it. But if you're driving around the world of road and you see a purple cal, you're gonna think about it. Like, why was that cal purple? And it'll stick in your brand. It's the same thing with content. If it's a show you've seen multiple times or a format that's similar, you won't think twice. But if it's a purple cal, but it's something you've never seen, then you'll think about it again. And that's what's counterintuitive to how you're saying most exact thing. They think, well, we did this before, it did well. Repeat it, but it's actually the inverse of how you should look at it. And thankfully, that's why with Beast Games, I've worked with Prime Video because they just give us creative control. And they're like, you know what you're doing? You can do it, but a lot of everyone sees that creators are growing bigger and bigger audiences. And so a lot of, you know, every platform on earth is trying to work with them. And I can't count the amount of times like a creator's work with this streaming platform. And then, you know, what they have is great, but then the exact start giving notes and it starts to lose a little bit of the soul of the quality. - Oh, the course. - And then it goes from this like amazing thing to like, it's all right. And it's like, it's just so frustrating 'cause it's like, you're paying them because they get millions of views of video 'cause they have a core audience. And then you're stripping the thing away that got them that core audience. And it's like, why are you even working with them at that point? And more and more platforms are like waking up to it, but it's just like, comical how slow they are to it. And like, they should just trust them more. Well, it's hard for them because they have to put up so much money and not everybody's Mr. Beast. You know, that's the problem. It's like, you have a great vision and you're really good at executing, but some people aren't. And so if you're gonna dump a bunch of money into something, you see them making a disaster, like the Joker too or something like that. Like, hey, hey, hey, what the fuck are you doing? - Of course, and that's where it's like, well, what to, an exec might be a disaster too. Like a creator might be a master piece and so that's obviously where the, but it's evolving it. I mean, I think obviously with obsession, I mean, they just gross $400 million. - That crazy, I still haven't seen it, but I heard it's amazing. - Oh, what? You wouldn't love it. - I know, I just don't go to movie theaters anymore. - I don't either, but like that one has with how well people are talking about it. I had to see it. - It'll be streaming soon. I think it'll be streaming in July or something like that. - Yeah, obsession, back rooms which made by creator, makes it digital circus. They've been crushing it iron like so. It's like Hollywood seeing it more and more, but the writing's been there for years, but now that, I mean, we just had essentially four hit films made by creators, back to back to back to back to back. - Well, did you see "Talk to Me"? - No. - "Talk to Me in the horror movie"? - No. - It was great. These two guys from Australia, they were hilarious. These two brothers, they came in and they talked to me about it, but they were making YouTube videos. - Yeah. What's their name again? - It's called "Talk to Me", right? - No, what's their creator's name? - Jamie'll pull it up. - Brothers, Michael and Danny Filipoo. - Okay, so they're so funny. They were on the podcast. - Well, what's their YouTube channel? - A million miles an hour.
- Yeah. I can't think of their channel. They're the. - Rack of Rack of Rack. Yeah. - Yeah. I've. - That movie is great. Have you seen it? - No, I haven't seen it. - It's really good. It's really scary. And it's very original. - Wait, when did you have the Rack of Rack of Rothers on? - A couple of years ago. - Really? - Two years ago? - Yeah, they talk fast as hell. - Dude, they're just. I'm like trying to corral them. It's like, "Hey, I don't know what the fuck you're doing." They're super cool guys. Last time I hung out with them, I weirdly enough, they're really into Uno, and I, whatever, I like competitive games, and I played a $1,000 game of Uno, against one of them. And so we filmed it for a little short for them, and I lost. And I was like, "Okay, well, at least this will be funny." And then after they leave to go back to our show, they're like, "Fuck, the SD card's corrupt." And I was like, "Oh, what?" - No. - So we were gonna upload it. It was just funny, because we had this mini set, and we were playing a really intense game of Uno. We were slapping Cardinal. - SD cards corrupt, that's crazy. - I know. It was wild. And we were flipping desk and going, "We were just the most bashed game of Uno." You've ever seen? And it's just funny, the kids game, like, taking over top. Yeah, those guys are super cool. Well, they made a movie about a hand, and so it's like this ancient hand, that it looks like a sculpture, and it's got all this weird cryptic writing on it, and if you put your hand on it, you hold on to it, and you say, "Talk to me." Like, all of a sudden, you get possessed by something, and you're supposed to let go within a certain amount of seconds, and if you let go within a certain amount of seconds, you're okay. - But somebody doesn't. Somebody doesn't let go, and I don't want to say anything more. It's really good. - Is it like, scary-screw? - Yeah, it's a horror movie. It's fun. It's really good. - My fiance loves horror films. You'll love it. It's really well met, and it was like, when I saw this, this is crazy, these guys, super young guys, just energetic, enthusiastic, creative guys, just figured out how to make a horror movie, and it's all done in Australia, so it's like, everyone's driving on the wrong side of the road, and they're all Australian people. - So it's like, you don't have to have famous actors to make these amazing movies. - No. - It's like, it's not really necessary. - Like, the back rooms, I think, the director, I think, is like 20 years old or whatever. I mean, very, very young, and I think it just crossed 100 million. - In a session, same thing, right? - Yeah, I think they're a little older, but yeah, in their 20s, YouTubers, and they make, like, curry, just the silliest, goofiest, like, skits on TikTok and Instagram Reels, and now, you know, and then you watch obsession, and it really is, like, one of the best movies I've seen, oh, wow. - And it's just like, hilarious to see, like, the jump, but when you look backwards, it's kind of like Steve Jobsets, it's hard to connect the dots going forward, but you can connect them when you look backwards. When you look back at the skits, they were very well shot, and very, you know, like, beautiful, and you could, you can, like, kind of connect in your dots, I can see how this person made hundreds of hundreds of these, like, little scenes on TikTok and Instagram, and then that led to, you know, to compile a bunch, and it was, like, essentially, practiced for the movie, and it's just cool to, to see the progression of so many directors going over. And what's interesting, though, is when you see these things happen, there's obviously a delay, right, because producing films takes sometimes years, and so, like, now that you see all these hits, bang, bang, bang, coming out of the creator space over in traditional Hollywood, then it's not, you're not going to see the fact six months or now, but 18 months or now, I bet, I bet money you're going to see dozens of other movies, you know, made by creators, and obviously these people are going to get more funding, and because now everyone's eyes are being open to, like, what should have been open a while ago, but that this is what people are watching now, like, especially people on the age of 30. They grow up watching YouTube, and they're spending, you know, two hours a day flipping through sub 60 second vertical feeds of TikTok, Reels, and, you know, shorts, and this is, this is culture for them, this is their world, you know, like, I don't watch besides Christopher Nolan, like, I'm not really going to a movie theater for anything, but when a creator drops a movie, I'm like, okay, like, I want to see what they did, you know, I always want to see what new innovators are coming up with, like, people that are just, like, thinking outside the box, that aren't, they're not trapped in that sort of a weird world of, like, how to make a success. They just, they're just, they have a creative vision, they just try to follow it out, and people are not limited to whatever genre you know them from, just because someone makes, like, funny TikTok Reels doesn't mean they can't make a great horror film. Exactly. But think about, like, Jordan Peel, right, make Key and Peel, make this comedy sketch show, and then all of a sudden, he makes these, you know, like, get out, and you're like, what the fuck? It seems like comedy sketches is the gateway to great horror films. I mean, I'm sure people have connected that dots, and I'm probably, like, two years late to saying that, but I never even realized that, but yeah, Key and Peel, Curry, Baker, a bunch of other people, it's so funny. Well, it seems like if you're creative, you can be, like, most people have a variety of things that are interesting to them, you know, you like comedy movies, like horror movies, and just because you make comedies, doesn't mean you don't have some good ideas about something that's absolutely terrifying. Yeah, and I wonder too, I feel like horror films, it's a little easier to do on a smaller budget, because it's like, a lot of it is, like, the unknown, and you're not necessarily having to show it and suspense and stuff, where it's like, you know, you don't really see, like, I can't really think of, like, a, some, like, a couple million dollar action film that, like, really crushed, because, like, obviously, those are very expensive. So it seems like also a good place where you can make something, like, the difference between a hundred million dollar horror film and, like, a $10 million horror film, I would argue, honestly, really isn't that big, because it's more depends on what you're doing. But it's like, what makes it good is the premise behind it, right? Like, the tension and, like, if the, the thing that's scary, it, like, makes you feel that way, but, like, feelings aren't directly correlated to money spent, and, like, you know, you, you could have, like, this monster that doesn't appear to the end, and you don't need to, like, CGI throughout the whole thing, but if you tell the story in the right way and the constant tension, you can, you feel like phenomenal throughout the whole thing, yeah. And a lot of the older films that didn't have the kind of special effects that they have today, in terms of, like, CGI, like, there was something better about not seeing the monster, like, American World, and London, it's the best example. You barely see it. You see it for, like, literally a half a second, a few times in the early parts of the movie. I haven't seen the movie. Oh, you haven't seen it. Oh, I got some amazing. Speaking of not seeing a movie, I did watch X Machina after the last podcast. Yeah, it was really good. You know, honestly, I was like, it's probably silly, but I watch it because, you know, Joe told me years ago. I loved it. I didn't realize it was that good. It's one of my top 10 all-time favorite movies. It's also because it's common. That's common. Oh, but now, yeah, it's more relevant than ever. Did you see the computer electronics show from Vegas this year? Computer with the drones. Well, they have everything. And one of the things they had was an AI companion. And this AI companion is a hot Asian lady with big boobs. And the lips don't sync up with the mouth, which is with the way it sounds coming out. But it's talking to you in AI. Yeah. So it literally can have a back and forth conversation with you just like perplexity can. Yeah, or chat GPT. Yeah. And it's doing it with a voice. So with a hot voice. I mean, and it's like, that's common, dude. Well, of course, I mean, the language model is already there, right? Yeah, you can open up Jim and I right now and talk to it like a normal human. Yeah, if you just tell it to respond quick, it will talk to you. And it'll talk to you with slang. It'll talk to you and say that part. Like it'll say it'll. Well, one thing that's, it's funny. I, um, I play this board game a lot called Dune, whatever. Like a big nerd, but there's like this one. It's called Dune. Yeah, Dune the movies. Yeah, it's a recreation. What's funny? I haven't even seen the movies when I started playing the game. I didn't realize there was movies. I didn't even know there was books. I just was looking for like fun strategy board games that I used to play a lot of Katan, but problem is Katan. It's like Dishroll and, you know, if you get unlucky, you don't really win. There's like games where, you know, there's a skill ceiling where, you know, the best player always wins, which just chess is a perfect example of that. But then it gets to the point of like, well, if you want to be really great at that, it's who spends the most time doing it. So I don't want one that's a hundred percent skill, but I don't want something that's too much randomness. I'm sorry, I take board games a little serious because I love strategy games. And like, because if it's too much Dishroll, like theoretically monopoly or Katan, then it's like, who cares? It's just whether or not you got lucky. So that it's like, I did a lot of research into like finding a game where there's like a little bit of randomness. So it's not just about all your life, but they're like as an infinite skill ceiling. And that's where I kind of landed on this game called Dune. And I started playing it. And it also had to be a game where enough people played it where I could actually find people play it. And I got really hooked into it, but it's ironic because then I saw like the movies are dropping. I was like, oh, and then all the characters started to make sense after I watched the movies. I'd have been like probably a thousand hours into the game. I was totally backwards on the IP. But you know, because we were talking about talking to one of the top players, like, makes YouTube videos on it. And I was like, kind of curious like what he would do if he was like in certain move, like positions as me. So I just took all the transcripts of like a hundred of his YouTube videos and I just put it into Jim and I and I was just like, hey, you know, respond to me based how this person would talk to me like this person would and like, what would this person say in this scenario. And then when I was like playing a game, I just asked the questions like the players names, Dino, whatever. But inside called a Dino.io. And I'd be like, what would Dino.io do here? And it was pretty funny because it would respond just like him because it had so many like words from all his videos like dozens of hours. And it was a and like I know one of Dino's friends his name is Che and I was like, would you take a bullet for Che and Dino's like a very analytical guy in the that AI was like, well, it depends isn't in the foot is in the chest. And it was funny exactly how like my friend would like to a tea like with the same mannerisms and everything. I was like, this is crazy. Like this is absolutely insane and and then saw I would put it where he was on a discord call in like Dino. We would be playing. And then I'd ask question and be like, no, actually Dino don't say anything and I asked Dino.io and it would respond exactly how he would respond in mostly situations because it had so much like contextual relevance from all his live streams on his YouTube channel. And it was it was pretty crazy. And yeah, and so it's it was just so surreal. So talking about like the robot thing I just wonder too is like if you put like a pendant around someone's neck and you just recorded them talking for like a week or two. And then you just fed that into an LLM and then you were like hey talk to me
like this person talks, like you could have that, you know, whatever Asian robot you're talking about. You could have it literally talk to like some other human, right? Because it's interesting too, because I was like, hey, give me a breakdown of Dino's speech. And it was like, hey, 0.15% of his words are um, around 0.3% of what he says is like, it gave me like a full breakdown of like the last 100,000 words he said, what percentage they are, how he typically structures his things. Like, if you put him in a stressful situation, he'll like kind of respond more like this, but if it's more chill, he'll use this vocabulary. It was like really cool. But also scary, because I was like, man, I have a lot of me talking, right? Like this podcast theoretically, people could just take dozens of hours of this and just make like a little jimmy.io. And it's enough where it can pick up on my speech patterns and how I would respond to certain situations. 100%. Yeah. You do that easily. And then just put you in a robot and now Jimmy lives forever. Exactly. Or you can just have your robot view, whoever, which is like kind of weird, like ill. That would be very weird. Do you live with you? Imagine you have a robot and you get the robot to do stuff around your house, instead of hiring a housekeeper. Yeah. You come home and Jimmy's vacuuming. Oh, yeah. Well, more cynical or not even cynically, just sad. It's like, you know, if you lost a loved one or something and then yeah, I know. But that's pet cemetery talk. Yeah, but if someone's like really grieving, they might, you know, do it because they want some normalcy back or something. I'll probably feel empty and hollow and even creepier. You have a robot that's pretending to be your husband. Yeah. Yeah. Fuck off. That's crazy. Of course. I know. But just, I don't know. These next few years are going to be crazy, man. Everything's developing so rapidly. Yeah. It's just, I, yeah. It's 2036 is going to be a completely different than 2026. I know. Isn't that everywhere? There's never been a time where the future is so uncertain where no one can give you a really accurate map of what 10 years should now look like. The difference between 1930 and 1940, not much other than world events. You know, yeah. The difference between like 1600 and 1700, not much, not much different. Maybe better boats, you know, maybe better muskets. Yeah. The difference between 2026 and 2036 is going to be who fucking knows, man. Full on blade runner. I mean, it's just like the, it's some of the people I see working on, like, you know, augmented reality glasses and like we're, you know, like there's anime's where people get trapped in video games and stuff like that. And I could really see like, you know, with AI advancing with more and more computer, where you could just, you know, put on a headset and live in a video game. And you could literally just gender or generate whatever the, the world is you want in. Literally like, you know, 10 years from now, potentially just real time generate the video game you want to be in and cater to what you like. And just so many possibilities. And obviously with humanoid robots, just skyrocketing. I mean, it doesn't take a genius to see what the intelligence, you know, computer intelligence getting better and humanoid robots. All these just tens of billions dollars pouring into it. They're obviously someone's going to figure out how to merge them together. And yeah, I mean, 10 years from now, we're definitely going to just, there's going to be humanoid robots and so many things that now would seem weird as hell. But 10 years from now, we'd be like, oh, it's normal. 10 years from now, you're going to have a show where people have to figure out whether or not someone's a robot or a real person. I would say 10 years from now, that would be five years from now, probably 10 years from now. I feel like that would just be like, you know, is this a rock or an iPhone or whatever? Like no, they're just going to be normalized to, especially like younger people, like younger kids who grow up with chat, GPT and AI and stuff like that. It's just intuitive to them, you know, to use these things or as opposed to other means. And so it's just like as that generation, you know, once they become a thing, then give it a couple years for people to get used to it and normalize to it. And then, you know, it's not going to take that long. Yeah, it's going to be very, very, very, very weird. Yeah, it is. And it's also like scary because you don't know the implications, like whether it'll be negative, positive, you know, some people will be negative, for other people will probably be positive, right? You know, like if you're a VFX artist in media, you'll probably be able to spend more time doing cool stuff and creative work and less time like going frame by frame and like, you know, like no one actually enjoys like rotoscoping someone's hair and like, you know, so you can, you know, remove a background shot or whatever. So like for certain people like that, ideally, you know, it allowed them to, you know, instead of you just, you know, draw a circle around them and then it just collapses on them and AI just figures it out. So you're not going for, you know, frame by frame and drawing around their body and it does that and you can spend more time doing actual like creative fun work, you know, and hopefully that's where it goes and not to the point where you just don't even need the person entirely. But it's like anyone's guess where like the puck ends up stopping, you know. Yeah, it's going to be real weird, man. Real weird. It's going to be interesting. You know, hopefully we'll survive. But I mean, I'm an optimist. I think we'll survive. But yeah, I'm an optimist too, but I have a feeling that we'll have a different role in society. That's for sure. I don't think we'll be the leaders anymore. Oh, that far. Okay. Yeah, I think AI is going to take over most things. Yeah, including government, including allocation of resources. It's going to probably restrict people's ability to make decisions because we're so destructive. I did, I listened to your podcast with Mark and Jason and I do like what he said or not like, but it's just interesting when he pointed out that like, you know, AI is the smartest doctor in the world. Is the smartest blank in the world? Is the smartest of everything, right? And typically, you know, billionaires like him would be only have limited access to these high-level professionals in each industry. But now it's essentially democratized that and everyone has access to the smartest person in the world and each of these industries. And so it is pretty interesting because if it is not omnipotent, but all knowing and knows all these things, like, it's like scary because it's like, we don't want as a human. I'm like, no, I don't want to make those decisions. But if you like, purely take a motion out of it logically, it's like, well, would you rather human with flaws that could do something fairly bad or this thing that has a lot more context and, you know, knowledge and experience, right? You say you want an experienced person making a decision. Well, technically this has the experience of everyone ever in history on the internet, right? So, but it's also, I have a no-man, it's crazy. But hopefully, for the most part, right now, at least it seems like it's allowing people to do less like busy work and less things that they don't enjoy and focus more, at least in media when I'm seeing focus more on things they do enjoy. Like I was saying, like the example of not having to roto every single frame on a body or, you know, being able to pre-visualize scenes or or whatever. So, it's like, it seems, and everything I'm seeing, maybe I live in a bubble on Twitter, it seems like it's not killing that many jobs yet, but not yet. But it could, but the idea is that it could also provide so much wealth for everybody that we no longer have to think about money in terms of like you need food, you need shelter, like, yeah, like this is universal high income as Elon's concept. He thinks that literally people are not going to have to work anymore. But then the problem with that is like, then you run into human nature problems. And so, we have to teach children how to pursue their interests rather than how to just worry about having a job to feed themselves. And so, then you have to give them motivation. So, you have to explain to them at an early age that going after tasks, completing tasks, doing things that are difficult and challenging is actually exciting and fun. And that's what you should generate. And then we're going to have to reward people based on that. And it's just to figure out what incentivizes people to do things. Because if they don't get incentivized, and then we also have VR and AR and games that you can play all day long that are way more exciting than real life, that you don't want to just take your government money and play Call of Duty all day. Yeah, that especially becomes VR Call of Duty. Exactly. That's where it's going to get hard because I think of like how addicted to video games I was when I was a kid. I mean, still to some degree now. But like, and if it was in a headset and like a completely different world, like, oh my gosh, like my poor mom, like good luck in me out of that. Like she struggled to give me to stop staring at a screen and making Call of Duty YouTube videos and playing Call of Duty when I was younger. And you know, but if I was like actually in a headset and all my friends are on it, yeah, you know, then you take it off and now you have freaking homework and like real life stuff. And like you went from the most overstimulating, beautiful, different utopia world where everything's amazing and you're with your friends and you're having fun. And then you take it off and you're back in like real life, which sucks. Like that's like a whole different level of addiction than like current video games would have. And I mean, I don't know what the timeline is on that stuff. But it's it's clear that that's going to happen in our lifetimes. That's the matrix. And that's coming. And there's going to be multiple levels of that. And it's also going to exponentially get better and better with each iteration. There's no way to stop it. It's going to happen. And that's sandbox VR, but times a million. If you go to play those games, you're in a small room. That's like a part of a giant warehouse where they have these things set up. And your room is, you know, like 50 feet by 50 feet and you move around and there you do a bunch of stuff. But if this is an actual fucking warehouse, you have physical boundaries that exist. And then you're in a virtual space where as you're walking, it looks like the actual ground that you're walking on. Yeah. And you're involved. You won't be able to tell what's real and what's not real. And with those omnidirectional treadmills, it's someone cracks the code. It's a you've probably never heard of it. But there's a popular anime called Sword Art Online. It's where it's just a guy gets trapped in a video game and he lives his life through there. And I remember watching that when I was younger. And I remember like when I was really young, we're fresh off of watching that anime. I was like, man, I hope they figure this out in my lifetime. So I'm like 80 years old. I could just put one of those on and just live in the video game. And it's like at first, he's scared. But then he ends up loving it because it's just like everything's great. And yeah. So I think, uh, yeah, there's just, well, the problem is like what's real and what's not real. You know, is it really important for things to happen physically in the real air quotes real world or will it be just as fulfilling to exist in these virtual worlds? I mean, there I remember when I was younger, I'd play like this game called Wizard 1 and 1. It's like a little warcraft like an MMO RPG. And like, there are definitely times in my life.
maybe there are short periods where when I was a young kid, my character in that game definitely mattered pretty similar to me in real life. I was really hooked on that game. And so I could see it where people who've dedicated their entire lives to World of Warcraft, there's probably hundreds of thousands or at least tens of thousands. And it's like if you could recreate that same effect, people would feel that same way. Well, if I'm 90 years old and I'm better in like, I don't care, put that headset on me, like I'm done. Let me just live it out in here. Someone come in, stretch my limbs every couple of days, like, you know, put an IV in me. I don't even want to take the headset off to eat. Well, then there's a question of, is that already happening right now? So if a simulation exists and it's so good that it's impossible to differentiate between the simulation and real life. And, you know, there's a lot of people that are very intelligent people that believe we are inside of some sort of a simulation currently. Elon's one of them. He said the odds of us not being in a simulation are in billions. - Really? - Yeah. So something akin to a simulation, he believes is running right now. So maybe we are in beast games, you know. - So me a thousand years of the future. - Yeah, the hundredth version of beast games. - Yeah, yeah, yeah, with compute growing and growing. It's someone figured out how to harvest the energy of a single star. - Maybe that's what this is about. As we grow older, technology becomes crazier and crazier. And it reaches some sort of a tipping point. While we're alive, and this is the end of the game. - That would be crazy. - Right, it reaches some sort of a vector horizon. - Or it's some actual civilization similar to us, but then they just wanted to, they lost, you know, like how we lost a lot of our ancient history. They did too. So there's a simulation to see, how did we come to be with all this stuff? And so, you know, I mean, yeah, if you're harvesting the energy of a sun and you have all that compute, I mean, look at what we're currently able to do with just data centers on the planet. Like it's not far-fetched to think you could put, have someone put a headset on or whatever and simulate, you know, trillions of things. So, not just that, but then there's the reality of the structure of the universe itself. Like subatomic particles acting differently when they're observed. - Yeah, the devil's knowledge experiment. - Yeah, so it's like, okay, what effect is consciousness having on reality itself? And are we limited in our senses and our ability to recognize the impact of it? And do we live in a siloed version of reality that's, we're imprisoned by a site, limited senses of sight, smell, touch. - Exactly. - There could be way more weird shit going on around us all the time. We just don't have the ability. And that's what the simulation is. - Exactly. - But it's not as simple as like, you show up with your lunchpale and your go to work. No, there might be some weird shit that's going on all along with consciousness. - It's a, you know, we did a video where we helped a thousand blind people or people who go and CC again with cataract surgeries. And I did think about that. It's like fascinating because, you know, if they didn't have other humans around them, they just would have never known that sight was a thing. Like, you know, if we, as other humans didn't tell them, yeah, I mean, they couldn't see it. And so it is like, is there a sense that we might not be aware of that? - A bunch of them are bad. - Yeah, I don't know what else. I mean, but that is like an interesting thought experiment. And like, 'cause like, to those people, it was, you know, actually a random memory I just got to. We also did a video where we helped a thousand deaf people here again. And a lot of them, it was just giving them, like, really, really advanced hearing aids and that, you know, and they just hadn't heard in years. And there's this one scene we did where a guy had a newborn child that was like a couple of years old, but it was deaf since the child was born and had never heard his child. And so we put it in and it like really, really amplified sound where he could actually hear. He hadn't heard sound and God knows how long. And then the first thing he heard is we had his child to say daddy and he, like, lost it. That was the first word he heard in years. And it was the first time he ever heard her. And I don't even know why that memory punched my head. - That was one of the most special things we've ever filmed was like that moment right there. I was like, wow, that's crazy. - Yeah, we assumed that the senses that we have detect everything that's around us, but we know that's really not true because they're so limited. Just in terms of our ability to see things, right? We see more things with the microscope than you can with the naked eye. - Exactly. - And we have no idea what the senses are missing. - And all you have to do is ask yourself, if you were those people and you didn't have other people around you telling you, you wouldn't have known. You would have thought that was reality. - Right. - It's just, yeah, I don't know if we'll ever know, but. - What do you think about the sense of smell, and where that is? There's an invisible thing. And when someone fights you go, - Whoa. - Exactly, you know? And like, yeah, it is kind of crazy. - You don't have no idea. If you didn't have a sense of smell, you would just be existing just like everybody else. And then without a sense of smell, life is not that much different, you know? It's different, but not that much different. Like, everything looks exactly the same. But no one could smell anything, you know? But think about gases, and also to look like a gas leak in your house, or weird shit, these smell skunks. All that stuff you'd be missing out on. - I guess, if you had to get rid of one of the five senses. - That would be the one. - Yeah, exactly. I feel like that's the least necessary to survival. - It would suck food, wouldn't taste as good. - Yeah. - You would know if you had B.O. - But for the most part, your eyes of living are don't really drop that much. And like you're overall happiness wouldn't change. - Yeah, the only thing that would be a problem is impact by chemicals. Like you wouldn't be able to smell like the horrible chemicals that your body's like rejecting. You know, there's certain things you smell. You go, "Oh, what the fuck is this?" I gotta get away from that. 'Cause your body's letting you know. Like this is toxic, whatever you're breathing in is not normal air. You would, you would, environmental poisons would be a problem. But other than that, regular life, if you lived in a contained safe environment, like most cities, most offices, most places that people work, it's not that big of a deal to lose your sense of smell. - Yeah. You know what's, it's funny because on the car ride over here I was listening to the podcast. We did whatever four years ago. And it's like, it's actually like the entire podcast. I was way younger back then was all about like YouTube data and analytics, I don't know if you remember that. And it's like, I do, like one thing I've noticed, it's interesting because like I started making videos when I was 11. So my entire life is on the internet, right? And like my puberty, every development and stuff. And I look at that our old podcast and like, it is so like brutal. I have borderline like autism on like this one subject. And it's like, I was so one dimensional back then because I was just young and I'd only ever done one thing. It's just so interesting because it's like, if someone were to theoretically search Mr. V's Joe Rogan, and they, you know, if they clicked on either one of these podcasts, it'd be two completely different experiences. - Right, but you look differently. - Yeah, I mean, you look great, man. - I was saying before the podcast, you look fantastic. You lost weight, you look really healthy. - Thank you. Yeah, I was telling you before the podcast, I lost 50 pounds between the last one and this one. - That's awesome, man. - Yeah, and last time when you would ask me about movies or you asked me out, tell me about all these things, because I was listening to it on 3XP, like all right here, every single thing I was like, I don't know, I was like, one thing on the, I know YouTube, it was like, I know nothing else and I blocked everything else out of my like, my world, which is interesting because I actually think that wasn't a positive, right? I think if I consumed more other mediums of culture, it would have been better inspiration, I would have been a better storyteller. So I actually don't think it was a good thing, which is why I've like since then opened up and like I let more things into my mind. - If I could push back on that though, I think it allowed you to be hyper successful because you were so focused on it that I think it really worked out to your benefit. - Yeah, I don't think it's a bad thing. - Yeah, no, I think that the hours put in, yes, but it's like instead of consuming four hours of YouTube a day, allowing like a lot of myself to occasionally watch a movie, I think I would have been more tapped in and understood how to tell stories. - Well, you were younger and that's a part of the process. - I know, it's just so funny listening to that podcast because even I, as myself, I watched that, I was on the car, I was like, wow. I like seemed like borderline, but like a freak on certain things here is like, you would like change the subject on certain things and then I instantly bring it back to the one thing and you like YouTube data and like I could like tell that I didn't even know and I would just be like, oh yeah, that I think anyway, it's retention. And it was just so funny listening to it. But it's just interesting though because you know, I'm sure you see like a lot of your podcast you do, most people consume it through clips on social media, right? That's like their exposure to it. And most people consume most things through clips. - Yeah, and what's fascinating though is clips don't have context on the time range, right? And like, you know, so like whatever, a clip from the podcast we did years ago, I'll see on my feed or it'll just randomly start going viral one of them now. And like, and like sometimes there'll be things that like, you know, I've grown up or I don't like necessarily agree with or whatever, I speak differently. But because they're not like timestamped, it's like interesting because a clip from something you did years ago can randomly go viral now and people won't even know that it's like years ago. And it's so fascinating because they just like pop off. And it's like more people are gonna listen to this podcast through like random clips, probably 10, 15 times folds and like actually going on Spotify or wherever you post it, I think that's probably it. And it's so interesting because that's like the new form of culture, especially for younger people, is sub one minute is vertical content that they swipe through the feed. But it doesn't inspire people to listen to the whole thing. Only a certain percentage of them will do that. But it's like, that's a thing with sporting clips. Like you see the game winning touchdown. You watch that, probably gets watched more than the actual full game. - I saw a survey of like 56% of people now prefer to watch a sporting event through clips as opposed to like the actual thing. Like they'll just get on their feed. - But I guarantee you that's the case with like the UFC 'cause I know for the UFC when they analyze the performance of a show, like how many people watched it on Paramount Plus versus how many people consumed it on TikTok and stuff.
- Yeah. - It's many, many fold. It's like, you know, they get hundreds of millions of views on social media. - Yeah. - Of different, you know. - I had to watch the fight live. - Oh wow, but like, you know, the White House one. I mean, I saw everything on my TikTok feed. I mean, I probably saw 150 clips of it. So I have like a relatively good grasp of what it looked like and what happened, but I didn't watch it live, you know. - If you wanted to watch that one live, really should have been there. Like that was when you really absorbed how bizarre it was. To actually be at the White House. It was very bizarre. The whole thing was very surreal. Like me and Daniel Cormier and John Anec, there were so many moments like the day before the event where we were rehearsing. So we're standing by the actor. And I made a video of it where I put it on DCs like the White House. And like I'm showing the White House. There's the cage and then the White House is right there. - Yeah, and the flyover and everything. - Nuts. - But see, that's how, when I was talking about the Roman Call of Fame before, that's how I felt. - Yes. - But I didn't get the-- - Well, you know, they were gonna do Elon Musk versus Mark Zuckerberg in the Roman Call of Fame, but it was gonna cost $150 million, just to secure the venue and set everything up. - I mean, I could have hooked him up. - Also, it would have been a terrible fight. - Yeah. - Like Elon would have been destroyed. - It would have just been a condo. - He thinks he's big and so that's gonna be enough, but Mark knows how to fight. Mark is like really into it. He trains all the time. I mean, he's obsessed. He brought this guy that I know, Dave Camarillo, who's a world-class coach, who's a Brazilian Jiu-Jitsu black belt, Judo black belt, been training him. Like, he's training-- - I know he's very obsessed. - He's very obsessed. - Well, because, I don't think he'd care if I told the story. Like, the first time I talked to him years ago, like, you know, we'd just shooting the shit chatting. And then, like, at the end of it, he's like, "Yeah, you wanna come train him in May?" Or whatever, at my lake. And I was like, oh, no. But I appreciate the offer. But it's just like instantly like that. I can tell that's like his way of like bonding and getting friendships. Yeah, he was just like, he was being very serious. Like, he wanted to roll it. I've never done that in my life. And I was like, uh, I'm-- - Yeah, he invited me to go bow hunting with him. - So it's definitely not fake. Like, that was a one-on-one conversation. - Oh, no, no, no. - No, you know that. But a lot of people think he's just like, puts on the facade or stuff. But like, unironically, like, our first time meeting, he's just like, yeah, let's hang out. Let's do, like, go roll on some mats and stuff. - Well, the way you could tell that it's not fake is watching him train. Because there's no way he could be that good if he's not actually putting in the time. - Yeah. - Because even his striking, his jujitsu, all that stuff is like, it's clear. There's many hours been spent working on technique to achieve this level of proficiency. I mean, he doesn't look like a world champion or anything like that, but he looks like a guy who's training a lot. - Yeah. - You know, there's no way you can't be enthusiastic about it and be doing that. So he's definitely really good. - Every time I listen to whenever you have a podcast and you talk about the UFC and stuff like that, it always makes me like, I feel that masculine urge to like, go train and do it. But it's like, I wish I could like, wish I could fork my life and have like, one where I keep going down this path of just grinding eight, two hours a day and building all these companies. And then another where I could like, pursue fun stuff like that. And like, because that would be fun. - Well, how old are you, Jimmy? - 28. Yeah, you're still so young. You could just do this for another 10 years and a mass so much money that you could never spend it. And then 10 years from now, you know, just slack off a little bit on that and just go do a bunch of stuff. And not only that, you could create content doing a bunch of stuff. Like Mr. Beast discovers the world. Like you could do anything, man. - Yeah, I think we're so young. I give so much time ahead of you. - Yeah, it's hard to even, I think you, you like, as humans we like build the patterns and stuff and I've been working so many hours every day for so long that it's like, like literally like, ingrained in me that it's hard to ever really imagine a world where like it shuts off because you have to think like I started when I was 11. So basically now all I really do is just, you know, work whether it's building the companies or making content. And like another 10 years from now, that would be by essentially 20 years straight of like training my nervous system of like, this is what you do all day every day, like constantly being war mode obsessed with it. So it's hard to envision a world where I could ever shut it off. - You know what's interesting? You and I have been doing it about the same time. Like we started this podcast around 17 years ago. - Holy crap. - Yeah, it'll be, well I'll be 17 years in December. I think so, right? I think in this December it's 17 years. So it's basically we'll be on these parallel paths. - Which is crazy, you know what would be funny? Is if like I'm visioned like 17 years ago, you had 11 year old me sitting here and then you sitting there and like, comfortable to today. - That would be amazing. - Yeah. - So what are you gonna do? You're gonna do a show on YouTube? Where'd you get this idea? - You did. - Did your mom know about this? - Did you be in school? I'd be like, I don't know if it's such a like. - How many hours a day do you spend waking on content? Hey man, go outside. - Go talk to a woman. I mean back then too, I was so like introverted and self-conscious, like I probably wouldn't have said anything. I would've been like, (laughing) 'Cause you have to kind of be a little, it's interesting too because it's like, very accepted to be a content creator. It's like cool. People love it. - Yeah. - Even parents now, they're like, do it. And they realize that while being a content creator, you learn a lot of different skill sets and teach yourself agency, et cetera. But back then, I mean, it was like, you're best, you're crazy, very kind of. - Right. - And like, so it's so funny to see how that changes because like, you know, it's the number one most coveted job in America right now. Like if you were to go survey like 100 random teenagers, a lot of them, a good chunk of them, would say they wanna be a content creator. Maybe not specifically a YouTuber, but between TikTok, Instagram, influencer, like, you know, like, and so-- - It's probably the number one job that kids want. - It is, actually, yes. And so, but, you know, when I was coming up, heck no, it's like, what do you have? Weirdo, that's not a job. Like, YouTubers don't even make money. How are you gonna make money? You're gonna be homeless. And so it's so funny to see how it changes. - Same thing with podcasts. Back then, I would tell people that I'm doing a podcast and they would be sad. Like, poor guy, like, what the fuck's wrong with? It used to be on TV, like, oh my God. - Yeah, you're falling from grace. And it's so interesting, too, to see like, you know, as YouTubers and stuff first start getting big, like they all use as launch pads to jump to Hollywood. And then it's like the ones like me who are just like, who really cares? You know, like, just stay over here and focus on YouTube, or the ones that are the biggest. And I just believed in the future. - This is the same as podcasts as well, 'cause there's a lot of people that started off podcasts. And then their podcast got a little bit of popularity and they went and did a show somewhere. - Yeah. - And they got, and it sort of stalled them out in the podcast world. - Exactly. - Now you're working for the man, air quotes, and you're working for some studio or something like that. - In split time, and you're not as passionate and stuff. - Yeah. - Yeah. - Well, it's something I think about, too, which is a message. I feel like a lot of people need to hear, because a lot of people don't realize that, you know, not everyone can make tens of millions of dollars, or maybe be as successful as you or I can, but I do believe most people, if they, you know, find something they like, put in a lot of hours, like a ridiculous amount of hours, consume, you know, basically everything's available on the internet. Now, consume all knowledge available on how to be good at certain thing, and then, you know, do a thousand iterations on it. Then they can come out the other side and do it for a living, you know what I mean? - Yeah. - I feel like they're, but most people aren't exposed to that kind of, I mean, to be honest, rhetoric. Like they think, still, you know, their parents went to college, got a degree, that's how you get a job. And so, a lot of people today, because obviously your parents educate you and teach you a lot of these things. And I'm not saying college is bad. Just think it's the same pathway, and then they get in a lot of debt, and they don't fully realize that, you know, if you just like, there are like, you know, certain content creators that might blow up in two years, and there are others like me that take 10 years, and it's just like a distribution jar, and you know, probably the average somewhere in the middle, and you just have to like, there's no like set time for him, you can give yourself. But if you're surrounded with other people obsessed with the certain thing you're obsessed over, whatever it is, you put in 10,000 hours, and in those 10,000 hours you do a thousand iterations, and you consume all knowledge available on it. It's like, you know, the better you do it, the further to the right, like the two-year mark, you'd be able to do it for a career, but you know, sometimes it will take longer, and you just have to give yourself enough time in it, but eventually you can make it happen. And I think that just more young people need to hear that, really, because they just don't even really, the dots don't connect in their mind that that's really even an option, right? - Well, it's a completely new career path, right? And the only way that people really can get a map of the territories from someone like you, who's gone through the very early days of it, and they could show, hey, not only is this guy successful, he's fucking hyper-successful. Like, this is not a dream. Like, this is a possibility. You just have to figure out your version of what he did, and it's a process. - But I would argue, it's not even just for content creation. Like, if you wanted to be an accountant or really anything, it's like, just put in a lot of hours, do a lot of iterations around yourself with great people, and obsess over it. - Stay focused. - Stay focused, consume it, and then recognize like, you might be like, "Oh, well, this person did it in 10 months. "Why's it taking me so long?" It's just, it's average and statistics, and just give yourself enough time frame, and like, it's hard to, again, I'm not saying you'll make tens of millions of dollars, but if you want to do that thing for a living, it's if you follow those traits, like, it's gonna happen eventually, because-- - Well, you have to be a process oriented, not goal-oriented, you know, the process is getting better at stuff. The goal of being financially secure comes with it eventually, but if you think, I want X amount of money, well, that's what you're gonna think about. You're not gonna think about the actual thing you're making, so it won't be as good, so you'll probably never get there. - You can go. And this is, you know, one of the cool things about owning a comedy club is that we've set up the club, so there's a real path, like these people understand how you can become a professional. Because becoming a professional, when I first started, was this very vague, weird thing, like you never, no one knew how it was done, like you went to open Mike Knights, he did open Mike, now how do I get paid? How do I ever be a professional? Someone has to ask you to go with them on the road, and then you wind up getting mentored by another comedian, which is nice, 'cause they usually need opening acts, and that's kinda how we did it.
But when we set up at the comedy club, we have a real creative director, this guy Adam Eagid, who is the creative director of the comedy store, the talent coordinator. He watches all the open micers, and he finds people that are good. We have two nights of open mic nights, and then we have Killtony. So we have Killtony, the show, which is every Monday, where these people pull a random name out of a bucket, and you have a chance to go up. It's amazing. It's hilarious. The best fucking show ever, and these people get to do one minute of stand-up, and if it blows up, and they do well, they get to come back, and if they get to come back, then all of a sudden, millions of people have seen them do stand-up, and now they're selling out comedy clubs, and they have real careers, and some of these people were just grinding it out. You know, my friend, Dedrick Flynn, he was out in Atlanta doing it, and my friend Ari Maddie was in Estonia, and he went to Australia for 10 years, just grinding, trying to make it in comedy. Gets on Killtony. Boom! Now he has a career. It's incredible. And I don't recognize those names, but like, as me, a case study, right, if they're doing stuff in Estonia or other, I never would see it, but if they're on Killtony, I'll see it, right? Exactly. And there are millions of people like me that we're not, like, we're casual comedy watchers, right? I don't, you know, maybe I watch Netflix special here and I watch Killtony. And so, like, if you don't exist in one of those two things, you just don't exist in my world. And there's so many people like me. There's a lot of people now like that, particularly, and we wanted to set up a network. We wanted to set up like a real pathway where these people can, you can see, hey, other people like, like, like Camp Patterson, he was a door man at the comedy store and now he's on Saturday at live or he dorm at the mothership, brother. And now he's on Saturday at live. He started out at the mothership and he was working there as an employee and he was funny and I know he is. He's amazing. He's amazing. Killtony. Yes. Because of Killtony. Exactly. But there's multiple versions of that now that are coming out of the club. And so we wanted to set it up like that. So you still have to do all the work, but we want to like, like, illuminate the pathway. Exactly. Like, there's a clear path. Well, because it's a different skill sets, right? Like being able to get attention and get in front of people might be a different skill set than being funny and being able to make them laugh and, you know, the things that make a great comic. And so it also makes it a little straightforward for people who might be just world-class in and one comics, but they don't know how to scrounge up enough money to travel the world and do all these things and smart enough to figure it out until, like, handling that part because at the end of the day, like, as a viewer, I just want to watch 20 people right? There's also you have to be able to see other people who've done it already and how they did it. So because of a guy like Cam Patterson goes from being a doorman at the mothership to now being on SNL, people see it and they go, oh, it can be done. What did he do? Well, he kept killing every time he got on stage. So that's what I got to do. I got to work on my set, really grind it out. And I was with this guy three years ago. And now this guy is rich and he's famous, like, this is amazing. He was poor just like me, like, literally working for, you know, I'm sure you pay well, but I mean, doing road gigs and doing whatever you can. Guys are barely getting by, but that's the key. It's like you got to know that it's possible. And before someone like you became, you know, a real content creator, but imagine just trying to explain to someone what your YouTube show, what your goal was. Imagine this. Imagine 15 years ago, you sitting down with someone when you're 13 years old and trying to explain, I want this show to have hundreds of millions of subscribers. I want billions of hours consumed worldwide. I want it to be like one of the biggest shows in human history and I'm going to do it on YouTube. They believe you're out of your fucking mind, right? Yeah. Like viral videos back and we're like two million views. If you were to sit back then, I want to get a hundred million views of video like, I mean, people would call you the lunatic, like you're just like a delusional, like a certified like lunatic, like you're not even living in reality. But now that you've paved the path and then you've shown people that it can be done, now you see that it's just a lot more confidence to re-industrial. It's a real career path. If you pursue it the way someone pursues learning how to play guitar and being in a band, do it the right way. I want to be a pilot. What do I have to do? I've got to go to pilot school. I'm going to do the work. Go through the process. Like, actually, or I mean, I don't know if it's actually, but it's like millions of people over the next 10 years that will find a job, you know, being a creator or working for creators, right? I know. I mean dozens of hundreds of creators who are hiring dozens of people each. I have 150 open racks in my business. I mean, there are, you know, these creators, hundreds of thousands of people are going to become creators themselves full time. And those creators are going to hire millions of employees over the next decade or so. So even if you, which is what I see, a lot of people who try to become a creator who end up failing, they end up being phenomenal partners or employees for other creators, right? And the space is growing so big and there's just so much demand for it because not everyone who did stuff in traditional Hollywood accolades as well over here. So there's just so much like everyone I know just needs like five or six people. So it's like, it's a pretty useful thing. And it's like almost like the equivalent of getting a college degree, right? If you're a teenager now and you put in 5,000 hours, 500 iterations, you obsess over this thing, blah, blah. You come out the other end, even if you don't make it as a YouTuber, you know, you know how to edit. Now you know how to tell a story. Now you have all these character traits and yeah, some other YouTuber will pick you up and heartbeat. Yeah. For sure. And it's also it's, this is the new Hollywood. I mean, this is really, I mean, literally now, four of the biggest films came from creators. It's like, not even like it is like a factual thing now. Some of the biggest new IPs are coming out of them. Yeah. It's where all the viewership is going. I mean, when I was on this podcast last time, it was probably like whatever 1.8 billion people use YouTube every month. Now it's over 3 billion. It's not. It's growing. And it's not slowing down. It's growing more, more, more, which is what I said would happen. You know, last time I was on here and what I still believe, but I don't think these things have peaked. I think they're going to keep growing. And, you know, it's just what younger people use. They've never watched television, which is obvious to me and you, but, you know, but to some older people who still watch, you know, news and get it through there, it still blows your mind that they're like, they've never used cable and it's like a 15 year old right now outside of like, you know, watching an NBA game or an NFL game has never used cable television. They've never even seen it. They don't even fully understand like, they're like, like sometimes when I'm talking to like a younger person, like if I'm like trying to get a gauge of what do you think of our new video, like I'll just ask, like, have you ever watched cable television to see what they say? And they're like, no, and I'll explain to them that there's like two to three minutes of commercial breaks, kind of like when you watch NBA, but instead of like a sporting event, it's like entertainment and they'll be like, why, why would you do that? Why would you, like, why would you put like three minutes of ads every four minutes? Like, what, and I'm like, well, that's just how things were and they're like, why? It's so dumb that they still do it that way. Yeah. It really is so dumb. It makes no sense. Yeah. It makes no sense. You don't have to do it that way. They could probably make as much money through product placement and having an ad at the beginning and doing it and you'll probably get more retention. You probably get more views, like, no one is going to sit and watch CBS. What's the crazier's you would have to pay money to it, like, you'd have to pay like $50 a month for cable to then have like 33% of what you consume be ads, which is a higher ratio than when you watch YouTube, which is free. It's like, it's crazy. It's kind of, wow. And then you wonder why people are moving in hundreds of millions of droves over to this new form that's just like, yeah. And then there's podcasts, which is like, how many podcasts are there now? Oh. Millions, obviously. That's the one. Yeah. Obviously, there's millions, but I mean, the barrier to entry is the lowest. Like, at least what you're doing is complex, you know, it's, I mean, you've created a show. You have game shows, you have charity shows, you're giving waist up. You have a bunch of crazy things you guys do. You have tasks. You have to plan it out. Podcasts, you're just sitting down. Like, we talked for five minutes before we started this podcast. Yeah. We said, hey, you look great. What's up? Good to see you. You gave me some caffeine to give me crack down. Let's go. Yeah. Like, so there's zero preparation other than, you know, the preparation that the host does beforehand. But if the difference between that kind of preparation, the kind of preparation involved in one of your shows is fucking immense. Yeah. And so the barrier to entry, just to be someone who's a content creator, like a podcaster, is, how many podcasts are there? What's guess? Ooh. I mean, how many do you think there are, Jamie? Active podcast. I guess that. How many have been uploaded this week? How? Like, that's what, you know, active. Yeah. Let's say seven million or something like that. That's crazy. That's crazy. Yeah. That's crazy. I would guess two. Well, active probably one million. Please put this, this is what I want to know. How many podcasts were active in 2009? Ooh. Oh. Let's guess that. Okay. Put that in. Our AI sponsor perplexity. Perplexity probably has the answer to that. Wait a minute. Are you guys? Yeah. Is that what you had the founder on? Well, because he's cool. I talked to him and we started talking about ancient Hindu mythology. I was like, dude, this guy would be a cool guest. I have a download. I haven't listened yet. It's really interesting. He's a fascinating guy. We were talking about these temples in India and I've been down these multiple rabbit holes about these temples that they carved out of a single saw. 2009, there were 69,000 podcasts. But that's not active. That just means 69 in Apple's directory. So that means roughly 70,000 people had done one at some point. And then, yeah, I would wager a small percentage or actually active at the time. Still. That's a lot. So that's when I started. So now, what is it now? If that, I'm curious. Now, in 2026, how many podcasts are there? Oh. I bet. Seven million. Yeah. I'm going to out my guess. I'm going to out mine to ten million. World wide. I'm up in mine to ten. What does it say? So, since 2009, there were 69,000 versus several million shows today, depending on the database you look at. Okay. But what is the number? 4.5 to 4.7 million podcast shows globally as of 2026. You know what? I'd be curious of how many people do content creation full time? I'm wondering what this is.
question. Okay, let's figure that out. How many people make a living? Let's guess. How many people make a living doing content creation? In 2009 versus now, I would say 2009 maybe zero, yeah, or a thousand or something. I was a little kid. I was, I'll save 5,000. Okay, maybe content creation is like a very online content creation. Yeah, but the problem is that's like bloggers and yeah, through social media. Yeah, 2009 social media is just coming out, right? You're right. 5,000. So let's, let's just think, let's just not even think about that. Let's just think about today. How many people are professional content creators today? Let's guess. I say 25 million. Move. I would say lower, probably eight. Let's see what's that? Eight million. Yeah. That's probably more important. With the barrier to entry, you're making me look up. Here's also tough in the US like taxpayers, people who are like only, just like, how many people do content creation full time, right? Yeah, just, just how many content creators, how many professional content creators are there worldwide? Slip or Plexi try to figure it out. I will, but I'm just like, it's, I know what it's going to do. What do you think it's going to do? It's going to freak out and it's going to say there's a lot. See what it says though. That's going to say the same sort of thing. What does professional mean? Okay, people that make a living, they pay their bills off a content creation. I know, it's not a great question, but let's just see what it says. Just out of curiosity, it might have an answer. How would it know really? Yeah, you know, filed, you're like, it can gas because it gets there 4.5, 4.7 million. It's probably just going to look for any database online. Eight to 12 million professional content creators worldwide, depending upon how professional is defined. Roughly 200 to 300 million people identify as content creators globally in 2026. Holy shit. Holy shit. Are they making money? Right. Yeah, this seems relatively like it got the gist though. Yeah, it got it. It wasn't a problem, Jamie. You were pessimistic. No, wait, we don't have an answer. No, it's given us 300 million. Rough data. The rough data is 8 to 12 million professional content creators. 200, 300 million people identify as content creators. So out of those, which kind of makes sense that, you know, a small percentage of them are going to be able to figure out how to make a living entirely off of it. One analyst estimates that about 4% of creators are professional, meaning they treat content creation as their main job and earn a full-time living. So that makes sense. Yeah. That seems about right. And that's about right with kind of a lot of things. Yeah. There's a bunch of people try it and a small amount of people actually, like if you think about how many people, if you go to an open mic night on an stand-up comedy, and how many people are actively participating in open mic nights where they visit one or two open mics a week, and how many will eventually become professional stand-up comedians and make a living off of it. You're probably in the same range of like 4% or something like that. Probably less. Yeah. It makes sense. Yeah. But the interesting part is that number is going to keep skyrocketing year over year. I don't see any signs that any of this stuff is slowing down. Especially if people see that this is a real path. This isn't a pie in the sky dream. There's a lot of. I mean, at this point if they don't see it, then I mean, I don't know what to tell you. I mean, I'm literally spending hundreds of millions of dollars a year, or investing hundreds of millions of dollars a year into content. And so, I mean, it shows what the other balance will look like. Well, you're really wise in that regard. Is that you spend so much money dumping it back into the business. And by doing that, your content is just so much more advanced than anybody else's. And that's such a big risk. Because a lot of people would say, "I'm making all this money. Who knows when this is going to end? Let me squirrel this away." Yeah. And make sure that I've got money saved up forever. You just like, "Fuck it. Let's just spend it." Go hard. Well, it's what I used to call the creators of it back in the day reach like 5 million subscribers. And then it was a real inflection point that I would notice where they'd either keep growing or that's where they'd start to teeter off. Because it's around the time when they'd start to make good money. And it's either like, "Okay, now they have a house, they have a car paid off, and like the ones that were really money-motivated, they kind of got that security." And so that burning fire that was pushing them to do crazy things, like kind of start to die off. And like, it's like the Fermi paradox. Like for quite a few people, it's around that range is where you see like your favorite creators start to get lazy, upload less, not put as much effort and not care as much. And so, but yeah, I never really had any of that. I just like, you know, I mean, like I probably talked about last time we're on here. I used to live in an apartment that I would share that was $720 a month, so like 360 rent. And I drove a 2006 Dodge Durango that costed a couple thousand bucks. And I just didn't have any liability. So I was just like, screw it. I'll just keep my lifestyle cheap. So I could just reinvest it all. And, you know, that's so wise. Most people don't do that. And most people don't have the discipline to work as much as you do. Yeah. And the harder part too is when you have the pressure of your parents and stuff. And I don't know. I'm weird. Like when my mom would, I mean, as sad as it sounds like she would literally cry sometimes and be like, I'm just so worried you're gonna lose everything. Like what if these videos stop getting views? And I don't know what would come over me. But I'd be like, it'll be fine, mom. Don't worry. And I just like very commonly just say it to her. I wouldn't argue with her. I'd be like, just just have faith. Well, you were right. I know, we're great now. But it's up to parents. Parents always worry about their kids. Exactly. So I don't think it's like she was doing anything wrong. But all purposes like she was doing the right thing. It's just so you also have to overcome that pressure as well because there's so many forces around you where even if you believe in yourself, all it takes is one person like saying something like that puts self doubt in you. And then you're like, you know, but that's where I'm a big believer. If you really want it, just keep your liabilities low. Like, live below your means. And that way it's like, you know, it's a little easier to be riskier if you aren't, you know, have all these things you got afford because what really changes if you fail? That's definitely smart. But there's something happens also to people where just the constant grind of work, it diminishes their enthusiasm and they lose their perspective. They lose this perspective of God, you're so fortunate to be able to do this. You're so fortunate. Exactly. And people just get really complacent. It's that's so easy for people to just forget how fortunate they are to be able to do what they're doing. Yeah, and I admit it's sometimes I get hit with that where, you know, it'll be a late day of shooting and I'm in an airport and, you know, a bunch of people are following me around and filming me and I'm like, ah, you know, and you get those thoughts in your head of where it's like, this is really the life I wanted and you like start to like be like, ah, you kind of regret your decisions. But then you got to like snap out of it and you're like, okay, like the small subset of time. Yeah, it might be brutal. But for the most part, I'm doing dope stuff. Like I'm in the pyramids. I'm in the Roman costume. I'm doing like beautiful, amazing things and I get to entertain and and help people. And it's like, and you just have to think it's very important you're around people who like, if you have a group of people around you who when you get those negative thought loops, encourage it and help you spiral, then it's bad. But if you have people who are, I mean, which, you know, not everyone in my spot position has like people who are, you know, willing to tell them how it is, right? Who are just like, bro, grow up. Like, it's fine. You know, this will be done in 20 minutes and then, you know, your life's pretty good. Like, you know, it's like a, it's a weird thing. Like you really, because like I've had some of those conversations with people where I give them the perspective and I can tell like they haven't had that perspective. I've had them in a very long time and you can like see it in their eyes. So they're like, yeah, you're right. And it's like, yeah, you really need some like better people around you because you feel like you're, you're like spiraling in these like really weird thoughts. But like if you look at it objectively, it's not as bad as you think. That's the really difficult resource, resource to acquire is being around positive people, powerful people. People that really get things done and people that are motivating and people that are really exciting. That's because so many people have asked things. So many people do just enough, just barely enough. Yeah. You're supposed to go all the way. You go three quarters of the way. You know, so many people, so many people just they don't, and but if you're around someone who really gets after it and really is enthusiastic and really is powerful and very positive, then it's contagious. It literally is. It's infectious and it makes something mundane, honestly fun too. And especially if you respect each other, then it just is like it really compounds and so it's so important. Like even at this stage, like I say, for newer younger entrepreneurs or people trying to be content creators, referring groups, everything, even at the stage, I'm at it's really is because you are like you think, speak, talk, act like the people you're around. Yeah. Like they say, show me the five people you're on the most. I'll show you what your future is. And it applies at every level. Yeah. So my friend Brian Simpson has a great saying. He says you can't be your own boss and be a shitty employee. Mm hmm. Wait, elaborate on that. So if you work for yourself, if like you're the one who's out there doing it, you're like, so you don't work for anybody, but you also can't be a fucking lazy half-ass employee. It's like you can't be both things. He goes, if you're going to be your own boss, you better be a great employee. And I was like, oh shit, like you can't be your own boss and a shitty employee. Yeah. Like if you are going to work for yourself, you've got to get some shit done because that's a very rare position to be a person that works for themselves. Yeah. Do the thing you actually love to do. Yeah. And I think one of the things that's really powerful about this time, as opposed to any other time in history, is that there's so many conversations like this where you get to hear from a guy like you who is doing that. So people, young people who are listening to this right now, they listen to you like, oh, the fucking Mr. Beas is just getting after it, man. I want to do that. Yeah. Instead of like hanging out with your friend and just get stoned and placed called duty all day and is always complaining about everything in his life. And but meanwhile he doesn't do anything. He like, oh, that's not how I want to think and behave. That guy is. And so you get examples outside of your own personal social circle because maybe they don't know Mr. Beas, maybe they don't know someone who's out there doing whatever they want to do with their life, but they get examples of it online and they can listen to these people talk and they get inspired. Exactly. And I would assume you have a lot of parents who watch these that.
you know, have kids and I would encourage the parents to like the last three minutes of what he just said there. Like maybe play that for your kids and I can like go on top of it to say because I agree. I don't think enough young people get exposure to this kind of mindset that, you know, you it really is time, friend group, you know, iterations on certain thing and consuming all knowledge available. It's those four things and do those four things and like you'll make it further than you can imagine and like, you know, there's outliers. Like you, this is what like skews a lot of people's perception is they'll find an outlier of like, well, this person became very kind of successful in this thing, but they didn't do those four things. And there's outliers everywhere, but if you look at statistically the average, right, the person listened to this, you're not gonna be this one in a million freak outlier. Statistically, you know, if you want to make a good income doing something, you're not currently doing and you're not currently very knowledgeable in it or have much experience, it's just those four things. Find those people put in the time, do, but it's like, if you just listen to every Joe Rogan podcast, you're not gonna be a great podcaster. So it's time plus iterations, right? You would have to go do an example of that, you would be do 500 mock podcasts while also consuming all of Joe Rogan's podcasts, right? So you're doing both while also consuming all knowledge available about podcasts while also surrounding yourself with other people who want to be podcasts. And then yes, this podcast might have blown up in a year, but statistically that's not gonna happen, right? You have to give yourself like the average might be four or five years and some people like me take 10 years and you just have to be so in love with the journey that you're cool with it. You're just like, I'm just gonna do it till it works out and you know, it could be as soon as this, one of the likely to be here, but there's a chance it could be there. And if that freaks you out and then scares you, then you probably don't love it enough. But if you're like, well, I'll have fun while I'm doing it, then yeah, do those four things over the long horizon. And you know, again, you probably won't make $100 million, but if you want to make $100,000 a year or whatever, it's not out of the realm of possibility. And just those sentences alone for a young person, they hear it, it opens like a third eye in their mind, where they've just been told the whole life, go to college, get a job, this doesn't even exist to them, you know? Again, it's like, you have to be concerned about the process and doing a thing that you love to do and trying to get better at it. And you know, it's like, let's say you want a million dollars. Well, you could win the lottery, you might win the lottery, but the odds are very low. Or you could find a bunch of people that work really hard and what do they do? Well, they just kept working hard and they figured out what it is they do and they made money. Like yeah, that's probably more likely. So just go in the general direction and who knows, along the way, you might hit it quick. Something might happen really quick or you might figure something out and you might be an outlier. But the point is, the process is available and the process is available to anybody. Just keep doing something, you'll get better at it, be objective, be self-analytical, like recognize what you're doing wrong, what you're doing right, and get better at it and constantly try to improve. And just because something doesn't exist as what is your occupation in a form from 2001, doesn't mean it's not a real job. And just because you can't tell people, if I told people at a cocktail party in 2009 that, oh, I'm a podcaster, that means zero. You tell them today, they go, oh, amazing. How long have you been doing that? You know, it gets a job now, right? So how did it become a job? Because people figured out how to make it a job and they did it and it worked. And so there's a process. So that process exists with virtually anything you want to do that somebody does for a living. Exactly. If it's rock and roll star, stand up comedian, novelist, there's a thing out there that you want to do that someone is making living. But meanwhile, there's going to be people who say, oh, the odds are you're making it in that. Like, okay, is that what we're doing? We're just fucking playing odds? The odds you're dying are 100%. So what, once you adopt this mindset though, then the naysayers go from being brutal to actually being good because now the naysayers are what stop other people from doing the thing you're doing, which actually increases your odds, right? So once you get over the hump where you reach a certain point where someone, as you're going on the climb, like we're someone going, this is stupid, this is unrealistic or whatever, where you just like, it starts to feel like it goes from something that makes you nervous and keeps you up at night to like, you don't even really care anymore because you've just heard it so many times. And then it's like, but there are people who hear it and they quit. And so it's technically a benefit for you. So I like to always, not always, but I don't know a lot of things. I like to try to spin it as like a positive too. Like what, this thing that's annoying, well, what's the positive side of it? And the positive is, technically it'll make less people do the thing you're doing, which makes it easier for you. I guess it does, but I don't ever think that way. I just think if someone can do it, you can do it. And the problem is, you have to make sure that you're not spending too much time doing it the wrong way. And so that's where it helps that someone's already paved the path. Oh yeah, I mean, if you could get a mentor here's the real question. So 2009, content creators, there's fucking very few of them, right? What is, what are we missing? Like what is going to be a job that no one sees coming that's going to be like a content creator or a YouTube creator 10, 15 years from now? You know? Oh gosh, I mean, it would have to be something with AI that you couldn't even see now. So what could it even be? Like what would it be that people are missing? That other people are gonna. Mm. It's changing so quick, like, my brain can't even comprehend it. Like nobody even thought only fans would be a possibility that there'd be a large amount of girls that just show their naked body for a living. Yeah. I mean, not even for a living. Most of them don't even get paid very much, but a lot of them have only fans pages. Something, some crazy number. It's like 10% of girls 18 to whatever have only fans. Is that in the US? Yeah, wow. That's a nutty number. It's crazy. And an enormous number of people subscribe. Yeah, I think it's like literally half of American males have at one point in time subscribe to only fans. That can't be real. I think it's like 150 million. Holy crap. Yeah, I think it's crazy. I think the numbers are crazy high. I mean, where my head's going if we're trying to predict the future, maybe it would be like AI filmmakers or something like that, but I don't even know. But I mean, what are you doing there? Are you doing just recreating the cops and making things? Like, yeah. It's lame. But what are we missing? Because the YouTube thing, nobody saw that coming. Yeah. Nobody saw that coming either. Holy fan stuff, it's not new though. It's just changed the money. Yeah, just got the money. From ads to some playboy. What also centralized it in the, like where playboy was always a thing where you had to get picked by playboy, you know, now all you have to do is just take a photo of your box and put it. There's always the local. Yeah, I mean, but it's not centralized. Like, only fans is where you go there. And there's like thousands and I don't know how many more than that content creators, you know. Yeah, I don't know. Time will tell. Yeah, time will tell. But it's just such a fascinating world that we live in where the number one most watch show in the world is yours. Like you have the number one, well, if it's on YouTube, then it's the number one most watch show period. Yeah, it's in the known universe. Well, right now. You're the most watch person in the known universe. I opened it up on the way because I figured we'd talk about the size of show. In the last 90 days, just our main channel, it's like around 850 million unique people have watched a video in the last quarter. That's so crazy. Yeah, so we're doing around 4 billion views. Oh, 850 million people is so crazy. You need that too. Because we did around 12 billion views in the last 90 days on just the main channel. And of those 12 billion views, like whatever 8% of them are different humans. So it's like factually, like 850 million. Like when I say that, people are like, oh, that's 850 million views. So like, you know, 80 million. But no, it's 12 billion views, 850 million unique. So it's just like, it's crazy, man. And it's like what's fascinating is you like 10 years ago, like even with cable or whatever, 20 years ago, 850 million people didn't use the same platform. Right? It's like you wouldn't have even been able to reach that many people. Even if you were the biggest in anything, it's like a very interesting time where essentially as the internet usage grows worldwide outside of China. So does YouTube usage because if you Google something YouTube pops up or, you know, now if you're Jim Nying something, you know, they'll eventually have YouTube or if you buy an Android phone, which most phones have their operating system of YouTube's there. So like everyone just as you use the internet, you end up on YouTube. And so that's why, you know, even though it's whatever theoretically 3.2 billion monthly active users, I would be shocked if they didn't hit 4 billion in a couple of years. And it's growing. Like it shows no signs of stopping as the internet's growing. And so it's like to be number one on this platform that is basically mirrored to the internet. It's like, it's like, it's crazy. It's a really wild opportunity. And because it's a platform where anyone can upload the variety of content is extraordinary. Because there's no gatekeepers. Look, a lot of it's trash and nonsense. But there's so many interesting shows. Yeah. There's so many interesting shows on science, on cosmology, on history, on feeling the blank. There's so many people that just have a passion for a certain thing, and they made a channel. And now that channel also has a million. Our pages are very similar probably. I have so many like old history videos where it's like some old guy that's just breaking down over to battle scenes or whatever, agreed. And like they go as niche as possible down to like, this is like the most, you know, of largest fights in history and it's like a ranking of like 10, you know, deadly fights or. Yeah, like I would say like a third of my home pages, like just history videos. Was here YouTube uploads users upload roughly 500 hours of video every minute. Okay, not to be that guy that's that's a very outdated, I believe, but maybe or actually, no, no. Sorry. So people watch a billion hours a day on YouTube, I believe. So this is up. Never mind. This might be accurate. 300 hours of video every minute, 30,000 hours per hour uploaded, 720,000.
and hours are uploaded per day. Watching just one day's new uploads would take over 82 years. - Day. - Whoa. YouTube, well this is the 20 million videos uploaded a day. That's quoting, that was probably before shorts. I bet you now that so many people are posting shorts. It's probably like way higher now. - That's nuts. But I mean, what we're talking about, having a platform like that where anybody can upload anything, it just makes the variety so intense. Like there's anything you want to watch, any video you want to watch on nature, any video you want to watch on. You have a question about science. Just put it in there and there's some guys got a fucking one and a half hour lecture on it. - Exactly. - It's nuts. - And that's the beauty. To tie everything together as like a bow, that's why you can learn anything. And you can do anything you want for a living for the most part if you allocate the tide because it's all there. There's literally on YouTube, Harvard classes that are recorded. The same thing you would go into crippling debt to attend, it's literally there for free. It's all there, all knowledge is available there. And if you, you know, it's not easy, right? No one's laying out like how you're doing the mothership. Here's A to Z on how you can become a campatter cent. It's not necessarily there, which is why it's hard. But you can, all the ingredients are there. You just have to go collect it, put them together and put in the work and to get A to Z being, you know, the career you want to do. It's because all the knowledge is there, ever. Like even I've literally gone on podcasts, countless times, and said everything I know about YouTube, with no gatekeeping whatsoever. I've literally had people, where was it? I was in some gym, this, I think it was in LA or whatever, in between shoots, just working out. And a guy literally came up to me and I know I do who he is. But he's like, I have three million subscribers on YouTube. I started like 18 months ago, and I just listened to one of your podcasts. And I just did like exactly what you said. And I got a friend group, I started obsessing over it, and you know, and I did like these analytical things and I just like quit my job a couple months ago. And I was like, no shot, this is like a coincidence. You were like, you're like tracking me or anything. He's like, no, and he's in gym clothes sweaty. He's like, I was just running on the treadmill and I just wanted to tell you that. Like I literally just quit my job and I'm making more money because I just listened to one of your podcasts. And I was like, whoa, and it was, it was crazy, but I've had experiences like that countless times where like these things, which why I'm so passionate about sharing it, like opens people's minds. And he's like, yeah, I just, I didn't realize that was a possibility in life, you know? - Well, that's, you're coming from life with a perspective of feast, not famine. And that's the good thing about it, that there's enough opportunity for everybody. - And I have a contrary in view on that 'cause a lot of creators do see other creators as competitors, but I've always been like, like if someone's doing well, I don't get threatened. I'm like, yo, let's just film together. Like collaborators is not competitors. Like what, there's literally trillions of views going around. If you think this person getting an extra, even if they crush it, billion views a year, has any impact on me, like you're crazy. It has no impact, you know what I mean? I mean, people are sometimes spending four or five hours, you know, a day consuming content, right? They watch their little 20 minute video, you know, that they upload every two weeks. No impact whatsoever. And so I think it, and that was really the first person to kind of adopt that mindset. And more people are doing it now, but yeah, that's why I go and share everything. Like literally to a tee, and like I'll help people make, you know, some people end up making millions of dollars that have helped mentored. And I'm just like, yeah, it's just fun. You know, because they always ask me, like, why are you doing it? And I'm like, why not? You know what's the downside? - It's only positive. It's an abundance mindset. And that, I think the internet encourages that, fortunately. 'Cause television is the opposite of that. So television, the problem was there was only a certain amount of slots. So if the Mr. B show was on NBC, and then there was another guy who was on CBS, he might also be at 8 p.m. on Wednesdays. And you're like, fuck that guy. - Yeah, true. - You know, I'm gonna give him my CK. - Yeah. - He would never. But because the fact that YouTube is available literally to anybody and the amount of people that are viewing it is so immense, it's an abundance. And you treat it like that and it actually just makes you grow. - Exactly. - So it's awesome. - 'Cause also if you share with people, they'll share with you. And there's no one who will, at this point in my career, you know, be able to go, tell me something that'll make me 10% better. But there are infinite amounts of people that can make me a better storyteller or better, you know, at, like, you know, leader or better communicator or better at set design. And it's like, it's more about grabbing those 0.1%s here and there and like, adding them together. And so like, you know, sometimes I'll give someone something that, you know, might fundamentally change everything for them. But then they'll teach me something very small and I'm like, oh, that's actually very useful. And if I retain it, I can see how, you know, that'd be really cool. And like, on the set design, on how we could do a background or like, hey, after X amount of feet, you don't need as much detail. So now we can put more time into, like, the detailed stuff up front. But, you know, and sometimes it's being too particular and things really far. Like, it's all these little things that you just accumulate over being around different people at different expertise. And you just have to, like, yeah, you just have to, like, some people don't see the value and that kind of stuff. But there, you can learn anything or you can learn something from almost anyone. And I do believe that because everyone has, like, different things and different experiences and stuff like that, especially as a content creator, because you're also making content for millions of people. So even just learning, you know, what a normal person is going through or what their life is like is helpful for being able to relate with them and through the content and make something that is interesting to them. So if you approach people like that, where it's like, I can learn something from you no matter who it is. It's also, I feel like not many people take that approach either. - Fuck yeah, dude, I think your approach is very valuable for a lot of people to hear, a very valuable for young people to hear. 'Cause if they just follow those principles and just follow your passion and really be disciplined and focused, you could do a lot of things in this life. - Exactly. - You'd be like Jimmy. - You could. - Probably not, statistically not, but to be-- - Statistically not, but-- - Could you be a person with a couple of zeros and all the numbers, of course? - Yeah, and also just be enjoying your life 'cause you're doing something you want. And you're actually creating something. Yeah, and something you'd be proud of and something that people enjoy. And that makes you feel good. The people are enjoying your work. - Yeah. And speaking of something you're proud of. So since the last time I was on here, a big thing I've been working on is, are you aware of how many kids are like, working at legal child labor on kick out farms? I think last time I was on here, we talked about how I sell chocolate. - Yes. - Yeah, do you know that there's over a million kids that work in a legal child labor on kick out farms? - Wow. - Yeah. - Where? - In West Africa. So Kotevaar and Ghana, which is where, like, the majority of the world's kick out comes from. That's, there's rampage, child labor. You can ask perplexity. I'd love for you to pull up data so we could see it that I'm not just making it up. And when, I think when I last came on here, was right after I started a chocolate company, and I had no idea how bad it was. And the last few years I've been trying to figure out how we can build our own supply chain where we can actually get kids out of a legal child labor. And there's, it's like, I don't know if you're interested in it, but it's like a lot of stuff I'd love to share on that. - No, that's very cool. - Yeah, so basically, if it just asks perplexity, how many kids work in child labor in West Africa and kick out farms? And right here, 1.5 to 1.8 million people. - Wow! - Or children. - Yeah, it's pretty wild. And I had no idea. And like, it's like been like this for decades. And so it's so normalized in the chocolate industry that, you know, when I would talk to other people who work at chocolate companies or execs, they're just like, yeah, just kinda is what it is. That's how it works. - So that's just how they get their chocolate period. - Yeah, I mean, it's not all the labor it's around whatever, 46% of the labor, you know? So if you were to work with how it works is like, there's well over a million farms in those areas and you don't buy from farms because they have no leverage. So farm cooperatives, it's like these hundred farms will gather, aggregate their beans so they have a little leverage and they'll sell it to you. So you buy it from a cooperative and statistically, you know, 46% of those farms will have child labor, some won't, some will. And so you're buying at a cooperative level. And so when I went to all the biggest distributors and everyone, you know, that does all the sourcing for kick out. And I was like, so is there any way I can pay a premium and not have little kids work on my farms? And it literally didn't exist. And I was just so mind blown and it really was frustrating because it's just like, it's not even, did it not exist? Like no one really seemed to like, even think it needed to exist. I was like, you guys like, these are kids. Like you have no issue of making billions of dollars in profit on little kids working on the farms. It was like a very weird thing. So that's crazy. So that's most chocolate? - Well, majority of the world's kick out as you saw it comes from West Africa. So I mean-- - Holy shit, man. - Yeah, I know. And so that's what I mean, I'm thousands of hours deep into this. And so I met a different company called Tony Chocoloni who is like a reporter who started talking about this. And-- - Wait a minute, his name is Chocoloni? - Tony, but the Chocobran is Tony Chocoloni. They did ethical sourcing and I spent a lot of time learning from them. And like I've just been on this journey with festivals. It's how can we ethically source, you know, festivals kick out. And so we actually, this is a fun thing I've never said publicly. So we started doing, working with certain farms. But then I started around seven months ago, a big case study where we went to five villages that the average child labor there was like 45%. So 45% of the labor on the farms in these villages was a legal child labor. And we went on the doors and we collected every single data point. We knocked on every door. We got, there's around 10,000 people that live in those five communities. We knew everything from the child labor rates to school attendance to everything. And then we, throughout the last few years, we've just been collecting tons of data on why kids work in child labor. How you get kids out of child labor, which most of it comes back to poverty. Big chocolate pays farmers so little that they just can't afford to not use children. So part of it is you, there's this thing called a living income reference price, which looks at like the cost to actually live there. And you just guarantee your, so we guarantee 100% of our farmers that will pay a living income reference price. And then we work with fair trade, which the cooperatives I was explaining to you, sometimes they're not democratically elected, right? So you can pay more money, but if the cooperative is like someone skimming off money or taking it, it doesn't flow through to the farmers. So we go through, we make sure it's complicated. It's like, I thought this would be an easier problem to solve. This is a multi-year journey for me. But we go to the cooperatives, which again, it's just a collection of farms that pool their cows so they have more leverage so you can't take advantage of them. And we make sure through fair trade that they're democratically elected cooperatives, so the farmer's actually get the money. We pay a living income reference price. And in exchange for doing those,
things, they have to let us audit and remediate the child labor on the farms. And so in this five village case today that we did, there's around 10,000 people living in there. And about seven months ago, there's around 550 kids that were in a legal child labor in those communities. And so then we started taking over sourcing from there. So we started doing our sourcing principles and paying the farmers living in Gemreff Prince Price. Fair trade came in, started paying the premium. And now seven months later, we just got the initial results after we did our check-ins and some of the communities, we were getting so many kids out of child labor. There literally wasn't a school because kids just worked in the farm. So like some of these, we literally built a school so they could go to school because the goal isn't just to get the kids out of child labor. It's also to get them in education. So they're not, you know, because if you grow up only working on a cacao farm, you have no education. So then you're basically doomed to working on it your whole life, because you don't know anything else, right? And so we just did our recent way of a check-ins where we knocked on all the doors, checked school attendance and everything. And so seven months ago was 550 kids-ish, roughly an illegal child labor. What do you think it was now, basically six, seven months later? Oh, how many? We were able to get a 90% reduction and get it to where there's only around 50 still in child labor with our first check-in. And now we constitute a kid-remediate child labor with two check-ins. So that was just the first one. So technically by our books, they wouldn't be fully remediated because, you know, there might have been an accident or whatever. So we like to double check it to make sure things are accurate. So we'll do another check-in in the future so that I'm technically officially remediated. But it just shows that like, it's possible to reduce the child labor in these areas, like dramatically, right? Like, if you were to apply the things we did there, but macroly across the whole country, I mean, you're talking, you can get swarves of hundreds of thousands of kids out of a legal child labor. And so my, the big way I've been doing, or been on, is like, step one is apt to approve it's possible. So then we can start, you know, like most people like you, they just have no idea that there's this much rampage child labor in chocolate. I had no idea until you brought it up. I know, which is like crazy, and it's like, it honestly really frustrates me because no one has any idea. And like everyone's just kind of cool with it. And I think part of the problem too is if you were to Google it, they use like, confusing language where they're like, yeah, this is our ethical sourcing strategy. But at the end of the day, obviously, most cows go into big chocolate and, you know, they can say they're doing all these things, but actually there's all these kids in a legal child labor. So it's like, I mean. I know one's put in the effort that you're doing when you just said that. Yeah. And so that's amazing, man. Yeah. I'm really excited about it. And I just wanted to mention it. A, because obviously you have biggest podcasts in the world. And I just want to educate people on it that it's fucking crazy when you're buying chocolate. And B, I'm really excited, though, of what we're doing, because we're essentially with feasible building one of the most effective, like systems for getting kids out of a legal child labor in the world. Like by the more a kick out of our sourcing, the more we're able to pay a living income reference price and then audit the farms and then get the kids into schools. And it's like, it's pretty interesting. Like with that village, you know, right now, you know, it went, it was a 90% reduction. From over 500 kids in legal child labor down to 50 and obviously we were not done. We're going to keep over time trying to get those 50 out of child labor. But now imagine that if we can keep sourcing more kick out as we keep growing, and we could keep getting more and more kids out of legal child labor. And then eventually, because, you know, I have over a billion followers across all my platforms. You know, I can show these case studies and then just like, you know, a great big chocolate into switching over because they make billions of dollars a year in profit. They don't have to use child labor. And, you know, and I think step one is showing that it's actually possible to not use it. Because right now, technically, there's not really a way you could like, you know, I think what's really important is getting people to understand that that's happening. Exactly. And you talking about it right now, now people will be aware of it because I think the vast majority of people, me included, were not aware. I know. So, and then they hear, they go, wait, hold on. What about this company that I'm buying chocolate from? Are they using child labor? And then, you know, and technically, I can never, like, these skills, I can't say child labor free because, you know, it's not like I have security cameras on the farm. My kid could just walk on it and then, you know, well, he lied, right? So I'll be able to say that. Making, we're doing everything we can to make it as ethically sour as possible. And that's why I'm doing these case studies where I can literally factually show like people knocking on the doors, show like without a, because obviously I know, as I start to talk about this more, there's no doubt in my mind they're going to sue me because obviously big chocolate doesn't like the idea that people are learning that there's so many kids in illegal child labor. And because my microphone's so big, they're going to want me to be quiet. In a perfect world, they'd hear these messages and they would have a soul and be like, you're right. We shouldn't make billions of dollars in profit off the back of the little kids. Let's just put a little bit of the money towards just getting the kids into school and putting people that, you know, aren't kids on the farm. And so ideally, that's what comes of it. We'll see in the long run. But right now, I'm just really focused on building these case studies and really showing like in depth exactly how they can do it. So then, hopefully they just come around to, you know, give them the avenue to go, oh, we just didn't know. This is cool. We just started doing it. I mean, aesthetically, there isn't really like all these chocolate companies are so old, like technically, the people who built and grew it, like the founders, they're dead, right? These are third, fourth generation people, like some of these people have never built a business from ground up. So maybe you could give them a little slack and be like, they just don't know any better. And it's a problem they don't know how to solve. Fuck them, they know. I mean, they know. They have to know that. I'm trying to be cooperative because of the perfect world. If we could get them all to switch. I mean, I know. Well, maybe force their hand. I mean, maybe just making people aware of it will help force their hand. If I was in the bigger, biggest YouTuber in the world, if I were, here's a crazy sentence that I do believe to be true, if I stopped caring about this issue and did nothing, then them 1.5 million kids in illegal child labor, I guarantee you it wouldn't change it all. Like it wouldn't change it all in the next five, 10 years. Like, who else? It's been, look, like, look at how many kids are in illegal child labor in West Africa on kick out farms? Okay, we're back. We're back. We're back. We're back. We're back. Big chocolate sent in an attack. People that you're an awesome guy and the fact that you don't just care about money and you really care about doing the right thing and they you've decided to do this is just another example of why you're great. Thank you. Well, and I wanted to educate people on that. And another thing I'd also, I think, is a thing that people should hear is, especially in America. Do you know that, I mean, it's probably not going to surprise you, but 40% of food that's produced in America ends up getting thrown away. I have heard that. Yeah. And so a lot of what we've been doing is we're going with non-profits and setting up essentially, like, you know, so many stores and restaurants just throw away perfectly good food or like they'll have things like if something's like within a week of being expired, they just toss it out because whatever. But it's like, it's perfectly edible. There's literally nothing wrong with the food. And we've been just setting up like many, there's a 501C nonprofit called Sharing Access who crushes at this. And we've been funding and building like these small logistics hubs like one in New York. You know, and we've been through them and then also our food banks. We've been able to distribute over 40 million meals to people in need across America. And instead of like buying food and taking a story and distribute it, just taking food that would have been thrown away, but it's perfectly fine and perfectly healthy. And just, you know, figuring out how in a couple of days to just get it to food drives are people in need. And that's another thing too. Illegal child labor in Kakao and that are like two things that I feel like people should just be aware of because it's a very solvable thing, you know what I mean. Like, if you work at a retailer, I'm sure a lot of people here do, that throws away perfectly good food because they're like, you know, you never, they never want to run a risk of something being bad on the shelf, so they'll preemptively throw it away. Just call a local nonprofit and be like, hey, we're, every week, we tend to throw away food around this time, come pick it up. Like little tweaks like that is like so simple, but would feed so many people in need and save us so much money, you know, and I feel like it's kind of a no brainer. And I've literally seen it in a fact, like we're opening up another facility that, you know, over the next 12 months should be able to distribute around 10 million pounds of food. Whatever that is, maybe like seven million meals, and it's like just taking food that would have been thrown away. And it's kind of like mind blowing that in America, like more people aren't aware of that because it's a very solvable thing, you know. I think there's so many people that are only concentrating on what's going to make them money. And of course, you know, it's very rare that someone like you thinks about greater good and actually. But in this case, it doesn't even, that one does even cost you money. We're just talking about it. Yeah, but it's just the effort in a truck, the effort to, well, maybe one of you, if you're a Walmart or, I don't even know, but some random store owner, at least needs to just consider it. Don't throw the food away. You're an awesome god, Jimmy. Thank you. Thank you for being here, man. It was really fun. I really appreciate it. Yeah. Congratulations to everything. We'll do it. We're doing it. Yeah, I think we should do it. I'll handle all the work and stuff. But you gotta think about it some more too. Yeah. I'm going to bounce this around because I got excited. Yeah. I think there's something to it. Next time you see me and Joe together, it's going to be fighting off some zombies. All right. Sounds good. Thank you. You're welcome. Oh, my pleasure. Thank you. Bye, everybody.
Podcast Summary
Key Points:
The guest discusses the logistics of casting for his massive game shows, including vetting contestants from nearly every country and the high costs involved.
He details the scale of "Beast Games," including record-breaking camera usage, a $15 million set, and giving away $22 million in one season.
The conversation shifts to filming in iconic locations like the pyramids of Egypt and the Roman Colosseum, emphasizing his philosophy of pushing creative boundaries.
They brainstorm a zombie apocalypse reality show concept, exploring practical effects, safety concerns, and game mechanics like puzzles and prize pools.
The guest shares his approach to content creation, prioritizing quality over profit and using a "heart rate effect" to gauge idea viability.
Summary:
The conversation revolves around the guest's ambitious reality show ventures, particularly "Beast Games," which features massive cash prizes and unprecedented production scale. He explains the challenges of casting contestants from over 190 countries, including extensive background checks and public voting to ensure fairness. The show's scale is highlighted by a $15 million set with over 1,200 cameras, breaking world records, and a philosophy of spending heavily to create the best product possible rather than maximizing profit.
The guest also recounts filming in extraordinary locations, such as the pyramids of Egypt and the Roman Colosseum, where he crowned a winner for the first time in over a millennium. The latter half of the discussion shifts to a hypothetical zombie apocalypse reality show, where contestants would survive in an abandoned city, complete daily puzzles, and defend against actors in realistic masks. They explore practical solutions for non-lethal weapons, such as laser-tag systems with squibs, and debate the psychological tension of sleep deprivation and hidden threats.
The guest emphasizes his "heart rate effect" as a signal for compelling ideas, and both speakers express excitement about the concept's potential to become a global hit. Overall, the conversation highlights the guest's innovative, risk-taking approach to entertainment, blending spectacle, realism, and viewer engagement.
FAQs
They often have backup contestants, like ten backups for a hundred-person event, because people sometimes back out at the last minute.
It's a reality show with the largest cash prizes and sets, featuring 1,000 contestants and over 1,200 cameras to capture unscripted behavior, with a $22 million prize pool in season one.
They picked multiple options per country, conducted psych and background checks, and let people from each country vote on who should compete, spending over a million dollars on casting.
They filmed the season three finale there, crowning the winner with a $5 million prize, making it the first game there in over a thousand years with a live orchestra.
It's a proposed unscripted show where contestants survive in an abandoned city against zombies, using paintball or gel blasters with squibs, with tasks to grow a prize pool and defend against nightly invasions.
They plan to use blanks and laser-tag systems with squibs, avoiding real projectiles, and emphasize strict safety protocols to prevent accidents like those with blanks.
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