2026 Summer Travel Trends

Welcome to the TravelPulse podcast. I'm your host, Eric Bowman, the editor-in-chief of TravelPulse.com. Are you ready to use travel as a force for good? Tourism Care is a global nonprofit helping the travel industry turn sustainability into real, measurable action for communities and your clients. With free resources and industry programs, Tourism Care helps you take practical steps toward a more responsible travel business. Because doing good isn't a trend. It's the future of travel. Visit tourismcares.org to learn more and become a member today. What's up everyone? Today is Wednesday, May 27th. A special Wednesday episode of the podcast here as we gear up for the summer travel season. I hope you had a wonderful Memorial Day weekend. Did you go anywhere? Did you do anything fun? I'd love to hear from you. We're fan-friendly here. [email protected] is the email. You can follow me on social media @EricBomin_ on Instagram. You can follow us @@travelpulse on all the social handles as well. Today is National Flip Flop Day, which is certainly very fitting for us as we talk summer travel coming up on the show later on. We have a hotline for the show too. You can call in and leave a message if you'd like. 2013813017 is the TravelPulse podcast number. If you could leave a review wherever you listen to podcasts, I would greatly appreciate it too. If you're listening to this later in the week, subscribe to the show and you can get notifications when new episodes drop. Joining me on the show now is Adam Duckworth, founder of TravelMation. Welcome back to the show. Adam, tell our listeners a little bit about yourself. Eric Pleasure to be with you. For normal, it's great to see you and chat with you today. Hi everyone, his listening. I'm Adam on the president and founder of TravelMation. This kind of small travel company. I started almost 15 years ago. We celebrate 15 years next year, which is really exciting. Mary to Caitlin. We've been in Fort Lauderdale, Florida for nearly 20 years as a family. We have two little girls, Livy, short for Elizabeth and Ellie that's short for Eloise and they're six and two. And they're great. We have a petite golden doodle who is almost 12 years old. Her name is Doddy. And she says, healthy today as she was when she was a pup. So got the energy too, which is great. Love that. Yeah. So glad to have you back on the podcast. You were right in the thick of it with dad life as I'm I have got a six in a three year old. So we got lots of as we discuss summer travel. I know there's our big talking point this year for this episode. Should I say as we do for every episode though in case this is your first time listening, we're first going to dive into what's been trending in the world of travel in the last week. So we're diving into the news here as we begin with some travel and airline industries of having some reactions here to a controversial proposal from the Trump administration, the new homeland security secretary Mark Wayne Mullin. In private meetings discussed a no longer processing international travelers and cargo at major US airports and what he deemed as quote sanctuary cities. In quote, basically, these are cities that have declined to cooperate with the Trump administration's immigration crackdown, according to sources that told this to Reuters. So basically they're kind of targeting liberal areas, as they said. This is airports in Denver, Philadelphia, Chicago, Los Angeles, New York City, New York, Seattle and San Francisco would all be impacted if this proposal did actually ever come to life. US travel association issued a statement saying that they believe this such a move would be a devastating consequences for the travel industry and communities that depend on international visitation and domestic international inbound travel alike. We urge governments at all levels to adopt policies that promote the free and efficient flow of legitimate travelers. Airlines for America also they represent all the major US airlines. They echo those sentiments as well, kind of saying that the move would be quote devastating have a devastating effect on airline and tourism industries. In quote, so an actual US transportation secretary Sean Duffy seemed to disagree when he was asked about this. He said that quote we shouldn't shut down air travel in a state that doesn't agree with our politics. So Adam, your thoughts on this news. Wow. First of all, Eric, there was a lot there. I tend to with with travel and these type of issues. I tend to when we always tell our team members this is why I tend to want to deal with facts. Okay. So there's a lot of hearsay in this article. There's a lot of I heard someone say this and they're thinking about this. I think that secretary Duffy probably said it best when we said hey, we want international travelers to be able to come and go freely as smoothly and as easy as possible. That's something that I know the travel advisor community is passionate about. So I tend to figure out or intend to think that these people are going to work some of this out. Some of it might be a little bit of a flash in the pan statement over here. I don't have a ton to say about it only because I want to wait to see if something does materialize. That's wait for the facts. Don't have a ton to say about it other than we want our airports to be as easily as easily operating and as smooth as possible for all travelers. So seems to be a little step in mud here if possible. If that's the decision they want to do and continue to rye a love travelers, but I hope that we don't but well again that all remains to be seen. Yeah, just a proposal right now. It does feel like a bit of a threat for politics, sake and dangling travel in there as a as a threat, which is not cool. Not good for the overall travel industry. So hopefully it doesn't actually become a thing and it's more of just a crazy thing they said in May. Like good thing that never. Yeah. So let's. I tend to hope that these things that they dangle in so many circumstances just don't come to fruition. But to quote my father-in-law, we talk about a lot of hypotheticals. And this currently seems to me to be a hypothetical not saying they won't do it, but I don't know that it's necessary time necessarily time for us to freak out and do things that we don't need to do is they're talking about this behind the scenes because even as you open the statement, these are bringing talked about in private meetings. Okay, let's kind of hold until we hear something more public. That's always my opinion. I'm usually a allman weight guy versus let's get ahead of something we don't need to yet. Yeah, jumping over to our next news that is actual official not hypotheticals here. This is an unfortunate if you are a big role Caribbean fan here as we jump to cruise news. Mexico has rejected Royal Caribbean's perfect day project for Mexico this $600 million project was slated to be built on the coastline of Mahal. But Mexico officials rejected it for environmental concerns they say and so for anyone wondering where in Mexico that is. Mahal's it's about four and a half hours south of cancun. Four and a half hour drive. So this new destination there was planning to host around 21,000 guests per day. It would have featured pools bars beach clubs record breaking water slides the world's longest lazy river to which would have had swim up bars along the way as well. So Royal Caribbean said that it regrets the decision but it respects it. Mexico's decision and they will continue to work with Mexican officials on future development. So Adam your thoughts on this I know you and I have sailed Royal Caribbean together before and perfect day. Yeah, we have pretty awesome. So there was a lot of hype around around this. So what do you think about this rejection here? I think first of all I have to give credit to Royal Caribbean for their response. I think that their response was filled with respect and authenticity that they want to continue to work with the Mexican government to make sure that the things that they're creating are environmentally friendly and safe. Certainly who wouldn't be for that. That's one of the things that I consistently tell ourselves and our teams about going hey, when whenever we build these new things in the Bahamas, the Caribbean, Mexico. There is a lot of environmental discussion about how they're impacting it and we always want to keep that top top of mind. Personally, I'm disappointed because man, I would love some more things to do when my cruise visits visits Mexico and I thought that perfect day Mexico was a really cool idea because let's be honest Eric, if you are a frequent cruiser as you are and I am, we know that when we go to destinations that we've been to time and time again. Sometimes you're like, what am I going to do this time? What am I going to do when I get off the ship? Maybe I'll stay on the ship. And so this seemed to be a little bit of a vitamin B12 shot in the arm of the frequent cruiser. And so I was personally disappointed. Here's what I'm hoping. I'm hoping going forward that there can be some type of agreement made because it didn't sound like the deal was dead for now. But if I know that these companies and people want business that they hopefully could come together with a different type of agreement for the future. I have no inside information there. That's just a hope because I love what they've done with royal beach club in NASA and now perfect day at Coco K and what they were going to do it perfect day Mexico. So I'm hopeful for a deal down the road because I was personally disappointed but certainly respect all involved and I admire their response to this issue as well. Likewise, yeah, I got to think that they're looking at other pieces of land somewhere around Mexico's very vast coastline for sure. Maybe my whole is not the right spot for it. But this was going to give a big boost to kind of Mexico's cruise side, at least for Royal Caribbean. And it certainly would have opened up eyes for these other cruise lines to go, well, maybe we should look to Mexico to try to figure something out there as well with that competition because we've seen in the Bahamas other private islands happen. So the island destination for the cruise sector is not going in a way anytime soon that the cruise lines have a lot of control there so they're going to keep pumping that out. So hopefully they can work something out in the future because it did sound pretty awesome with all those record breaking slides and lazy rivers and just a great vacation spot as part of the cruise. So we'll see. Yeah, could not agree more and I do think that maybe one of the things that Mexico does see brewing is what happened in the Caribbean and they're going, hey, we got to get our ducks in the row before we start doing that because obviously you saw Royal Caribbean was first to really going to fifth year with the private island destination game with perfect day cocoa. Okay, but then you have all of these other folks jumping on board, I NCL Carnival Disney would look out key like there's a lot of things going on. So many folks who've gotten into MSC again, they've gotten into the game. And so maybe Mexico is just thinking ahead in that way as well. But I certainly love those experiences. They're special. It feels like a destination versus just an island. And so we'll see what happens there. Yeah. And in time. So jumping over to other news as we wrap up what's been trending, we got to go to the theme park as we kind of kick off summer talk here. So Disney just debuted a bunch of summer new attractions highlighted by the rock and roller coaster featuring the Muppets and brand new blue experience at Animal Kingdom as well. You can check out my full video report on travel polls there. But not to be outdone, Universal Orlando is celebrating the one year anniversary of Epic universe. An executive is actually expect to expand that park in time as Universal Orlando's EVP and General Manager Jeff Polk told USA Today that we will always be testing things to try and figure out what is the best way is to leverage the experience for all guests. Over the next year and a half, we're going to experiment with a lot of things to see what works and what doesn't work. And he acknowledged that the team is thinking of what's the best, the next best exciting story that we can tell. And we've got a lot of space here, he says, but a lot of time to grow into it as a, as of that means for Epic universe because he did want to note that fast and furious new roller coaster is debuting at Universal Studios next year too. So and Disney's got a lot of things coming out in 27 and 28 as well. So Adam, your thoughts on your bit. We're big theme park fans here. Your thoughts on our land of steam park changes for this summer and beyond. Well, let's start with Walt Disney World because I had a chance to go to the cool kid summer kickoff event last week. Eric, I know you were there as well. And so we've got a chance to experience some of those new things. Let's go through them starting with what I would call the most historic first, Big Thunder Mountain. Railroad has reopened as long alongside a buzz light your space ranger spend both with completely new experiences for the guests. New technology, Big Thunder Mountain actually got a new track, which I don't know if you got a chance to ride the thunder. I did, thunder was much smoother. Yes, and a new requirement too. So yeah, new height requirement and she was smooth because thunder was getting a little rickety over the course of time. I needed to see my chiropractor after I wrote it a couple years ago, but it feels smooth and fresh. Let's move over to Hollywood. You have rock and roller coaster starting them up. It's which as a huge muppets fan, I was very excited for this change in transition when muppet vision 3d decided to sunset. I was excited to see them come back to rock and roller coaster. I have to tell you it, I think they did a phenomenal job. I love the experience from start to finish and I love what they did reimagining that attraction. Also over in Hollywood studios, the Mandalorian and Grogu over on Millennium Falcon Smugglers run was a really neat experience as that film comes out in theaters. But the biggest surprise for me, Eric at Hollywood, even though I was excited and looking forward to those two was the brand new animation courtyard. I felt really inspired by that space and I did not expect to feel that. It felt like you were in Burbank, because I've been to the campus before. The color scheme fit. There were some benches and grass area along with these hidden animated characters. And I really felt like I could hang out there for a little bit. If I was looking for some shade or I was looking to let my kids run around, that was something that was unexpected. Now the animation attraction where you're going to go in and draw and see the film I believe in meet and greets is not yet open, but it will be soon and there'll be some more to come alongside with that. Additionally, if I may just give another thing, bring forward another thing here. Bluey and Bingo at Disney's Animal Kingdom over there at the conservation station. Every kid in the world is going to be bum rushing, Bluey and Bingo, including mine. Because they watch Bluey every day and they love Bluey and Bingo and that is such a welcome addition. They've done it at Disneyland. They're doing it on Disney Cruise Line and now Bluey and Bingo are coming to Walt Disney World. So everybody's excited, including me and I'm not necessarily a huge Bluey fan, but my kids love it. So why not? Yeah, no, it's a great show. My kids were super jazzed to have a little bit of a blue experience that we did last last week at the media event, but just already seeing the videos online. Like it's a massive crowd there. So be sure to jump on that ritual cue early for all of that. We've got to hide as well on travel balls. If you're curious on what you need to know for the Bluey experience, but it's going to be a crowded one. And it's a huge get for Disney to finally get something Bluey because people have been asking that for years and years on that. So 100%. And let's talk about Universal. So that article you mentioned about what they're saying, celebrating the one year anniversary of Epic. I mean, listen, I love the folks at Universal, but that was nothing in my opinion. The article they were just like, hey, we're talking about things. Build, I know they're going to hear this because they listen to your podcast and maybe they know me and maybe they don't, that's your relevant. Build Oz already. It's how we're building Oz, build the Emerald City, build the wicked attraction and we will give you our money. We all we want to do is give you our money. We want to send our guests there. We know that it's going to happen at some point. Why tease us? Why we're thinking of new experiences. No, I mean, if that isn't the celebration of the obvious, of course we're thinking of new experiences. I'm more of a, hey guys, give me something to go on here. They didn't in that article and I'm not so surprised because of course everybody's under their own NDAs, but that's my opinion on that article if you want my opinion. >> Yeah, it did seem like a good chance for them to be like, hey, here's our future big win. You could have had a big summer win of the excitement for next year because we already know what Disney like villains lands, probably not until like what, 28 potentially maybe I mean, the whole land is clear now. You can see that on Thunder Mountain by the way. If you ride Thunder Mountain, you can't even peak of like how much land is over there being cleared out with typical thing. But yeah, just the excitement of like, we know they go, yes, the best next best exciting story is what they said. Yeah, yeah, wicked would be huge for them. They capitalize on that movie success. So it does seem like they could have had a good chance to kind of maybe win the summer PR a little bit there of like, here's what's to come, like come here now and experience it, but then in the future it's going to get even better. Everything. >> Yes, yeah, I feel like everybody is very closed off with the information about theme parks because we're all nuts about them. So we get excited and it would go berserk. I know that listen, here's what I love most about the conversation that we're having as theme park people and as an organization that has a large amount of theme park business. I want energy surrounding theme parks. I want new stuff built. I want new experiences for our guests to go and enjoy and I want more theme parks. I think that a rising tide in this circumstance lifts all boats. We're seeing a record year for theme parks with our internal numbers at travel mission. And I think that epic part of that, I think that Disney and their announcements is a big part of that. We're seeing a record year in Disneyland due to the 70th and celebrating happy. And then obviously a Walt Disney World, I wouldn't even mention Soren over America. Soren across America, excuse me. Soren across America. Eric, let me give you a thought on Soren across America. I don't know what I expected and I certainly feel like any kind of Soren update is so cool to see. But I did expect some things to be showcased that maybe weren't. And perhaps I need to go back and write it again because I was so enamored by what I was experiencing the first time. But I did feel as if some of some of the major landmarks such as the St. Louis Arch or Nashville or Miami Beach or some of those things that we know and love in America didn't get showcased. So I'm kind of Luke Warms Soren across America, but we forgot to mention that as well. >> Yeah, it's still a fun ride overall. And it's a nice little touch for America for the 250 celebration. But yeah, I don't know how long it'll run. It's going to run through the summer obviously. But then yeah, it's still enjoyable for sure. But it's just cool ending. It's a little Mickey thing at Epcot. So definitely worth the ride in everything. But yeah, just go on to it. >> You can just, it just goes on to that whole newness of stuff that you talked about as that's what we want out of theme parks is something refresh something new, something to look forward to even if it is down the line. And we do certainly have that. We know it's coming. Universal will eventually drop the news at some point. We know Disney's coming too. So that wraps up a little bit of what has been trending. And then any additional thoughts you can drop me an email podcast at travelpulse.com. We can't get to every piece of news out there. So make sure you subscribe to our daily newsletter as well. Now we're going to jump over to our theme of the week and that's on the 2026 summer travel outlook and our summer travel trends. >> Are you ready to use travel as a force for good? Tourism cares is a global nonprofit helping the travel industry turn sustainability into the real measurable action for communities and your clients. With free resources and industry programs, tourism cares helps you take practical steps toward a more responsible travel business. >> Adam, we've already discussed a little bit of theme park stuff here and kind of segueing into our stuff. But what are the other top trends that you're seeing for the summer travel season? >> Yeah, I'm going to give you three of them, Eric, and I'm going to give them to you quickly that way we can burn through these. You and I can get chatty when we're talking about the news. And so first of all, European river cruising is as hot as it's ever been for us. It's been so massive as we've gone from 2025 into 2026. We are actually, as an organization, chartering for our advisors and families our first river cruise ever on the Amavilla in, leaving out an Amsterdam in March of 2027. So it completely sold out immediately within 60 seconds, which was awesome for us. And we're doing that just to go ahead and make sure our advisors can experience that product because it has been so hot. The second thing on top of river cruising that is hot is obviously Alaska. Alaska for us are numbers are double digits what they've been in previous years. Alaska, Alaska, Alaska, Princess, celebrity, Holland America, Royal Caribbean, like Disney cruise line. Everybody's going to Alaska. Everybody's cruising. It's my favorite cruise. It's great. Third thing, which is unique to this year is America 250. So we're booking a lot of America 250 stuff and that would be in major cities around our country. More national parks as well. Folks are trying to experience those. So that would be Boston, Philly, Think Washington, DC. Think those historical places that are really popular as folks want to experience a little bit of history. Now, as always, we give our folks and our guests the disclaimer that to see, you know, if you go to one of those places and you are going over the holiday itself, you're going to experience massive crowds. We have made the decision on that particular holiday to stay in Florida and go do a beach thing as much as I would love the history of our country and to experience that in fireworks and all the festivities. I don't want to fight the crowds. I do that enough at Walt Disney World. So we're going to the beach. And those are our three things. River cruising Alaska, America 250. That we're seeing internally for Trans this summer. Hot destinations. >> Yeah, Alaska is always big and that's a good resurgence for them and obviously theme parks for you guys to do well too. I'm curious your thoughts on kind of the trip link out there. I know microcations have kind of all continued just to be on the rise, but summer's a bit different because we've got so many families that are kids are not in school. So what are you seeing trip links this year comparatively in yours past summer vacations? >> Yeah, so what we're seeing is we're seeing the average between four and six days. That's normally what we see. Of course, if you're going farther, your trip length is generally going to get longer. But we're seeing an average of between four and six days and that's good news for us because a lot of our business is theme park and not all of it about 22% now and a lot of our business is cruising. So what that tells me is if that's our average trip length between four and six is that folks are taking a couple of trips a year if they do that, which is good for us number one. And number two, they are really interested. And we see a lot of this, we they are really interested in the short Caribbean market with cruise lines and that's important for us because short Caribbean is something that a lot of cruise lines, let's just take Royal Caribbean for example. They have gone all in on that product. They have gone all in on the short Caribbean stopping at perfect day, making the trip over to NASA, C day if it's a four day, three day, it's X and I think that we are really seeing that. Now, I don't know that we classify those as micro vacations but the four to six days is what we're seeing the largest percentage of. But Eric, if you look at those things that talked about, that's across our year. We're talking about the summer. You go to Europe and do a river cruise, you're talking seven to ten nights minimum, you go to Alaska, the sailing seven to ten nights generally when you, especially if you get out there and get back to where you're going. So that's not the rule for us. There's all kinds of variation but the average four to six day. - Okay, and now we got to talk prices because that has certainly been quite the change over from year to year for sure. But if you booked early, you're sitting a little bit better obviously than these last minute stuff. But just in terms of general and prices, how is that really impacted decision making? Is that factoring in where people are wanting to go, how much they're willing to spend? Are you seeing a higher spend? Because the prices are higher because people are just like, you know what, screw it. I'm going, I need to go, so I'm going. The type of thing. What do you say? - So anytime that I do these type of shows or I do a media thing and I'm out there talking about travel, advisors in the industry, I always always say, book in advance. If you can get farther ahead of your trip, you're generally gonna pick up dollars or you're gonna get what you want. You're going to have costs, savings here, here, here. We identify all those things, I always say it. Now, obviously in the last 60 to 70 days, we've seen some spike in prices specifically related to fuel that would be air, that would be automobile, that would be, and it really affects all kinds of prices across the board, right? What we're seeing is you have about, and this is an average, so I just want to be clear that the things that I'm about to say are not the rule, they're just what we're seeing in terms of averages. You're seeing probably about 15 to 20% of guests be a little bit more cautious. Now, the good news is, at least by our data, they're still going. We're not seeing a lot, actually, we saw some more cancellations based on the Honda virus in Ebola and definitely the situation in Mexico versus the fuel prices. We might see people downgrade their trip a little bit or go for a couple of days based on price, that's about 15 to 20%, so there is some concern there. But then you asked an interesting question or people just saying, forget it, I'm going. We're seeing a lot of that. We're seeing a lot, so it's interesting and I'm going to draw comparison. So what we're seeing is you have the post-COVID boom that we kind of say wrapped up in maybe 2023, right? Where it felt like, okay, that traveled the big boom right after people came back to Saolin, and that pretty much wrapped by 2023. But a lot of that mentality and I'm happy to say for the travel advisor community is continuing forward where people go, you know what, I only live once, I'm doing it. And I know it's a little bit more expensive, but I want to make memories with my family. I'm a grandparent, I want to take our kids and our grandkids to go experience this, lock me in. And so our numbers year over year Eric are up, big, big, big, big, kind of beyond my wildest dreams, big, which is awesome. And we're still continuing to see last minute bookings come in now within 30 days. We just, I just had off the phone this morning with an advisor who was asking my opinion on something and they were asking me about this family, having a multi-generational trip to Asia. And Christagg is large, they're going all the way over there. These people live on the West Coast. And I said to the advisor, I go, so when did they book? Like we were talking about the trip and they go, they haven't yet. And I go, oh my gosh, they want to leave in June. She's like, yeah, I'm trying to lock this thing in today. So we're still seeing it come in. And again, the cost doesn't seem to be deterring guests. Not in every situation. Of course, it doesn't sum. We want to acknowledge that. But it at large doesn't seem to be deterring folks from traveling at all. May put it that way. That's good. And then the last minute stuff as you is still coming in. What's your advisor's on kind of handling the chaos or the stress that can come with these last minute requests as they are still rolling in? People probably still wanting to go somewhere for July 4th and making those calls now on May 20th. Yeah, my advice to advisors is this is that you have to organize your business or your business will run you. And the reason you have to organize your business appropriately is not because you need to be some OCD, put yourself in a box. It's because if you're not organized, your email inbox isn't managed, your messages aren't caught up. You haven't returned calls. Maybe you have an assistant or two or many, many, maybe many folks working for your brand of travel wherever that lies. If that's not organized and running in a well-oiled machine, you can't take a last minute request or your hair's on fire. And then you're not able to serve your guest well and you're not able to make sure that their needs are taken care of why? Because you're not organized. I always tell our team. And I told our leaders this last year, in fact, we just are producing something new at travel machine coming up that we're going to launch where we're doing some more what I would call intentional training for our advisors. Of course, it's just part of being a travel machine advisor. It's something we offer as a part of their affiliation with our brand. But I did a talk last year on time management with our leadership team. And it was just people loved it. And they just said it helped them focus and gave perspective. And we're going to debut that talk at large to our entire network. We've produced it in studio. And it's just going to be something that I hope helps them. I tell you that because that is something that makes you not able to manage last minute business if it comes in. If you have no time management, your business is not organized and you're running wild. You have to have some type of organization or you're not going to be able to serve your guests properly. Well said. Yeah. Can stay up to on top of it. So as we wrap up here on the podcast, I got to ask quick. I know we talked a lot about different destinations. What's different trends going around? When your opinion, what type of trip do you think provides the most bang for your book for your summer vacation? Oh, man. So I don't want to keep-- I don't want to keep in this. Yeah. But I don't want to be objective here. So first of all, I would say that for me-- and I know that they've become a large ticket. Obviously, we've talked before. And we continue to talk about the prices of theme parks in central Florida or in California. They're expensive, right? Disney is an expensive product. They're a premium band brand. So is Epic. However, you get so much for your money. I really do believe that you do get that. Because when you go into a Disney theme park and you get to experience the attractions, the entertainment, the shows, the character meet and greet, the food, all those-- I mean, those are added cost in some circumstances. But that really is a bang for your buck from a memory standpoint. May not be the cheapest thing that you're going to experience. But from a memory standpoint, every time I go to a Disney park with my girls, our memories are made. And I can't put a dollar amount on it. Because we continue to-- as many times as we've gone, make those memories. You're asking me for a bang for your buck. I have to go back to probably river cruising. And the reason is is because you're paying one price. Based on the cruise line, you can get value. You can go high-end. Luxury, we know all of this. I think-- and you have air there. So maybe my argument can be picked apart. I get it. But maybe you've been storing up those miles and you're ready to cash those in. You've been waiting a long time. Because where are you going to go? Where you make six or seven stops in Europe. go to experience the culture, go to experience what goes on in those markets sometimes. You go get to experience the food, the drink, the culture, the community, man, where could you go experience those kinds of things for that price? And the answer is you really can't. And so I'm going to give my answer being those two. Of course, you can debate my theme park argument because so many people have been waving the Disney's to expensive for years. Yes, I get it, but my argument on the other side of that is, is where are you going to experience the things that they offer in that memory making moment that they do? So certainly I could sit and have a cup of coffee and deepunk my own argument. That's come in from my perspective. We love that and I hope others do as well. Yeah, no, I think it's a very valid point with the theme park on the memory aspect and that's the key selling point of when it could be you know, the bank for your book aspect because if you ask people, you know, have they been to Disney World or Disney Land or something? And if they have, they know when, they know when it was, they know remember the things like even 20 years later or something. So the memory standpoint is going to be lasting with those and big for me, I grew up going to Orlando every summer. That's where my parents' vacation spot was and we would do theme park one day and we would do beach the other one. So I would say, I always plug Orlando for summer vacations just because that's where it sticks in the heart, you know, from the childhood, the nostalgic on there. But River Cruise is an interesting aspect and the key of that is, yeah, so many destinations and one, one go and in the ease of experiencing so many destinations too because you can see a lot in Europe and you can back back. But if you're not a savvy traveler and you're just not accustomed to international travel of that, it's going to take a toll on you. So maybe a little bit easier with that River Cruise aspect. Yeah. Eric, and I'll say one final thing about the theme parks because I know we always talk about them quite a bit. I want to give the good folks at the theme parks credit. They've heard the noise about their product being too expensive. Somebody offers that they've done in the last number of years. I think it's been not only in response to, but wanting to get at least at some level a decent price again in front of the consumer. And obviously, I feel like based on what I heard in Disney's Q1 earnings call that it seems to be getting people back to their theme parks because the parks have again become their largest attended thing in terms of their overall budget and portfolio. So I got to give the theme parks credit there. They're making some offers now which are getting it back into the, to paste based on your preferences, some type of at least semblance of, hey, we could afford this at some point. Yeah, and if you are living in drivable distance, that's a huge get for you as well because those flight prices certainly crazy out there. Yeah. Adam, as we wrap up here, what's your closing advice to our fellow advisors tuning in on how they can make this their best summer yet? Man, that's a great question. And it's oftentimes weighted on my shoulders when people ask me for advice for travel advisors because there's so much I could say. And we could have a whole another hour on hey, travel advisors and what that looks like. I think my piece of advice would be for travel advisors is consistently this. Is that this business can be as larger as small as you want it to be. And it is based on you. And we have a unique opportunity in our industry based on how your book of business looks and whatever agency you land with or maybe have your own thing. I don't know what that looks like for you but what I do know is, is I've never seen an industry in the entire world where it's such an open pit of potential success if we put in the time and effort and for many of us that takes years. I mean, travel nations entering year 15 next year. And so I've been at this for a period of time now, but for individual travel advisors, to keep that in mind that this business can be as smaller as large as you want it to be. And you wake up every day with your heart beating in a direction to grow what you own. And I think that's so impactful because nowhere else on planet Earth can you go get a job really where that's the case. Like this is so massive Eric, the opportunities that we get to have. And the things that we get to do in experience and grow a book of business alongside of it. I would just say if this year's been a discouraging year for you, keep grinding. If this has been one of those moments where you feel like, I'm not going to give this up, keep going. It seems that we can have that core belief in our heart and still experience this amazing industry. And help change the way that we work, change the way that we do things. So this business can be as large as or as small as you want it to be and keep that close. Love that. Thanks Adam. I really appreciate you taking time out of your busy day. Mr. President, Mr. Founder here. Well, yeah, and always a joy to have you on the podcast and get your great insights on travel, man. Thanks Eric. I appreciate you, brother. All right. Well, that's all the time we have for the podcast this week. Stay tuned. A little short summer break coming up for me, but we'll be back again that later on in June. Follow along on the socials as we've got some trips coming up with to L.A. and cancun if you want to see more. So thanks for listening. Have a great week.