$18,000 Revenue From $900 Meta Ad Spend with Fi Johnston

Hello, and welcome to Metta ads under the hood, the podcast where we explore what drives high performing Facebook and Instagram ads. I'm your host, Megan Winter, and with over a decade of digital marketing experience, mentoring hundreds of business owners at the Facebook ads academy and running my own ads agency, I am here to lift the hood on Facebook and Instagram ads. Each week, I break down the mechanics of Metta ads, unpack real campaigns, and share how I use ads to drive results, and how you can do the same. Ready to take a look under the hood? Let's dive in! You've probably never met anyone quite like Fee Johnston before. She's a charted accountant who's specialised in small business for the last 25 years. She is absolutely obsessed with creating impact. She's a words and a numbers person, and her coaching style helps her small business clients make great financial and business decisions because she sees the person and a holistic version of their business at the same time. Welcome to the show, Fee. Hey, Megan, thank you for having me. I'm very excited to have this chat with you before we dive in because we almost got into the podcast without pressing record, and you started saying like all this amazing stuff, and I was like, "Whoa, whoa, whoa, stop," we need to press record and have this conversation on the mic. But before we get into that, just tell everybody a little bit about the amazing business that you have created and what you do and who you help. I'd love to, thanks, Megan. So yeah, I'm Fee Johnston, I'm a charted accountant, and I work as a business and finance strategist. So what does that mean? It means I'm an accountant by trade, but the way that I look at a business is very holistic. So I'm looking at everything from pricing, to marketing strategy, to recruitment, who do you need in your team. Basically, what is it that you need in your business to get you to where you want to go? I specifically work with Purpose Lead Business owners who have a balanced approach to people, planet, and profit. And yeah, I've had my business 16 years. Actually, it'll be 16 next week. So I feel like I'm pretty old hat now. I like that. We must have started our businesses in the same year, because -16 this year as well. Oh, 2010. Sweet 16, yeah. I didn't know that. Yeah, yeah. I mean, it's changed and evolved a lot since then. I imagine yours has as well, but yeah, 16 years, it feels like a lot has changed. Yeah. I think that's the cool thing about business, Megan, is that you can - like I've had so many different iterations of my business. I've gone on side quests. I've come back to the main quest. I've evolved the way I deliver my services, and I get to keep trying new things. So I never have to get bored. And I think you're the same. It's like, "Okay, I'm bored. I'll just try something new." Yeah. Every time I talk to you - like I say this to you all the time, I'm like, "We're so similar. We're similar in a lot of things." And "Hello, what a massive compliment for me." Yeah. Spent down with that. Like I love - you know, we both love working with purpose-led businesses. They're both very holistic, but you know, there's other things to like super introverted, but love people, you know, have our dogs sleeping at our feet. Like, there's lots of lovely little crossovers. So I agree. Yeah. Yeah. So I want to dive in - I mean, there's so many different things I want to dive into, but this is a meta-ads podcast. So tell me a little bit about your experience. So you've been in the business - like in your business for 16 years. So you would have seen, as I have like brands marketing on billboards and in newspapers and radio and all of that. And then we kind of saw social media come through and then we obviously got the pixel and then, you know, now it's a whole different ball game. So you would have seen - because you work like you're a chartered accountant, you work within businesses - you would have seen the front end, but also the back end and all of the numbers and what actually happens when brands spend money on ads. So just talk to that a little bit, because I'm really interested in that from your point of view. Yeah. I think I've got a couple of perspectives here because I also work with a lot of marketing agencies. So I have quite a lot of clients who either are or, you know, have been clients of mine that do meta-ads and organic socials. And I also have a lot of clients who do advertising with meta and Google. So I've got that perspective of seeing from both ends of the scale. I think one of the things that I love about meta-ads is that when you have the right person driving them, aka Megan Winter, they can do amazing things for your business. But what concerns me about meta-ads is that for a lot of business owners, they're either not experienced enough or perhaps their marketing actually isn't working at all. And their next thought is I'm going to use meta-ads to fix this. So I've got a problem. I'm not bringing in enough revenue. Therefore, I need to use meta-ads. And actually, what I find is that a lot of what they need to work on is their messaging and who their target client is. And if they can do that before they invest in an ads manager, that investment is actually going to really kind of explode their business. I think another place that I see meta-ads working really well, which I love that you talk about too, is testing messaging and testing ideas. Before you actually go and invest, $10,000 in a rebrand or a new website or a new whatever it is, a new product that you want to bring out, I love the idea of using meta-ads as a testing ground for new ideas. So yeah, I'd love meta-ads agencies who actually take the time to look at the business that is in front of them and say, hey, is this business actually ready for ads? Like, is their website converting? Do they know who they're talking to? Do they have a product or a service that people actually want? And turn this meta-ads tab on, it's going to have a positive impact. But there's a lot of ads agencies out there who do not seem to give a shit about whether or not the client is going to get a return. And unfortunately, I think it's not just about whether the agency is a good agency. It's about the ads manager that you end up being assigned to as well. So yeah, I love the upside of meta-ads that it amplifies great things, but I really hate when people throw money at this problem with this perceived solution of meta-ads and it studies not the problem. So yeah, I think we're going to land on that. Absolutely. Like, I always say to people, if you think it's going to save a syncing ship, it's actually just going to accelerate the decline and you're going to end up on the bottom of the ocean very fast, much faster than you would have without turning those tabs on. So you would have also seen that happen like from a balance sheet point of view, right? Like so people spending money and potentially the ads manager or even the ads dashboard saying like, oh, this is great. It's all looking really good. But at the bottom line of the business is not looking great. So not adding up. Not adding up. Yeah. So that's where you have to, like I always say, money out, money in, is your accountant happy? Is fee happy? Like, it's really important. I think what happens, Megan, is we've all understood this term, row-ads, incorrectly, I think. So your ads manager wants to show you that they've had a good result for you. And so they're going to pick the row-ads or the result or the data point that makes it look as though your ads have done really well. And I don't even mean that that's a negative thing. It's just that's what we do as humans is trying to find, okay, what went well with this, you know, ad that I've been running or this campaign. But actually, row-ads is quite irrelevant on its own. You also need to factor in how much did the agency cost to actually pull this together for you. And if you're a product-based business, is there actually enough margin in your product? So if you're spending 20%, say you're spending $1 to get $5 in return. And then you add the cost of the agency on top. Now it's $2 of that $5. And if the product itself costs $2 or $3, we haven't actually done anything positive for our business in the short term. So if, for example, you were happy to spend $4 to make $5 because it's going to be a long-term customer and they're going to have a long-term lifetime value, great. But I feel that it's really, there's so much confusion and complication with how ads the success or the performance of ads is reported. And I find that most of my clients don't actually realize how much they're spending on ads when we start to break it down as a kind of percentage of their overall revenue. So yeah, it's really important to make sure that there's enough margin in there and you're understanding how much is this going to return me in the long term? Yes, $1 or $5. dollars that I'm spending on this, you know, at this ad. Yeah. - 100%. So did you know that we don't even report on rowers? It's not even a night, but we look at, yeah. So, yeah, it's um, and like when you said you can always, you can always find a way to put it in a positive or a negative light and something that I love just reminding everybody is that stats don't lie, but statisticians absolutely do. It's, you know, you can make anything look good. So we, we don't even, we, we look at rowers as a tell, but it's something that we don't report on. So, you know, we look at are the ads doing what they meant to be doing is the website or whatever. The next step doing what it needs to be doing. And sometimes like even just yesterday, I had like two completely different scenarios. One client, their ads was actually doing all right, but their website was not converting. So they tweaked their website. And within the week, they're everything like that, their marketing expense ratio. So how much they were spending compared to how much they were making instantly, like went up to a, to a percentage that they were really happy with. And we didn't change anything in the ads. We actually changed their website. And it was a very, very fast turnaround. And the data tells us where we need to look. Then we had another client who was getting a horrible cost per lead. And it was because their landing page was not optimized for mobile, but like 90% of their traffic was coming from mobile. So that's sort of again, another really easy fix. But people who just focus on the ads are missing, like, like you said, that kind of holistic picture. So it's really, really important to look at every kind of step within the processing, I, I kind of start with like meta ads, sort of start the relay race. And then they hand the button over to the website. And then the website hands it over to the email. And then, you know, the email hands it over to the customer service or the shipping or whatever. And they all have to run the leg of their race properly. Otherwise, otherwise the whole team fails. I like that visual. And look, I think there's so many amazing ads managers out there. And there's so many business owners doing their own ads really well. So don't get me wrong. I'm not against the industry. But I think something that I don't know whether enough people think about this that before there was meta ads, there were media buying agencies, you know, there were whole industries and businesses set up to buy media time. I mean, they're still there. They're the ones that manage buying the outdoor banner space or buying the TV ad. But what's happened is all of these ads managers, many of whom actually don't have a huge amount of career experience generally are now managing millions and billions of dollars of advertising revenue. And so I think it's interesting when you think about the shift just in the last say 15, 20 years from these really experienced middle manager kind of people as the media buyers. And now we have media buyers, you know, all over the world. And a lot of money is going through the hands of meta ads. Yeah, absolutely. Absolutely. Like we're just media buyers at the end of the day. That's, you know, like meta ads are just eyeballs and we are just the buyers of the eyeballs. Like if you put it really simply. Okay. So I want to pick your brain a little bit more about what you look for in terms of like, so let's say a business was coming to you and they were going, okay, for I want you to help me grow my business or, you know, whatever. Like that's kind of, you know, the sort of whether they're coming to you, whether they're coming to me at the end of the day, people want to increase their business and their profit. So what are some of those fundamental things that you look at from like your side of the fence? Yeah. So look probably the first place that I always go to is like, why do you do what you do? Who do you do it for and how do you do it? So and that might sound really simplistic, but actually this is where the goal is in a business sort of strategy or a business model is like, you know, what is it that Megan Winter does exceptionally well? How does she do things differently from other marketing agencies or other ads managers? So really looking first at like, what is it that is unique or different or competitive about what you do? And then we move outwards from there to say, cool, who is the best client for you to work with? What is the price that we could be charging for that product or service? And then we move through, I mean, I have a proprietary process that I take people through. This sometimes happens over four months, but yeah, we start with like, you know, what is it that we do? Well, how can we, you know, create this future business that we're looking for? So I'm looking for what are the drivers of revenue? What are our costs? Who are the people that we need in the business and alongside the business to make this work? And then how can we either increase the price or increase the average order, but you know, average order spend or average order value, which a lot of your ecommerce clients, that should be a statistic that they know off the top of their head at all times. So those are the sorts of things I'm looking at is what are our costs? What are our profit levels? Are there anything, are there any things that we need to factor in in terms of cash flow planning? So for product businesses, they need to come up with the money to pay for the products long before we sell them. So that's quite a different kind of approach to cash flow planning than say a service-based business where you might be being paid in advance by your clients and then you need to pay wages, et cetera. So that's kind of like a really broad way of looking at it. But the thing that I feel that are so many businesses get wrong with their marketing and their messaging is that they don't make the obvious obvious. And we all do this in our own businesses too, like you pulled me up on my ridiculously overcomplicated landing page. And that's what we do. We overcomplicate things. So I was looking at one of my clients Instagram feeds yesterday on a call. She has a really big Instagram. She has an amazing community and online membership that she that's what she sells. And we went through her feed. And honestly, I scrolled for so long to find evidence of a post that said we have a membership. You can join it. Here's why you should join the membership. Here's what it's costing you to not join the membership. Here's why you should join the membership today. And she was just like, oh my god, mind blown. Like how are we not putting those posts on our feed? So it's like it really takes someone from the outside like you or me or me or another advisor that somebody might have to go, hey, when was the last time you told somebody what they can actually buy from you? It's so true. Like, you know, that you can't read the label when you're inside the jar. Like it's just and everybody always puts their most like the most important things like at the bottom of their page or like hidden deep down somewhere. It's like, okay, well, let's like put that on the very first thing and say straight up exactly what you sell and who it's for. So you mentioned your landing page. Let's talk about that. So let's talk about your marketing and also you have done some work with Loom. Yes, it was amazing. So yeah, let's talk about that. What do you do to grow your business? Yeah. Okay. So I have a couple of marketing channels that I lean into. So I have a podcast, which is probably, you know, some of my most elevated content and thought, thought pieces, whatever you call it, thought leadership. Yeah. So the podcast is money secrets. I also focus some energy on Instagram because I find that my audience is there and my email marketing. So I have an email called the peach weekly that goes out every Wednesday. So those are the three channels that I focus on the most. And then I do, I play a little bit on LinkedIn, although I didn't come from a corporate background, even though I'm a chartered accountant, I've always been in small business. So I sometimes feel like an ugly duckling on LinkedIn or something. It feels awkward for me, but I do try there a little. And then, you know, some of my biggest clients actually just come from meeting me at an event or being introduced by a mutual friend. So there is definitely still a lot of word of mouth. Oh, hi, it's me interrupting me just to let, you know, about my training program. If you would like to learn how to run your own ads, you might like to come and check it out. In this training program, I set your hats up for you, and then over eight weeks, we run them together. Every single question is answered by me, and at the end, you are confident to take the wheel and run your ads yourself back to the episode. And so tell us about your journey with meta ads. I know that you actually said to me recently that I changed your mind about meta ads. And it used to, like you said, you know, you see both sides of the coin, and are you, you're not an ad's lover now, but we've definitely seen, definitely, I'm transitioning in the process. I think something that was really hard for me to get over me again, and your, some of your other listeners might be the same. I hate the business ethics of meta. Ah. I do too. That's like my first, did you know? So when I do my like free webinars and things like that, all my presentations, in I think it's like the second slide, I say, like, here's a few things that I hate, Timo, being one of them. I actually hate metal. Like, I hate metal as a company. I hate it as like the ethics, everything. But if we don't use it, it's going to use us. And it's a great way of growing our business. But I think we need to control it, rather than it controlling us. Yeah, so true. I think that being able to use organic social media to grow your business is amazing. And I think so many of us take it for granted that, you know, this didn't exist 15 years ago. So I understand that there's a lot of benefit and a huge opportunity for people to grow a brand and a business on Instagram and Facebook. But just the sheer amount of money going from small business owners to meta is the thing that I have found really difficult to get over. Something that I've thought about recently is that there's really no media company that I love. So why am I bothering to hate meta so much when what the alternative is big TV, big radio, big newspaper? I'm not really any more interested or enamored by their business practices. So that has helped me to get past this idea that I should be so anti meta ads. So I suppose my journey is that I have seen it work really well for some of my clients. I have seen it work really poorly for other clients. I really love your approach. And I think that's why I've been converted because I really love hearing you talk about the fact that row hours is not really even something that you're focusing on, that you're so much more holistic in terms of what you're looking for as did this actually work. So I've dabbled in ads a little bit myself in the past, but I'm clever enough to know that me just jumping into meta business suite and spending money is a really bad idea. Like that's just like jumping on a poker machine. So I've never done ads without somebody's support. But most recently what we decided to do was it's been ages since I ran a free master class and I love running them. I love meeting new people and teaching them the way that I think about money and business. And so yeah, I made the decision I was going to run one. It had probably been one or two years since I'd last done one. I run master classes all the time. Just I'm often doing them for other communities and every single week. Yeah, yeah. So yeah, I thought, okay, I'm going to do a free master class. I want to contribute to the small business community, but also I want to bring some new people into my world. I contacted you and said, being in help, please, can you please help me to spend my ads budget for me? The master class itself already existed. I just needed to tweak that a little. I built a landing page, which was so overengineered, you could have landed an airplane on it. And then I came to you and said, what do we do next? And then maybe you can explain what you did next. Yeah, well, I mean, what we did next was we kind of started with the end in mind. So worked out how many people you wanted to come, what kind of result you were looking for. And then because like I run my own webinars, we've got lots of clients that run webinars. We can kind of go, all right, well, it should be about a, you know, 30% conversion rate here and a 20% here and a 10% here and, you know, whatever. And we kind of worked backwards from there. We ran a small budget, like a little bit of spend through and paused and jumped on a call. And I was like, fee. We're getting lots of traffic to your landing page, but not much conversion. And the other thing that we also kind of like we had a few insights just from that very small initial spend one was that people coming to your landing page, but they weren't signing up. And the other thing was that we found out there was one really key message that people were engaging with clicking on. And that was the idea of paying yourself first slash not paying yourself last. And so what we were able to do is one simplify your landing page and go, let's just, I don't know if I should. You were so kind about it, Megan. You're like, how about we try a simplified version of your landing page? You know what I called it like, I call this the shit or get off the pot page. It really doesn't need to be simple. Like it really doesn't need to, you don't need to like give people all of these like reasons. It's like a form one form. They've clicked on the ad, give them the form. And if they don't want the form, they'll leave like that. It's not we don't need all this like, but you're not the fit like everybody does it. So that's I think I made the mistake of treating it like a sales page because I have lots of sales pages. I run a group program. I, you know, I know how to build a sales page with evidence and social proof and credentials. And it's like, why the hell did I think? Yeah. I needed to share all of that when someone's signing up for something that's free. Correct. Yes. So, but the other thing, the really cool thing that we were able to do is use the insight from what people were engaging with. So like that message around paying yourself first and actually like put that messaging into the landing page and even the title of the webinar. So then we kind of, you know, make those, make those tweaks and your ad cost, I think like went from like it went from like $8 to about two. Yeah. So I was trying to work out. It's not halved. It's quartered. But what do you say when it's quartered? You just say quartered. It's quartered. It halved. And then halved again. I don't know. But people might find it interesting. Like what we did to make that price go down was yes, new landing page that was so much simpler. But also you said to me, record a meat and potatoes kind of video that's just like I'm running a free masterclass. Here's what it's about. You should come. And I did that. And then that was what actually drove those two dollar results. So it's like I over engineered the whole thing and really needed you to bring me back down to shit or get off the pot. Yeah. Keep it simple. Yeah. Yeah. So then we ran your ads, you know, collected however many leads you had you had whatever like do you remember, do you remember how many like what was to show up right? Do you remember? Yeah. So we had about 200 people sign up for the masterclass. Yeah. 60 came. So that's just over or under 30%. Let's call it a third ish. Yeah. A third ish. So yeah, we had about 60 people come. I haven't tracked how many people watched the replay afterwards. But I have had a lot of messages telling me that they have watched it. So I know a lot of people watched it. And one of the really cool things. So I think in the end, I spent about $900 on with Meta. Thank you, Mark Sutherburg. Yes. And in the end, I ended up running the masterclass. And within two days, I had four new members for my Good Money Club. And two people had purchased a, you know, on-demand program for me. So that $800 or $900 turned into $18,000 in revenue. And I'm shocked. I'm genuinely shocked. It was a cold audience. I did not expect that people would come into my universe and trust me that fast. But they did. It's because, I mean, so part of that is because your webinar is amazing. So you can't, like, you cannot polish a turd. You have to be selling something that's really good. And like, what you sell is really good. You're genuine. You offer help. You show people. You can help them by helping them. And that I think is really important. So what we have now, and this is what I, this is now the point that I love is like, we've got sort of the industry benchmarks. We've now got your specific benchmarks. Can we do that again? And again, like, can we turn $900 into $18,000 again? Next month, the month after. But like, that's sort of the exciting thing is when we get into that. And the really interesting thing is, so when I run my own webinars, I have like to the percentage almost like, so it's like 28.1 or 28.2 conversion rate. Every single time, like, it's just, you can rinse and repeat once you've got those benchmarks. So that's where I'm excited. I'm like, oh, let's do it again. And again, I can't wait. Who wants to come to a masterclass? It's called more money, more mission. And it's working out how to make more money without working harder. But seriously, Megan, I think the reason why your process works so well for you and mine has now surprisingly worked so well for me is because we are really clear about who we can help. Like we're really clear about exactly what type of client we want to work with and how to help them. And unless I sound up myself as saying this, I think we're both pretty good communicators of that. So I feel like maybe that's our little competitive advantage and why this strategy works for your business and for mine. And you know, we know how to run ads. Well, I know how to let you run my ads. I know how to sit back and let you take the lead because that is the best role for you to be in with me. So ads are an amplifier. Obviously, like you said, you know, we're both like everybody has their thing that they're really good at. If you've got a great product or a great service or, you know, whatever it is, ads are just going to amplify that. What would you say? to somebody who is maybe not 16 years in business or not at a point where they can invest 900 or like 100 into ads or like where they're just, you know, like they're behind and looking at where you are going, oh, I wish I could do that. Like what would you say to someone in those shoes? Yeah, okay. Yeah, that's really good. Look, I think what we need to do is reduce the amount of marketing that we're trying to get out the door. And what I mean by that is like so many businesses in that first stage are just trying, they're just throwing pasta up against the wall and seeing what will stick. And I get it. That's what I did too. And just to be clear, I'm not a marketer, I'm a business strategist. So I look at marketing from a sort of high perspective, like I'm looking down, looking down at it, like looking at it as part of the whole business. But I think if we can lean into one, two or three marketing channels and get really good at them, rather than trying to throw out efforts into five or six or seven or eight different marketing channels, we're going to have better results on the ones that we're getting good at. And I think if you don't know whether something is likely to create an action, then you cannot put ads meant behind it. So yes, I was in a position where I could spend nine hundred dollars on ads as a kind of experiment. But I do know how to sell. So I know how to get someone to take an action on my Instagram post. I know how to get somebody to read an email from me. I know how to get someone to get value out of a podcast episode that I've recorded. So I think what you need to do is work out, like what is the thing that that gets someone to take an action and get really good at that. And the action might be getting them to send you a DM or getting them to book a discovery call or getting them to, you know, share your Instagram post or whatever it is. Once you know how to create that sense of urgency and action, then ads are definitely going to be your friend because you can convert that skill into, okay, now I might try to put that into ads. I also think something that's really cool about ads, Megan, is that when like we should be treating more of our organic content like they are ads because they are, right? It's like so many people on Instagram are basically creating these Instagram profiles where people just stay on the Instagram profile and never go anywhere else. But actually the point of Instagram is to get someone off Instagram and onto your website or onto your whatever it is. And so I think the practice of understanding how to make a good ad, which I think you would probably say the point of an ad is to get someone to do something if we can treat our organic social media like that. I think that that's going to make our organic marketing so much better too. I 100% agree with that. I also, like it's also vice versa. So people think that ads are different to organic posts, but actually ads are just posts. So like posts are actually ads and ads are actually posts. So like we need to kind of, you know, we need to put all the different types of content in there. We need to put, you know, like awareness and interest and education and conversion and all the things. But you can act like you really should be putting them into almost every post. Like I think you, you know, every little piece of content almost needs to be its own funnel. Like your emails need to be their own funnel and you're, you know, your posts and your ads and everything needs to, when I say funnel, I just mean like purchase conversion journey. The other thing that, you know, with what you were saying is becoming or making sure that you're ready. So like you've just spent $900 like on this one particular test. But now we can like replicate that. We can do it again. And again, because you were ready, we, you know, and you were kind of like, okay, I'm just going to do this as a test. And like, you know, you're, you're not putting all of your, I guess, hail marries into into this thing. I wasn't putting my next mortgage payment on the line. Yeah, exactly. Yeah. It doesn't matter. Like we've got clients who spend a thousand dollars a day instead of, you know, nine hundred dollars over over a week or so. Like it's the same thing. You have to have everything ready. You have to know that you've got a good product. You don't just start with spending a thousand dollars days, but start by, you know, going small and then going up and up and up. But it's the same principle. Like whether you're spending a hundred dollars or a thousand dollars, they're all the same principles. So yeah, yeah, yeah, I like that. And I think I'm in chat. I just had a little question that you might be able to answer. So I feel like from my perspective, I love it when the approach to growing our revenue is to try to tap into our existing clients. So rather than always trying to find new clients, we need to look after our existing clients and get repeat purchases, et cetera. Is that something that ads can help with? Like we talk a lot about ads as being a lead generator and a kind of, you know, bringing new people into your funnel. But is there also a strategy for re-engaging or kind of nurturing people who are already your customers? Yeah. So if you look at, if you go back to what ads really are, ads are eyeballs. We're paying for attention. And not everybody thinks about your business as much as you do. Everybody's thinking about themselves and their own problems. So if you, like we have a client that sells coffee on a subscription basis, for example, and we know that we get a new person in and then the emails kick in and you know, they go through and they become a subscriber of certain percentage do. But sometimes those people aren't going to read their emails or they have enough coffee and so they pause their subscription. And so if we can again, just get in front of their eyes, give, you know, get some attention. It's, there's nothing different than like an ad or an email, like it's all the same thing. It's just getting in front of people and reminding them that hey, we exist and we can solve your problem. And people, the most interesting thing to every single person on this planet is themselves. And so we just need to help them solve their problems. And so ads can do that, whether they're a new customer, an existing customer, like we don't want to spend money on them if we don't have to. Like if they're purchasing any way, we probably don't need to put money on an ad for them. But we absolutely can. So yeah, you can target cold audience, you can target like people who've, you know, purchased within 30 days, like all of that kind of stuff. And the machine is really, really smart now. Like it knows, it kind of knows all that stuff. Yeah, I really like that idea. I think, you know, getting somebody, you know, a new lead into your email system and then letting that, you know, do the heavy lifting is great. But there are people that sort of fall out, they change email address or they think, Oh, God, I haven't ordered for two years, but I actually still want that coffee. Yeah, it's got me thinking that that could be something interesting for a lot of businesses to try. Like how do we re-engage people who used to buy our coffee, but if somehow fallen off our radar. Yeah, yeah, we can we can do some strategy around that. All right, let's wrap it up. So final word, what would you say to somebody thinking about ads and in particular thinking about working with Loom? Well, I wouldn't work with anybody else. Why would you? Megan is absolutely amazing. So all of my other ads manager clients, I love all of you. But no, look, Megan is amazing. And what's amazing about Megan is not just the results that she gets, but the way she breaks things down and makes things that are complex or feel a little bit gray and weird. She just makes it so simple and it's like, Oh, just makes so much sense when Megan says it. So I really love your strategic approach to kind of building ads that actually work. I think if anyone is thinking about doing ads, make sure that your website's working, make sure you know exactly who your target client is, make sure you've worked on your pricing. That's what you come to me for. Your pricing's right. You understand your profitability and you're actually ready to have more leads or more eyeballs or more whatever into your business and absolutely go and learn from Megan or go and engage her for her done for you services. She's absolutely amazing. Oh, thanks. Say less. Say less. You pay me later. All right. We have been chatting for a while. There's so many more things we can go into. Maybe I'll have to get you back and we'll do another episode all about like cash flow management and things like that. I think that's really important because you've got to pay for stock and ads and systems and all that kind of stuff. So we didn't even touch on that. Let's yeah, let's chat about that next time. I will pop all of your links in the show notes but where can people find you? Come and listen to my money secrets podcast and if you like what you hear there, you'll find all of the ways to work with me either one on one or in a group. Yeah, hopefully I can help you make some more money. Love it. All right. Thanks be. Thanks be good. Bye. Bye. This episode was brought to you by my business, bloom marketing. Whether you want someone to take the wheel and run your ads for you or you want to learn how to run your ads yourself, we'll make sure your meta ads are driving results. You deserve meta ads that don't let you down. Come and check out bloom marketing. That's L-U-M-E-Marketing.com. or pop a link in the show notes.