370. 16 ways to make $1,000,000 with a free skool funnel (just like me!)

Hey everyone, Charlie Morgan here. I currently make $10 million a year selling agency and coaching services online. And one of the main funnels that allows me to do that is my free school community. I started my free school group about four, maybe five months ago here, and I've made north of a million dollars already, pretty much passively from the group. And so in this video I'm going to explain how to monetize a free school group. There are 16 things you can do to monetize a group that are all very profitable and work very well. I firmly believe that the free school funnel is going to become the next VSL funnel, the next webinar. I think it's probably going to be the best thing. If any of you have been in the space for any period of time, you remember the power of free Facebook groups. Imagine that, but on absolute steroids. First of all, the reason that I explain why I'm making these videos, or this YouTube channel, I'm trying to go from 10 million a year to 50 million a year, whilst retaining my 50% margins. Obviously, this is quite the task, and so the reason I make these videos is to document the lessons that I learn and treat this as more of a diary entry than anything. So you're along for the ride now. Subscribe if you want. So the reason that school is so cool is because, and that wasn't supposed to rhyme, it's because there's 16 things that you can do, or 16 monetization vehicles. Specifically, if you've got high ticket products, it's very profitable. And right now, we can run ads to school. Now, we can't really do this just as much as we want yet, because school sadly does not have advertising UTMs. And so what we really need to advertise to school properly is the ability to have a bunch of ads, like add one, add two, and add three. And to be able to make a sale in the backend, so on a high ticket thing, or a VIP sale inside of school natively, right now, we cannot attribute sales directly to specific ads. And what that means is the school isn't actually as scalable or as trackable or as profitable as we'd like, because we can't, we don't know what ads are delivering which result. But what you can do right now is just run standard ads to school and experience a genuine $10 cost per lead, which is insane. And the reason this is insane and the reason this works so well is because right now, we can spend $10 in our business to have 16 ways to monetize that lead. And so in this video, I'm going through them. So the first one, and the most obvious one is referrals. This is pretty straightforward. School haven't haven't affiliated its program. I'm not going to dive too much into it, but if you spend $10 to get someone in, then they can refer someone else which basically makes your cost per lead $5. Would you believe I can do math? So that's the first thing. Now the second thing, which is a very interesting idea, is implementation calls. So if you have a group that is qualified, I let's say you have a group of plumbers, right? No one's going to join that group unless they're a plumber or a marketing agency for plumbers, right? And so what you can do in your content, or even in your community section, is encourage people to book an implementation call. So if they join your free group and you have content in that free group that seems relatively, I don't care, I'll tell you what, I'll have a lot of content in there, right? People are going to want to learn to navigate this thing and get the most value from it. And so what you can do at the beginning of your content is put in an implementation call, which basically is a quick video with a can of things. Hello, Mr. Person who just joined my group. One thing we extend to everyone who joins this group completely for free is an implementation call with one of my professional advisors to set you in the right direction and make sure that you can actually, you know, get the most from this free group and how to use it properly. Also on this implementation call, we're going to share about your resources with you completely for free. So book it now. This is a glorified discovery call, okay? What you're going to be doing on this on this implementation call, and we've got setters that actually run these, got like 10 setters on board that run these. What we're doing on this implementation call is basically simply qualifying the person to see they could be a fit for the high ticket half the time. They're not for me because I have a B2C bizop thing. But if you're in like a B2B space or you know that people joining are actually qualified, you should have this up front straight away. And it's really effective because like you just qualify people and they are qualified, you book them in for your high ticket. Number three is YouTube recommendation. This is really awesome. So when you create your school content for your classroom for the free group, you really want to make sure that you use unlisted YouTube videos from your channel. The reason you want to do this is because you can use like you can upload to school natively, you can use Wistier, you can use YouTube, you can use Lume. I believe there's a four ways to post videos on school. The reason you want to use unlisted YouTube videos is because when people watch your content, it increases the watch time of your channel, holistically, which obviously increases your relationship with YouTube algorithm. But the cool thing is that by doing this, when someone goes on to YouTube without the intention of watching your stuff, you're going to appear and be recommended to them because they've already spent many hours watching you. And so to YouTube, someone watching your unlisted YouTube video on school is no different from them coming onto the platform and watching it natively. So they get into your sort of organic ecosystem, which also then means your Instagram, your other content will start showing up for them. Okay, another good way to monetize and get people into your funnels. Now the next thing obviously a big one is the email list. Okay, obviously you're going to catch people on the way in. We get 300 people a day joining our group organically for free. So that's 300 emails every single day, probably half of which have some level of financial qualification to buy. So I'm getting like 5,000 new leads every single month, give or take for the list. Pretty simple. Now number five is SMS list. Now this is huge. On the way in, you want to ask people for their phone number because this opens up three mechanisms. Well, really, really it's really it's three. So you have the option now to do SMS blasts where you can use like an SMS blasting software, like high level all around and what you want to use to do, you know, SMS campaigns, right? So broad SMS campaigns. You also have the ability to contact them on WhatsApp and you also have the ability to contact them on iMessage. And so now like this, this is like a big one because it opens up three mechanisms and these three mechanisms are later there. They are warm. They work. If you text someone, if you get a WhatsApp from someone, like saying, Hey, hey, John, it's Charlie here. I saw you just joined my free group and I want to make sure that you get as much as you can from that free group just so I'm aware and can send you some resources. Specifically, what were you looking for to get from the group and why did you join? Oh, well, I'm just looking to be in a community and like, you know, I want to talk to some people who have figured out the lead generation thing because I'm struggling. Oh, well, no, Rose, do you want to hop on like a quick two-minute call? I'll just run you through some resources. That's just a setting call. Then you get them in for the discovery. So having the ability to, you know, iMessage people, WhatsApp people, SMS blasting is gigantic. So those are the first five and they all work really well and they can make you a lot of money. Now, number six is phone calls. And again, this is just another sort of benefit of getting the phone number. You can call people on the way in two-minute speed to lead. You join a free group, you get called within a minute. So you join for a reason, you know, you don't just join a free community about a specific niche to achieve a specific outcome unless you want that outcome and you're in that group, right? And so, you know, you can call them and the other thing you can do here is you can do voicemail drops. So if someone doesn't respond, you just drop them voicemail or you can just do broad voicemail drops. That's another way to monetize. Number seven is passive booking. So what you want to do is basically have your funnel or your booking link just passively in your community pin post, but also on the sidebar of your school group so that when people join, they're just hanging out in the community clicking around, they can schedule a call. You can put your booking link on any sort of calendar calls you have. So if you've got like, if you've got anything on your school calendar, then you can put it there as well. Okay, very good way to get leads, you're going to get like, you know, cut, if you've got, let put it this way, if you've got like a hundred people joining a day or three thousand people a month joining this group, you're going to get at least like maybe three, four passive bookers a day, which is huge, I just huge, I think that it. So the next thing is school DMs. This is a big one. School DMs. Now I currently use fiducia.gg for this. It's the best school CRM. It manages all you're messaging for you. It's really, really good shout out to the guys at fiducia. They are fantastic. So basically you can use fiducia or you can just use school's native DM platform. I don't really like their native DM platform because it's not conducive to setting. It's built for, you know, conversations it's built to build community, not to build to sell. So we use fiducia.gg for all of our DMing and anyone that joins gets a DM. Very simple. Like, hey, I saw you joined. What do you want? Obviously it's a little bit more nuanced than that, right? But it works really well. That's another way to reach out to people, get them to book. You know, you can send them via sales, and videos, resources, etc. Number nine. Number nine. Number nine is school discovery. So by virtue of having a community, if it's specific to a certain person, schools massively working on their algorithm for discovery right now. And so by having the group and by running ads to it and getting people in there and getting engagement in the community, you naturally have the ability to attract people from schools. So yeah, discovery is huge. Obviously school is investing lots of time and money at the moment into discovery. So strongly recommend that you use that or not that you use it, but you're just going to get people joining because of it. Right? Number 10 is video CTAs. So video CTAs are huge. Basically, you can CTA in your content, and you can also CTA in the description of every video. And so in school, you have your classroom, you have your content, right? Throughout your content, you really just want to mention your thing. Like mention the thing you're trying to sell. Like day or fire, put it on a pedestal, talk about how the free content is designed to get them to buy that thing. Be very honest with this. If you watch the introduction video for my free community and peer and economy, which is 55,000 people, the first video I tell them, I'm going to pitch and I'm making this content free so that I can build trust and rapport with you so you then buy my next course and The the program I try to sell in Academy is called easy grow right and I will I will say I think the word easy grow comes up in my free training more than any other word except for probably some like excuse me Except from some connective words like and or two or but so you know talk about it Don't be don't be afraid to sell your thing don't be afraid to cta it get them to book a call and make sure that there's a book a Coolink in every single video you're gonna get a lot of passive bookings. It's gonna work very well number 11 coaching course So what you want to do is you want to run um a call a week or a couple of calls a week Solving specific problems that your avatar have or specifically solving the problems that you're Your paid programs would solve right because by virtue of someone joining that call They have that problem that you can then leverage into into a sale from the for the paid thing What you want to do when you run your coaching calls specifically focused on the problems that you solve at high ticket or at a paid level Is you want to have setters or someone in the coaching call And every time someone asks a question relevant to the problem It's a signal there's a signal thing. I'm in pain come and sell me something right and so you can use these coaching calls at the end of the Caution calls you can you can cta people like it's a book a call but also in the meantime like imagine if you were like Struggling with something you join a coach and call from an authority and the second you ask a question a set a Calls you within one minute saying hey, I just saw you're in this in the in the call right now And I saw you're struggling with this if you've got two minutes to talk about that It works we do it it works um number 12 is buyer leads So this is basically another setting model um you can have like a you know $17 $17 $10 product someone buys it you call them you set them pretty straightforward number 13 is community wins So if people get wins or if people you know see some level of success in the community Obviously you've got leverage and arbitrage to call them and you know say hey, well you got this win So sure you want to buy something more from us right works really well number 14 um and you can still see this which is fine Number 14 is this is huge. This is huge is retargeting ads So if you run your content through your unlisted to unlisted youtube videos That's now your audience and you can now retarget your youtube audience on google right because obviously google and youtube You can run youtube ads you can run google ads to the people that have already watched your content Okay, so by using unlisted youtube videos you get to retarget them which is incredibly profitable because this is very warm traffic um and It works very very very well Um, where are we? We're really on nearly on 15 already okay number 15 is ad list building So this is this is incredibly um, this is an incredible benefit to having a school community Is if these people qualify you're getting all their emails all their phone numbers and you're building and you're building a list And so what you can do is that's that you've got 10,000 people in your group you can export This data and you can then build look-alike audiences um inside of your ad platforms And then you can run ads to people that look like you know in on paper that look like the people that join your free school group Because remember the people that have joined your free school group there They have a problem they're interested right they they they they're warm And so if you can if you can get met or google or whatever our platforms are using to build look-alike audiences based on your group export You can run ads to a highly qualified um hyper like sort of aware hyper-intentful audience Which will in turn make you quite a bit of money and help you monetize your group And then last but not least is obviously the simple ones premium and VIP Um, so we use this at the moment um the way that you run premium VIP is you you charge like a high to get price Okay, so something like you know for us right now We're like in that $1,500 range to just to buy VIP and Cannerley transparent not many people will bite at this price is very rare that someone will buy this price But all the money is made in the discounts. So when you when you run like a two-day discount every you know quarter or whatever or every month Where you just slash prices by 50% because everyone wants to buy VIP But it seems that I've reached for them the second you price anchor it and say well look you can buy it now for $750 Or whatever you get a massive uptick we did this recently where VIP was um We did this literally this weekend. So it was it was $797 And we said okay on the first of March the price is going up to 1297 Okay, which it actually is so the price is going up by you know $500 hip, you know And I think we had I don't know probably like 300 people buy VIP in the last week of February Which made us a lot of money right and so this is the thing about VIP is you kind of want to day a fight put it on a pedestal um But you've got to realize that it's consumer psychology behavior right It's you you're not you can put it in there, but you can't just expect people to passively buy it you just you just can't Another thing that you can also do to monetize premium VIP is something that we're pioneering right now um called um social sellers And we have two of these Social sellers social sellers are people that exist in your community They their position as community advisors and they will DM people that join and try and sell them VIP with some sort of discount or some sort of leverage, you know, so you join the group. It's like okay VIP is like $1500 Bit of you buy it through me in this in this time frame You can get some sort of discount or I can give you additional resources like you want to arm people with leverage And basically send them out into your you know community to message everyone that joins And right now the social sellers are getting us like an additional um like three to four sales a day Um at a discounted price, but it's still an additional like 30 to 60k a month and just wash you know small of that it's like 50 to 80k a month in just pure profit which is you know And you pay the social sellers by the way pure commission So they just get a percentage of whatever they sell um just like a sales rep with but obviously you're generating the leads for them So it's very warm um You can also then take people from other platforms like Instagram etc But that doesn't matter the main thing for VIP or for premium sales specifically is what you can do by taking these people and sell and setting them into a call Because what I can tell you um and I'll just I'll leave you with this in just a second here What I can tell you which is rather cool is that our um conversion rate conversion rate percentage on people that buy VIP and then book a call or the set is book a call because set is run the implementation call So someone buys VIP they book an implementation call as part of their purchase and you know half of those people will be set through to you know our high ticket thing and we currently have a 75 to 80% sales conversion rate not offer rate not show rate Sales conversion rate on these leads who have spent a thousand dollars or five hundred dollars and They've gone through the content they've bought they've overcame they've already bought like you've just got to convince them to do that again And because everyone's done it's really easy So you know um yeah, it's it's something it's a work in progress. Obviously we're sort of pioneering this free school thing I think we've probably monetized a free group more effectively than anybody else ever Um, which is kind of the nature of running all these high ticket info businesses is you have to become very because it's getting harder You've got to be very sharp with your marketing and how you how you do things um But yeah, that's everything there's two things I don't want to tell you now. I'm going to pitch you here real quick So just brace yourself um if you run an agency coach or consulting business and you want my personal help Building one of these school groups and monetizing a school with you completely one on one There's a link in the description you can click we've got an advisory service where you can meet me in person Welcome me in Slack directly one-on-one with me and my whole team Um, and we'll help you build everything in your business with you um whether that's the school group monetization mechanism Whether it's ads funnel sales team setting teams like I've got the team that's makes makes me you know Like a million dollars a month and you care month eight figures doing this exact stuff So that's the first thing if you are running an agency coach and consulting business and you want us to run your ads for you So you'll have a bottleneck of getting qualified appointments And you want to you want a fractional team that will actually deliver you results Then there's another link in the description you can click to buy or I'm not a buy but to book a call It'd be weird if I could just sell you something or immediately with the book a buy button But book a call rather with um my team to discuss how we could run your ads for you and deliver some pretty insane results So that's everything um, I hope you enjoyed this little video on how to monetize free school groups subscribe if you haven't already and I'll see you in the future