#146: Ich habe über 300 Websites erstellt. Diese 20 Dinge hätte ich gerne früher gewusst

Ladies and gents, welcome back to online marketing. The podcast where we talk about how we generate online visibility and can transform this visibility into questions. My name is Freddy. I'm the head of the web agency MadDesign. We create and optimize mainly websites and web presences. It can be something smaller. What the goal is to convert Google advertising into questions. It can also be something bigger. A platform that brings different target groups together. More language with jobs. Like always, we won the German Agenture Prize last year. We won the German Web Award this year. I've created websites since 2017, since 2020 with Teams. And here are 20 things that I would have liked to know earlier. Point number one. Most of the visitors to your website are potential customers. And they see your website for the first time. Point two. On the average website, only two subcontractors are called. In other words, if someone lands on your starting page, then the person only clicks once. So it's worth looking at where most people land. Originally. So where do they get in? Where do they click? And what do I have for click options on my starting page? Shouldn't I maybe target people a little bit? Point number three. Websites will not be read, but only scanned once. 50% to 60% of the visitors don't scroll. Point four. At least 50% of the visitors are on the side with their cell phone. This means that the contents don't just translate there. That you see them, but think about it the same way. OK, how can I build it now cleverly so that it's possible to navigate here as well? Point five. What's in here for me? That's the primary question that the visitors ask themselves. And that is to say, it is independent of the device. Point six. The more buzzwords, phrases, or vague descriptions you use, the more unlikely it is that someone asks. Or even spend time on the page. Seven. Text and layout are more important than design. The text always gives the layout forward, not the other way around. Point eight. Your headline is the most important thing on your website. This is the only text that is always read. Here should always be a promise of value and never welcome. Point nine. You can find out through Kahi whether the attention is really on the headline in the first two seconds or whether something else is going on. Classical case, some person. So there's a picture of a person up there. She looks in the direction of visitors. So you look at the person, logically, directly in the eyes. And it goes away from the headline. The person communicates himself. There's no value yet about what's going on here and what you have here. The person looks at the text better. Because then you look at this view and look at the headline as well. Point ten. The clearer and more specific you describe your offer, the better it is. Since 1999, our team has been looking at highly qualified employees, projects from the first idea to the company-ready established system. That's not a good text. Your visitors don't have much time. Every customer looks at their qualified time. So what do I get here, what I don't get anywhere else? Point eleven. Who should the website address? Interessent with latentum or acute need? Because that makes most sense before an offer. Because acute need is an optimal option for termination. Because latentum need needs someone just more information. Point twelve. Good offers are always concrete. What is the big advantage of an offer? What happens after that? Give someone a reason to ask now instead later. Point thirteen. The term "goal group research" is widely used in LAPIDA. The difficulty is not to work out a common USP, but to be sure that this USP really hits a nerve. And you just have to test things out. It's so, so important. I've had that in all these years. I've had that way too late. For me, it's also internalized. Because it's always communicated so often. Point fourteen. Every website has more questions when customer logos, references and testimonials are used multiple times. Not just once, but multiple times. Point fifteen. Does a product have a deadline? In other words, it has to be ordered until a certain date. You have a guarantee for questions. Point sixteen. Artificial intelligence, JGBT, perplexity, they orient themselves on the websites that are best optimized for search machines. That's not the main part of "go", as you say today. But it's a part of it. Optimizing something for search machines is actually the wrong term. Your website is for potential customers that are not for search machines. There are technical things that Google and Co like to like, of course. But under the spell, both are very closely connected. Point eighteen. Email marketing is in my eyes. Because if your website doesn't collect any email addresses, you won't have a way to get in contact with the interesting ones later. Point nineteen. Installing analytics is no longer enough. Because what do you do with the information that there were 3,876 visitors this month? Which visitors come from which source? How long does someone stay on this source? How many visitors ask questions from this source? What does a question of good analytics cost you? Get this information from other platforms like Google or Meta. Point twenty. There are tools that can tell you exactly which companies were on your website. And that's of course immensely valuable in the B2B environment. If you liked such rapid-fire episodes, subscribe to the podcast, like the podcast. If you want help with one of these points, a new web presence or an optimized web presence, check out the next description or visit me at omlg.de. You can book an appointment with me. You'll find out more about my companies and how we can help you. Until next time, your Freddy. Take care, bye-bye.