#1240- How To Start An Online Fitness Business (Full Blueprint)
30m 31s
The speaker shares a step-by-step guide for starting and scaling an online fitness business to $10,000 per month, drawing from his personal experience growing his own business to $50,000/month and mentoring over 6,000 coaches. He critiques typical YouTube advice as non-actionable, outdated, or theoretical. The video addresses seven key areas: overcoming limiting beliefs, creating a $1,000 16-week coaching offer, setting up Facebook and Instagram as lead funnels, posting targeted content, using a DM script to book calls, running effective consultations, and following a mentorship blueprint. The speaker's turning point occurred in Bali when, with only $500 left, he launched a $499 fitness challenge, signed up 10 clients via Facebook audio calls, and earned $5,000. This forced him to quit his restaurant job and scale to $10k/month within five months. He emphasizes that action, not readiness, is key—clients build programs after signing, and social media growth alone doesn't generate revenue. The coaching offer includes 16 weeks of training, nutrition, and accountability via apps like Trainerize, with weekly check-ins and video replies. Social media setup requires a clear profile picture, keyword-rich username, paid verification, a bio targeting a specific audience, a DM call-to-action, and an application link. The speaker provides evidence of success through clients like Trent Harrison, Kenny Duzal, and Mariah Fontana, who now earn $30,000 to $50,000 per month. He concludes that the market is not saturated for coaches who know how to attract, convert, and deliver results.
In this video, I'm going to break down how to start and scale your fitness business to $10,000 a month. Now, I've personally worked with over 6,000 coaches in the last six years to help them start and scale their fitness business. So this knowledge comes directly from being in the trenches. Not only that, I grew my own online fitness business to $50,000 a month from 2013 to 2018. Now, I personally spent dozens of hours browsing through YouTube and finding how to start your online fitness business videos so that I could figure out what was missing. Now, all of these videos are on YouTube that are how to start your online fitness business have a similar theme. Number one, they don't give you actionable advice. Number two, they give you outdated strategy. And number three, they're talking theory without actually providing evidence for you. So in today's YouTube video, I'm going to methodically break it down for you step by step, how to start and scale your online fitness business to $10,000 a month. I'm going to include instructions for everything I'm going to talk about today. I'm going to include evidence that what I'm talking about actually works. And by the end of this video, you're going to have a very clear understanding of the exact things that you need to do in order to start and scale your fitness business. What today's video is going to cover is number one, the limiting beliefs that are keeping you stuck at your 9 to 5. Number two, the $1,000 16 week coaching offer that we're going to sell. Number three, how to set up your Facebook and Instagram to become an organic funnel for your clients. Number four, what type of content you need to be posting in order to attract online coaching clients. Number five, the DM script that you need to use to start booking phone calls immediately. Number six, how to run your fitness consultations to collect upfront cash on the phone. And number seven, the mentorship blueprint. Now, I just want you to know if you're an action taker and you just want to cut straight to the chase and you want to jump on a free 30-minute strategy session with me in my team so that we can help you start and scale your online fitness coaching business. Tap the button in the description of this video and you can book in for a free strategy session call. On that call, we'll talk about your main struggle, your main goal, and we'll give you a game plan to help you achieve your goals. Now, let's get straight into the value. My online coaching business started back in 2013 and honestly, it was easy for me in the beginning. See, I was a fitness competitor and because I looked the part, I had people constantly asking me like, "Yo, B, what do you do for your workouts? What do you eat in?" See, I was working as a restaurant manager making 4K a month, barely making enough money to pay my bills. So, I wanted to grow my Instagram account. So, what I did is I follow, unfollowed 100 people per day thinking that was the best way to grow. I'd send messages to people on social media. I'd basically do anything I possibly could so that I could grow my Instagram because I knew if I had a bigger following, I'd be able to attract more clients. My first initial success came from a guy named Ryan who came up to me when I was working at the bar and he was like, "Yo, how much would you charge me to do a 12-week nutrition plan?" I basically explained to him like, "Oh, I don't have my own, my business set up yet. I don't know what to do. I wouldn't know what to charge you." And he was like, "Ryan, I'm going on vacation in 16 weeks. I need somebody to do me a plan. How much would you charge me?" And I was like, 200 bucks. So, he agreed. And the next day, he came into the bar with $200 in cash, handing me $200 and was like, "Do me a meal plan." Man, I remember the feeling that I got from that $200 in cash. I was like, "Yo, this is crazy." You know, like, my paychecks when I was working as a restaurant manager were like $1500 after taxes. And so, for me to get $200, which was like one fifth or one sixth of my paycheck, and one go in cash. I was like, "This is wild." I was hooked from that moment. I spent 10 hours in total building out that 12-week nutrition plan. But that was the start, because that made me realize that this was possible. I started selling $250 per month coaching packages to get my initial round of clients. $250 a month wasn't enough to pay the bills, and I still had a bunch of fear around going all in with my coaching business. What if I quit my 9-5 and I wasn't making enough money and I had to come beg for my job back? What if I wasn't qualified to be an online coach, and people found out that I was this big fraud and everyone left me? What if I got momentum early on, and then the momentum died off, and all my clients left, and I went back down to zero. See my turning point for entrepreneurship happened when I took a three-week long vacation in Bali. I had recently gotten my heart broke, and so I decided to take a three-week long solo trip to Bali to basically work through my emotions and get clear in my head. Due to unexpected circumstances that I'm not going to cover in this video, I basically ran at a money when I was in Bali. My bank account went down to $500, and I had three weeks left. So, I was forced into an uncomfortable position. If I didn't make money in those next three weeks, I felt like I was going to die in Bali. And obviously, that's a little bit dramatic, but that's how I felt in the moment. So, I launched a six-week soft-dish-readed challenge on Facebook. I made a cover graphic, I made a promo, it was $499, and I signed up 10 people for that challenge. I was literally doing Facebook audio messenger calls to people on the other side of the world back in Canada to enroll them in this fitness challenge. I made $5,000 because I started posting on Facebook and Instagram to attract clients. And from that moment, I was like, "Yo, if I can make $5K on the other side of the world selling people on Facebook audio messenger calls, I can definitely do this when I'm back at home." That was the light bulb moment for me. From that moment, I went back to Canada, I went into my restaurant, and I was like, "Yo, I love you to my manager. He was a great guy. I was like, "I love you, but I quit and please never hire me again." Because I don't like working here. I don't like talking to people about their problems. I want to pursue my dreams. So even if I beg for my job back, don't let me work here. Now you might think that's crazy, but that was my way of burning the boats. I didn't want to have an option to retreat. I didn't want to have an option to surrender. I wanted to figure it out and go all the way in. Five months after I quit my 9-5, I scaled my fitness business to $10,000 a month. The feeling that I had when I looked at my receipts and I realized that I'd hit 10K a month was the best feeling in the world. I literally went to the shopping mall and I bought myself everything that my two hands could carry. I walked out with over $1,500 worth of stuff. Then I got home and I called my boy Taylor and I was like, "Yo, we're going out tonight. Drinks are on me." And I spent as much money as I possibly could and it didn't even make a dent in my bank account. Yo, I was on top of the world. So I started traveling more. I was exploring and my friends that were stuck in the gym started asking me, they're like, "Yo, be like, what are you doing about?" Like, "I do not like being stuck in this gym. I want to take my business online. Can you help?" And at the time, I was like, "Sure. I can show you what I mean." And mentoring trainers to work for me have my fitness business as a set of nation. Fun fact, 10 years later, I'm sitting in a gym that I now own. It's called as a set of nation but that's another conversation for another day. I brought on my friends. I mentored them. I taught them how to attract clients, set up a social media, sell online coaching packages, deliver an amazing service, and way more. From 2013 to 2018, I scaled my fitness business to over $50,000 per month. I had between seven and ten trainers working for me at as a set of nation at all times. Around 2018, I realized that I wasn't necessarily passionate about the fitness coaching aspect of it anymore. And I wanted to more so focus on the business. After mentoring all these trainers and helping them see success, I realized that I had a skill set. I could teach other online trainers how to grow their own business. In 2018, I made a decision to fold my fitness business, passed off my own clients to my trainers, and started business coaching for online personal trainers. In the last six years, I've recorded over a thousand podcast episodes for online fitness coaches with the Change Lives Make Money Online Trainer podcast. We've worked with over 6,000 online fitness trainers and helped them quit their jobs and take their business online. We've also helped hundreds of trainers at 10,000 hours per month, and we've even helped 14 people break that 100k month barrier. Clients like Trent Harrison went to school to be a doctor, graduated with this PhD, and upon graduation realized that he wanted to be an online fitness coach. And now he's making $50,000 a month. Clients like Kenny Duzal, who had his own gym, and he had 600 social media followers, but he had no idea how to grow. We worked with him for the course the last two and a half years, grew his social media at over 30,000 followers, and now he's making over $30,000 a month. And clients like Mariah Fontana, who started out as a personal trainer at Goodlife in Colona, realized she wanted to be an online fitness coach. Join my program. She's been working with us for three years now, is making over $50,000 per month, and now travels the world as a successful full-time online fitness coach. Not only that, she's also speaking at live events, and she's making a massive impact on the planet. What I'm about to share with you today is a combination of my own experience growing my fitness business, and also being in the trenches with my clients and teaching them how to grow their fitness businesses. See, I'm currently on the front lines of social media posting my own content because I want to give you the best and the most up-to-date strategies so that you can grow a successful, organic online fitness business. Without further ado, let's get into the seven steps to starting and scaling your fitness business to $10,000 per month. Number one, the limiting beliefs that are keeping you stuck at your nine to five, I don't know where to start. This video is going to completely destroy that belief for you. I'm teaching you exactly where to start in this video at this point is up to you to take the action. The market is saturated. Listen, the fact that there is competition in the marketplace, validates that there's a market in the first place. And sure, there's a lot of online fitness coaches that are posting their workouts and their meal plans, but most of these online fitness coaches are broke because they don't understand how to monetize their audience. The market is saturated with online fitness coaches posting workouts, recipes, day in the life videos, blending in with the sea of nobody's on the internet. The market hasn't even been touched when it comes to online fitness coaches that know how to attract clients, convert clients, deliver an amazing service, and create content that actually builds a legitimate personal brand. Because once you have that, it's easy to convert them into your high-to-get-offer. I'm not qualified. Listen, there's only one way to truly get experience is by working with clients. You can read all the books in the world when it comes to working with clients, but nothing is truly going to give you the experience of working with clients, like working with clients. This isn't to say that there isn't a place for knowledge. In fact, if you go to our partners over at Clean Health, they're going to help you get certified. But what I'm saying to you is too many of you are too book smart without understanding that not only do you need to know how to coach clients, you need to know how to get clients. But too many of you are too book smart without understanding that there's never a period in time where you get ready. Once you start working with clients, that's when you're ready. I'm not ready. This is the trap that 9
99.9999% of trainers fall into it. This is why they never get their coaching business started. Thinking that you need to be ready to start your online fitness business. Thinking that you need to have your program set up or your website set up or even a business established or a logo. That's simply not the case. None of us ever feel like we're ready. I didn't feel ready when I was in Bali with $500 in my bank account and I needed to make money or I was gonna starve. I was forced into an uncomfortable situation and then I just figured it out. The fact that you think that you need to be ready is exactly why you haven't started your online fitness coaching business and you're still browsing through the internet looking for solutions. The truth is you might have been doing this for months or maybe even years. Action gets you ready. Period. I need to get my programs or my websites or my app set up. This is basically the biggest excuse in the game to be a master procrastinator and not take any action. I'm curious, when's the last time you went on your phone or the internet to just browse websites? It doesn't happen. You browse social media every day though. You need to set up your social media to be attractive to your online client. Point blank period. And in regards to the program, you'll build the program for the client once you actually sign the client. Once you actually get money in the bank because once a client gives you money, you for damn sure are gonna deliver them an amazing service. Otherwise, you shouldn't be watching this video in the first place. I need to grow my social media first. If that was the case, every influencer on the planet would be rich and you wouldn't need to watch this video. I've worked with clients personally that had 500,000 Instagram followers and we're working as a valet making 2.5K per month. Growing your social media by itself will not generate you revenue. What I need you to understand is when you get 1,000 views in one of your videos, that's 1,000 potential people that could be customers. If 1,000 potential customers watch a well-crafted, well-thought-out, well-scripted video that was made specifically for them, you're gonna warm up 1, 3 or even 5 of them to wanna take action on your offers. Okay, let's get into number two. The $1,000 16-week coaching offer that you're gonna sell. I know what you're thinking. Who in the world would pay $1,000 for a $60-week coaching package? And the answer is millions and millions and millions and millions of people would. For a second, think about how much money people spend on Botox or supplements, makeup or anything else to make them feel/look better. If someone's been struggling to lose weight for the last 10 plus years and they come across a trainer that guarantees results that can help them lose 10 to 15 pounds, 100% they're gonna be willing to take that action. Again, people spend thousands of dollars a year on Botox, makeup, supplements, people spend money to make them feel or look better. Not to mention in-person coaching costs upwards of $5 to $10,000 for some of the packages. $1,000 for 16 weeks is literally nothing. The best thing that's gonna make someone feel or look better is the skin that they're in. And it's your job to sell them that. Now, what exactly are you gonna be selling with a 16 week training and nutrition program? I'm so glad you asked. You're gonna be selling 16 weeks of training, nutrition and accountability. The training program is gonna come in four week phases. The apps that you could use for these workout programs will be trainerized or ever fit. These apps will allow you to track their habits, their workouts, their cardio, their progress photos and way more. You can deliver their meal plans with my fitness pal or with the trainerized meal plan software, both are effective. The meal plans are gonna update on a weekly basis based on the adjustments that you're gonna make from their check ins that you'll send. Now you're gonna send a check in once a week to them over trainerized messenger. It's gonna be a series of five to seven questions that basically make sure that they're following the program and getting great results. When people send you a check in form, you're gonna reply with a 60 to 90 second video, celebrating their success, coaching them through any struggles and then talking about any adjustments that you're gonna make for the program for the week. You're gonna send the video reply through trainerized messenger. And finally, you wanna build a community with all of your clients. You can do this with a Facebook group, telegram group, WhatsApp group, you can even do this on trainerized. The reason it's important to have a community is so that fitness doesn't feel like a lonely journey for your clients. That's get a number three. How to set up your Facebook and Instagram profile to be a funnel for organic leads. Now that we know exactly what we're gonna sell people, we need to set up our Facebook and our Instagram profile to be a funnel for leads that are interested. I'm gonna walk you through step by step exactly how to do that right now. Number one is profile picture. You need to choose a profile picture that matches your mood and your avatar. When you first get started, I'd recommend showing a picture where you can clearly see your physique if you're like. Really in shape or you've got the body that people want. Or another option is that you can post a picture of you just smiling. A clear photo of you smiling is really important. That way when you're sending DMs to your prospect, it's your smiling little face that's popping up in their DMs. Number two is your Instagram username. Your Instagram username is the one that happens beneath your profile photo and you can actually edit this to include keywords that your ideal client might be searching for. As an example, mine says, business coach for online trainers. You might want to put fat loss coach for women. Fat loss coach for men. You get the point. Number three, pay for verification on your Facebook and Instagram profile. It's only $13 a month and it makes you way more credible in the eyes of your ideal client. Number four, have the tag line of who you help as the first line in your Instagram bio. This is super important because when your content starts to perform decently well and people come check out your Instagram profile. As soon as they land on your profile, you wanna let them know that this profile is for you. As an example, you could put, I help men lose 10 to 15 pounds of body fat in 90 days or less without restricted dieting. Number five, you wanna put a call to action to DM you with a specific keyword for people that are interested in your offer. As an example, you could put DM me fat loss for info. That way, when somebody comes to your profile, they consume your content, they like what they see. If they're interested in working with you, they can send you a word fat loss and you know this is an inbound lead. Number six, have an apply for coaching line in your bio. You basically wanna direct traffic. So we wanna capture the people that just wanna send you a DM. We also wanna capture the people that might wanna fill out a little bit more information to learn about your offer. Number seven, put a brief application in your website link in your Instagram bio. The brief application should include first name and last name, their email address, their phone number, their main struggle in their fitness journey, their goal for their fitness journey, an investment question where you ask them about how much they can invest and a question that says, why is this important for you right now? All right, we're getting into the goodies. Number four, what types of content you need to be posting on social media to attract clients? The biggest mistake I see fitness coaches make is posting workouts and recipes. Now, in order for people to purchase off of you, they need to know you, they need to like you, they need to trust you. So we create three different types of content that help us do this. Connection content helps people get to know you. Value content gets people to like you, prove content gets people to trust you. Connection content is where you share who you are, what got you started in fitness in the first place, what are some of your core values? What's your dog's name? Who are people that inspire you? What kind of books do you read? What do you do for fun? This type of content will allow people to see that you're an actual human so that they can get to know the real you. Now, value content gets people to like us because value content is where you solve people's problems. We like people who help us out. And so with your value content, you really want to get to know the type of person that you want to work with and then your content should be highly actionable and give them tangible things that they can take and implement right now to get results. You want to have a deep understanding of the type of person that you want to work with and then your social media should be littered with content that they could take action on right now to help them change their life. Now, you might be wondering, who should my ideal client be? When your first getting started, the best person to speak to is the old version of you. The reason for that is you understand their problems on a very deep level and it's really easy for you to speak to that pain. So for me, when I was a fitness coach, I struggled with restrictive dieting. And so what I did when I started educating my audience is I would teach my audience how to flexibly diet and hit their fitness goals. Now, proof content is where you get people to trust you. Everybody can talk to talk, but I want to see evidence of clients that you're working with in your program that are getting amazing results. Now, the hard part is when you first start as an online fitness coach, you don't have a lot of proof because you don't have a lot of clients. And so what you want to do is you want to document your story. Now, I know that you might not have ever been out of shape. You might not have been super overweight, but I also know that you weren't born with dumbbells in your hand. So what you want to do is you want to grab photos of you before you started working out, compare them to you now that you're super jacked. I know you jacked. I got you. Then you want to tell a story from where you used to be to where you are right now. This type of content will allow your audience to see that you weren't always Superman and that you started out somewhere. They'll be able to relate with you and they'll want to work with you. Now, if you've already worked with clients online or in person, you want to collect as many testimonials as possible. Now again, if you have clients you've worked with, post your testimonials. If you don't have a lot of clients you've worked with, use your own story. We need to demonstrate that you know how to go from point A to point B with physical evidence. These three types of content distributed on Facebook and Instagram with live streams, posts, care cells, Instagram stories. This is what's going to attract online coaching clients to want to work with you. If you follow this content strategy for the next 365 days, I promise you, you are going to get a string of inbound leads for your online coaching offer. Now, just because you're getting inbound leads doesn't mean you're going to send clients. So number five, this is the DM script that you need to use to book five to 10 phone calls per week with interesting prospects. I told you I was going to give you all the sauce in this video, so here it is. Before we get into this, the most important thing I needed to understand is to never, ever, ever send a cold DM to somebody on Facebook or Instagram. Even if you're old business coach told you to, or even if you think it's a good way to grow your business. There's two ways to grow a business. Number one is to put up a billboard on the side of a busy highway. The second way is to knock on a thousand doors. I know for a fact I'm going to get more customers from the billboard that are more interested in work with me because they came to me of their own accord. So on social media, you want to set up your social media profiles to be the billboard so that you don't have to go knocking on a thousand doors.
or asking or begging people to work with you. No hashtags, no random people in Facebook groups, none of it, zero. So once you start to post content with the framework that I posted above connection proof value, you're gonna get people interaction with that content. When you have people interacting with that content, whether that be to a call to action, like I'm looking for five guys that wanna lose 10 pounds in the next 30 days if that's you vote here. So maybe people interact with that, or people might just be supporting your content on social media, liking, commenting, and sharing. Either way, when you start a message with a prospect, your goal is just to build a relationship. So here are a couple examples of messages you can send to build a relationship with your audience. Hey Nick, what's going on? I just wanted to say thanks for the support on my content, I really appreciate you, brother. Hey Nick, I just wanted to say thank you so much for supporting the content. What content are you enjoying most, the nutrition or the fitness content? Hey Nick, I just wanted to say thanks so much for the follow, brother. I appreciate you. Hope you're having a great day. If somebody's replying to a call to action, like I'm looking for five guys that are looking to lose 10 pounds in the next 30 days if that's you vote here, you can say, hey Nick, thanks for engaging in the poll. I appreciate you, brother. Got all the details for you here in a second. But first, would you mind if I ask a couple of questions to see if I can help or not? That's how you start the DM sequence. Now, once you're actually in the DM sequence, here are the five most important questions that you need to ask. Number one, would you mind if I ask a couple of questions to see if I can help? This gives you permission to ask questions. Number two, what's your biggest struggle in your fitness journey right now? This gets them to open up about why they might need a coach. Number three, what's your biggest goal in your fitness journey right now? And why is that important to you? This will get them thinking about the future of what it would be like to work with you and why they need to take action right now. Number four, in the next 60 to 90 days, what are the top two to three results that you're looking for? This will give them something tangible to imagine which will make them want to book a call. Number five, would you like some help with that? The reason you want to ask this question is you never want to book a phone call with somebody that isn't interested in your offer. So when you ask, would you like some help? And they're like, sure, what would that look like? Then you could book a call. But if you ask, would you like some help? And they're like, no, I'm good doing it on my own. There's no point in even trying to book a phone call 'cause they just told you they're not interested. This is like a qualifying question that will sift out people who are serious versus people who just want free information. Now, once you've asked these five questions and they reply with, yeah, sure, what would that look like? Or what do you mean by that? Tell you what, why don't we set up a quick 50 minute call? We'll talk about your biggest struggle in your finish journey. Your number one goal for a finish journey and I'll give you a game plan to help you achieve your goals. Are you up for that? When they say yes, you're gonna send them a countly link and you're gonna book a phone call on your calendar. Countly is a free software that you can download that automatically schedules events in your calendar and their calendar. You could also set up text and email reminders which makes it easier to make sure the prospect actually shows up. And no, you don't need to do Zoom calls to be on video with people no matter what any other business coaches told you. Now we're getting to the goodies. Number six, how to run your 15 minute business consultations to collect cash upfront on the phone. There's a bunch of fear around sales. So I want to break down some limiting beliefs for you right now. First things first, anyone who books a phone call with you is interested in purchasing. Otherwise, they want to book the call. So assume that when someone books a call, they want to buy your stuff. Number two, anyone who shows up to the call is very interested in purchasing. Otherwise, they want to show up for the call. They could have just ghosted you. They could have just canceled. They could have just blocked you on social media. So by somebody actually taking the time to show up on a fitness conversation with you, you gotta assume that they're interested in making a purchase. Number three, anyone who's on the call with you has a problem and you have the solution. And if you let them off the call without offering them the solution to their problem, they're gonna continue to struggle and their health and finish journey. And you could have done something to change that. And honestly, that's not fair to your prospects. So you shouldn't do that. You need to make an offer. Number four, we don't view these as sales calls. We view these as fitness assessments, which means that on the call, you need to spend significantly less time talking about how awesome your product is and spend way more time talking about your prospects, pain points, their goals, and their reasons for wanting to take action. My rule in sales calls is 80/20. I spend 80% of the time talking about them, their pain points and their goals, and 20% of the time talking about my offer. Number five, if you let them get off the phone call without taking any action, they're gonna continue to stay unhealthy and you could have done something about it. You know for a fact you can help them change their life, you are literally allowing them to be out of shape and unhealthy. Not to mention, you ain't making any money. It's called a lose lose. We need to present an offer to them that makes sense on the call so that we can help them change their life. We don't intend to sell, we intend to serve. It's your responsibility to make them an offer because you know that you can help them transform. Now here's a breakdown of how you should run your sales calls. The first part is the pre-frame. After you get on the call and you do a little bit of report building, you're gonna say this. All right, Arnaul, I've got a few calls to get to. Are you cool if we jump right in? Great brothers, so what we're gonna do in today's call is basically three things. When it's about your main struggle in your finish journey, your number one goal for your finish journey, and I'm gonna give you a game plan to help you achieve your goals. At the end of the call, if I feel like I can help you out, I'm like you to work with me. If I feel like I can't help you out, I'll point you in the right direction so you get the help that you need. As that fair, number two is the pain points. You wanna ask a series of qualifying questions to make the prospect aware of the pain that they're currently in. Number three is the goals and aspirations. You need to ask questions that make your prospect aware of the destination that they'd like to reach. Oftentimes, prospects that are struggling will have a hard time painting pictures of their goals, so you might have to help them with that. Number four, you need to talk with the consequences of not taking action on the call today. Here's an example. Arnaul, I hate to play devil's advocate, but let's just pretend you get off this call and you do absolutely nothing. You don't take any action, you don't join the program, and you just continue doing exactly what you're doing. And then in the next six months, 12 months, one year, two years, five years, your health is in the same place, even worse. How would that make you feel? Number five is you need to test the waters. Before you make any sort of offer, you need to test how serious the prospect is. So Arnaul, on a scale of one to 10, one being, I don't really care about this right now, 10 being, I'll do whatever it takes to achieve my goals. How important is it for you to hit your fitness goals right now? If they give you anything less than a 10, you need to challenge them because I guarantee you, that's gonna be the objection that will hold them back from not taking any action. Number six is you need to present your offer. When you're explaining your offer, you wanna do it in a way that benefits them and their goals. So if they told you they wanna get shredded, lose weight, feel good before summer, this is what that would look like. All right Arnaul, so my nutrition program is gonna help you shed body fat. I know you wanna look good for summer. So we're gonna update your meal plan on a weekly basis to make sure that we help you hit your goals. Is that fair? Cool. So the training program is also gonna help you get toned in time for summer. I basically wanna make sure that you feel good by the beach. So every four weeks, I'm gonna update your plan to make sure that we're feeling good by the time summer comes. Is that cool? Awesome. Now the accountability, I know that you're gonna fall out track of the next 16 weeks. My goal is to make sure that you're in the best possible shape by the time the beach comes. So every week, I'm gonna send you a check-in. You gotta reply to me so I can update your progress in your stats. Is that fair? Number seven is you need to drop the price. All right Arnaul, so if you were to work with an in-person training for 16 weeks, it would cost you about $3,000. I'm gonna work with you for 16 weeks, training, nutrition and accountability, and help you lose 10 to 15 pounds. And it's only gonna be $1,000. How does that sound? Number eight is overcome any objections and collect the cash. They're gonna have excuses for not taking action and it's your responsibility to get better at overcoming objections so you can collect cash on the phone. Number nine is to cement the sale. Once you collect the cash on the phone, you need to address any emotions that may be feeling. Arnaul, my brother, how you feeling? They're just excited and ready walking through it. Number 10 is to onboard the client. Once you collect the payment and you cement the sale, you basically need to make sure that the client knows what the next steps are. Okay, Arnaul, so what I'm gonna do now is I'm gonna send you the questionnaire. I need you to get that questionnaire back to me within the next 24 hours. Once I have your questionnaire, then I'm gonna work on your Mi-upon and training plan. That's gonna take me about five to seven days to get all set up. Then I'm gonna send it off to you and we can talk with the next steps. Is that cool? About a bam, collected $1,000. All right. Number seven, the mentorship blueprint. Now that you've gotten to this point in the video, really you've got three different options. Option number one is to continue doing exactly what you're doing and not taking any action. You'll stay in the, I'm getting ready to grow my fitness business face. Meanwhile, seeing all these coaches online, making 10, 20, even $30,000 a month in their online coaching business. You continue working your nine to five job for the next one, two, maybe even five years. All the while, while your dream would be coming as successful and profitable online fitness coach, keeps getting put off because you're trying to get ready. Option number two is to take what I gave you in this video and take massive action on it. You'll try for yourself to put together all the pieces of the puzzle of all the comprehensive knowledge that I just provided for you in the last 20 to 30 minutes. And you might even see some traction. You'll spend the next six to 12 months trialing and aerating the blueprint that I just gave you may be seeing a little bit of success, but never enough to truly take your business full time online and quit your nine to five and do what you love. Option number three is to get my help implementing the blueprint that we just talked about. I'm gonna work with you closely alongside my business partner, Coldah Silva for the next 12 months to make sure that we build a successful and profitable online fitness business with you. We'll give you a step by step blueprint to your first $5,000 dollar month that comes over the results base guarantee, which basically means if you do the work, you show up with a coaching cause and you implement everything we lay on the course and you don't make $10,000 in revenue within the next six months. We'll send you back every single penny that you pay. You get access to three live coaching calls per week so we can help you work through any of the struggles that you're currently facing in your business. Not only that, we're gonna keep you up to date with all the industry trends so you can stay ahead of the saturated marketplace. And finally, you're gonna get access to a community where we've worked with over 6,000 online fitness coaches. That way when other students are winning, you can learn from what they're doing and you can learn from collective knowledge. And finally, you're gonna get access to our community of over 2,000 online fitness coaches that are literally dominating the online fitness coaching space right now. You have to network and connect with other online fitness coaches that are currently changing lives and making money. If you're interested in learning what it would look like to work with me and my team to help you start and scale your fitness business $10,000 a month, tap the button below and book in for a free 30 minute strategy session with me and my team. Well, deep dive into your number one struggle in your coaching business, your biggest goal for your coaching business and we'll give you a roadmap to help you achieve your goals. Again, tap the button in the description this video to book in for a free 30 minute strategy session and we'll see you on the other side. And for everybody else, thank you so much for watching this video, hopefully it was valuable and I literally gave you a tangible and actionable game plan to help you $10,000 a month in your fitness business. I feel like there's a lot of people on YouTube that were just giving out fluffy advice.
So I literally wanted to give something away that was step by step by step by step including how to sign on my coaching lines Hopefully I did that in this video like comment subscribe turn on post notifications. We'll talk to you in the next one peace Thank you so much for tuning into today's episode Hopefully you got some value if you did and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month DM me 10k on Instagram at the real Brian Mark for more information and I'll reach out to you to see if I can help you growing on my coaching business [Music]
Podcast Summary
Key Points:
The speaker grew his own online fitness business to $50,000/month from 2013-2018 and has mentored over 6,000 coaches.
Most "how to start" videos lack actionable advice, use outdated strategies, or are purely theoretical.
The video covers seven steps
Key limiting beliefs include "I don't know where to start," "the market is saturated," "I'm not qualified," "I'm not ready," and "I need to grow my social media first."
The offer is a 16-week training, nutrition, and accountability program delivered via apps like Trainerize, with weekly check-ins and video replies.
Social media setup includes a clear profile picture, keyword-rich username, paid verification ($13/month), a bio stating who you help, a DM call-to-action, and an application link.
The speaker's turning point came when he was forced to earn money in Bali with $500, leading him to launch a $499 challenge and sign up 10 clients, making $5,00
Examples of successful clients include Trent Harrison ($50k/month), Kenny Duzal ($30k/month), and Mariah Fontana ($50k/month).
Summary:
The speaker shares a step-by-step guide for starting and scaling an online fitness business to $10,000 per month, drawing from his personal experience growing his own business to $50,000/month and mentoring over 6,000 coaches. He critiques typical YouTube advice as non-actionable, outdated, or theoretical. The video addresses seven key areas: overcoming limiting beliefs, creating a $1,000 16-week coaching offer, setting up Facebook and Instagram as lead funnels, posting targeted content, using a DM script to book calls, running effective consultations, and following a mentorship blueprint.
The speaker's turning point occurred in Bali when, with only $500 left, he launched a $499 fitness challenge, signed up 10 clients via Facebook audio calls, and earned $5,000. This forced him to quit his restaurant job and scale to $10k/month within five months. He emphasizes that action, not readiness, is key—clients build programs after signing, and social media growth alone doesn't generate revenue.
The coaching offer includes 16 weeks of training, nutrition, and accountability via apps like Trainerize, with weekly check-ins and video replies. Social media setup requires a clear profile picture, keyword-rich username, paid verification, a bio targeting a specific audience, a DM call-to-action, and an application link. The speaker provides evidence of success through clients like Trent Harrison, Kenny Duzal, and Mariah Fontana, who now earn $30,000 to $50,000 per month.
He concludes that the market is not saturated for coaches who know how to attract, convert, and deliver results.
FAQs
The first step is to overcome limiting beliefs like 'I don't know where to start' or 'I'm not ready.' Action, not readiness, is key to getting started.
The recommended offer is a $1,000 16-week coaching package that includes training, nutrition, and accountability.
Use a clear profile picture, add keywords to your username, get verified, include a tagline about who you help, add a call to action to DM with a keyword, and include an 'apply for coaching' link in your bio.
Post content that addresses your ideal client's struggles and goals, such as fat loss tips, and use well-crafted videos to warm up potential leads.
Use a DM script to reach out to prospects and direct them to book a phone call for a fitness consultation.
Run the consultation to address the client's struggles, present your offer, and collect cash upfront on the phone.
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