Speaker 1Been very close to $100,000 now. Holy cow. I've launched about 65 days ago. $100,000 in two months. That is wild. Starting is literally $9. Someone could come in with no product, no desire even to create a product really, no knowledge of AI, and you could be up and running in 24 hours. You can know literally zero. If everything goes wrong and like it doesn't work, nothing happens, you're out in nine bucks. It's just the most no-brainer thing that I've ever come across. Easy enough. I'll tell you a secret. I don't even get on phone calls. I close in DMs only.
Speaker 2What? I'm just assuming it's a call because I mean, this is a high ticket. What the heck? Meet Nico. About 60 days ago, he started a free online group and about 250 people ended up joining, not from ads, but just from a few TikTok videos that usually get just a few hundred views. So only about a dozen of those people have ever bought something, but those dozen people have been close to $100,000 in two months. His startup cost was $9. He sells $15,000 programs through DMs and he never, ever gets on a sales call. And yes, Nico sells coaching. And I know what some of you are thinking. I've thought that as well, but stick around because most of the people paying him aren't selling AI. They're selling fitness, mindset, whatever they already know. And everyone watching this already knows something. So everything he's about to talk about works for any skill that you have. In a few minutes, we'll talk about the three-button poll that tells him exactly who is ready to buy. Halfway through this episode, we'll talk about the exact DMs that he sends to close $15,000 deals without a phone call. And at the very end, we'll talk about the four sneaky things that he does to get some free promotion from the app that he uses to host this community. Please enjoy. So it's been two months. You've got 250 in there now. How many of those would you say you've upsold into something? At least you've gotten at least $1 from.
Speaker 1Yeah, I would say about like 12 to 15. Yeah. Okay, five, 6%. Yeah, so that's the cool thing too. Yeah, like you don't need to sell everybody to make like, you know, a decent amount of money with.
Speaker 2Yeah, that's not even super accurate because you've grown a lot this last week from 200 to 257. So I would imagine there's like a funnel, like it takes time. Yeah, totally. If you were to like, you would never do this, but like shut off growth to your group and only ever have 257, I would think that six months from now, you will have monetized at least 10% of them. You know what I'm saying?
Speaker 1Yep, totally. Yeah, it takes people like, I mean, it takes people weeks or maybe even months to warm up to you. That's not always the case. Sometimes I've had people come in and like buy something within 24 hours. They're just like, I saw you on camera, like on TikTok and like, you caught like your charisma just like got me. They literally told me that they're like, and I was like, I need to learn from this man and they just like bought something. So, you know, you'll have people like that. But yeah, most of the time it's not going to happen. Most of the time it'll take like a couple of days or a couple of weeks. But everyone goes at their own pace. And again, like you don't need to monetize everybody to make a really good income from a school group.
Speaker 2Okay. From those 13 or so people, what is your total revenue been?
Speaker 1It's been very close to a hundred grand now.
Speaker 2Holy cow. Yeah. And it's got to be 80, 20, right? Like a few of those people spent 27 or 200 bucks, but then you've got like a few 15K people.
Speaker 1Yeah, I got a couple, like I want to say four, or so 15K people. And then I have like a two or 3K, depending on the payment plan, I have like a two or 3K like offer. And then, yeah, I have a couple that are like really lower ticket, but if they buy like some upsells, then it can be like several hundreds of dollars. And then a couple one-off like done for you things. So yeah, all in all it's been, when I calculated it about like a week ago, it was at like 98 grand of like revenue. And so, you know, now it's been another week. So hovering around there. -
Speaker 2100 grand in two months from a free school community with a couple hundred people in them. - Yeah. - With no paid ads. - It sounds wild. - Just posting some TikToks. That is wild. I mean, that's objective. That's a lot of money. And it's almost all profit I'm guessing. -
Speaker 1It's yeah. It's almost all profit because starting your school community is literally $9. And then I'm not running any ads and it's mostly like consulting and like done for you services or courses. So those are super high margin or yeah, excuse me, super high. Super high profit, yeah. So yeah, all in all it's been really a game changer and I'm just doubling and tripling down on school. - Jeez. - I mean, it just completely opened my eyes up to it. - So kind of do what you're doing, right?
Speaker 2You're teaching them to kind of do what you're doing. -
Speaker 1Yeah, yeah, totally. It sounds a little like, honestly, like even like pyramid-y. I don't like to say that, but it's like, you know, I'm teaching you, I'm selling you. -
Speaker 2I'm teaching you to compete with me. -
Speaker 1I'm teaching you to do what I do, but it's not that way because most of the people that I work with are not selling the same offer as me anyway. Like they come up with their own offer, like a fitness offer or like mindset or anything like that. -
Speaker 2Nico, by the end of this episode, do you think people will have enough information to start their own school community? -
Speaker 1Yes, literally you can start it today, like by the end of the day. -
Speaker 2Well, start by telling me who you are and what you do. -
Speaker 1Yeah, so my name is Nico Moreno. I've been, honestly, I've just been a digital marketer for about 11 years now, trying all sorts of weird ways to make money online, like 90% of them didn't work. Some of them did work. First thing I ever did to actually get traction was just copywriting. So I was meeting people like in Facebook groups who were way more successful than me 'cause I was just starting out. And I was like, hey, you know what? I can help you write emails, like take that off your plate. I can write a sales page for your offer so you don't have to do it. And slowly but surely, you know, started getting some clients with that. You can't have a boss. - Yeah. - And then I just threw a bunch of, you know what, at the wall and about 10% of it has stuck. -
Speaker 2That's pretty close to my hit rate too. - Yeah. - Okay, so what are you doing today if you were to describe it in one sentence? -
Speaker 1Yeah, so right now I am helping people make money online with AI or different variations of that. I just teach people like what I've learned to make money with AI online. - What first gave you that idea? - Yeah, so what first gave me that idea? Was I started using AI chat bots specifically. So literally just the little plugin that you see on, you know, a bunch of websites these days. I figured out that you could create those completely for free using Facebook messenger. Once I started doing that and kind of telling people like, hey, I'm using this cool AI bot thing. Like I just slowly started to build an audience and people were really interested. And why don't I just, instead of trying to do all these new things, just go back to AI, what I know has worked. I had one specific friend, who was like, dude, I'm making a crap ton of money on school. Why are you not using school? And I was like, I just, I didn't really register like why it was different or why it was better. I was like, well, why don't you just, why not just use Facebook? -
Speaker 2Okay. But there are thousands of school communities. How do you stand out? Are you like, are you running paid ads to this? Or are you getting customers from school? Like being by being listed publicly or how do you stand out? -
Speaker 1Great question. So I don't run any paid ads. There's a lot of people who do. And so that can ramp things up like really quickly, but I just honestly, I don't really know how to run paid ads. So I just don't do it. People is like literally just being myself. A lot of times they just say like, I just liked your vibe and you just fell down to earth. -
Speaker 2So what do you charge? And is it monthly or one time? -
Speaker 1It's free, the school group. Yeah. - Okay. - So my school group is free. And I myself was confused about this too, with school. This was one of the reasons that I didn't want to do it for so long. I didn't understand money with school. So yeah, my group is free and anybody can join it. And then within that, I have like higher end programs, like courses that people can take to do it themselves. Or if they wanna work one-on-one with me, there's like offers of like how they can do that within the free school group. And once people warm up to me and like they're interested in the subject and they see some content, I mean, I don't ever have to hard sell or hard pitch
Speaker 2at all. - Yeah. 'Cause they're learning you. They're getting to know you. You're building trust asynchronously. So you've got like 250 people in this school? -
Speaker 1Yeah, about 250. And a lot of those came within the last week. So it was like, it was 200 for a while. -
Speaker 2Okay. I mean, and you're finding them by posting reels on Instagram or how are people finding your school? -
Speaker 1Yeah, so right now it's primarily the two ways that I control. And then I'll tell you, there's another way. School will actually promote your group. They literally will run paid ads to your group, which is crazy. I mean, they'll spend money to grow your group. -
Speaker 2Hey, please just take half a second and hit subscribe on Apple Podcasts or Spotify or wherever you're listening to this right now. It would really mean a lot. -
Speaker 1For me, what I'm doing right now is TikTok. I've just, I've found that that works really, really well. You can go kind of like semi-viral if you figure out some cool hooks that work on TikTok. So TikTok is what's working really well for me. And I just have my link in my bio going, either they can like join my email list or they can join my group. They can join my school. So I get a lot of people from there. And then YouTube, I don't have a very big channel, but you know, I'll put the link below my videos. And then yeah, being active in other people's school groups too. Like I don't even do it for, I don't do it like so that I can grow my school group, but like I'm in other people's school groups. -
Speaker 2Yeah, you're just naturally there. -
Speaker 1Yeah, and they naturally will connect with you. Like you can click on someone's school profile and then it'll tell you if they own any school groups and then you can click through that. I mean, there's people that are getting like thousands of referred members every week, just from school's ads. Like thousands. of members every week. It's crazy. So like if you have a group that meets whatever analytics and whatever requirements school is looking for, they will send you a ton of traffic a ton. It's crazy. Yeah.
Speaker 2So tick tock, would you say tick tocks are your primary customer acquisition source?
Speaker 1Yeah, well, once I figured it once I like started taking tick tock seriously, which also was kind of at the same time that I launched this school group. Yes, I get people I'm able to track exactly that they're coming from tick tock. And then you know, I've had multiple people sign up for kind of like my basically my highest end package price wise through tick tock. And like I can see that they came from Wow. So there's real buyers on there like don't sleep on tick tock is what I'm telling people. I didn't I didn't know that honestly, I thought it was just a place where you doom scrolled but there's people if your content is hooks people in and it you know, it's related to your business in like a way that you can actually monetize them getting them into your school community to like warm them up and educate them and like chat with them one on one like yeah, a very straightforward path to making sales within your school group.
Speaker 2So 7000 followers, which is awesome. You're you're pinned tick tocks, which presumably are your most viral have 5070 and 23,000 each. Awesome. But then your average one has 300 views. Yeah, like not that 400 views. Yeah. So what have you learned? Like what has made these three different compared to every other one?
Speaker 1Yeah, great question. So what's worked for me is like using numbers, like specific numbers in the headline, using like numbers that are very relatable to people. So if I used big numbers, like, hey, I made, you know, $15,000 with AI, then, you know, sometimes it'll get traction, but like not always. But if I use like ChatGPT, build me a $47 ebook in 20 minutes, those are all like really tangible numbers for people. Like that one went super viral, like faster than any of the other ones did. So using things that are like relatable, but like people want the outcome, I think is what I've learned. And then, yeah, also just you do have to practice for sure. But like practicing, not saying the same, like keeping, how do I say it? Like keeping a cool, a good, like clear. Storyline throughout the whole video and like not repeating yourself or keeping them from like hooking them in to telling them what they're going to learn by the end of the 30 second video, then getting the main point out and then telling them what to do at the very end and like all within 30 to 60 seconds.
Speaker 2So, okay. So you funnel them to school and then you just start posting free content. What are your upsells look like? And at what point do you reach out to people with those?
Speaker 1So I like to actually do a lot of polls. When I post the content in there. So like school has this cool thing where, you know, I think Facebook groups have it too, but you can like write whatever copy or images or whatever you want and then have people vote on it. So what I like to do is I'll, if I want to kind of like see who's interested in maybe buying something and what they might be interested in, then I'll have the poll kind of say like, or the responses be like, yes, like I'm super into like whatever the copy was like, yes, I'm super into it. I want to get started. And then I'll DM those people like right. And then, you know, right after that, I'll have one that's like, yeah, like this sounds really cool, but I need more information. And then I'll have another one. That's like their Luke where I'm like, yeah, you know, I'm interested, but I don't think the time is right. Things like that. So that way I can gauge how ready someone is to like, you know, move up to an offer. And then from there, yeah, it, it depends like what I said in the specific post, but I'll usually just say, Hey, like I saw that you were really interested in, you know, getting this done for you. AI. Bought built out for you. Like, and then I'll, I'll ask, like, is that something that you're looking to move on? Like, you know, as soon as possible or like, how serious are you? And then, you know, I don't have like a strict script really, but I'll usually just ask them like two or three questions to gauge, like how serious they are. Do they have a business or do they like want to start a new business or something? Cause a lot of people in the group are brand new. So just basically whatever I can do to figure out like, Hey, is something that I offer actually a good fit? For them? And do they actually want it right now? I'll just, you know, recommend whatever is the best offer. So I have offers that are like a digital course or like, you know, um, a done for you kind of product, which can range within $27 to a couple hundred dollars, or I have like completely done for you and like work with me, like at a very high level offers that are like $15,000. So, okay. And then anything in between. So it just really depends on how they respond. And then sometimes if they. If I think they're going to be a more serious, like higher end buyer, I'll have them fill out an application just to see, you know, a lot of businesses do that. It's like, just get the basic information about them. So yeah, I'll have them fill out a short application too, and then I'll read over the responses.
Speaker 2Okay. That's pretty much it. So, so you'll make a post with a poll in school on the feed and you'll just, I'm just making this up. It's like, Hey, I thought about doing a 30 day, build your first AI agent challenge. It's going to be $197. Anyone have any interest in this? And then poll number one is like, yeah, maybe pull number two is like, I'm in pull in option number three is like too expensive or whatever. Yup. And then whoever votes I'm in, you're manually DMing them and saying like, Hey, when you want to get going or here's the payment link or is that accurate?
Speaker 1Yeah, that is totally accurate. Beneath relevant videos, I'll say like, Hey, would you like this completely done for you? If so, like click here and then there'll be like the application or something like that. So everyone, what I'm realizing is like everyone, the way that I want to do it in school, which is like, I really like talking to people and like DMing, um, some people will never respond to any DM, but they'll sign up. I also do welcome every single person who joins, like I'll send them a message and I'll say, Hey, like welcome to the group start here. And I literally give them a link, like this post that explains where to find everything inside the group. Cause if they're brand new to school as a platform. You know, most people just get completely lost. Like I did the first time I ever used school, like in someone else's group, I was like, this thing is confusing and I don't know where to go and like, I'm like, I can totally see why I'm staying off this platform because it's so hard to use. So I remember what it was like when I first used school and it is, it can feel pretty confusing. Cause there's just all these tabs everywhere. And so I direct, I DM people like, this is the link that's going to show you where everything is. And then I just ask them a question like, what's your number one thing you want to get out of this group? And then that tells me like, are they looking for a quick AI side hustle? Are they looking for a way, are they looking for help with AI? Like they need someone to explain it to them. Are they looking for a way to use AI tools in their existing business? Like whatever the answer is, like it's just an open-ended question and I get a good amount of people responding. Maybe three or so out of every 10 will respond to that. And they'll tell me like what they're looking for. So that, yeah. Then if there's an offer that's relevant, I'll say, Hey, you know, I have this way that I can help you. Like you want to hear about it or I might just like drop them a link to a specific video inside the school group and say like, start with this. This is going to answer exactly what you're, what you want to see.
Speaker 2Do you have a sales background? Like are you a savvy, smooth sales guy?
Speaker 1I don't really have a sales background. I mean, I've been doing online business for 10 years, so like you pick things up, like when you literally have to fend for yourself. As a way to make money, like you figure out how to sell, like how to close and things like that. But honestly, the way that I do that is like in my really authentic way, like I've just figured that's what works for me. So I don't really actually feel like I have to hard sell really anyone anymore.
Speaker 2Hey, believe it or not. I actually have a community similar to Nico's it's called playmakersai.com, but it's more focused around implementing AI into small businesses because that is the hottest thing right now. And it will be for a while. So if you want to learn from me. Me personally and about 22 other experts, check out playmakersai.com. We will teach you how to implement AI into small businesses and how to find customers that will pay you thousands of dollars a month, playmakersai.com. Where does one get the cojones to throw out a 15k price point to someone that they just met that joined their free school community?
Speaker 1Yeah, honestly, I would say that will usually come a lot from someone's background, but it doesn't like if you're just starting out, for example, like I totally understand like being nervous. I don't know. I don't know. I'm not really comfortable to do that. I have an offer creation method where where I've helped people realize like the actual value of like, what's in here, like their knowledge and their skill set, and actually like, calculate it with numbers, like, what is this actually worth if you had to put a price tag on it, and usually it's 1000s or multiple 1000s of dollars if you actually just do the little exercise that I give you, because that's what I found, like people who really want to monetize anything online, like they just undercharge. And undervalue. So honestly, for me, at first, yeah, I started off charging like $50 or $100 for copywriting. And then eventually, you just start to see, wow, there's other people that are doing the exact same thing. And they're charging like $5,000. And there's like, huh, like, I wonder how they're doing that. And then what are they doing? That's better than me. Yeah. And like, a lot of times, there's what they're delivering is the same or quite possibly even worse. But it's just they figured out. How to package their offer in an attractive way. So I just, you know, over honestly, several years, like it didn't happen overnight, I learned a way to. package what I had inside my head and like kind of like just tabulate like the amount of money that each of those things is worth and then just add it up like
Speaker 2an offer stack yeah bromozy would call it the offer stack
Speaker 1exactly yeah the offer stack so I figured out a process that worked for me and it made sense and made me feel really good about charging thousands of dollars and then I just created that into a little worksheet on like a video sometimes people like work for me with help to create their own offer like I give them that exercise and they're like wow you're right like I could be charging one thousand three thousand dollars and I literally was trying to charge
Speaker 2twenty dollars yeah they're under charging because they haven't even done the math themselves yeah
Speaker 1exactly right so it's like once you do that once you do that and you have the self like you have to have the realization for yourself first so once you realize the value that you have in what you're offering it becomes like light years easier one day yeah honestly though you just got to be when you're leveling up from like you know I started charging five thousand dollars for certain things then you just kind of you have to make the decision to be uncomfortable for like that one or two next sales and just be like you know what I'm just gonna go for it I'm gonna wing it I'm gonna instead I'm gonna charge ten thousand dollars and see what happens like you just have to do that yeah and then after enough times like you'll see either you'll learn that okay maybe you do need to work on your offer to make it feel that valuable but a lot of times people like people will just be like okay like yeah I'll sign up yeah like if you just incrementally increase it then you know then 15k started to feel like a breeze so let's do like a
Speaker 2mock sales call you're you I'm I just joined your community we we hopped on a call I raised my hand uh and said like I I want to learn more for like some sort of like a multi-thousand dollar offer can we do like a five minute version of that
Speaker 1absolutely it could even be quick because I'll tell you a secret okay I don't even get on phone calls I close in dms only
Speaker 2what I'm just assuming it's a call because I mean this is a this is a high ticket what the heck yeah
Speaker 1no I don't get I don't take calls like ever maybe like one a year or something yeah I mean I do it that's crazy yeah but I'll tell yeah I mean so we can do it I'll tell you exactly like how it would go but yeah I saw it yeah
Speaker 2let's just pretend we're in the dms right now perfect so you posted I voted you dm'd me and said I'll say hey
Speaker 1Chris thanks for voting on my poll like were you serious about saying you're ready or were you just kind of like um having fun I'm
Speaker 2ready I've tried a bunch of different things and nothing's worked and I saw your tiktok video you seem pretty cool so I'd love
Speaker 1to learn more awesome well I definitely have some ways that I think could help get you to your goal now would you mind sharing with me do you have a business right now are you looking for something looking for
Speaker 2something new to start I don't own a business got
Speaker 1it cool well I can still help you out I've got a couple routes that might be good for you are you cool with showing your face on camera and like being the face of your business or do you want something that's completely faceless
Speaker 2I'd prefer faceless just because I don't have experience showing my face but if I learned a few tricks I wouldn't mind showing my face awesome
Speaker 1well I've got something that I think is right up your alley I explain it all in a 10 minute video would you be cool if I or do you want me to send you the video yeah I would love to do that yeah I would love to do that yeah I would love to do that yeah please boom here's the link so when I say I don't get on calls it's because I you know I have a video that explains what the offer is so I'll just give them like the 10 minute video of whatever offer is like the relevant one based on the questions that they responded to or you know how they responded to the questions by the way most of the most of the time it's ends up being the same video because it can it can work for different things but yeah I'll send them the link and then it'll pretty much go over the offer depending on what the offer is and then I'll I'll send them the link and then I'll send them the link and then I'll send them the link and then I'll send them the link and then I'll send them the link and then I'll send them the link and the offer is it might also say the price but if it's like the higher end one I just don't see the price because there's different like tears that they can sign up with and then I'll just say cool here it is it takes 10 minutes ping me back here when you're done watching like at your leisure so I keep it like super casual and then you would just say like
Speaker 2whenever you're done watching it you just okay all done and these are these are school dms specifically right yeah if they dm you on tiktok you
Speaker 1just funnel them to school yeah if they dm me on tiktok I mean unless they're super resistant to going into the school community like I've sent them the link to first yeah I will try to get them in the school because way easier to do everything in there sometimes I will send them the school link and they won't join and they'll be they'll still continue the conversation and keep asking more and I'm like I sent you the link to school like come join the school and they're like they still keep going and then I'll be like okay sure we'll chat here but yeah my aim is to get them in school because it's super clean and easy there okay all right
Speaker 2so I I report back that I watched the video how long does it take people to report back is it 10 minutes later are you just guys just going back and forth or is this stretched out over days yeah
Speaker 1it depends how serious they are some people will literally it'll take 10 minutes and they'll watch it and I'll hear back from them they're the ones that are super ready sometimes it'll take later in the day they'll say they watched it or sometimes it'll be like one or two days and I'll check in with them and they'll be like oh sorry like I got busy but yeah I'll watch it so you know I follow up like it's not like everything's like super passive super easy it's just like I'm like I'm like I make sure to like stay on track with people but yeah you say okay cool you've you watch the video most of the time my videos at the end are like let's say you watch like the highest end one probably at this point because I have a ton of testimonials in it I'd say like cool well like did you like it like you think it's something you want to do and then you'd be like you'd probably at this point after seeing it you'd probably say like something like yeah like it looks really good like I just need to know the
Speaker 2price but yeah or if yeah yeah
Speaker 1basically you'd know the price or if you have like any questions like you weren't clear about how it worked like those are kind of the two things that they would ask so again like whatever you said if you had a question about the offer or like how the program works then I would just type out the answer which is pretty you know no need for a call there usually or you would say it looks really good I mean I want to do it but like I just need to know the price and then I would I just have a message where I like pretty much copy and paste like the three different tiers like I actually have a 25k tier most people like won't go for that one they'll usually go for like the 15k it's an just like an anchor price to it honestly like it started as an anchor price but some people get it so yeah it's like it's real but it started kind of as an anchor decoy price but yeah so usually people will and I'll just spell out it's copy and paste I'll spell it like you know my most advanced people will go for the 25k program it's a year-long program here's what you get some people go for the six month program it's 15k here's what you get some people they can't do those but they still want to get started I've got like a beginner friendly program that we can get almost anyone in uh with a like even with a pay plan if needed and like that one's 4900 here's what you get and then usually they'll just ask a couple questions or maybe they'll just be like okay like I want to do the 15k one let's go so like it can be it varies per person obviously but some people like they come in there and they're like hot and ready and they're like yeah let's do it and then other people you know they have questions and yeah so it's not that school is gonna like alleviate that it's just a place where it's really easy to warm people up and like have the conversations and have them see your content and also raise their hand when they're ready like all in one platform what
Speaker 2are like loosely what are they getting for 5 15
Speaker 1and 30 from you yeah so for the 30s 25k depends on the pay plan we'll start there so basically they get a year long of one-on-one private mentorship on how to build their online business starting from wherever they're starting some people have a business some people just have ideas so we'll create their own create their high ticket offer in like basically 24 to 48 hours because I just have a process that's really fast that takes their ideas into and yeah formulates it into an offer that's a no-brainer for people to buy and then we also calculate the price that's going to feel good for them to price it at and then yeah how to start selling that with funnels if they're going to use funnels or just through DMS or calls like it's not 100 cut and dry like there's I work with the person personally to help them figure out what method is going to like suit them basically the way that they're going to thrive with it because it's not going to be right for everyone like I don't like doing sales calls some people I have a client who signed up recently and she's like oh yeah like I love having calls with people I'm like connecting with them
Speaker 2that way so please I need you I need you to send me your stories if you or someone you know made thousands of dollars in a short period of time with a business a side hustle a growth hack I don't care what it is I want you on this podcast to give you free publicity and to help grow my podcast so if that's you go to tkoyes.com fill out the form if it's a friend of yours send them tkoyes.com have them enter your name and I'll give you a thousand bucks for the referral that's tkoyes.com
Speaker 1basically yeah I just helped them figure out what's their offer going to be in the ideally in the one thousand to five thousand to ten thousand dollar range and then how are we going to get people into that offer like what's the best social media platform we'll pick like one social media platform for them to start with and then like one community platform for them to start with so like either facebook group or school and then yeah teaching them basically everything that they need to know if they have a ton of gaps like how to start a business and then how to start a business how to sell it how to deliver the offer if it's going to be mostly like a course or if it's going to be coaching or consulting how to deliver that and then yeah just how to grow their audience and like eventually upsell people into their world yeah I teach them okay basically the process that i use to sign them up to my program like i teach them that and it works for me so and then they get a lot of done for you things in the 25k year-long program and they get one-on-one personal access to me not an assistant coach like i've signed up to 25k programs before where like you don't get to talk to the person ever it's like some assistant that started like a couple months ago so it's actually a huge value i'd just to have it be like one-on-one yeah this month is you know a lot of the same stuff but it's just for six months instead of one year they still get some done for you then 5k is like they still get some a lot of one-on-one attention and help starting their online business without a lot of the done for you stuff so it's more like you get mentorship you get personal handholding and personal strategy but like you're going to be doing it yourself
Speaker 2okay i know you said the one girl prefers calls are you doing calls with these people or is that all over dms or emails yeah so
Speaker 1for my mentees people that i'm actually working with as a client yeah for that we have one-on-one like calls so like i will it's not i don't have what i was saying is i don't do sales calls no i know
Speaker 2i get that i get that once they're
Speaker 1yeah once they're in as a client then yeah we we do face-to-face like calls like this how much
Speaker 2time would you say with your current client base you're spending on calls every
Speaker 1week like two hours it's not very many because like yeah a lot of times if they have a question so you know a lot of my modules are a lot of the lessons of what they need to be doing on their end are like already written down and they're like you know recorded and like there's worksheets and checklists and everything so they mostly know what they need to do and then you know if they have questions in between i tell them like you can book a call anytime which is true but most of the time like they'll just have little questions in between and they'll just dm me or ask like their specific question or have me look at something or review something and give them feedback so you know that probably takes 30 minutes a day or something like that it's it's pretty light honestly because when we're on our calls what i do is like you take care of that yeah we take care of that and then we're like okay i'm gonna do this i'm gonna do this i'm gonna take care of everything and like we have a google we make a google doc that's like a checklist of like this is what you need to do next then this then this then this then this so like they usually just don't have a ton of questions it'll mostly be like can you review the work like i completed this worksheet and i made my facebook group can you just like look at it and tell me if it looks okay yeah but yeah then we'll do the one-on-one calls yeah i would say two to three hours a week seriously sometimes like one how much
Speaker 2do you need does one need to know about ai to do what you do or what you described like how technical do we have to be the done for you stuff that you're doing or like got it yeah for that a lot is it technical or
Speaker 1oh no like it's literally you can know literally zero about tech at all because here's the cool thing most of the tech and even like some of the digital products that i sell like if someone comes in someone wants to like get really good results and they want to start their business but they don't even have an offer and they don't have an offer and they don't have an offer and they don't and they also don't know how to create one like i can give you a clonable link to like some certain digital products that you can white label and resell as your own and so like you have a product but you didn't even have to know how to build and same with some of the ai tools that i use like the chatbots too like i can give you a clonable link and like chatbots that took me a while like hours or days or weeks to build you can literally have with like one shareable link and then it works for you too so essentially you need to know how to create a product and you need to know how to literally nothing which is crazy like it's crazy how the world is working these days but yeah you don't need to know anything and you can have products to sell from day one you can have ai tools that work from day one you can have sales systems like funnels and stuff that are like largely automated from day one without even knowing how to do it but like you do you do you need someone to kind of like show you how to make that all work i think but right yeah that's the no desire even to create a product really no knowledge of ai and you could be up and running in 24 hours are you pretty
Speaker 2convinced that having a free school group with upsells like this is the way to do it because a lot of people have a paid school group and some of them no upsells some of them still have a lot of upsells and you know a lot of people are successful on school with all three or four of those options what are your thoughts on
Speaker 1that my thoughts are if you are okay with it being a very slow there's two like categories that i think are really important categories of people that i would say maybe you could go with the paid school group right off the bat and for everyone else i would say go with the free school group so if you were to the two types of people that i would say start with the you can start with the paid school group right off the bat is one they already have a very large audience so like if you have a very large youtube channel or instagram channel or instagram page or tiktok following and you're you're just like hey i already have a bunch of people who want what i have like i'm just gonna start day one with a and have a lot of success with it and then number two is like if you're okay with it taking a little while to build up like some monthly recurring income because the reality is like with a free school group there's no resistance to people joining your free school group right if they don't know you they just came across you online but they think your topic is kind of cool like yeah they'll probably just click join but if they just came across you they don't know you they're not really sure they want to do it even if you're not sure they want to do it they're charging not very much like 29 bucks a month like there's still gonna be a resistance and it's a recurring thing so like in their mind it's much harder to sell someone on a monthly recurring offer than like a one-time offer or one-time like payment so yeah i would say if you're okay with that and you know it's gonna be like a bit slower of a path for you then you can definitely just do that right away but for everybody else like if your goal is to actually turn it into a a real like significant income source like sooner rather than later you're gonna be able to do it sooner rather than later i would start with the free school group okay so
Speaker 2for the 99.9 people that are not influencers make it free do what you're doing pretty much yeah what else should people know that i haven't asked you about yeah i
Speaker 1think specifically for school like one thing that i really want people to realize is like it's nine dollars to start and you can be you can have your school group literally done in 24 to 48 hours so like you don't need to spend like weeks thinking about it and like figuring out how to do it and figuring out the perfect plan just start it i mean they're like if everything goes wrong and like it doesn't work and like nothing happens you're out in nine bucks that's the one thing like just start yeah i mean the second thing that i would really like to drive home is like with the way that digital products work and a lot of ai tools work now you don't have to have any experience and be able to monetize and be able to sell like digital products courses that other people have created that they'll allow you to resell like i do that um so same with reselling ai tools that are clonable in one click which i also do it's like there's just so many like honestly you really have to like fight for your excuses really hard if you don't want to make it work because there's so many ways to make it work these days you really got to want
Speaker 2to fail deep down yeah for it not to work well nico where can people find you if they want to
Speaker 1learn more yeah so um you can find me on like my youtube um i think i'll be able to we'll have like a link to that is there
Speaker 2anything that people can do to help move the needle or influence school to promote your community or is it just kind of
Speaker 1luck of the draw yeah to like to promote their own community um yeah there are things that you can definitely do there's a little bit of you know strategy to make this happen but one is like have an attractive cover photo because they usually will take your cover photo and like use it in the ad so have a cover photo that doesn't look awful create your school cover images with chat gpt in like one minute and make it look bomb like make it look like wow people want to join because it looks so good so you can create it with chat gpt and just have a good have a good cover image that's one thing number two and this is directly from school like they tell you i'm not like guessing like they tell you if you link your school group from your social media profiles directly somehow like school is able to go and like reverse engineer like the content that you're posting on those social profiles and use that for like ad creatives too oh that makes sense that gives it like content to push and then number three well i guess three and four is like the engagement that your group that the people are like they want to see that people are engaging in your group and they're commenting and liking on your posts and if you're doing a monthly subscription of school they also want to see that a low churn rate so you know if you get those two things going for you that's more like once you have people in the group if you get those two things going for you then yes school is much more likely to be a good place to do that so spend a ton of ad spend and grow your group for you beautiful
Speaker 2nico thank you this is awesome
Speaker 1absolutely thank you chris and um i'm stoked to be here and uh yeah i'll see you around hey guys
Speaker 2if you're still listening to this it's probably because you haven't had a chance to take your airpods out you're still mowing the lawn you're still driving what have you if you're still here with me i would really really love and appreciate a five-star review on spotify apple or wherever you get your podcasts it would mean a lot to me if you're still here with me i would really really a lot if you want to go the extra mile share this episode with a friend that might have an interest in starting a business it would mean a ton hope you have the best day of your life today
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