In this introduction to Hustlers University, the speaker, Andrew Tate, presents his philosophy on wealth and business, positioning the course as a direct alternative to traditional education, which he dismisses as a scam that brainwashes students into becoming "worker drones" rather than teaching them how to get rich. He argues that degrees suffer from "double inflation"—becoming less valuable as more are issued while costs rise—and notes that many successful people dropped out of school. The core of the lecture focuses on two foundational lessons. First, speed is paramount in business: moving quickly creates forward momentum, akin to an airplane gliding even after engine failure, and prevents failure while accelerating income. He illustrates this with his early job selling TV ads without a degree, where he broke sales records through tenacity, and his subsequent venture, T2 Television, which he co-founded at 20. That company survived by rapidly closing deals and using new revenue to cover old expenses, turning over nearly a million pounds in its first year, until a one-month holiday allowed a partner to drain the accounts, leading to collapse. Second, he defines a business strictly as money coming in, not spending on logos, trademarks, or websites; if no one pays you, it's not a business. He urges hustlers to focus on income generation above all else. The presentation promises 100 lessons, with these as the starting points for rethinking approach to wealth.
[Music] Welcome to the smartest decision you've ever made. Hostelers University. This is the smartest thing you've ever done. If you're sitting there wondering, you should already know. But if you're sitting there wondering, hmm, it's just going to be worth it or not. Buckle the fuck up. Because this is the first time, besides the PhD course. So I'm going to lay down all of my knowledge in the world about a particular subject. PhD course was girls. This is going to be about business. Everything I know about making money. So the way this came around was I was convincing yet another person to not go university. I have convinced, well, I don't know if I've actually convinced them. But I often say the biggest mistake people make in their lives is traditional education. As a waste of time, as a scam. I always tell people why it's a waste of time, why it's a scam. Like there's the double inflation principle that I coined myself, the fact that more degrees exist every year, which inflates them. Because they're less valuable because more exist. Plus the price goes up every year, which means it's less valuable. Because it's more expensive. If more exists, the price should go down. Scarcity and value are linked. But there's some kind of double inflation that goes on with education, which is propagated by the mainstream think tanks. Because they want to put you in there and they want to brainwash you. They want to put you in there and I want to turn you into a pussy. Not actually teach you anything that's useful. Just turn you into a little worker drone. Nobody goes to university and leaves knowing how to get rich. And if you look at all the richest people in the world or all the most successful people, they'll say I didn't go to school. Or I quit university, I dropped out. Because you're not learning anything about getting rich. You're sitting there just being brainwashed. It's bullshit. So when I was sitting there saying to this person, don't go, you need, don't go, you need, don't go, you need. They said, well, what do I do instead then? I said, learn from me. And they said, oh, okay, well, what do I learn? Also, you can join the war room. You can learn there. So, okay, yeah, I'll join. But is there anything else? But you know what? I'm gonna start my own university. I'm gonna give people a genuine option, a genuine alternative to mainstream education. I don't know about you, but me personally, all I ever want to do is get rich. I didn't give a fuck if I got rich breaking rocks or got rich being a professional fire. I didn't care. I want money. I was not passionate about some business. I was passionate about money and money only. So if you've joined this course to learn how to run a business and get rich, congratulations, you're about to learn a whole bunch of shit. 'Cause I've run a bunch of companies you're gonna find out during the length of this presentation. This is no nonsense, no fluff, no doubtably, the hardest hitting presentation given by a multi-millionaire on how to make money in history. Because all the other multi-millionaires are lying to you. They're lying to you by talking bullshit, tie Lopez. If you read books, you'll be rich. Lie. You can read books all day. You don't need rich as a lie. These other fucking nerds, think, pause it if you'll be rich. Another lie. Would you need if I read books and I think happy money appears in my bank? No, it doesn't all. This is garbage. We're cutting the garbage. We're getting down to it. With 100 points, 100 business lessons I've learned across my business career. So, as I said, if you've just made the decision to join the university, congratulations. Your world view is about to change forever. I don't have a seat belt on my chair, but I'm ready. If you have a seat belt on your chair, put it on. If you don't, hold on tight. We're about to get rich. Right here, Hulsar's University. Lesson one. Leave no whiteboard for you, motherfucker's. That's how hard I've worked on this university project. Whiteboard, markers. Lesson one. Speed. Now, I tell this to everybody all the time and nobody understands what I'm trying to say. I'm gonna try and articulate it. Speed is extremely important in business. Everything that needs to be done must be done fast. That doesn't mean it has to be done cheap or shit. It means it has to be done quickly. People seem to conflate the two. That if you do something quickly, it must be terrible. That's not the case. When you're a professional fighter, you learn to punch. Your instructor says faster, faster, faster, you learn to punch faster. You don't degrade your punch. You don't start punching like an idiot. You keep the same quality of punch, but you do it quicker. Now, nobody in the modern world, especially, and I'm gonna say this, a caveat that I've learned across my career as well, especially if you're dealing with creative people in any kind of regard. They don't understand speed. Numbers people kind understand speed. Creating people don't understand speed. And this is to have a strength and a weakness there with creative people who have something I don't have. They're very creative and they can see things I can't see, but it takes time. I'm the complete opposite. I want everything done straight away now. But speed is super important for a business and I'm gonna tell you why. So whatever you're thinking of doing, whatever the business you're thinking of running, you need to do things quickly. If an airplane, everyone knows how planes work, is flying through the sky, arrow, beautiful demonstration for you there, a beautiful fucking diagram. Even if its engines fail, it will continue to fly. If the engines fail, it will not fall out of the sky and instantly crash to the ground. It'll continue to fly. Do you know why? Because it has forward momentum. It's going forward. And that means the wings are creating lift, air is going underneath the plane. As long as the plane goes forward, it will not fall and fail. And a business is exactly the same. The key with business is to make sure you're always moving forward, always producing content, and always doing everything you can as quickly as possible, while maintaining the quality. Do not conflate quality with speed. You can do the same. If you have an idea right now and you have someone you're working with, let's say you're a new website. You tell the company, it's gonna take two weeks. No, it's not gonna take two weeks and take three days or you're gonna find someone else. We can't do it in three days. I'll find someone who can. You can build a good website in three days. People have unrealistic stupid time frames. Everyone thinks things take forever. Things don't take forever. Things can be done quickly. I know, 'cause I've done it. I've pushed people or done it myself and seen what's gonna be done. Do you know what I could do in two weeks? Me as a man who knows nothing about web design. In two weeks, I could learn web design and build a website. And I know nothing. So how the fuck can you, the guy who knows websites, take two weeks to build a fucking website? It's garbage. Everyone is slow. And being slow is deadly to a company for two reasons. One, the faster you get things online, the faster you start making money. Now, if you make money today because you were in a rush, let's say you quickly push and you get online today and you make money. That's one universe. And another universe where it takes a week and you get it online. That week of making money is gone. That money is lost. The longer it takes to get something online, the less money you're gonna make as a whole. If I start a company today to the end of my life and start a company next month to the end of my life, the what I start today's been running longer, it's gonna generate more money. The quicker things are done, the quicker money is made. It's as simple as that. That's starting a company. Even if a company is already online, speed is super important once again. I'll give you an example. Let's say, I don't know, producing an advert. The faster you're producing an advert, the faster it's out, the faster you get results. If you do it quick enough, you might be able to produce two adverts in the time that other people take to produce one. Now you have double the advertising that other people have. Speed, you have to attack and you have to move quickly. When I talk to people, people say to me all the time, "I have a business idea." I'll say, "Okay, cool." A week later, I'll say, "How's your business?" You go, "What business?" You have an idea and it's been a week. Where's your fucking company? Where's your business? It's been a week, you ain't done shit. People are lazy, people are slow, people are complacent, including you. Everything must happen instantly, quickly, fast, speed, attack. Hitler conquered Europe with blitzkrieg. You need to go quickly. I cannot emphasize this enough. Lesson one, speed is important. Nothing can be slow. I'll tell you another quick story about this lesson. I used to run a company, so you're gonna find out about a whole bunch of companies I ran and I've run in my time during this presentation. So my work history is long and varied, but I'll give it to a very short version. There was a job selling television advertising that required a degree, a degree in marketing. To sell TV advertising packages, it was cold calling. This is a long time ago. I was 20, 13 years ago. Before email was a thing. You'd get on the phone, you'd call people up, market manager, "Hi, my name's Andrew Tate. I'm calling from TriStar Television. I'm interested in dead, dead, dead." You're interested in putting your brand on TV blah, blah, blah. All school sales, which anyone if you've not done a sales job and if you are gonna look for a job, do a sales job. Because once you learn to sell, you're gonna be all right. And you're always gonna be looked after by the company 'cause you bring the money in. They're gonna give you a nice car, a nice office, whatever. So anyway, I went to apply for this job. They said I needed a degree. I said, "I don't need a degree." They're like, "Why didn't you go to university?" I said, "I ain't got four years to waste in school. I'd rather get four years of experience out here working jobs. I'd rather have real experience and money in my pocket and learn the hard way than go to some school and sit around and drink alcohol and do drugs." Like all these other university graduates are, "I'll work for free for one week "and if you don't think I'm good, don't get into the job." That's what I said. "I worked for free for a week in the game of the job." 'Cause I'm a G. So there you go. That proves how pointless uni is. I got the job above all the graduates 'cause I was prepared to do one week's free work. Well, it's better to do one week's free work than four years free work while paying money to go. The fuck is that? Waste of time. So I got this job at TriStar. I'm there. I break the company sales record in the first month. How? 'Cause I was just on the phone. Hard work. Just call it and call it and call it. I would call everyone. Everyone in the office would laugh at me because we were a real small business. We were really small in terms of television advertising standards and I would call the companies like McDonald's. Like the huge companies that we never stood a chance of getting a deal with in a million years. I'd call everyone tenacious. I'd get the newspaper and go through it. Anyone who put an advert in,
That means I had an advertising budget, means I had a market manager, call them, call them, call them. So I broke the company record. In the first month, I landed three, four key grand deals, 120 grand, and 10% turnover, 12, 10% commission, 12 grand for me, I was 20, 12 grand. I didn't have never had the kind of money in my fucking life. I couldn't believe it. Turns out, the top salesman there, besides me, 'cause I broke the company record for the first month. I didn't break the company record as a total, but just for the first month. The best salesman there was a guy called Dan. You're gonna hear about Dan Alloc, he taught me a lot about sales and business. He wanted to start his own TV company. So I'd only been there a month. Now I'm having lunch with Dan, the number two in the company, and he's saying, "I'm gonna go start my own TV company. "I wanna make you a managing director." I've been doing a month, I'm 20, now I'm gonna be a managing director of this company, but I have 12 grand in the bank, so I have a bit of money to sit on, and I'm like, "Yeah, fuck it." Well, so we're second half, fuck it. So I only work for this company a month and a half before I quit and start my own TV company. I'm 20, I own 50% of a TV advertising agency. Turns out Dan is a massive cocaine addict, and basically left me to run the entire company. That's why he wanted me. He wanted me to do everything, and him just go out and take the money for the bank and do cocaine. So at 20, I ran the entire company. Now for a year and a half, this company functioned, and this company functioned by selling the cheapest television advertising ever existed. So what we would do was, let's say we would charge people 18, 19,000 pounds, and that would include a fully produced advertisement from start to finish, and their airtime on TV, and all the legalities to get them on TV. You have to go through the advertising standards, everything. That was a complete package, with like 150 adverts on TV for like 18 grand. And we were calling up, calling people on the phone, me and Dan, eventually we hired Tristan, ended up with like 10 members of staff, co-calling, calling the world, promising television advertising at this price. Now, how does this all link back to lesson one speed? I'll tell you how. Because on an 18 or 19 grand package, we were only making two grand, three grand. We weren't making any money on it. In fact, a lot of the deals we were losing money, or breaking even, but we were just trying to build up a customer base. We were just going into meetings and saying, here's our clients, and showing a list of clients, people are like, how the fuck these young guys got all these clients? They must be some kind of young market ingeniouss, as some people thought we were, or really we're just selling it too cheap. So we had all these clients. So how did we stay alive for a year and a half before finding blue open our face? Speed, we were robbing Peter to pay Paul. So we were getting money in. I bought a brand new car, Dan had a brand new car. We had this big fancy office, we're paying wages. But we didn't have some money. So how do you pay to put the person on TV? Well, you get a new deal. You get a new deal. You get a new deal. So you're paying for old deals with new money. But the key was, as long as we kept the speed going, as long as we kept the speed, as long as we kept pushing forward, we were never our business. We didn't even need to make profit. We just needed to get money. If you could just find a way to get money into the bank, you don't even need profit. We were doing two deals a week. And our first year, we turned over nearly a million pounds. I'm 20. I've got a million pound business. But there was no profit. It was just brand new deals so we could put the old deal up on TV. And eventually you get deeper and deeper and deeper into the hole. So it gets to the point where you owe shit loads of money, which is what happened. Now, this business would have still lasted another two, three years. And this business, I learned a very valuable lesson in which we're going to come to later. We're going to come back to this business. So pay attention. But I learned a really important lesson in this business. But this business would last another three or four years. Except I took a one month holiday to go training, kickboxing in Thailand. I was still training at the minute. I wasn't a world champion by then. But I was still a professional fighter. I was training. I took a one month holiday during my holiday. Dan just did shit loads of coke from the company bank count, just emptied the company bank count. No deals were landed and all blew up in our stupid faces. Law, fucking court cases. I wasn't taking us to court. I was literally-- I was 20. When you're young, you're scared of things. There's bay lifts at the door. We've lost our office. I was literally sitting there. I couldn't sleep. I was panicking. I didn't know what to do. Everything fucking blew up in our stupid faces. But if I could go back in time and I didn't take that one month holiday, and I would have kept it running for another three or four years. And if I knew then, I know now some of the other lessons I'm going to teach you, this would have made me a millionaire at 20 years old. So speed. If you are moving fast, you cannot fail. The name of this company was T2 television. T2. T2 television proves speed wins. Get the money in. Get a deal. Produce the advert. Get it out. Get someone else in. Get money. Now speed. No, we can't wait. When's the meeting? Oh, next Wednesday. No, it's not next Wednesday. It's tomorrow. Tell them we'll go there tomorrow. They can only travel to us next Wednesday. We'll go to them tomorrow. We have to close the deal now. Money, money, money, money, money, now. Speed. I cannot emphasize this enough because it is my entire business philosophy. I have to give you one important point. This is the reason it's the first point. Speed. And everybody is slow. And if you start to work like me, you'll realize everyone's slow. And that's OK. But things must happen quickly. It's extremely important. The second point of the university. Most of you don't know what a business is. A business is money in. A business is nothing else but money in. It's not money out. It's not your accountant. It's not your logo. It's not your website. A business is money into a bank. So a drug dealer who has money going into his pocket is more of a businessman than someone with a registered trade logo and an accountant and all this garbage you ain't getting paid. You own a business if you're getting paid. That's what a business is. So please understand this point because this is a very important point. And this is why this is called the Hustlers University because you need to understand how to look and approach a business. So cash is first. So let me give you an example. People, I say to people, start a company. How would you start a makeup company? And they go, OK, well, I find some makeup. And I get a logo and I would start a trade. I get a trademark. And then I'd need to stock. Listen to all the things they're mentioning. Find makeup. We're going to have two things. You have things that cost money and things that make money. As a business, your primary concern is always making money. And when people think of how to start a business, all they start thinking about is how to spend money. Oh, I define a makeup brand. I find some makeup and test it out and then get a logo and get some labels made and get a warehouse and get a website. And spend, spend, spend, spend, spend. Where's the money in? Where's the money? This is a business. Where's the fucking money? You're talking about spending money. I'm talking about making money. So as a hustler, you always have to be about making money. Money in is a business, not money out. The amount of people I've spoke to said, I have a business. I go, what have you got? I've got this and I've got a registered trademark. I own this and I know you've all watched Dragons den. And you think this shit's important with a registered trademark. And you own this. You've got the logo and you've got the labels and you've got the product and you've got blah, blah, blah. You're not making any money. No one's paying you. It's not a business if no one pays you. It's a business when people are paying you. Until then, it's circle jerk bullshit. It is much better to have this right and this wrong. Understand me. It's much better to have this right and this wrong than the other way around. That is extremely important if you understand. If I had to start a makeup brand, I would do none of this. Zero. Do you know what I do? I'd make a website with makeup on it and prices and I start advertising. Bang. Now I'm making money. Make it money. I'm getting orders. I don't have any makeup. I don't have a warehouse. I ain't got a logo. I ain't got trademark logo. I ain't got nothing but I'm making money. With money, you can fix the problems. So when I've got money in my bank, then I email everyone to product you've ordered. The one you're interested in is in such high demand that we're sold out. There'll be a slight delay in delivery of your product. But don't worry, we're gonna give you one for free. Well, we're gonna give you a free gift thanks for being a valued customer. Now this person's gonna wait. They're like free gift. Okay, I'll chill. I'll wait. I'll have three or four weeks to find some fucking makeup to put in the fucking mail. But at least you got money. You got money in the bank. You've spent none of your own money or hardly any. You got money coming in. And now you've got to find a way to fulfill the orders. That goes back to business lesson number one. Speed. Now you've got to quickly find some makeup, find a logo, stick it on, put it in the fucking mail. But doing that makes more sense than this. What do you do all this shit? And then you try and advertise it. No one buys. When you've lost, if we do it my way, I advertise no one buys, I ain't lost anything. Big woe. Who cares? No one wants my makeup. Oh well, good thing I don't have 500 bucks as of it sitting in my fucking bedroom. Like you doorks. When you wanna start a business, your number one concern is how do I get money in? Nothing else. Everyone who starts a business starts talking about everything else. We need an office. Why do you need an office? No one's paid you yet. And you're talking about an office? I need a new laptop. Why? You're talking about a laptop? You don't need anything until people start giving you money. Money in is a business. Money out is vanity. It's very easy for me to think of a business, buy an office, buy laptops, hire staff, get an accountant, store out the tax records, register the company online, get business in.
cards, get a logo and get that trademark and I'm doing all this shit. I'm spending all this money wasting all this time and no one paid me anything. It ain't a business. When you come at me with a business plan, my first question is where's the money? When you want to start a business, the first question is where's the money? How are you going to get paid? Is it PayPal? Is it Stripe? Is it Bitcoin? How can people pay you and how are you going to convince them to do that? How are you going to convince them to pay you? When you've worked that out, you can work the rest out. A business is money in nothing else. That's lesson number two and that is extremely important because it's going to save you a bunch of fuck ups in the future. This leads on to idea number three. The third lesson you're going to learn in business is super important. I've kind of covered it when I discuss two, but it is very important. Star ideas for free. People come to me all the time and drew, "I have an idea for a business. Maybe you need a small investment. It's normal. Let's say you're developing an app. You need to invest in the app or something. That's what happens." But a lot of people ask for insane amounts of money. 50 grand, 100 grand, 200 grand. Oh, to start my business. You can start businesses very, very cheaply if you do it the right way. Let's look at our beautiful demonstration, our beautiful diagram here of our makeup company. If you start a makeup company this way, you need minimum 200 grand. You need an office. You need logos. You need trademarks. You need stock. You need staff. You need company incorporation. You need taxing to countance. You need advertising budgets. You need 200 grand, 200K to start this business. If you start business this way, make a website. Put some pictures on there. Pretend you've got a whole bunch of stuff you ain't got. Start getting money in. You can start this business for 5 grand. That's safe for the website. 5 grand. That's a 195 grand difference. Now, the problem with this business is you're going to start getting money in and you're not going to have any way to fulfill the orders. But back to business lesson number one, because you're a fast worker, because you're industrious, because you work with speed, you'll find a way to fulfill the orders. Hey, listen, worst case, you give them the money back. Worst case, you refund them. But at least with this idea, you can test the viability of your plan. One, and two, you're not in the hole. So, let's assume both companies are bound to fail. Here you've lost 5 grand. Here you've lost 200 grand. Why risk all that money? When you can do it cheap. Also, with 5 grand startups, you can now, for the same price as starting one company, you can now start 4 T companies. One of them is going to work, because they're 5 grand each to start. One of them is going to work. So, you have to learn that the idea of starting a business is not expensive. Get that out of your head. I'm a millionaire, a multi-millionaire, and I will not spend more than 5 grand on your company. 5 grand max. I'll spend 5 grand, and if I see money coming in, maybe I'll invest some more. Or, when the money starts coming into the makeup company, you might reinvest all the money. That's fine, because I ain't your money. That's money you're making. You can build a company off the money you're bringing in from the company, and never spend your own money. That's how you launch a company. Now, every time I say this, people go to me, "Oh, well, what about this? What about that?" You're going to launch a fucking airplane company and try and compete with going. You need money, obviously. But I'm talking about, for you guys out there, this is the Husser's University. If you're looking at making money, starting a new company, or you already have a small company, some of the biggest mistakes you can make is investing lots of money. When you're broke, it's hard to make mistakes, because you don't have any money to lose. When you're rich, it's easy to make mistakes, because you have a lot of money to lose. Start companies as cheaply as possible, basically for free, by prioritizing money in and not prioritizing fulfillment. That way, you get to start companies cheap. You can start a lot of them. You have money coming in the door, and you can reinvest money you're making in your company and build your company from the ground up. Every company I ever made, including T2 Television, was done this way. When I got my first deal for T2 Television, I had a Blackberry in a business card, and I went to their office, and I signed the deal. I had a business bank account. That was free. No tax incorporation, nothing. They paid me, and I used that money to buy an office. Done. I started a television advertising agency like this. I didn't get an office first, office, staff, computers, desks. I didn't have any money. I had the 12 grand from the commission, but I was saving that for myself, in case it all went wrong. I could have blown my whole 12 grand and set up the office. But no, I bought a laptop. I had a laptop. I bought a Blackberry, had a business card, landed my first deal, and set up my whole business off of money already coming in. If you can do that with an advertising agency, you can do that with nearly anything. This is television advertising. This is like premier shit back in 13, 14 years ago, before the internet was big almost. Everyone wanted to be on TV. That's how you start companies. I started an advertising company with a fucking Blackberry. This is how. This allows you to start more businesses, and allows you to see what's viable, and what's going to make money and what isn't without risk. It's extremely important you approach businesses this way, and not businesses this way. It is extremely important. Get this in your hand. These first three lessons about speed, about money in being priority over everything else, and about starting businesses with this focus as opposed to the cost focus, money in as opposed to fulfillment. That's good. I've already taught you more than you're learned about business anywhere else. That's key because if you do things this way, it's very hard to have a monumental fuck up. It's very hard to lose money. And also, now you can start nearly any company. You can start nearly any business. Give me a business. Name something completely random. A record label. You want to start a record label. So, record label. What do you have? You have, this is completely on the fly. Record label. So, let me wipe my board. This is completely on the fly. I'm prompted. We're testing my business genius for the hustlers in university. Let me clear my beautiful diagram here. Right. So how does the record label make money? Make. We have make and we have costs. So, record label makes money by selling records. Correct? I've never run a record label. So, I might be wrong. So, you have to sell records. Now, a record label is a digital product. So, it's actually harder to make up because how can you sell records you don't have? So, what I'd be looking to do first thing is test my distribution channels. So, costs, you need to find records you can instantly supply unlike a make up company. So, you need to find RS which are, I wouldn't say struggling, but there's certainly you need to go out there and find some RS which you don't want money up front. So, you need to work out some kind of commission deal with RS and say look we're going to give you X amount on the base of the sales. So, you have to find we're going to put broke boys. Because it doesn't, you know what? At this point, especially with a record label, although you need good quality artists to have a good reputation as a record label. If you have shit ones at the beginning, it doesn't really matter. If you have some shit ones and you sign Rianna later on, you don't want to be like, "Oh, they have Rianna now, but three years ago they had that crap ban no one's heard of. They ain't got to care. It's not going to damage your reputation." So, at this point you can just get broke boys. Get broke boys off from a commission deal to make just to try and sell records. So, let's say we're selling a record for £1, let's say it's a 50/50 split, 50/50. Now you've got distribution channels. How are you going to sell the records? Where are you going to sell them? Apple music, Spotify, whatever, whatever. You have to test the distribution channels, test them out. Test out an independent distribution channel. So, let's say you do all the traditional distribution, traditional stuff. And let's say you want to try and sell some stuff independently. So, let's say you start a website or you go on, "Is my space still leaving a thing for music?" No, it's mostly Apple one. So, there's a few other abstract ways you can try and sell money. You can try and sell records. Let's say through their own website or through SoundCloud, through some of the other ones. So, you can try some abstract methods. Now, here's what I would do. I'm running a record label. I find broke boys. Broke boys agree to go on 50/50 split. I promise to sell loads of records. You have to promise, this is your job. So, I promise to sell fucking 100,000 records a month. Some bullshit. I promise. I'd lie. This is why I do all the time. No big deal. 100,000 a month. Easy, easy, easy. I get them. I put them across all the distribution channels. I'll see how much and how many we sell. If we don't sell any, do you know whose fault it is? The broke boys fall. I'll come back to them and go, "Okay, well, yeah, we have two of your songs. It's not enough. People don't know who you are. We need to produce some content to raise your profile. I don't know if you guys have any videos of you performing live. We need more music. We can put out there." And I would just continue to extract from the broke boys more videos, more songs, all for free, all based on the commission deal and just put out there. Speed. Just like we said, number one. Like I said, I've never been a record of my life. This has come off top of my head. Speed. Give me more, give me more, give me more. The more they produce, the more they give you and the more you put out there, it doesn't matter. If you sell a little bit of each, you're going to start to make money. Look at what we do and what I do. All my different businesses. At this moment, I run cobertake.com. I have the war room, which is a business itself. I have the webcam business. I have two YouTube channels. I have casinos. All I do because it's just a speed scattergun. So in this kind of particular, if you're going to do a record label, you need to have as much as much as possible video and music that you can afford when I say afford a commission only deal. Just constantly, constantly put out their speed.
on every single possible distribution channel. That's what you need to do. Then what do you do is, when you have these boys everywhere, broke boys, the broke boy record band, you have them everywhere, and you have tons of their stuff, then you can approach someone who's not shit or a little bit better. So we have the less broke boys, less broke, well right here, my terrible right now, 'cause I'm riding at an angle. And when you go to the less broke boys, you could say, well, look at the broke boys. We've got them on Spotify, SoundCloud, they're on their own website selling, they're here, they're on iTunes, they're there, look at this, this is some videos that they're performing, yeah, we use these for promotion, they're on this YouTube channel, they're on that YouTube channel. The less broke boys, but like, oh, these guys, they actually got them a lot of promo. What did you really do? All you did was extract it from these guys. Now the less broke boys might want to work with you. Maybe you don't give them, maybe it's a slightly better commission deal. Maybe they get 60, you get 40. Take their shit. For you know, you're gonna have a catalog of stuff, so people go, who's this record label? You go, well, bang. And you type any of those bands in, and they flood the internet with things. Now you're a real record label. Now, now new bands, up and coming bands want to work with you, just 'cause they're my promo, you got to do, put them everywhere. One of these up and coming bands might be the next big thing, who knows? All I've done in this business model, I don't know anything about record labels. All I've done is stick to my tenants of business. One, this is free. This is free. This is running a record label from your bedroom. Doing all this is some work on your computer, putting them on iTunes and making a website, whatever, whatever. That's all fucking free. Negotiate with the broke boys, you can do it at cost of coffee or a Starbucks. So this is a free business, I've just given you. One, it's free. Two, we've prioritized money in. The first thing I wrote is, how do we make the money? How do we make the money? We sell records. Okay, so we need this, we need this, we need this. Product does make the money. And the third thing I did was speed quickly. Get out, get out, get out. Tell the broke boys to make more. Tell the broke boys to start a daily vlog of them recording a daily vlog of what it's like in the band. Start putting out on a YouTube channel. Speed, speed, speed, more, more, more. Give me, give me content, content, nonstop, speed. All I did was stick to my three basic business principles. Now, imagine you tried this for six months and it doesn't work. Have you lost money? No, what did you lose? You didn't have a big fancy office? You didn't lose nothing. What's the worst second happen? Nothing. And that is the exact point I'm trying to pick to each year. If you stick to these three tenants in nearly any business, you'll launch it for basically nothing and nothing can go wrong. Nothing can go wrong. Point four, let me clear my board. I'm gonna get some hot chick, I'm gonna sit here and wipe the board. In fact, let me message off of the female right now. Sorry, bear with me. Let me get a member of staff. Right, point four, staff. Now, this is gonna be a controversial one. But bear with me. If you're watching so far, you should have learned a lot 'cause we're just getting fucking started. We have a hundred business points to go through. We're on number fucking three. Number four, family and friends are actually the best staff you can possibly get. Now, people say don't mix friends with business, don't mix family with business. Can you clean my board? Sit here and wipe it, please. Don't mix friends with business. Get that shit off. Don't mix family with business. That's a lie. So the reason people say this is because people are dickheads and they can't get along with anyone. They can't get along with anybody long enough to make any money. But I guarantee you have family members right this second who can make you money. I guarantee you, you have a 15 year old niece, nephew, cousin, brother, whoever. Who knows more about computers than you do. I guarantee there's a 15 year old out there with nothing better to do. Who knows more about Photoshop than you do right now. His stupid ass needs a job. So you can start a company right now. You can call up all your cousins. One of my cousins works for me. My brother works for me. When your cousin's niece is nephews, whatever, some 15, 16 year olds who's in school and board and say we're starting a company, I'm gonna make you a director. You're gonna have 10% of the business. You're gonna do everything I say and by 10 you're 20, you're gonna be rich. Not bad. 7 out of 10. You're gonna be rich. And who comes start doing work for you? Now if he won't listen to you, well then I don't know. If you can't tell a 15 year old to do the near a decade, but me, I always have people I can call on. There must be younger people. Don't you don't need some old person. You need young people. And the reason for this is 'cause young people have nothing to lose. If you hire a 30 year old man, he has to pay his rent. He hasn't got time to waste. He has rent to pay. He has a car payment to pay, whatever. A 15 year old, he has nothing. He only doesn't play video games. So the business fails, who cares? He has nothing to lose. So why don't you utilize him? You must have friends or family members who are young and often in a position that they have time to waste. Don't hire people who can't afford to not pay their rent. Hire people who live for free. If you have friends and they have a kid, go to your friends and say, "Your kid's 15, he's good with computers." Yeah, I'm thinking of starting a company. I'm thinking of letting him work with me for free at the beginning of the season. He's good and he's good. I'll start paying him. They'll love that. They'll love the idea of their son or daughter or getting some enterprise and work. Yeah, a good idea. What's the business name? Bang, there are free, effectively free workers everywhere. And if they're not free, they're extremely cheap. And they're everywhere. You just don't utilize them. So now, let's think of fucking you own a website business. I don't fucking know website business. Let's say you don't know, like you're me. I don't know anything about building websites. You want to start a website company. It's oversaturated. I wouldn't recommend it. But let's say you start one. You go and you find a 15 year old and you tell his ass to learn how to make websites. You convince him it's a good idea. And then you start taking money. And you give it to the 15 year old. You're a middleman now. 15 year old works for free. You can do websites cheap now. You can do websites for 300 bucks. I'll do your entire website for $300. Half now, half when it's done. People are like, $300 for a website? Yeah, 150 bucks now, 150 bucks done. Take 150 bucks. Give 50 bucks to the 15 year old. Tell him when he's done, he gets another 50 bucks. 100 bucks for him, 200 bucks for you. You ain't done shit. Boom. Bam, bam, done. You can even start your company website for advertising at the beginning for free. Bam, you have free workers out there. Find young people because young people can afford to work for fucking nothing. You're trying to find members of staff that have mortgages and fucking pension plans. That's expensive. The best staff you can find are young people. And in most cases, young people know more than the old people anyway, especially about technology and stuff. Young people are fantastic. I love hiring 18, 19 year old kids. They know fucking more than me. I'm out fucking TikTok, Instagram, all the blah blah, all the shit that's big. They don't more than me. I'm 33, I'm not even old. These kids are sick. They're going, we need to do this and this and this. I'm like, go then. They're like, how long is it going to take? They're like a week. I said, no, it's already tomorrow. Tomorrow, show me it. Done. Don't piss me off. Go. Speed back to lesson one. Bam, so you already have workers for your business. You already have them. You just don't fucking use them because you're lazy. So contact them right now. Let's get started. I apologize for the change of face, but Andrew has invited me here to talk about another very important point when it comes to making money, which is work with family when possible. That's why I'm here. Now it's very easy for people like me and Andrew to tell you to work just with family members because we're two brothers and we're exceptionally close, but we actually learned this from other people. Me and Andrew have always been best friends, but we used to fight and argue when we were growing up and when we were 16, 17, we worked in completely different, let's call it fields. I mean, we worked different jobs. We weren't actively putting our resources together and trying to make money. We had some friends who were Pakistani guys from the United Kingdom and they taught us a very important lesson. One of our friends, I won't say his name, but he had a Ferrari and he used to drive it around our hometown and we were very impressed and we said, well, how do you have this Ferrari? 'Cause he was only a junior lawyer, making maybe 50,000 pounds a year, a good income, but not a Ferrari income. And he told us, he said, you English people, you white people, actually, he said, mix race. Have it all wrong. I have six brothers and what me and my brothers do is this, one of us as a doctor, one's a dentist, one's a lawyer, one's an architect, we're all in different fields. What we do is we live in the same house. Our wives live with us, our wives cook the meals and look after our children and we pull all of our money together. That way we own the house instead of renting six other houses, that's pretty clever. And what about the Ferrari? He said, well, a Ferrari finance payment is 2,000 pounds a month more than me on my own. However, I don't drive the car all the time. So me and all of my brothers, we bought these finance agreements for the Ferrari, our Range Rover and our Rolls-Royce and we all drive them whenever we want. I thought, wow, that is smart. That's a conversation that got me an end you thinking at a very young age. From that point on, whenever we were renting a small apartment, we rented it together rather than pay two separate rents, property prices and then we were still too expensive for us to buy. But when we worked together, when we were looking at making money, we thought, how can we do this together? And everything from there went into a single pot. Up until this day, we're multi-millionaires, we share bank accounts. I don't know what's in whose account under what name, which house, which car is owned by who? I mean, I know on paper, but it doesn't matter 'cause everything is collectively owned. Now, now it doesn't matter so much. Me or Andrew could go our separate ways buy our own family home and have three super cars each if we wanted to. But we don't. You see, when we were much younger, our first ever supercar was an Aston Martin Vantage. An old one cost us 65,000 pounds secondhand. Wasn't the most amazing car, but we paid,
for it the both of us. That way we had a super car from both of us to use. The money we saved, we put into business, the other activities we were doing, and that helped us propel forward to the point we're right now. So sure it'd be easy to divide resources and split now, but why? Am I gonna reach to next level faster if I do that? No. So now I live in a seven bedroom house. My driveway is full, it's got six cars on it. I actually need to extend it now because Andrew won't stop buying cars, but that's fine by me. Always work with family. Now, my cousin from the United States is in a very lucky position. He's now living here in Bucharest. He works with us, and he essentially works with us forever. As long as we're making money, he's gonna be here and he's part of the team. When I first met him, he was five years old. I didn't see him again until he was 19. Now when he was 19, he was smart. He had all going on, but he was a bit privileged. His mother was very well to do woman, best selling author in the field of political science and a university professor. And he was at university, everything was getting paid for him. I thought, okay, he's not from the same world as me. But then things started going wrong for him. He was sleeping on a floor, delivering pizza, living the kind of life I remember. So after two years of what I called the struggle, I thought, okay, it's time to bring Luke back in and Luke is now a member of our team, as he is a member of our family. Now I understand not everybody has brothers, not everybody has cousins, you may be an only child, you may be an orphan, I don't know what you are. But everyone's got those people, those people that are so valuable to you, that you wouldn't stab them in the back for a billion dollars and a thousand women. Those are the people you wanna work with. As long as you are sure that they share your sentiments, those are the people you wanna team up with. Pull your resources, live in the same house, if you're broke, if you're both working dead end jobs, rent one room together of need be. If you're good friends, if you meet a woman, tell them to take a walk for an hour and come back. That is one of the keys to my land your success. Lesson five, command respect. Now what I want to do in the hundred points, this hundred tenets of business is, I don't wanna talk too much about the floppy bullshit that all the other millionaires talk about and teach because what they're really doing is copying out. So it's very easy for Tyle Lopez, who has no real business skill. Tyle Lopez doesn't know anything about business. To say, you get rich by reading books because it sounds easy, then everyone goes, "Oh really, okay, I'll read, but it sounds easy, but it's not true." And think positive, you'll get rich, that's not true either. But some things are true. And number five, this is true. Command respect. This is true. So I'll give you an example. We're gonna go back to Dan, the T2 guy. So I still talk to Dan sometimes now, and he's a good guy, he's got a good heart, but he just loves drug. Some people do. One of the reasons I'm good at business is because I command respect. And I command respect because I'm a physical specimen of a man. This is the reality, I'm a special fighter. So this helps me whether I'm running my webcam girls or whether I was pitching television advertising. There's a level of respect humans have for other humans who are a physical specimen. Dan is a big black guy. The way Dan sold and acted and treated staff, he could get away with that he couldn't get away if he was an obese white guy. Because there's something evolutionary about humans. And if you're a person who's viewed as strong, people respect you and people trust you. If you want to run a business and you want people to spend money with you, then one of the best things you can do is go to the gym. Tell me the truth. Get in fucking physical shape. And people will see, okay, well, he's obviously not afraid of hard work. He's obviously disciplined. There's some things that are spoken without being spoken. There's a word for it that will come to me. And having a physical presence is one of them. It helps in business every possible way. If I stand up, when I used to stand up to sell TV I would have to have front of people and say, I guarantee you you spend 19,000 with me. I guarantee you you spend 19,000 with me, you get double back. When they see your products on TV, a product like this is gonna sell. Do you sell online? Yeah, where else do you sell? Tesco, St. Petersburg. Oh, you're in the superstores as well. You were gonna make twice your money back, guarantee you. If I say that as a big strong guy who they could tell, obviously trained really hard was disciplined, was not afraid of hard work, that was more valuable than if I was a fat piece of shit. It's gonna work. I'm like, what the fuck do you know? You see Pete Tilly, you don't know anything. Go to the gym. Command a physical presence. I'm not saying it to beat anyone up. I'm saying if you command a physical presence your words have more weight and it helps in business across all things. Everything. I know webcam girls is a very unusual business and none of you have probably run webcam girls. But I learned a whole bunch about business running my webcam girls. In fact, I approached my webcam girl business the same as I approached every other business with the same tenants. I started it for cheap, with a laptop I already had and a girlfriend they already had. I found out how to get the money in before I found out how to produce the videos. I had people sending me money for these feature length porn videos. I couldn't even produce them, but I didn't even have a fucking camera. Money first. At all my same things, speed, quickly, get everything produced quick, quick, quick. I did all the same things with all my businesses. But the reason I could have so many girls listen to me is because I'm me and I'm me because I'm big and strong. I'm entertained. So if you want to run your business, do not neglect physical presence. Now you can be successful without physical presence. There's a whole bunch of dorks who are successful. But I'm talking about what I know about business and what I've learned. This is the hustler's university and what I'm saying is it will help you. Even if you're Bill Gates and he was super successful and he's a dork, he would have been more successful if he was a big strong dude. It's never gonna detriment you to be bigger and stronger in life and whether it's in business and every other aspect of life. Being bigger and stronger in commanding physical presence will always help you. It shows discipline. It shows that you understand hard work and it makes your word more valuable. And sometimes in business, all you've really got is your word. You have to promise people shit and they have to believe you. So if you do that as a big strong dude, people just believe you more. This is just a harsh reality. This is the hustler's university. I told you it was no nonsense, it's no garbage. If you wanna run a company, start going to the gym, get big, get strong. It's gonna help you make money. Sooner or later, I guarantee you it's gonna help you make money. This is 0.5, don't neglect it 'cause it's very, very true. Even if it only helps you 10%, 10% is a law. 10% is the business. 10% is the difference between success and failure. 10% is the difference between a little bit of money and a lot of money. 10% is a huge difference. If you're selling, let's say you're selling, a million dollars of product. And you got a 20% margin, that's 200K. If you had an extra 10% margin because you're the big strong guy, and you got 300K, bang, that's an extra 100 grand a year. That's a fucking 9/11, that's a Porsche. It's a big difference. It's a do not neglect number five, 'cause it's real. Check the guns. Would you, an heir, let me prove the point. Would you have bought this course? You bought this course 'cause I'm an entertain. You trust me. You've obviously looked at me and you got, you know what, I'm son of this guy, he knows something I trust him. Would you have still bought this course if I was morbidly obese? Genuine question. I know it's an extreme, this question. If I was morbidly obese in my chair, very, very fat, I'm gonna teach you about business. Would you have bought the course? Or would you have thought, fuck you? Fat, fuck you, no, nothing. And if you're honest with yourself, you think, yeah, you're probably right, I wouldn't have bought from you, you're a obese. So that's the extremes. I'm a professional fighter obese. These are extremes, but the extremes prove the point. The closer you are to a good physical condition, the more likely you are to be respected, and the more likely you are to be able to say things and people believe you. So, getting physical shake, that's 0.5, commanding respect is always, always gonna be able to help you throughout life, especially in business. 0.6, resale the people you've already sold to. It's easiest money you'll ever make. So, in T2 television, 'cause obviously we knew we weren't making money. When shit was getting hard, what we do is, we were selling these 18, 19 grand deals. And one of the reasons we survived so long is, we'd get people to sign up, pay 18, 19 grand. Make their advert, show them their advert, hope they loved it. And if they love their advert, then we try and sell a bonus airtime package. We come at them and say, by the way, we've got a really big purchase coming up for McDonald's, some bullshit. And we're getting airtime extremely cheap. And for only an extra five grand, we can get you an extra 100 spots on TV. Some garbage, some bullshit. And try and sell them this extra package. And this package had some profit in it for us. The spots we'd given would be in the middle of the night, cheap bullshit. And this was our only chance to make any profit. So if they said no to this, we did all the work for effectively nothing. They said, yes, we'd sell it for five, and it was like four grand profit. That's how we were surviving. So if we tried to put that in at the front end and sell 24, 25 grand packages, we couldn't sell it. But if it was a little bit 19, and then tried to sell them later, we had about 60, 70% upsell rate if people liked their advert. So the easiest money you'll ever make is selling to people who have already bought from you before. As long as you relatively fulfilled your deal. So we didn't ask for the advert. We never tried to sell it to them before they saw the advert because then it was much harder to sell. So if you do a good job or a half good job, the best customers you ever have, are people who have already bought from you before. You should already know this about business. This is a very easy one. But it is so much easier to sell someone who's already bought from you than is to sell to someone new. A lot of you watching this may have already bought something for me before. Congratulations, you must know a lot of shit. But it's very, very important, it's very, very true. So I get a lot, I know a lot of people, a lot of different businesses, and they all call me up for advice. And one of the first things I had a guy called me up about two months ago, and he was saying he was struggling for cash, he asked me to borrow money.
And I said, I won't say who he is or what his business is, 'cause you'll know, some of you will know. So to protect him, I was like, well, okay, how much you need, he's like 200 grand. So how many customers do you have? Oh, all in all. Look at all in all, how many customers are on your database? He goes with about 10,000. But bro, there's your 200 grand. Put together a fucking email campaign. Do a huge discount. Don't let, you don't have to let leak out into the public. Let them pay full price. These people have bought from you before. Put it all together. Wow, and blast it out. There's your 200 grand. What do you need me for? You need people to have bought from you before and you delivered. There's your money. Your money's sitting right there. Go get it. So easy to sell to people who have already bought me before if you did a half good job. In business, you don't need to sell to tons of people. If you can sell to the same people over and over again. And it's much easier to sell to the same people over and over again than it is to keep finding new people. Keep that in mind, especially during times where you need cash or you're trying to raise cash or you want to increase cash flow. The first thing you should do, if you have a company and you're making a bit of money, making a little bit of money, and you go, you know, I want to make some more. What can I do? Don't look at advertising more. Don't look at getting new customers. Don't look at a new product launch. The first thing you should do is go, is there anything I've already got that I can resell to people who have already bought from me? And that is the easiest money you're ever going to make. Don't forget that, because you'll need that. Certain points in your business career are going to need to be able to pull that ace out your sleeve and generate money from thin air. Keep in mind, that's 0.6. 0.7, this is another one that goes back to 0.2 and 0.3, but this is really important. Don't get legal before you get rich. This is super important. We're talking about hustle in here. I'm telling you the hacks to becoming rich. Do not get legal before you are rich. You can fix your legal bullshit when you've already made money. It's a shame I've deleted my race to my beautiful makeup diagram. But it's very similar to what we were saying earlier. I know so many people who have registered a company, registered for VAT, registered with the tax man, already having an accountant, and haven't made any money yet. I, in most of my companies, will make a million dollars before I'll even consider fucking around with a tax form, talk into an accountant, or registering any fucking companies. All that shit is on the later base until you have proved the viability of your company. And you have money coming in. When you're rich and you have money in the bank, then worry about that stuff. Do not waste your time, energy, and money doing all that legal crap before you know anything about whether your business is going to work on it. Don't do that. It's counterproductive and it's expensive and it's a time sink. If every time I had to start a company or an idea, I had to go register a company, get in the account, do tax forms, do VAT forms. What a waste of time. I've started maybe 100 companies in my life. 20 of them made money. You tell me 80 times I would have had to fuck around. Don't do that. I know so many people who have a company legally, but don't have a company in reality because it exists as a legal entity, but it does not provide cash. A company provides cash. If you're a street drug dealer, you own a company. Much more than the guy with all the legal entities which ain't making money. Do not, we're hustlers here. It's the hustlers university. Do not confuse this. Money in. What's the lessons I've been teaching you? Money in. Legal shit is a cost. We're not interested in costs until we've seen the money in. Do not get legal before you get rich. You do not need any legal bullshit. You need a website, a domain name. And you, that in. You do not need any legal bullshit before you get rich. Don't make that fucking mistake. The reason people do that is because it makes them feel better and makes them feel better because then they feel like they have a company. So people go, I want to start a company. They don't know what to do and they don't know how to make money. So they think, well, if I spend money and set it all up legally, then I've got a company. Then they feel better inside like they've achieved something when really they've achieved nothing because they're still not making money. Don't fall into these traps. So you can walk around telling them when you have a company because you spend money. Anyone can spend money. Make it money's hard. Spend the money. It's fucking easy. Do not do that. Vanity, I own a company on paper garbage. Fuck all that off until money's coming in the bank. Extremely important. Point nine. Use what you got. So this comes down to one of the ideas for how, what idea of the business to run. So I just gave you the example of the 15-year-old cousin who can make websites, now you own a website company. Or your 15-year-old cousin who can do, I don't know, fucking, who knows what he can do. He can mow lawns. Every 15-year-old can mow lawns. Now you have a lawn mowing business. Bang. Tell his stupid ass to go deliver some flyers. Drive him around your car. Place him two packs. Chill out in your car. Text some bitches. Drive it five miles an hour. Let him drop off all the leaflets. And then let him mow all the lawns. You collect all the money and just pay him a percentage. Bang. You now own a lawn mowing company. Congratulations. Use what you got. I made a lot of money with webcam girls. If you're watching this, you don't know that webcam girls. You can go to chatrobate.com. You see girls on their own webcam, getting naked, talking to dudes, taking money. That made me millions and millions of dollars. I came up with that idea by sticking to this principle. Use what you've got. So right now, if you're sitting there, make a list of everything you have. And I mean everything. You have a house, say it's rented. You have a car, it's on lease. You have physical strength. Let's say you're a strong guy. When I was making my list, I was writing everything down. I was like, well, I've got six girlfriends. Six girlfriends. So, okay, how can girls make me money? Strip club, but that takes money to set up. Remember, costs money in. Strip club, I cannot get money in in a strip club without a club. So I looked at all the costs for a strip club and realized it's too expensive before I could get money in. It's too big of a risk. Remember, it's too much risk. I could lose three, four hundred grand. Can't risk that. How can I get money in? How can I get money in for having hot girls without spending money out? So my first idea was strip club. But I looked at all the costs. I was like, okay, so why do men spend money on girls in strip club? Because girls are beautiful. They get to look at the girls, see some titties. How can I do that without the club? Well, the internet. If I put them on the internet, it's cheap. This is literally how I thought. I stuck to my business principles. Okay, it's cheap. Start looking up, down. Discover the webcam websites. All right, so I've already got the girls. I've already got a laptop. I've already got the internet. Bang. The day I had the webcam idea, the same day I was making money. I didn't spend any money, but I was making new money because I refused to allow myself to spend. Now I started making new money in with the webcam. 'Cause I knew I had the internet. I knew I had laptops. I knew I had girls. Use what you've got. Look around you, what people do you have? Does your old mother need a new job? Maybe she's at home and she's bored and she wants to, maybe she'll mail things for you. I'm not fucking though. Do you have cousins, nieces, nephews? Do you have a girlfriend who has nothing to do? Use what you have. People, things you have, make a fucking long-ass list. And you'll start thinking of ideas, business ideas. And they're gonna come to you like the strip club came to me. But then you're gonna sit there and go, okay, this is a good idea, but I can't afford that. But then you're gonna go back to the other lessons I've taught you. Okay, this is how much it would cost to set up that way. But how can I get the money in that this would generate without all the costs? And if you do that and you sit there on the piece of paper and you write everything down and you stick to the principles I've taught you so far about how to start businesses, you may find a business you can start for a couple of grand. You've already got your staff, couple of grand, you've got an idea, you try it, doesn't work, lost a couple of grand. Does work bang your rich? That simple. If it starts to work, speed, speed, speed, speed, more, more, more, less than one. It's really not that complicated. This is how hustlers get rich. It's really, really simple. So use what you got. A lot of you already have things you can use, you just don't use them. Uber's another one, man. Uber's a fucking perfect one. So I know Uber doesn't pay very much at all. I know that. But, you know what everyone loves to do when they first get their driving license? Drive. Maybe you have a 17 year old cousin or some shit you just learned to drive. Get his ass on Uber. Rent a car. Find a way to rent a car with unlimited mileage per month. Tell him he's gonna do 10 hours of Uber a day to train how to drive. Lie to his ass and say that you, in the Uber app, you could track and make sure he ain't breaking the speed limits so he drives safe. Put his ass on Uber, pay for his gas, and give him half the money and keep half for yourself. Bang, done. Set him up, get him ready. This is shit. I didn't plan, I'm just telling you things off the top of my head. 'Cause this is how I think as a hustler. I don't need to sit and think. I just know there's money and I find a way to get the money. That's how I am. So right now, you've got cousins out there who aren't driving Uber. If you can convince them to drive Uber, well then why don't they do it without you? Easy, you can talk some shit. Make some shit up. Hey, if you got an Uber account, no. I'll set it all up for you 'cause it's complicated and there's some tax. I'll handle the tax. Don't pay no tax, just lie. Blah blah blah, get him an Uber. Get him in cars, bang, bang, bang, take the money. Done. What are you waiting for? Use what you got. You've already got people, there's cars, there's things happening. You just not doing anything. Look around, make a full list of what you have. Stick to the business principles and find a way to get money in without spending money out. And you won't lose. That's what I did with the webcam company. And it made millions of dollars. Millions. I'm gonna go to the next one.
huge numbers of girls. All because one girl, I started with one girl, made money, bought another laptop, got another girl, two girls made money, bought a bigger apartment, three girls, four girls, five girls, bang, bang, bang, bang, for you know what, I had a fucking empire of women. Because I stuck to my business principles. I never, I never spent money, I didn't make first. I never, for my webcam company, which ended up generating over $7 million, I never once, ever spent money that I hadn't made. I didn't spend a dollar out of my pocket that I hadn't already made first from the webcam company. I started that from zero, just like I started my advertising agency zero. And this is why when people come to me and go, I wanna start a business, I need an investment. I sit there and think, you don't know about business. 'Cause if you knew about business and your idea was really good, you wouldn't need my money. You'd pull it off for zero. If you're talented and your idea's good, you don't need money. So if you can't make it work for zero or for very little, then it probably wouldn't work anyway and you just lose a whole bunch of money. 'Cause if it would work, if it's a good idea and it will work, then money will start coming in fast and you'll have the money you need. If no one's sending you money in to give you the money you need, then the idea doesn't work anyway. So if I put these hose on, like, hose, I take that back. It's horrible. If I put these chicks on cam and no one was paying them, then they weren't hot enough to be in a strip club, were they? Luckily, they were. I know my girls are hot, that's just an example. This way I get to find out if they're good enough for free. This way I get to find out if they're good enough for two, three hundred grand. Think about it. Use what you've got. You've already got shout there, you're just lazy. Point 10, staff. I know a lot of people who are starting companies or they wanna start business and the first thing they say is, I need an assistant or I need this or I need that member of staff. Staff need a clear objective. So here's the very simple magic rule for staff. Staff either make you money or save you time. That's a clock, case you're wondering. Or you don't need them. So a salesman, a sales staff will sell things and bring money in. You'll be able to sit there and see exactly each week how much money that member of staff may do and you'll be able to make sure that he made you more than he cost you. Fine. Other members of staff are gonna save you time. Even if it's a general assistant or PA. You'll be able to see the time saved or the tasks they've given. And you need to be able to sit down with a piece of paper once a month, once every couple of weeks, whatever. And audit your staff. Staff member, how much money do they make? How much should they cost? Positiv or negative. Staff member, what tasks did they complete? How much longer from my life would it take me to do those tasks? Is it worth the money? Because if you could have done those tasks in your free time where you spent watching TV, then you don't need that fucking member of staff. Fire them and save the cash. You have to audit your staff very specifically by this method. They either save you time or they make you money or you don't need them. Now anyone who's worked any kind of job knows if you go into any kind of company, most people are doing nothing. I've worked so many jobs and everyone did nothing. In fact, I had a job at a company selling advertising. After I left the T2 failed, I got a job at another company selling websites and all this kind of advertising. And I spent three of my five days a week reading Wikipedia 'cause I didn't care. 'Cause I had it basic and it was enough. And by then I was training to be a world champion. I was tired all the time. So I didn't give a shit. And no one called me up on it. No one noticed. Three days a week I did nothing but read Wikipedia pages 'cause I couldn't access Facebook. It was interesting. That is literally the level of laziness most people experience. If you take out coffee breaks, cigarette breaks, chit chatting in the office, most people do fucking nothing. I am very sure you could fire 50% of the people in nearly any company and the company would be just fine. If the other food to be sent in some real work. Everyone's lazy. Big companies are inefficient because they haven't got time to do this. But you're not gonna have a big company, you're a hustler. You're gonna have a few members of staff who are gonna make millions of dollars. And you're gonna make sure that you're making you money or they're saving you time. Now, if the amount of time they're saving you isn't enough or they're not making enough money to cover their wages, they gotta go. There is, you gotta be ruthless in this game. But this is how staff, this is the magic formula of staff. So when people say to me, "I wanna start a company, I need a assistant, I say an assistant to do what?" Oh, just to help me with things. What things? What things will they help with? How long do those things take? How much time is that gonna save you? And why do you not have the time to do them yourself? 'Cause you wanna watch TV, 'cause you need to relax, 'cause you're afraid you'll burn out. Shut up. It's garbage. It's all garbage. You wanna feel important and tell someone what to do. It's not how you get rich. This is the magic staff formula. Do they make me money? Do they save me time? Write it all fucking down, work it out. And if it ain't good enough, they gotta go. Simple. That is how you manage staff. 'Cause I get asked so many questions about staff. Make him your money, save me time. Done. Another thing that's important with staff is you have to teach staff your business ethics. So whenever I have a member of staff, I've argued with staff plenty of times because everything must be done quickly. But that is how I work. That is how I want them to work. Now, I am 100% certain that even if it's only by one percent, the fact that I am uncompromising and the fact that I want things quickly, things get done quickly or quicker. If I didn't say anything, it may take 10 seconds. If I complain, it may take nine seconds. It may only be a tiny saving. That is how the people I work with, I want them to work. Speed is everything. So when you get new members of staff on board as well, make sure they understand your business principles. Especially number one, 'cause that is your business mantra. Speed. So if you have a salesman, any selling and he's doing fantastic, that's good. You can sit him down and say, you know what you're doing, a fantastic job of making lots of money. I'm very, very proud of you. Look, you're making this, this, this, this, this. You've done really well that if you're making target. So only one thing I want to talk about is how quickly you work. But what do you mean? I'm hitting target. Yeah, you are hitting target. But when you're inputting information to the system, I think we can get that done quicker. There must be a faster way we can get that done. Free up is time. If he does things quicker, he has more free time to sell more products, he'll make more money. Speed. No one ever works fast enough. When I was fighting, Jab Cross, the basics is never quick enough. It has to be quicker, it has to be quicker. Inviting there's no such thing as too quick. Everything must be faster all of the time. It's the same in your business. All of the time faster. All of it, all the time. If your assistant is saving you time, if they work faster, they save you more time because they have more time to do more things to save you time. Faster, all the time. So even if they're both performing, you still have to re-insentisize and re-eliterate. Point one, point one is super, super important. If you do that, you're gonna get more out of your staff, more money's gonna be made, more work's gonna get done. It's better for everyone as a whole. I learned this business. I learned this, we're gonna come in. I'm probably, some of these points will overlap, but before television, I worked as a fish monger when I was 15 was my first job and I used to carry boxes of ice and fish at six o'clock in the morning on the market. Shit job in the middle of winter, carrying ice six in the morning is minus to five, it's horrible. Your hands are shaking, it's a horrible job. And I got paid no money, but I did it because I wanted money. So if I'll do that at 15, your 15 year old nephew will make a fucking website. So I used to get up at five, run from where I lived in Luton to the town center market, run, 'cause I didn't have a fucking car, work 10 hours and then run home. That's how much energy you have when you're young. That's what I did. And the person I worked for was my uncle, my uncle worked there as a kid, and he always used to tell me faster, faster, faster, faster, faster, and I was always trying to move these books as fast as quickly as possible. And when I was moving all the boxes, I'd say yeah, but if I finish it all, what's to rush? I'm here till five o'clock, he goes no, no, no, faster, faster, faster, he'd always pushed me to finish it. And then if I finished everything, I'd have maybe three hours left. If I walked, it would take me to 10 hours. If I ran like crazy, it would take me seven hours. So I'd have three hours spare. And I'd say now what do I do? He goes, there's always work to do, find work to do. What do you mean find work to do? Find work to do, find work to do. If I see you standing around, I'm gonna get angry. Find work, that's what I used to say. I'd end up sleeping in the floor or wiping the walls, cleaning the walls, some dumb shit. But he was right. And we're gonna come to this point later on. If you do things quickly, you have more time to find work to do. And finding work to do adds up. I swept the floor, I wiped the walls. Maybe someone came in, saw the nice clean, pristine walls and bought some fish. They wouldn't have otherwise bought it. There was a time in the dark in the walls. He knows. The point is the work got done quicker because I was being pushed to be fast. It got done and then more work happened. Even if it was menial work, more work happened in the same time frame. More work got done. That made me more valuable as a staff member. That's how he valued me. You've gotta be the same. Right. That's the first 10 lessons. We have 90 more. The first 10 lessons of the Hofstra's University. I think you're sitting there already in your mind's blown. You're sitting there like, whoa, I've learned so much. I didn't think of it that way. Take your genius. I know. I know. We have 90 more. We've just begun. If you've watched this video once, I recommend watching it two or three times. These things need to sink in like second nature to you. You need to be able to recite them one by one. We've talked about how to do it.
how you start companies, what you prioritize in a company, how you make sure everything's done quickly and why that's so important, how you manage staff, how you find ideas to relaunch companies, what members of staff you can get. We've covered all this in the first 10 points. This alone is enough. This alone is worth the value I've taught you. And we've just begun. The first 10 points at a hustler's university. If you watch this video, I recommend you watch it two or three more times before you move on to number two. If you wanna move on to number two, do it. But you need to pay attention to these because they are the basis of everything I'm gonna teach you. Pustlers University, straight into it. Point 11, outsource cheaply. If there's something you cannot do and you need someone to do it, you need to outsource cheaply. You can either find a student, as I've discussed earlier, finding a niece and nephew, blah, blah, blah, or find students. Students are fantastic because students need work to do for their fucking projects or whatever. Let's see, you need a video. Find a film student. They'll do it cheaper than a film company. Find students or use fiber. Outsource cheaply. And never, the point 11 is, never hire. If you can avoid it, please do. Don't hire another company to do your work. So as a company, let me remove my beautiful diagram. As a hustler, some will try to teach you how to be a CEO. I'm teaching you how to make five or six million dollars a year. So you can buy super cars and enjoy your life. As a hustler, you want to be here at the top. That's me. Wait, let me put some muscles. There we go. That's me, with the big arms, with G. That's me, I'm a hustler, I'm the CEO. Underneath me, you might have to have one company. Let's say I develop an app, I need an app development company. But if I can help it, I'll hire a student to make my app. Ideally, you want individuals below you. You want this person who's your assistant, this person is your sales, this person does your app development or whatever, and it's all people. Maybe you will need a company below you to do something. So let's make this specific. Let's say I have an app company. And then let's say this person is, these are all people that do a different thing. Sales, sales, assistant, sales. My relationship with the people is always gonna be better and cheaper than my relationship with the company. Because a company is not interested in making new rich. And I don't know if you think the people aren't either, but bear with me. A company is interested in making itself rich. They're very different things. So if I have a, let's take an example as a website. If I need a new website, and I tell a person who works for me to make that website, me and the person have a personal vested interest in such website, I can discuss with him personally, we can get it done. If I hire a company to make my website, it gets added to the list of work. And then this company thinks, how can we get more websites? Do you understand what I'm coming from? The person who's tasked with the website has one job, make my website. The company who's tasked with the website has two jobs, make the website, and find more people who need websites. They need to do two things. And if they're smart, and some of them are, if they had to choose between delivering your website on time, or taking on more work and taking more money, they'll take the money. Their primary focus is not your site. Their primary focus is generating money. You understand these, there's a huge difference. This person's primary focus is completing his job for his boss. This person's primary focus is not completing the job for the boss. It's getting more money from somewhere else, there's nothing to do with you. Fair enough, they may have more people in different departments blah, blah, blah. But that's still the primary goals of the individuals, the primary goal of the individual, and the primary goal of the company. Plus, the company's more expensive. So, you want to try and outsource cheaply, you want to have individuals you work with. Now, if an individual has a company, fine, that's still an individual. When someone goes, I'm me and I have my company, I see that as an individual. I don't see big companies as people I want to work with. If I want a website, I don't want to go into some office full of people making websites. I don't like that. I've never had a positive experience with that. It's always expensive. They always have other jobs and other things to do. Their primary goal is making money. They don't really give a shit about you. Now, if you need something very specific and personalized and you need a really big company, okay, do it. But in most cases, you don't. Try and work with people and try and outsource cheaply and try and use students. This is number 11. Nearly anything you need done a student can do. You can find students and students are drum roll. Broke. Which means they work cheap. Find students. If you don't know how to do something, find a student who doesn't know how to do it. Try and avoid going to companies. Companies have a different objective than keeping you happy. If you have good staff under you, you become like a team, you become like family. Everyone wants to work together. Everyone wants everything to work. If you're a good leader, your staff genuinely want everything to work and you genuinely want your staff to be happy. It's a happy medium. Everyone wants success. This company doesn't really give a fuck if your company fails. If you've paid the invoice, they don't give a shit. You've paid the invoice. They have to deliver a website, whatever. They've got 10 other people to make a website for. Oh, your company fucked up. Big one. Work with people with vested interests. Students, young people, try and outsource cheap, try and avoid hiring another company to do anything. As a hustler, you want to have. You at the top, individuals you can trust below you. And that is the happiest company structure. You don't want to be working with lots of companies. I know guys who try and start businesses, they hire a website company, they hire an accountancy firm, they hire this, and I was like, all it is is you at the top. Company below you, company below you, company below you, all trying to send you invoices and suck you dry. It's bullshit. Don't do that. You won't get rich very quickly doing that. Trust me. Point 13, and this is fucking important. And this is the biggest mistake I made with T2. Businesses won't last forever. I know you think your business will last forever, but it won't. And if a business won't last forever, you need to get rich quick and put yourself before your business. The biggest mistake I made with T2 is, I was so desperate trying to keep it afloat that I wasn't taking any of my own money. I bought a new car and I gave myself a little bit of money. But if I could go back in time, I would have milked that cow. I had money in the bank. But to keep it surviving, I didn't want to take so much money. I had to keep Dan's co-cabit down. So I reduced them out of wages we were taking, kept it low. So when it all blew up, I wasn't sitting on any money. I kept the company alive at the expense of me. If I could go back in time, by the time it all blew up, I'd be sitting on half a meal clean. Look after yourself first. And this is very, very important because no business lasts forever. It doesn't matter what the business is. Even my TV advertising business that worked 13 years ago would never work today, calling people on the phone trying to convince them about money when they can just a YouTuber for 500 pounds with more viewership. And they can track the clicks and directly see how much money they're getting back that you can't do with TV. I could never sell TV to someone today. Never. This is before Instagram, before social media, before YouTube, all this came along and killed TV now. Now there's a few big brands left. Netflix, who even watches TV? That business wouldn't last anymore. I bet if you told blacksmiths 200 years ago that being a blacksmith ain't gonna ever work again. They're gonna want people always need metal. What are you talking about? Blacksmiths don't aren't around anymore. Every single business is gonna fail sooner or later. So if it's gonna fail, make sure you get that money before it blows up. I have no problem with any one of my businesses going boom, if it's already paid me. If all my cam girls quit, but I have three mill, good. If I've taken all that three mill and invested it in a big studio and reinvested all the money and made everything nice and then they all quit, then what was the fucking point? The goal of a business is to make you rich. This is the point of your business, to make you rich. The point of a business is not to have a business for vanity. The point of the business is to make you rich. Now obviously this isn't an equation. I'm not saying only look after yourself to look after your business. I'm saying take this in mind, keep it as a happy equation and make sure you're getting that money. With T2, I made a mistake and I kept fluttering all the money back into keeping the ship afloat. It's my ship. It's a T2 ship on the waves. And I didn't take enough of the money for myself. kept investing in new staff, new computers. Dumb shit, I was 20. All the lessons I'm telling you now are lessons I've learned. If I would have just taken the money, you know what, get dealin', all right, yeah, we'll keep it going, yeah, just take the money, take the money, take the money, take the money. By the time of blue up, I would be sittin' on 500 fucking grand. And I didn't. You have to look after yourself. A business won't last forever, so you have to take the money and get rich. Look after yourself. If you're thinking about, oh, maybe I need a new camera, maybe I need a new car, maybe I need new vans, whatever your business is, doesn't matter. Think about it, but also think long and heavy. Is that gonna bring new money in?
Let's look at a video production business just come to my head You have a video production business You're filming in 4k you want this new camera is still 4k, but it does all these extra features Does the layman understand it not really if you can go to a meeting and tell him you're gonna film in 4k It's the same that camera's 20 grand. I don't know. I don't know. I'm just off the top. I don't know about cameras Do you spend the money on that camera or do you just pocket the 20 grand? Tell you what you do you pocket the 20 grand because there's not gonna get you any more clients it's still 4k You can just lie in the meetings and pretend your camera can do with that camera can do You're not gonna lose or make any more business Get the fuck you take the 20 grand and ain't gonna add money indirectly so you don't need it You need to be getting rich from your company look after yourself first because when your company fucks up You need to be able to say okay a band and ship Woo a band and ship with fucking suitcases Don't abandon when I abandoned t2. I had nothing and that was a mistake I worked my ass off sleepless nights millions of dollars through the bank for nothing Don't do that look after yourself first. This is point 13 a business won't last forever You need to get rich quick and you need to take the money take the money for yourself Don't run a business for vanity look after yourself get that money and keep it If you have to choose between you and the company most of the time you should be choosing you It's obviously it's a balance. You need to make sure your companies looked after you need to reinvest in your company blah blah Of course, but still you are the primary focus of your universe Everything serves you including your company. That's point 13 Don't make the mistake. I made with T2 putting it all back in and not looking after yourself There's a reason why you can actually put this in the course look him up sir Philip Green with BHS billionaire bought BHS Which is a big clothing store in England saw it was failing took billions and billions for himself Let it fail let everyone's pensions go under let it sink once he realized you know what what do I do here? Do I do I just make millions and billions for myself? Where do I save this company? Nah for me he actually lost his lordship for it because they saw it was such an evil thing to do Because like a thousand like ten thousand old ladies lost their pensions who'd worked there for like four years Pre-evil but the point is to say as a billionaire he understood me first company second So he milked it There's another company there's a toy store and they ran up until Christmas day and they took all the money for Christmas No, it was a catalog. Do you remember the catalog? There was these Christmas catalogs I can't remember those these Christmas catalogs and you pay every month and you build up this balance and then before Christmas You can order all your presents and all your food from the catalog And they ran up until Christmas day and then they closed took millions and didn't deliver anything ruined everyone's Christmases I remember it was big in the news in England they ruined some like ten thousand families Christmases because I couldn't afford Christmas anymore But the managing director because the manager director ended up going to court He's still got way to because it was legal. He took seven million He looked at his business and goes you know what? I don't think it's sustainable anymore. I'm not good But anymore money for the sh*t. I'm gonna take seven million pounds and I fuck it off I'm gonna deal with the big PR disaster. I'm gonna go hiding and whatever. I'll cost seven million He looked after himself first. You would have put that seven mil back in the company would have gone bust a year and a half later and you have no money Look after yourself first be ruthless with it take the money for you. There's no point in going to this stress for any other reason So Sir Philip Green look him up. He did it with BHS and you can also Google Christmas catalog Bankruptcy and you'll see both of these people both times managing directors took their money Same thing with the big banks and the big banks went bust all the banking directors You think they didn't take big money when the big banks all fucked up. We think they didn't take their big bonuses first The smart people know look after yourself first look after the business second the smart people know that Because as long as you're financially okay as long as your bills are paid your mortgage just paid and you have money Everything's gonna be Point 12. I've said this already about to sit again. I've been over this But I'm gonna stress it like I said some of these points are gonna overlap a little bit because of the way I explain things off the top of my head Because I'm a fucking genius. I don't need to sit there and script this out You can't fuck up if you don't spend money This is key It's very hard to fuck up if you don't spend money now if you have a very successful business and you're sitting on lots of money And you don't upgrade your business and then you go out of business. That's a fuck up. You should have spent money Yes, if you're a blockbuster and you are sitting waiting through the rent videos and you didn't invest in a streaming service like Netflix and you got a business Yeah, you fucked up. You should have spent money But at the beginning of a company as a hustler if you don't spend money It's very hard to fuck up 99% of business fuck-ups are I spent cash and I can't get it back I spent cash and I lost it I Spent cash and now I don't have enough cash If you don't spend it's very difficult to fuck up and this is why being broke is so liberating I was happier starting businesses when I was broke If you're watching this and you're broke and you're living at home with your mom you are lucky If everything goes wrong you still have somewhere to sleep you're still gonna eat You're gonna worry about mortgage payment. You ain't gonna worry about car payment if everything fucks up You're still okay if you're in a position where you're semi-successful you a BMW in an apartment now you can't afford to fuck up You're gonna lose everything This is the point so if you're not successful things are even better but Spending money is the easiest way to go wrong if you don't blow money It's very hard to fuck up and that's why we go back to the way I teach you to start businesses for nearly for free Don't spend money If you're gonna spend money spend on what you're spending on here knowledge information I'm gonna save you thousands hundreds of thousands for what you got this course for But in general I see people and they're so happy to spend money don't spend your money because it's very hard to fuck up If you're not spending money if you've got a hustle doesn't matter what it is and it's bringing money in Yeah, and you're not spending money all the time you'll be okay Now I'm not saying be tight. I'm not saying don't invest. I'm not saying be stingy. I'm not saying any of that I'm saying be careful and think do I need to spend this money right now and when you were to decide You're gonna spend money or not the question is is it gonna make me more money? So let's take our makeup brand you have your makeup brand I chose makeup because I don't know anything about makeup some of man. So it's just a general thing You have your makeup brand you have your website You're doing some advertising you've got a few youtubers and makeup youtubers using your products and you're doing some advertising You're bringing in money, right? We're bringing money right now. You're all working from home. You're from home. You go boxes around your bedroom You're working on a laptop. You're making money now You have some money you can spend How do you spend that money? I'm asking you to buy you know the answer the answer is you spend the money in a way that will bring more money in So let's say you're semi successful now you may sit and think well, I want an office now. I need to get an office No, you want an office. You don't need an office. You're making money without an office setting up an office is that gonna bring in more orders? How will you be in an office? How is you being in an office when the websites is exactly the same? Gonna bring in more orders It's not it's not gonna change anything if you spend that money on more youtubers talking about your products. You'll bring in more money Only spend money if it's gonna directly if you can see the clear path to how it's gonna lead to more money In or don't spend it Too many people fuck up because they just go oh, yeah, let me invest in. Oh, I'm in an office or we need a I have this all the time with people all the time. I get approached with this all the time. You need a back-end Fucking back-end all the time you need to spend I get I was only two days ago 15,000 euro if you wanted to build me this super back-end because I have the war room Which is all run on telegram and all this bots? Someone someone buys a product automatically links to their telegram ID All Macb-a ads a minute out in the war room checks what other products they have links them into the right rooms in the war room blah blah blah blah And I'm sitting there going okay. I See how that would be useful a huge very complicated technical back-end But I don't see how that's gonna bring more people in the front I'm a millionaire he want 15 ran. There's nothing I Don't see how me having all this fancy shit behind my website At this current stage maybe at a later date is gonna make more people buy from my website So why do I need it? All I need is people to buy I Don't need this back-end fucking back-end this big huge back-end for money That may speed up things once they've already purchased But right now I'm doing everything manually with staff and the staff are competent and it's getting done It's fine So why do I need to spend this money? It goes against my business principles when someone explains to me how this back-end Will convince more people at the front end to buy? Then I'll be interested but until then if I'm gonna spend 15 grand I'm gonna spend on bringing more people in the front door Now if I get overloaded and there's no possible way I can deliver on my products I'll buy a back-end But until that happens I am only interested in one thing money in What's the only lessons I taught you in the first two the first ten lessons one the lessons was what what's a business a Business is this This is a business
This is a website ain't a business. Money in the bank ain't a business. A back end ain't a business. The only thing that's a business is this, orders coming in, that is a business. The rest of it is bullshit fulfillment. This is your focus. As long as you have this, you will be okay. T2 succeeded for a year, and it would have been for many years, because of this. As long as you have this, nothing will go wrong. If this goes, you're fucked. You can have the best website, the best cash reserves, and the best back end in the world. If no one's ordering, you're gonna go out business. If you have lots of orders, no cash reserves, and no back end, but people are buying and buying and buying, you've got a business. This is it. This is your focus. If you're gonna spend money, it has to directly lead to this. Don't fall for the geek shit, especially with the war room. I've had some people come at me, but oh, it's gonna be a program, it's gonna be a geek shit programming. And you're gonna see everything, did it? Very interesting. I understand why that sounds like something I need. But I don't see how it's gonna convince more people to join the war room. People who join the war room, because I'm me and I give value. That's why they join the war room. And manually, I make sure everyone ends up where they need to be. And it's fine. You could argue that this might speed things up. And that's gonna go back to number one speed. There's gonna speed things up, give my staff more time. But I already do my staff time equation, remember, staff time saving. I'm very happy with the amount of time that's being saved, the amount of money each remember staff's making me. I have a good equation right now for my staff. That doesn't need adjusting. My staff are all fantastic. Everyone I work with is G. So I don't need to invest a bunch of money. Plus, there's probably not a bunch of teething problems and not work properly anyway. So the point is, if you're gonna spend money, be careful, if you're gonna spend money, you need to see a clear link to how it's gonna bring more money in, nothing else. This is your business, nothing else is your business. The rest is bullshit. Number 14, reputation control. I get lots of questions with people to say, "Oh, what about you know my reputation?" People are saying bad things, et cetera, et cetera. To control your reputation is very, very simple. You need to do more good than bad. You're never gonna have people 100% happy. But as long as in general, you do more good than bad, you'll be okay. Also, you'll find that people don't often really go out of their way to slander you unless you've really, really pissed them off. And one of the easiest ways to piss people off is to ignore them. So, in business, no matter how bad things are going, you never ignore them. Even if they're blowing up your email and messaging you on stop, I'm unhappy, I'm unhappy, I'm unhappy. Try and find a solution. People only get worse and they only get better if they're ignored. Because if they're emailing you, then they're not writing all over blogs and forums and making their complaints public. They're complaining directly to you, which means you can manage it. So, this is another very important thing about business. Everything I've taught you so far, you obviously see there was some struggles along the way. And I learned the most important thing you can do to manage your reputation is to take all the criticism personally so they can't spend the criticism anywhere else. So, someone has any kind of problem, contact them, say, "Hey, you got a problem, let's talk about it, let's see if we can work something out, blah, blah, blah, blah." Even if they're a complete unreasonable idiot. If you complete eat, if you can continue to email them back and forth and let them vent a little, they're very unlikely to continue to just spread crap all over the internet. 'Cause that's the one we live in now. It's easy to find customers with the internet, it's easy to lose customers with the internet. So, for reputation control, make sure you're prepared to speak to people even when they're being dicks. That's point, point 15. And this is very, very important. This is gonna be a major way you should change your thinking in regards to business. So, you've learned a lot of things so far, and you're about to learn something else. So, I think I've mentioned this before on Twitter, but if you missed it, this is very, very, very important. You have to change the way you think about money. And you're gonna change what you think about money by only thinking about money all of the time. So, I'll give you an example. 99.9% of people who go in a coffee shop, go in a coffee shop and buy coffee and sit down. If I go in a coffee shop, I go in, I look at the prices of the coffee, I look at how busy the place is, I buy my coffee and I sit down, and then I think if I had to run this business, would I make money? Could is there a way I could run this business and make more money? How much do I think the rent is in this establishment? How much of these coffees? How busy is it here? Do they sell cakes and sandwiches to make extra revenue? Who are the main customers? Well, it's mainly business men. I can see there must be a business district across the road. Why are the waitresses or why the people who work here are not hot young girls to attract more men to come in if that's the main customer? Think outside the box and look, if I were to open a coffee shop right next door, could I beat them? Are these coffees expensive? Are they cheap? Are they good? You have to start looking at every single business you interact with, every single one, and see how you would compete with them. Or if you had to run their business if you believe you'd make a profit, because what you'll often find is, you'll see there's a lot of people making mistakes and you think you could probably do better and you might be able to be in. So, you need to sit and when you're going through your normal life, you're having your coffee, you're sitting in fucking starcocks, whatever. Obviously, compete with a multinational like that is going to be very difficult. But any business you interact with, just start training your mind to view their business, how you believe it works, everything from rent overheads, the product, the profit margin, whether you think you could sell more, any tips or tricks or missing, everything from start to finish. Just have a look and see if you can work it out. And you'll be surprised how much you learn about business, self-taught. I do it with every bar, I'm in, every restaurant, I'm in, every coffee shop I go in, everything. Even simple things, like even things I know nothing about, look at mechanics, I don't know anything about fixing cars. Still, I look at them out of cars they have around, I look at how much they charge me for my time, how much the labor is, how much I think they're charging the low-level workers, where's the big boss, how much is he making? You need to start thinking about money and thinking about businesses like this. Every time you interact with one, you need to analyze it. And your analysis will get better and it'll get more precise. Obviously, there's something information you don't know, you don't know exactly what the rent is. You can estimate it, you should be able to estimate it. So this is one of the really important mind hack I teach anyone who wants to get serious about hustling and making money. You need to start approaching and looking to all businesses this way. Because what's gonna happen is when you eventually open your own business, there's gonna be some lessons that you identify, some mistakes you identified in the previous businesses that you're gonna make sure you don't make, whether you're opening a coffee shop or an online company, it doesn't matter what it is. You're gonna identify the mistakes, and you're gonna change them. So even next time you buy something online, you buy something online. Most websites nowadays are extremely streamlined. But still, if you identify a problem with the website, if you identify a problem with the email that comes afterwards, if you're unhappy with a particular aspect of customer support, if you don't like the packaging it comes in, whatever. Analyze everything and remember everything. 'Cause you're gonna use this stuff for your new company. So this is a very important mind hack. This is something you need to do permanently as a matter of habit. So what rich people do, when they're sitting around money being made, or they're sitting around money being exchanged 'cause money's never made, money's only exchanged. When they're sitting around, and they see money being exchanged, they work out exactly how and why and who's benefiting. So this is something you need to start doing as a matter of habit, it's extremely important. All right, number 16. If you're working a job, you need to identify all the ways in which you could do your job better. A lot of people work their jobs, and they don't try very hard. We've discussed this already about how lazy employees are. If you're an employee right now, you're probably lazy. So, you're working a job, you're not trying your best. Make a list of all the ways you could improve how you do your job. You could work faster, you could make more phone calls, you could care more on XYZ, you could do the entire nine hours without super long bathroom breaks for you to disappear to sit on your phone, whatever, whatever. Make a list of all the ways you could improve the way you do your job. Then ask yourself why you don't do it. Why don't you work at 100% of your capacity? And the main reason is probably gonna be because you're not incentivized to do so. I don't know about your job. Obviously, this is the hustlers university. We're gonna teach you how to make money outside of your job. But if you're in a job right now, and you're fastest way you can do to get pay rise or increase your money, is literally to sit there and think, I need XYZ to be incentivized to do this job properly. I think you'll be surprised how often you can go into your managing director or your, especially for smaller companies, your boss's office and say, look, here's the deal. I wanna do XYZ, XYZ, XYZ. I think it's gonna make us a lot of money. I just wanna say, if I'm right and it pulls off, let me prove myself first. Let me make the money first, but if the money starts rolling in, I just wanna be rewarded for it. They'll say, okay, but call your bluff 'cause you promise the money. When you go in there and you say that, all you've done is say, look, I wanna make you some money. You say that to them, let the money start coming in and they'll often reward you for it. If you're not doing your job to the best of your ability, then you need to be doing something else. And if you're not doing the job to the best of your ability, you need to be using that time to start something on the side. So my work history, as you tell us very varied, for a long period of time, I worked, when I say long, about a year, I worked for a company called N2. N2 sold web advertising. It sold advertising websites, SEO, Google AdWords, all that kind of thing. So we would call up companies and convince them that you need a new website, or do they need SEO, or Google AdWords, or hosting blah, blah, blah. So it was like an online advertising agency. This is a few years ago. At the same time I was working there, this is the company when I read Wikipedia three days a week. At the same time I was working there, I was pissed off that I wasn't a business owner anymore. I kept remembering T2, and all the mistakes I made at T2, and I wanted to start a television advertising agency again, but I couldn't afford to quit this job. And I also knew that it was gonna be very, very hard to sell television advertising like I did a few years before, because this was when I was selling it before, it was just before the big credit crunch. Remember that? Now we're in the height of the credit crunch. So it's gonna be very difficult to get money out of it.
So I decided to start a company anyway. I started a television advertising company called Vixels. I looked at the word pixels. I changed the p to a v. Doesn't make any sense. Vixels, television advertising. And what I would do is my brother would pitch television from home, and I would still work my normal job. And in between not doing any work at my normal job, I'd provide leads and fulfill leads, et cetera, et cetera. So not only am I working in normal job, I also have another company on the side at the same time. And what was good about this is if I went to a company to give them a website and it was a particularly big company and a company I think could afford TV, then I pitched them for Vixels on the side or called Hotel Tristan to call them and pitched them. So simultaneously is doing my job while I was running another company. Now, Vixels never really took off. I landed three or four deals. I maybe did two through a gram, which isn't a lot of money to me now, but two through a gram is a lot of money to most people in a year of a company. So instead of just sitting at my job doing absolutely nothing, I was doing a lot of nothing, I was just reading Wikipedia. But I was also doing as much as I could for my own company on the side. So if you have a job right now, don't quit your job. People say to me all the time, all I need to quit my job, no you don't. You don't need to quit your job. I guarantee there's enough time in the day for you to work your job and work your side hustle. Guaranteed, 'cause you're lazy and you don't do shit in your job anyway. You have all the time you need to continue with your job, get your side hustle rolling, when your rush hustle is rolling and you know the money's coming in, that in quit. You don't need to quit your job at the same time. So people say to me all the time, should I quit my job and the answer is often no. You don't need to quit your job until you've been through and you've sorted out all the things you've already been over so far into university. Is money coming in? Why would you quit your job? Is money coming in? Yes or no? No, well then why would you quit your job? I showed you already how easy it is to get money flowing in, get the site online, bang, bang, bang, get the money in, even if none of the fulfillment is ready. So if money's not coming in, you don't need to quit your job. No, you need to do everything at the same time. You can get money rolling in first before you consider ducking out of a job, sitting around at home and being broke. So that's a very important key thing about jobs, gotta get asked that all the time. Next point, this is very important one. People, I'm gonna make this very, very clear. People do not buy on price. You do not wanna compete on price. For whatever company you're gonna run, you do not wanna compete on price. T2 compete on price, and okay, it lasted a while because of speed, but even nowadays, that would be much harder to do and I'll tell you why. The people who compete on price are gonna be you. So if you go to amazon.com, look at the phone cases for 89 cents for the case and delivery, and it's coming all the way from fucking China. How do they make money on that? Do you, I don't have a clue, but they manage to pull it off. There's too much, Southeast Asian and Asian production now. Everyone's producing everything so cheap. There's no way you're gonna win on price. You need to sell on brand. Here in the West, living where we live, that's our advantage. We have the whole idea of branding and quality and reputation. These are the things you need to sell on. You do not wanna sell on price. You don't wanna price people out of the market, but when you're sitting there, looking at your prices, you don't wanna sit there and go, well, you know, I wanna make it really affordable. I really have never, never experienced that. So you've joined my university, this is, I don't know if you joined that half price for 999 or you joined the full price, whatever. I could have done this cheaper, but why would I do it cheaper? This is the value. The value here is everything I'm saying. It's just the value of the value. And so it's the value, the value of the value. You're gonna have to be able to buy the value of the value. And so if you're not going to sell on the price, you're gonna have to be able to buy the value of the value. But you're gonna have to be able to buy the value of the value. You're gonna have to be able to buy the value of the value of the value. And so if you're not going to sell on the price, you're gonna have to be able to buy the value of the value of the value. You are as a person. Do you want to be fucking Lambo? All right, Lambo down. So I like that word. Or do you want to be bullshit? This is where all the e-books, the little e-books are. This is where I am. Why can I sell more than them? Why can I sell for a much higher margin? A much higher price? Because I have a reputation. And I provide a better quality product. So when you're looking for whatever you're gonna do, whatever you're gonna launch, when you start putting prices out there, if you put it up high and you're not selling, and you find yourself really reducing the price to try and get sales, that says a lot about who your reputation is. You need to do some reputation management. You need to build your reputation, build your credibility, build it on the point that you're an expert in your field. And as you do that, your price will increase. That's the easiest way to make more money. Because there's only certain out customers in the world. Let's say there's only, there's only a hundred in sales who are gonna buy a book about how to fuck today. There's only a hundred of them. That's the only people on Twitter who are gonna buy a book about how to fuck today. So the easiest way to make more money is to charge just hundred people more money. The stuff's trying to find more people. Especially with Twitter, because if you're selling on Twitter, Twitter following doesn't grow that fast. Your Twitter followers may not be that big. And if it even it is, let's say, a amount of 30,000, they don't grow very quickly. You get shadow man takes a long, long time. So you only have certain amount of potential customers. So you want each one to spend as much money as possible. This is the reality of the game. So if you're selling shit cheap, like a lot of these Twitter guys do, that's because they're cheap and they're lame. They're lame. Never sell on price. Also, you'll have more problems and more complaints from people who buy cheap things and people who buy expensive things. And the reason is, 'cause the people who buy expensive things are getting lambo quality, like you're getting here all the information I'm giving you. People who buy the cheap things, they're just buying it 'cause it's so cheap. They don't believe in the person. They're just like, oh, what's the worst I can do? I'm gonna lose in 13 bucks. But then they'll still feel pissed off and they realize it's garbage. So your number one goal, your number one aim and whatever business you do, is to constantly be increasing prices. You'd be looking to constantly increase the price. And the way you do that is by constantly building on your reputation. That's how it goes. Even if you have to start off at lower price, you need to always increase the price. You should never get to a point when you've priced yourself out. People don't buy on price. People buy what they want. If people want something, they're gonna buy it. There's a whole bunch of expensive shit that people buy. Trust me, because they want it. So you have to make sure that people want your product, do not be one of those, well I'm the cheapest on the market guys. 'Cause that never works well. It gives you a bunch of dickhead customers and it stops you making any kind of serious money. It's bullshit. Don't do it. Next, you need to learn to shut up and listen. This is a really important point for business. Super important, because there's something I see a lot of people make mistakes with. I'm gonna destroy my beautiful diagram here. Right, most people once they start a business, won't shut the fuck up about their business. I know so many people who are making money and you have to make money. But as soon as you start talking about money, all they talk about is how they make money, their business, how smart they are, ego investment, how great they are, that is not gonna teach you anything. You only learn by listening. So whenever I'm around people who are making money, I don't talk about money. I mean, it's different if they're friends of mine. I've known them for a long time, we're interacting. But I mean, if I'm meeting people and they're businessmen and everyone's talking about how they're making money, I shut the fuck up and I listen. Because anyone who's making money, one way or another knows something you don't know. There's a lesson everywhere. So when you interact with someone who's rich, you have to say enough to convince him to talk. But don't talk too much yourself. The more you talk about your own business and how you do things, the more time you've wasted. You already know your own business, you already know how you do things. Maybe if you're asking him directly for feedback, yeah. I do this, what do you think of this? But if you're bragging, I have blah, blah, and I'm this and I turn over this, you're just wasting time. Let other people talk, learn from other people who are making money. Even if they're in an industry which is completely different to yours, it doesn't make a difference. Shut up and listen, because somebody knows something. Even Dan, who I ran T2 with, Dan was a cracker. Dan taught me shit loads about advertising and shit loads about sales. He taught me loads of things. This guy's got a fucking Coke problem. There's out his mind and he taught me things. There's nobody you cannot learn from. You can learn from anybody who understands anything about either sales or making money. So, we prepared a shut up fuck up when you interact with these people and sit and listen and adopt it. Be super prepared. Next. I'll tell you another little thing we did at T2 actually, because something just came to my mind. We had T2, and we had another company called Angel. How's 20, how's it dick? I don't know why I call that Angel TV. So we had another company called Angel TV. And what we do is we pitch TV companies as normal. And if we ever had a company which was really close to doing it, but for some reason just wouldn't go across over the edge, wouldn't buy, then we'd call them up and pitch them from Angel for a tiny bit of a discount. So let's say we're pitching something at 19 grand, we're trying to get them, we're trying to get them, they won't do it. Then we'd call them up from Angel and say hi, we have a one time special offer at $18,000. I'm trying to close them that way. You even know there was no profit in it. But the point is that's another little thing you consider another little business tip. If you have a company like that, if you have a partner, a business partner, or you have some members of staff that they perhaps wouldn't interact with if they're talking to you in the initial organization, if you're really trying to get this order and you just can't get it in, you can always try and pitch us some other company and take the business that way. I know a lot of people who are doing that, I won't say who, and lots of different industries who are coming along, trying to close the business, closing a lot, but those stubborn motherfuckers are coming along with another company and scooping them up. Keep that in mind. There's something else you can write down and think about. We'll come back to Angel later on in your university curriculum. Next, attention is free advertising. So you need to get good at getting some attention. Somehow, I get attention.
Because I'm the dawn. But you need to find a way to get attention. Because all advertising is buying attention, which is fine. But buying attention is more expensive than getting attention for free. I want to say for free, I mean free financially, to get attention is still going to take time with your money. I think you already understand this. You already understand viral marketing. No such thing as bad press, blah, blah, blah. But finding a way to get attention is a fantastic way to start generating money. What most people do is, you see a lot of people, they find ways to get attention, but they don't monetize it. So for this, I'm going to put an example of my Star Wars thread. I want you, we're going to start putting on the screen now. When you look at my Star Wars thread, I said something that pissed off the nerds. You can see I pissed off the nerds. It started to go viral, started to get traction. And for every single tweet afterwards, all I'm trying to do is promote my website. I'm doing it in a funny way, I'm doing it in a way that annoys them. I'm doing it in a way that's going to get some interaction. I'm still trying to promote my website from start to finish. That is the end goal. Get attention and then do not be afraid to shamelessly sell, sell, sell. You have to find a way to get some attention first. Now that's not easy in the modern world because everybody's vying for each other's attention. Especially on the internet, everyone is competing for attention. But attention is key. So finding a way to do it is important. I know a guy, I had a guy who had a. He had a. it's one of these guys in Romania and they wrap cars. And they're in an industrial state. And he painted the entire side of his wall with a huge mural, like a spray paint mural, of a car being wrapped. And I said to him, that was bad. I said to him, "I'm going to get a cost." He goes, "It cost me 3,000 but it's increased my business big time. I've made all my money back in big time." I was like, "Why?" He goes, "People look at it when they drive fast." And then they wanted to see his artistic, his creative, and then they went to work with us. You got attention. You fucking paint in his wall. But anything it takes to get attention. If you have a sign on your company, it's to sign big and bright and bold enough. Probably not. There's no such thing as bad attention. The world we live in now, we live in an attention economy. If you have lots of attention, you can turn that into money. If you have no attention, you're not going to have any money. We're in an attention economy. You don't even need good ideas now. YouTube has proved attention economy. You have fucking morons out there doing nothing on vlogs, talking shit. And being complete losers. But because people watch it, because they get attention, they're millionaires. Attention is the currency of the modern world. So if you're going to start any kind of business, one thing you need to consider is we talked earlier about money in, all your money out. This is your only real business, the money in. And how you don't want to be investing any of your money in anything that doesn't lead back to here. Let me see that bottom one there. But you know what's going to lead to this? You know what's going to increase the number of sales coming in? Attention. Attention is key. Attention is going to accelerate everything. So you need to keep that in mind. Don't be afraid to do things that are a little bit crazy to get people to pay attention to you. Now, obviously, I'm not saying join ISIS or something stupid to get attention. Keep it in mind. But attention is the currency. Attention is the magic formula that the catalyst is going to take any company and blow it up fast. So keep that in mind when you're looking to launch a company or you're already running your company, does my company get enough attention? No. Okay. So which company in my industry does get attention? This one. How do they get it? Oh, will they pay for advertising? Or, for example, or they did this viral campaign. Or they sponsored this. How are the people taking the attention that you want? How can you get the attention? Find a way. If you have to go and run a marathon, dress as a fucking dinosaur with your company name on the back, then go do it. It's effectively free and it's good for you. Don't be lazy. You have to do something to get some attention. Attention is the key. That's going to be the difference between a failed business and a successful business. Even with the camgirls. People sent him all the time. Camgirls, let's not real business girls just get naked and they just make money. No, that's not true. Girls just say, oh, what? You just get naked and you get money. No, it's not like that. All making money is a camgirl. It's difficult. It's a real business. How many girls are online right now? 100,000 maybe? You're trying to compete with all those titties and pussy. It all looks the same effectively. Tits and pussy. It's all the same. How do you compete with that? How do you get the attention of men when they have so many choices? They can click, scroll, scroll, scroll through all the titties. So how do you get the attention? So as a camgirl, with all my camgirls I was training, we would have meetings. How do we get attention? That's why all these girls do like calls to play and dress up as video game characters that are differentiation. Anything it takes to get attention. So the camgirl industry is completely an attention industry. You have to find a way to get attention. You have to think about it. So with the camgirls, we did lots and lots of different things. Very small things that made a big difference. Remembered customers' names. Remember the names of their pets. Payed attention to them. Said hello when they came in the room, called them by their first name. So they all felt valued. So they kept coming back to try and build some loyal followers. Make sure that they're thumbnail when they broadcasted. They had a little thumbnail. So their thumbnail when they broadcasted was a really hot one. So they looked good so people would, oh, that thumbnail looks interesting. Click on it. Make sure their room was interesting. A few things in the background. Basic advertising stuff. But it's all the business of getting attention. Next. Don't come on from the camgirl thing. Play on peoples insecurities. So I made lots of money with camgirls. And in three days from the filming of this, I'm opening my first casino. People have vices and people have insecurities. And if you can find a way to twist them, you're going to make money. People can't help but lose their money in casinos. The house always wins. People like tits and ass. And they're desperate to have a hot girl. That's why I talked to camgirls. So even if you're running a business which is very traditional, let's say you're running clothing, people like to feel good looking and attractive. You have to twist that angle. You have to put something on the angle so that people go, you know, I want to be attractive. I want to be good looking. I want to look at this. I want to be seen as important. That's what all these brands do. When Porsche and Mercedes advertise as a business man. Mr. Businessman, getting in his car, has his briefcase. Mr. Business, he's important. You're not important. You're not in the Porsche. You're a nobody. You're a loser. You have to play to peoples insecurities. The cam business was the number one for this. Play to peoples insecurities and promise with your product that everything's going to be better. So with the camgirls, guys who come along, the guys who are talking to the camgirls can't really get girls. Obviously, otherwise it wouldn't be there. So they can't really get girls. But our camgirl would tell them that they could get girls. Or that they could get them. So let's say the guy would come along and say, "Oh, so what kind of guys do you like?" The camgirl would describe that guy. And this is something I had to train my girls to do because girls are so stupid. So like literally a fat old man come along and say, "What kind of guys do you like?" And she'd be like, "Young, fit, Italian, men are something dumb." And obviously he'd be like, "Well, that's not me." So there's not going to be a relationship there. Where's the fat old man say, "What kind of guys do you like?" She'd be like, "Oh, someone mature, someone who's done playing games, someone who's ready to settle down. I know will value me. All the bullshit that he wants to hear. Sell people what they want. Play on their insecurities. And he's sitting there going, "Yeah, well, I've been trying to look for a girl like that my whole life. But I just can't find them. Oh, where are you based? If we keep talking, maybe one day we'll meet one year later, two years later, take it as money, take it as money, take it as money, take it as money." You have to play on people's insecurities. And you have to find out exactly what people want. So I don't know what you're going to sell. And it doesn't matter what you're going to sell. What you're going to sell, why do people want it? I'm right now we're in a university. You guys want it because you're going to learn how to make money. That's why. So in all of my advertising and all of everything I'm doing, I make it very, very clear to you. You need this to learn how to make money. I know more about business than you. I've run more businesses than you have. If you don't get what I have, if you don't get the hustlers university, you're not going to know what I know. So you're not going to make money like I make money. I identified the, it's the product. We have it here. I identified the reason you're buying it and I'm pushing it, pushing it, pushing it. So you're selling fucking protein shakes. I don't know. You don't sell, a lot of people will sell a protein shake, best flavor, this much carbs, this much sugar, blah, blah, blah. Who cares? It's boring. If you're going to sell your protein shake, I'm going to draw a protein shake. I'm going to draw one. It's going to be artistic and beautiful. If you're selling protein shakes, you need to say to people, you won't be strong without the protein shake. You won't be fit without my product. Why are you wasting your time in the gym when you're not going to get, you're not going to get in good shape anyway? Oh, you'll get in shape, but you'll be in better shape if you use my product. Fuck the product. Who cares what's in the product? Sell the result. You need this. You need this because of XYZ. Does it matter selling protein shakes for the hustlers university or mother fucking raspberries? Does it matter what it is? You have to push that point over and over and over again. Play on people's insecurities. That's what makes people buy. Because they're not going to buy otherwise. Oh, I could go to the gym and I'll get in shape and do I need more carbs? I don't know. Who cares? It's all dork shit. They all geek will care, but most people don't care. You need protein shakes or your gym time is a waste of time. Why are you suffering in the gym for no reason? If you drink this one drink, you're not wasting your time anymore. Stop being a loser. Quickly. Buy. It's how you have to be. Play on people's insecurities all the time. Next. This is a really important one. And this feeds into one of the points I made earlier about the coffee shop. Let's imagine you go in the coffee shop. You probably, unless you're completely lost.
or are not going in there by yourself. The people you're going in the coffee shop with should be the people doing the same thing you do. Analyzing the price of things, analyzing the rent, analyzing how much the coffee's cost, how much do the staff cost? Can money be made here? Could we make more money if we open somewhere next door? Is there any gaps on the market, are there any mistakes they're making, identifying problems, et cetera? Everyone you roll with should be thinking about money. The lesson number 21 is network is everything. If you're a loser and you're rolling with losers, you are going to stay-- I'll write this down, in case you motherfuckers don't believe me. So I'm going to make this extremely clear to you. If you're a loser and you're rolling with losers, you are going to stay a loser. I don't know if you can see that. You're going to stay a loser, underlying. Losers roll with losers and winners roll with winners. Number 21, network is everything. The people around you need to be thinking about money, thinking about hustling. If they're not, you don't need to talk to them. I hear this all the time. Oh, but he's my friend. We like hanging out. Hang out why? To do what? Play video games? Make jokes? Ha, ha, he's so funny. Ha, ha, ha, ha. Jerky Chiller off? Fuck you doing. If your friends aren't talking about money, why are you talking to them? This is why I started the war room. If you're watching this and you're not in the war room, get inside. Everyone in there is hustling. Everyone in there is interested in increasing their income and changing their lives. That is the point of a network. To increase your life, you're a node in the network. A side network's work. You've got nodes and you've got links. You come into the network. You're a node. You know people. You help them. They help you, et cetera. Network is everything. And in my network, in brilliant course, if you don't have that as well, I teach you how to meet high level people and how to make high level people like you, how to have high level friends, how to get multi-millionaire friends, et cetera, how to pitch them for investment, all that. Teach you all in the network, brilliant course. So you've got the war room, the network, brilliant course that will help you with this. If you haven't caught them yet, get them. Because they're going to help you. You need a network around you. You need people on your phone who are talking about money and doing important things. You need to be mixing with them. That needs to be your network. If you're rolling with a bunch of video game playing losers, you're going to stay a video game playing loser. Your network has to change if you want to really become a hustler. Everyone around needs to have a hustle. Even if all the people around you don't have hustles, remember what I said earlier about finding free staff. Okay, let's say all your friends are losers. Well, now you've got a brilliant idea. So now you're the leader. I want to run this company. You're going to do this. If they all sit there and go, no, I'm tired. I don't have time. I'm about, but then these people are completely useless. They're wasteers. Get rid of them. They either agree to work for you or fuck them off. Find some new friends, join the war room. In the war room, you can link up with people all around the world who are getting shit done. Get the network brilliance course. Learn how to get fucking important friends. Your network is everything. I don't answer the phone to broke boys. You call my phone. If I answer, that dude's important. When broke boys call me, it gets ignored. All rich people are the same. I cannot stand being around people who are not on a mission to get rich. That's the only mission I'm interested in. Everyone I hang around with is on the same mission. We haven't got time for no dumb shit. So if you're still participating in dumb shit, you have got to change your mindset, absolutely. If your network's full of losers employ them. If they refuse to work for you, fuck them off. Find new friends. If you can't find friends, the war room will give you a network instantly. That's the whole point of the war room. International network of money makers. Not playing the fucking games in the war room. Right. Next point, number 22. Keep your panties dry until the big guy's hard. So, too many people will get excited about business they ain't got. Or excited about business they do have. This is just monetary exchange gentlemen. You have to be a fucking professional. James Bond may enjoy fucking bitches, but you don't see him excited about fucking bitches. He enjoys it. He ain't excited. He's smooth. He's cool. He's never giddy about it. You launch your business. You start to see some money coming in. Money's coming in. You're making some sales. Good. Be happy. Be proud of yourself. But don't be giddy. I'm going to go out. Don't be going to see clients. Like, oh, I can't wait. I really want to work. It's going to be so much fun. This is numbers on a screen gentlemen. All this shit is. Numbers on a screen. You're moving numbers around. Let me get rid of the big loser sign before one of you guys start crying. Oh, he called me a loser. You are a fucking loser. Learn some emotional control. Don't be getting all giddy and shit. Don't know why I wrote that down. But that's the basic lesson here. I see so many people get giddy and excited. Oh, we might get this much money out of them. One, you haven't got the money yet. Two, even if you've got the money. Good. All you have to do, do you know what you have to do when money comes in the door? Let me tell you motherfuckers. Because maybe you don't know. This is me. Here's my muscles. Again, money comes into the door on Tuesday. On Wednesday, do you know what I do? I wake up and I try and find some more fucking money. Don't worry about it. Don't be getting excited about money. Because when money comes in, you're allowed just two or three seconds of excitement when you check the bank. Then it doesn't exist anymore. Here, okay, there. Now it's done. This is done. It's in. It's done. It's gone. Even if I still say that it's effectively gone, you have to find a way to make more. You shouldn't be getting excited about big chunks of money or any chunks of money. You should always be pushing for more and more and more and more. Don't be getting excited about what you've already achieved. You can't live in the fucking past. Second that the business is done is the past. Living in the past is going to sink your business. You have to live in the future. Constantly pushing for more. I wake up every day broke. Every day I wake up at zero. Poor. Every fucking day. No matter how much money I've made the day before, that's not how I operate. Every day is a new day. Your wake up broke. Do not be getting giddy and excited and emotional. Oh, but last week we had a really good week. Who cares? That was last week. Last week, fucking Iran hadn't attacked an American army base in Iraq. Last week was a different fucking world. This is this week. Shit's different. Don't be getting excited about old shit. Every single day you are poor. Every single day you need to attack and go again. Every single day from fucking every day you wake up at zero. Don't be getting giddy and excited and emotional about money you've already made or money you might make, which is even worse. I used to know so many sales guys. When I worked at TriStar, the first TV company before I went to run T2. So many sales guys would be fucking in the office laughing, drinking their coffee, talking shit. Said, oh, I've got four really good leads. I've got four really good pitches. They should be coming in today. Laughing about money that they thought was coming that they hadn't made yet. And even if all four came in, which should never happen, two came in, even if four came in. The time they're wasting being happy, fucking around, they could have found more. Don't fucking waste time, counting money that you ain't got yet or counting money you've already got. You live right now in the present. Right now, I'm gonna draw another diagram. I'm starting to get happy with my diagrams now. I think my art's getting better. Do you think my art's getting better? - No, really though. - I think it's getting better. So my art's getting really good. So because my art's getting good, we're gonna draw another diagram. I want you motherfuckers understand something. So, this is you. This is the past. This is the future. You're looking this way. This shit doesn't matter anymore. It's come, it's gone. Even if it's still in the bank, even if it's $10 million, it doesn't matter, it's over, it's finished. You should never be looking that way. You should always be chasing more and more and more and more. And you should be living here in the present. When I say chasing, that I mean excited for, I mean, get, you need to get it from here, move it to here, and forget about it. More and more and more and more. If I have a really, really good day with Cam, when I had really good days with Cam, sometimes girl, I had all my girls online. It was popping, every room was busy. The girls had like healthy competition between each other and all their clients to try and help them win tip wars and it was going off and we made fucking $12,000, $13,000 in a day. Profit for me after I paid the girls and everything. Really, really busy. The next day I'd wake up and every fucking girl was lazy. Oh, we did really good yesterday. Well, can we have today off or they'd go online and they'd half-ass it and I'm like, no, no, no. Yesterday's done. Yeah, it was a good day but it's over. Today's a new day. Today you're on zero. Oh, but yesterday I made so much. Yesterday, I don't live in yesterday. I live in today and the only day that's coming for me is tomorrow. Yesterday is gone. You have to be that way with money. So only business people will do a little bit of business and fucking sit in their ass. There's some dork on Twitter called Kyle Trouble. Kyle Trouble, such a stupid name. And I could just tell by his whole face, he's a nerd. And the guy is fucking on Twitter going, oh, I had a really bad year. I took my foot off the gas. You don't want to teach people about business. And he's saying publicly on Twitter that he made a little bit of money so he became a lazy piece of shit. And then his money ran out or his business fell apart and now he's broke. You fucking dumb.
Lazy so we can sit around in this apartment and jerked off by his three girlfriend Like what fucks wrong with people this this fuck this put it here forget about it more more more next next next I don't care how big of a deal you do I don't care how many tokens you make online and on the cam girl I don't care what happened yesterday. It's over you have to push forward all times I see so many people do a little bit of business and then I fucking changing their attitude to money Oh, I've got some money now. No, you don't have shit That's yesterday's money you need to get today's money right next 23 this is important Very important because this is a business hack I learned I'm gonna clean my board I'm gonna teach you my business hack that nobody does you're about to learn something that nobody does Only I do and it works fucking brilliantly it works brilliantly Check this out My business hack is drum roll Send people their money back they love that shit So check this how many times have you bought something and you really wanted it But then you kind of looked at your bank afterwards and thought That was expensive what a bit of a waste of money Do you know what I mean? So what I used to do when I sold advertising was I had this trick where I'd sell a package. I'll say I don't know 2000 They'd sell I'd sell it they buy it They buy When the invoice come in I'd call them up and go hey, this is Andrew Tate from N2 Da da da da da, he's like oh, hi Andrew boss. Yeah, I just want to let you know that some things have changed I don't think now is the optimal time for you to start your advertising I'm interested in this as much as you are I've invested interest in this working I don't want to just take your money. I want to make sure that this pays off for both of us because if it pays off for both of us We do a lot of business in the future I think it'd be better to wait about two weeks in two weeks now things could be a better opportunity So long ago, I'm gonna send you your money back now. I don't want to send your money sure money We can still do the campaign I just think if we wait a week maybe two not very long. I think there's be some more opportunities in the market And they'd be like oh, okay, yeah, all right That's what you think I said yeah, I want this to work. I want to you know, I've been doing this a long time I want to make sure this is very good for both of us bubble law and I'd send them their money back And maybe that what the fuck? I tried to buy and he gave me my money back. It's kind of like a takeaway You know the takeaway trick. I tried to buy it and he said no when he gave me my money back And now they trust you loads because no one gives refunds no one gives money back So he gave me my money back then when I called him a week later and said bang now it's time to do business I got fantastic opportunity to do this we're gonna do this we're gonna do this we have this gap we have that gap done And I it's only 3000 Marker still working Every fucking time they buy They're like oh, that's more so yeah, I know it's more than last time I mean we can do the 2000 package now, but there's a really good opportunity here You build so much trust when you send the money back That they will spend more later I did this trick with every fucking customer every client would buy pay call them up Now's not the right time send them their money back talk some shit about how I'm really looking after them How I want really good relationship blah blah blah blah blah and then hit them up for a bigger invoice every fucking time And it always worked It works because to trust you build when you send someone their money back is immense because no one does that Nobody does that Remember what I said earlier about there's only a hundred people on twitter who want to buy a bullshit ebook It's the same with everything so my logic was this I'm making phone calls all day for n2 on the days. I worked The less time I make a hundred phone calls only one of those people is in a position to buy something The other 99 are never gonna buy them out why say so that one person who buys I had to make as much money as possible What was I teaching earlier when the lessons earlier they don't buy on price You have to get people to buy things expensive So that one person who bought for 2000 the only way I can make more money is to get him to pay for more There's only one customer that day and this was the system I developed to send the money back system And it's fantastic. So even if you're selling 17 dollar ebooks Let people buy for $17 Email them and say you know what? I'm gonna update the ebook now so I'm gonna send you your money back I'm sending your money back because the ebooks can be updated. I want you to have the most updated version Here's your let me know how to pay you Email I'm personally today. I have to see it and reply don't just click refund. They might not notice Let them look at that and go okay Oh, yeah, okay send the money here. Send them their 17 bucks back Then they'll be like okay, that was weird then email them again Hey, let you know to work on the updates can be out soon. I think you're really gonna like it I could have and then remind them I could have left you with the older version But I think it'd be better to have the most up-to-date stuff Bang email them again Watch that person go oh, yeah, you know, I really appreciate that most people wouldn't do that most people wouldn't care Because now you've sent them their money back this person's in you don't understand what the psychological effect This has on people now they're like whoa, I can trust this dude Then you come out and go hey, so it's updated of updated I'm gonna leave you the latest version as well as that. I've got a new product that's coming out It's not out yet. It's probably a lot it's worth a hundred dollars. Did it? If you're interested in both I can give you both for 40 Bang I guarantee you he buys it You've turned a $17 sale into a $40 sale with a two-day wait and a fucking two emails. You've doubled your turnover You've doubled your turnover. Do you have any idea how important that is? You've doubled your turnover by with a two-day wait and a couple emails and a bullshit story You ain't gonna update anything because they've never seen the original ebooks. They don't know what something you're not You just have to add on another ebook you already had a big Femuse Femuse is the word I invented in T2 Femuse you take the money Femuse them you Femuse a goose and you Femuse the geese This is business listen He's the goose you Femuse him You Femuse him by taking his $17 emailing him sending it back promising a whole bunch of fucking updates Then saying you can get a bundle worth 120 for 40 because he waited and you apologize for the wait like you're doing him a fucking favor I know you bought two days ago. I've updated the ebook now I know you've done a bit of a wait so if you want my $100 product for only an extra 20 I'll give you both for four. Sorry for the Did they? Oh Oh, he's doing me a favor. Yeah, okay. He gave me the update and I got his ebook from Femuse the goose bang doubled your turnover and it only works because you send that money back when you send people their money back I guarantee you it changes how they think So that's a trick you need to start implementing Finding ways you could send people their money back because that shit works trust me I did that for a very very long time especially with low-value products with 17 bucks You may make a no money on 17 bucks send that back aim for 40s or 50s That's how you get paid all it takes a few emails in between keep a spreadsheet so you don't get confused be moderately organized It's easier to double your turnover as a business this way than any other way There's no easier way to double your turnover trying to get double the customers at 17 is gonna be a lot harder than just fucking a couple Emails and doubling your turnover double. I've just doubled your business with a very simple trick I'm a genius. I'm a genius I'm a genius and I know this shit works. I did it all my fucking self. I've done this I'm a genius literally nice to do this all the time with advertising Oh, I've just bought yeah, yeah, I'm gonna send it back now. It's not the right time Oh, but we really want to do it. It's part of our marketing strategy. Yeah, okay. I'll be in touch. Don't worry I'm gonna identify the right time back higher price 24 You have to hard close now a lot of people already understand this This is why they do false urgency by now running out of time blah blah blah But you have to hard close people Because people don't buy things without being hard closed So you have to find a way to close them you either have to do the false urgency thing We're running out of time or you can just do you can do uh if you don't buy now It's gonna be very hard to get this deal later on blah blah blah now everyone knows this. This is very basic sales But in my experience, I've tried soft closing and I've tried hard closing hard closing is better With hard closing you're gonna lose some people The people you close out shine or outweighs to people you lose I see so many businesses that are just working softly just waiting for people waiting waiting waiting waiting It's better to go hard and just get the business done or not you have Ten potential leads My board still wet so I can't draw a few. I'm sorry. I know you love my diagrams If you have ten potential leads It's better to hard close come in come in like Rambo Close five and lose five Then it's sitting there on ten that might drop in might not drop in because that ten that might drop in might not drop in Fox with you it fox with your estimated numbers it fox with all maybe tomorrow will have money It waste your time. No blow on out the water get some definite a definite is better than a maybe Get a definite some people go. Oh, I've got this maybe this maybe this maybe why they may be make a phone call right now Find the fuck out come up right now and say look we're filling up to the month Really getting really really full. I want to do business with you. I think we do some fantastic business I understand you may not be ready to move ahead right now But if you can move ahead right now because it's the last place I have available for the month I prepared to give you X-Map% discount Yes or no? Oh no, no, I can't okay no problem. The problem will speak in a few weeks. Thank fuck them off Bye next next next someone to go. Okay, I'll do it bank get them in It's better to have what's the saying a burden hands were two in the bush So fucking around with maybe there is no maybe's You got clothes you got people out there if they want to do business with you that they either do or they don't Everyone's a maybe Maybe I'll go to the moon right now. I'm a mate. I may be on the fucking astronaut. It doesn't
I mean anything 'til NASA calls me up as it's getting the fucking rocket. Am I an astronaut or not? Too many of you will let them fucking maybe fuck around and don't do that. Next point, talking about Maybes, number 25. And I think a lot of people already know this, but I'm gonna say it anyway. Business ain't real 'til they pay. We're on way to it. We're on number 25. We're only a quarter of the way through. Think how much shit you've learned. In this university, we're a quarter of the way through. (claps) Number 25, it ain't real 'til they pay. And I mean money in the bank. So when I was running Vixels, remember Vixels, my TV company, I was running at the same time as working at N2. I had the chance to land a deal for a company called Glorious Foods. This is Glorious Foods, still a company. Let me have a look. I'm curious, Glorious Foods, gee. And what they did is they had food brands and superstores in the UK. Glorious Foods. Glorious Foods, yeah. I don't know, this is a K-Eur. Fuck. Anyway, they were a very big company. So Tristan called and pitched Glorious Foods for TV, spoke to a junior marketing manager. Commince their TV was a fantastic idea. We're talking about sponsorships on the food channel, blah, blah, blah. Anyway, this was a 600,000 pound deal with a quarter of a million pounds profit for me interested in. A quarter of a million. So, he gave in to his or TV's a good idea, blah, blah. Organized a meeting, I go up to the meeting. In the meeting, I meet the head of marketing, the big boss and this little loser that Tristan from most on the phone. I do the meeting and I destroy it because I'm a cheat. It was beautiful, completely destroyed the meeting from head to toe. Bank did it. They loved me, they loved it. They want to do business. They sent them the proposed advertising plan. They loved it. They sent them the contract, they loved it. The deal was done. Me and T, it was done. And when I say done, I know you don't count money till it's in the bank, but it was done. They'd email back, yes, no problem. They'd signed the contract. The deal was done. We were just waiting for the money to show in the bank. Anyway, so we're emailing, emailing, emailing. The head of marketing, whatever, whatever got sick. So when you emailed her, it came back saying, "Hi, unexpected leave." "I'm dying of some fucking disease," whatever. She got sick. The junior market manager had no power. And it turns out the big managing director didn't want to start a TV campaign when the market manager was away. So he just wouldn't pay the invoice. Just fuck 'em. Sue me. 'Cause he knew they were so big, this is a billion pound company that we couldn't sue them. Like, I know they signed the contract. What the fuck were we really gonna do about it? We're just me and my brother. Take him to court, waste our time in money, bullshit. So we're sitting there waiting for money and guess what? It never comes. Until the money's in the bank, it ain't real. Doesn't matter if they signed the contract, doesn't matter if they said, "Yes, doesn't matter." They agreed to everything, doesn't matter if you've started. There weren't nothing matters until money is in the bank. 'Cause we interested when we realized glorious food money wasn't coming. That was the closest I've ever come to feeling genuine depression in a very long time. We were so excited about that money. We did exactly what I said, "Don't do." We got giddy. We weren't professional. We were excited. We were in a court of a mill, liquid cash. What can we do? We can do this. We can go there. We're done by this. By that change our lives, all this bullshit. We weren't rich, and that's life change of money. Don't all get excited about money until it's in the bank. Super, super important. Because trust me, that glorious food didn't fuck me up for like a week. I couldn't even work properly for a week. So pissed off. Totally demotivated. Don't let that happen to you. And that feeds into part, the next part, number 26. Stress tolerance. You need to learn to care about things mentally, but not emotionally. How successful you are as a hustler is directly linked to how much stress you can tolerate. Money making is only stress tolerance. So when you're making money, most of the time, what you're doing is you're taking stress off other people, especially if you provide a service. You're even just a cleaning service. You're taking away stress from someone else. You're adopting someone else's stress for cash. The more stress you can adopt, the more money you can take. You need to have high stress tolerance as a hustler, as a money maker, as a businessman. You have to be able to deal with stress. Things are going to go wrong all the fucking time. You have to be able to just ride the waves. So in life, usually there's two kinds of people. You have the stoner dickhead who smokes weed, doesn't give a shit about anything, who gets nowhere. And you have the person who cares about things, but it's very emotional, very uptight. Ah, fucksake. Ah, this is going wrong. Angry bubble, running around like a nutcase. You don't want to be either of them. You want to be in the middle. You have to care about things mentally, but not emotionally. Andrew, the website's gone down, and PayPal have blocked us, and whatever, whatever. You need to sit there and go, OK, yeah, all right, I understand. Let's find a solution, dot, dot, dot, dot. And you need to care mentally, but not be getting emotional about it. Stress tolerance is a huge aspect of this. Most of the people out there, the only reason you're not successful is because you can't tolerate stress. And I'm saying this to you now, you cannot tolerate stress. Then what do you mean? I know you can't, because if you could, you'd already have side businesses, and you don't. You work a job, and you don't have side businesses, because, oh, I'm busy, I'm tired. This is sales stress tolerance. Needing to sleep is stress tolerance. That shows you have a low stress tolerance. Not having the energy shows you with low stress tolerance. Not knowing what to do. So low stress tolerance. You do know what to do. You have ideas. You're just lazy, and you're just afraid of the effort. And you don't let the idea of stress-- oh, now I've got more things to do. I can't handle it more things. You're a little fucking baby. Stress tolerance is super important. Life's stressful. Being successful is stressful. I have eight supercars on the drive, and it's all stressed to fucking get them. And I enjoy them when I drive them, and I wouldn't have it any other way. You have to increase your stress tolerance. You're going to be stressed. You have to learn to do more things and deal with more bullshit. Increase your stress tolerance. If you're watching this right now, I don't care what position you're in. Start a company today and deal with the bullshit. The quicker you get better at swimming through bullshit, the quicker you're going to get through the bullshit into the end, which is money. Stress tolerance is super, super important. I can't stress that enough. 27. I kind of touched on this earlier with the protein shake. So let's draw the protein shake again. Because I kind of touched on this earlier, but it's an important point. How is my beautiful protein shake? It was really nice. I don't see why I can do it as good as before. Label. I'll lead. That's good. So protein shakes. The way you sell protein shakes is you convince people they need them. This is the most one of the most basic tenants of business. You have to convince people they need whatever you sell. You don't talk about the product. You talk about their need. What's the old adage that they do? Sell me this pen. Have you ever heard that before? Sell me this pen. People go, oh, well, this pen is blue. And this pen is-- it's made of plastic and it's durable. No, it's not-- no, it's not. You sell a pen. Sell me this pen. You need to be able to write things down. But I've already got a pen. Yeah, but now you can write more things down. If you have another pen, how are you going to write down all your ideas? Think of all the things you can write down. You can write the next novel. You can become a JK Row and you can become a billionaire if you had a pen. You don't have a pen. You need a pen to write things down. Sell the need. Don't sell the product. It's blue and it's plastic. As opposed to you can become JK Rowling because you need a pen to write things down. You have to sell the need at all times. Most people don't sell the need. If you notice with me, I never sell. I never sell the product. So let's look at my products compared to other dorks who sell stuff online. So you'll see other dorks will go, my 18 page ebook can include blah, blah, blah, blah. Have I ever told you how many pages are in my books or how many, or how many exact modules you're getting? Did you know how many modules you were getting with this university that I say, this many videos, this, this, this, this, this, this, no, 'cause that's selling the product. And you don't care. You signed up anyway. If I would have said 10 videos of this and ebook and PDFs, who cares? I sold you the need. You need to know what I know about business. The need that sells, not the product. So whatever you're selling, it doesn't matter what it is, sell the need. Even if you're selling fucking raspberries, they need raspberries. Why do I need raspberries? You need raspberries because a fucking is good for your, I don't know, immune system. Talk some shit, superberries, whatever. That's what Gojiberries do. What the fuck is a Gojiberry? I don't know, I didn't hear of a Gojiberry. And I see them everywhere. Superfood, Gojiberries, the superfood, superfood. Why am I gonna do it? I ate Gojiberries, I feel exactly the same. It's bullshit. But they sell on need, superfood. You need Gojiberries, all the fucking sudden. We don't know what they, I don't know what they look like. Anyway, sell the need. At all times, you will catch yourself not selling the need. All the times, you'll catch yourself not selling the need. So, even a coffee shop, this is the biggest mistake things that coffee shops make. They don't sell the need. They'll sell on, a coffee shop will sell you on price. They'll try and do it nice and cheap because they have lots of competition. They'll sell, they'll have a nice looking coffee shop. They'll have like a good, you know, nice chairs that I look nice, whatever, whatever. But they very rarely sell the need. If I had a coffee shop, I would have a massive sign outside saying tired, question mark, nice warm coffee. The need, 'cause everyone's tired, aren't they? Everyone's stressed, everyone's going through life. That it's tired, a bit.
Nice warm coffee, yeah, nice warm coffee. Okay, walk in. That's selling the need. I don't say a rabbit co-beams in a cup. Who gives a shit? I care about fucking beans. Sell the need all times. Never kick your eye off that prize. If you're still paying attention, which your mother fucking should be, write that down. Already, all the information I've given you should be formulating how you view business. You might have to watch this university three or four times. Vot, at the core of it, always you have money in. That's your business. Everything has to feed back to this. Selling the need will feed back to this. People buy things they need. They sometimes buy things they want, but they always buy things they need. That's why they have to need what you sell. So find a way to make them need it. Next, this is something that most people don't understand. My experience of business, if you're going to be a hustler and try to get rich, is as follows. Until you are a big rich company, or until you have lots of money in the bank, contracts are not real. Legal paperwork are not real. One of these things are real. Look at the glorious foods example. They signed the contract. They owed me that money. If I would have taken them to court, I would have spent a lot of money. And would they have paid me in the end? No. None of these things are real. Do you know why legality isn't real? Because legality defies rule one of the hustlers' university. What's rule one? Rule one is speed. And guess what lawsuits are? Slow. Super slow. And if you're a new business, you do not have time to be fucking suing people. It's going to take forever years, years for a maybe. And even if you do get a yes, they can still delay years if they even pay you, which they probably won't. It's different if you're suing a huge news outlet or something. You know, like the Colvington kids did. That's different. But in general, you want to do your business based on trust and cash. You don't want to be having, oh, I don't really trust all the contracts. Well, I've got the contract. I've got the contract. If they don't want to pay you, they're not going to pay you. Fucking fucker contract. And what you're really going to do about it, is bullshit. I am not a fan of contracts. I don't work with contracts. I don't like legality. It's very, very slow. So if you're looking to start your business, you're like, okay, we need a contract with this person, contract with that person. You know what's better than contracts? Mutual interest. It's good for me if I do my part. It's good for him if he does his part. Look at how a road works. You're driving down the road. There's a car here. There's a car here. Why do they not crash into each other? Well, it's good for him if they don't crash. It's good for him if they don't crash. Nobody wants to crash. So we all avoid it. Isn't that better than having a contract saying we won't crash? The fuck does contract me? And then he does crash into me. Well, I have to contract, but the crash has already happened. Never think of the fucking mess. Mutual interest. Find a way to do business people with his mutual interest. My suppliers, I don't need a contract for my supplier 'cause they want me to buy things to them then. What contract for what? I see so many people who get involved in business start talking about contracts. 'Cause they like to sound smart. Very much like we were talking about earlier on about people who like to spend money at the beginning and get their logo and spend money and get a big back end and all this bullshit. They like to sound intelligent. That's not business. This is business, money in. The rest ain't business. Contracts aren't business. Contracts are just some fucking bullshit you might have to deal with when you get bigger. But in general, don't be thinking if I can get in the side of contract then I've got it. You haven't got anything. You've got a piece of paper. And if you try and enforce that contract, it's gonna bankrupt you. So don't be relying on contracts in a way. I say a lot of people do that and I don't know why. A piece of paper doesn't mean shit unless you enforce it. An enforcement is very, very slow and very, very expensive. So forget about contracts. Find a way if you're gonna have to work with another company or another person for it to be mutual interest. Mutual self interest keeps the traffic of the world flowing. It keeps the business world flowing too. That whole suing each other and bullshit, that's some mess you don't wanna get mixed up in. That ain't gonna get you rich. Hustlers are looking to get money. You're looking to do this. Suin people is a big fucking outlay for a long, long time. It's bullshit. It's a fuck contracts. Make sure your partners need you and make sure you need your partners. This is a very, very important one. So I used to know a guy. Hopefully he doesn't buy this course. I knew a guy. I don't know the exact business he had. It was something to do with self-employed employees to avoid them having to pay tax or something. They'd use his company and he helped them all under one umbrella company pay less tax, something like this. I don't understand. It was an England. But there was him and two other partners. There was three of them in total. And one day he went into work and his two partners had fucked him over and screwed him out of his own company 'cause they had the majority share. Start you 3% H, 66% and they fucked him off in a way. Why they earned him? 'Cause they didn't need him anymore. Didn't need him anymore. You need to make sure your partners always need you and you need to make sure you always need your partners. Not want need. If you look at your partners and realize they don't need you or you don't need them, then you should do it on your own. It's something a policy is something I can't coward. 'Cause you can be the absolute managing director and you can find out your number one employee from your old company or someone you really trust and make them your number two in command. Now you effectively have a partner. There's another thing you don't understand. People, sorry. People want partners 'cause they like the idea of having someone to vibe off of or work with or someone who they can check their thinking with. That's fine. If you have a partner and you both need each other and it's 50/50, good. I'm not saying don't have partners. I have partners in some of my companies. However, you can still have all the benefits of a partner with a number two in command who's loyal to you. Now you still have benefits of a partner but you control everything. So make sure you need your partners and they need you. There's lots of ways you can do that. Mutual self-interest. You can do things, they can do things. You need to work together to get the job done. Otherwise, feel free to just hire someone to make sure they're your second command and just make them feel important and you exempt a voucher thinking be the only control person who's a control. Don't get fucked out your company. Not that it's likely to happen but still. Even if you're making loads of money, you have a partner you don't need. Now you've half the amount of money you're making. Why? Next point. Business. Number 30. Every purchase is an impulse purchase. So if someone does eventually buy from you, even if they've been thinking about it for a long time, the moment they finally decide to pull the trigger and buy is an impulse purchase. That's why I say hard clothes. That's why people do false scarcity all these things to try and get them to impulse buy. You can go and do a lot of research on impulse purchases. How they work, why people make them, et cetera. Everybody, after they purchase, the time between the money leaving the bank and then receiving the product, even if it's a few milliseconds, is gonna have that little bit of, so all money I just spent. Every single purchase is an impulse purchase. Remember that, keep it in mind. I've had a lot of people say to me, oh, you're selling impulse purchases. I don't mind as a considered purchase. No, no, it's an impulse purchase. A house is an impulse purchase. A super car is an impulse purchase. At the point of buying is an impulse purchase. But how long they consider it for, when they finally click send, it's an impulse purchase. So all the tactics and tricks I'm teaching you to get people to impulsefully buy, work on every single kind of sale because every single kind of sale is an impulse purchase. Don't get stuck up in some bullshit, thinking, oh, mine's not an impulse purchase. Better than everyone else. Oh, mine's not an impulse purchase. Mine's considered shut up. All impulse purchasing, all of it. Everybody impulse purchases. And that's why you have to look, if you're gonna look at any kind of sales tips and tricks, look at impulse purchasing, how it works, why people do it, and those are the factors you need to implement. Especially when you're trying to close a considered purchase. If you were talking to for a long time, you're trying to close them. Bang, you're trying to convince them to make an impulse purchase. All sales are impulse purchases. And they're not buying on price. Those two go together very, very well. Remember those two points. It's important. So how does a real estate agent do that? Like a house is a considered purchase. This is where you're gonna live and it's very, very expensive. Well, they come and they show you around, they make you want it, and then they start telling you other people have won it. Other people are viewing the house, they're gonna put in an offer, trying to force you to make an impulse. Yes or no. Okay, we'll take it. They understand. Everyone understands. It's always an impulse purchase. You have to put something there to make people buy. Make them do it or they're simply not gonna do it. Do not give people open-ended timeframes. If I say you could have this pen today for X amount or you can come back to me anytime and get the pen, no rush, why would I buy now? I'll live without the pen for a while until I really need the pen. And I'm not gonna need the pen unless you convince me the needs. So I'm never gonna buy the pen. Everything's an impulse purchase. You have to convince someone needs and you have to hard-close them. This is something just understand the nature of how people sell and how people buy. 'Cause this is the same with absolutely everything about what it is. Next, promise your clients a future. This is important. A lot of people I see do not sell a future with their clients and I don't understand why. You should sell a future with their clients. You should say, look, we're gonna work together for a very long time and the future XYZ's gonna happen. And the future I'll be able to provide you with XYZ. When you talk about the future, you presume the present. So this is a trick I even do with chicks. Let's use a dating as an example. If you're watching this and you don't have my PhD course, get it 'cause it's good. Very good. But I do this in the PhD course. So if you preempt the future, if you talk about what the future, then you've already assumed the present.
So if you're talking to somebody or you want to do some business with somebody and you've got a business or whatever and you want to Sell them something you talk about how it's going to affect things in the future. So let's take an example. Let's let's look at your Your ebook. I don't know. I'm just digging something up some it your $17 ebook on how to pick up girls Girls I'm a draw girl She's hair Beautiful smile So how do you preamp the future to make sure that they buy so let's say you're talking to someone they're not sure if they're going to buy or not? Well, then you talk about the future you say well in the future maybe we can go day gaming together. This is all pickup art is bullshit, but whatever in the future we can go day gaming together or in the future if you're texting a girl and you're not sure exactly what to say let me know or In the future if you see a girl doing some of the things I point out in my ebook send me examples because I can use them on my website. I really appreciate that Talk about the future like he's already bought and digested the product and that makes them far more likely to buy and digest your product. This is I do the same thing when I date girls. Oh, when we're married. How do I know you're gonna be a how do I know you're not gonna cheat? I'm just married. What do you mean married? Ha ha ha. If you're talking about how when we're married that's presuming I'm gonna fuck you sooner or later Because we're gonna fuck before we get married. Presume the future. Presuming the future makes the present you're setting the tag you're setting what the president's gonna be. You're saying this is what's gonna happen now so I know what's gonna happen in the future. You can do exactly the same thing with business. So when I was selling TV advertising I was talking to clients and I'm trying to close a small 19 grand deal. I'd be talking about two years when we're doing the 500 grand deals. So when I'm trying to close this I'm talking about this. I'd be like all when the future in a few years we're launching the big campaign so we can do the sponsorships. We can sponsor the before and after the programs and when you're spending that kind of money we'll also be able to have meetings directly with the channel. Blah blah blah blah. They're certainly going yeah okay. Yeah sponsorships. Yeah. Yeah. Yeah. Yeah. Talk about all this imaginary shit to try and close this. Sell the future. Now all times if you presume the future it makes them more likely to buy now and that's something that people don't do. Even for bullshit $17 ebooks for television advertising for websites doesn't matter what it is. I was trying to sell a new website for N2. I'd be talking about how two years later down the line we can integrate a new back end with a website. Who knows who gives this shit. Talk about some fancy shit that's gonna happen in the future. If you do that you're more likely to sell now that's super important. Don't talk about now. Back to the ebook. If you buy my ebook you'll see what girls are texting you and you'll see why they mean it or why they're saying it. If you buy my ebook you'll see why girls are saying what they say in text messages as opposed to after you've seen my ebook and you see what these girls are saying it's gonna be exactly like I told you. When they do it screenshot it's send it to me because you're gonna see the future. After I have the ebook then I'm gonna know he said I'm gonna understand why they're doing it. I'm gonna send it to him. You've already told him he has the ebook. Presume the future all times. Very important. Next number 32 is something I've already been discussing at length accidentally. What happens is when your brain like mine is a plethora of knowledge you end up tapping into things that you're supposed to be saving for later because it fits at the time and you just know so much and you're just so hyper intelligent. I don't know if you'd understand that but that's what happens when you have deep knowledge of a subject. Sell the result of a product not the product itself. We've already discussed this so we'll discuss it again very very quickly in case you work paying fucking attention. Ebook. Something the product is I have an ebook and I deliver it to you instantly and it has eight pages and 5,400 words and it talks about girls. That's something the ebook. So the result is you're gonna understand women and you're gonna have a better set's life for the rest of your life and you're gonna have lots of women in your bed. Which items were interesting for $17? The result. Always sell the result. Written down here I mentioned earlier but it's extremely important. Next, 38. Image sales. So we're hustlers. This is the hustlers university. Image sales. Now there's a lot of guys on Twitter who constantly talk about saving money. It grates on me. It annoys me. These are the other guys in the saving money, the making money space. It's not how much you make. It's how much you save. Can you save, save, save. Stay at home, save. Don't have a girlfriend. She's expensive. Jerk off, save, save, save. Bullshit. You need to have a nice image of yourself if you want to sell things. Buy the nice car. Wear a nice suit. Find some money. Make sure it's still coming in. Because buying the nice car, you say, "Oh, how does that make equal money in?" Well, it actually does because it's your reputation. You have to have a nice image of yourself to sell nearly anything nowadays. Drive a nice car if you can. Have a nice clothes. Look good. Look presentable. Go Jim. Have nice things. I'm not going to tell you not have nice things. A lot of people who say that are fucking liars. Tight losers, they're tight losers. They're living a tight person's life. Do you really want that life? Do you want to be selling $17 ebooks to stay at home and not spending any money and saving it all? Go fucking squirrel? Or do you want to be like me with eight supercars? Who knows more? Let me ask you another question. If I would have launched Cobra Tape.com, I was already a millionaire when I launched it. So that's the difference between me and all the other course skies. These guys need courses to be rich. I'm rich without any of this shit. I don't need this because I can't really wait for this. When I launched Cobra Tape.com, the reason it was so successful was because I already had a Lambo. I was already rich. My car paid for itself. Would you be buying from me right now? Would you have bought this university if I didn't have a big house and loads of nice cars? If I said I know loads about business, buy living in an apartment with a laptop and I sit there all day on my own. Buy no loads. Would you be even bought this course? I'm gonna be like, what the fuck do you know? That shows how important image is. Flexing on the broke boys is important. So don't fucking neglect it. I'm not saying blow all your money. I'm saying having a good image is not gonna be hurt you in any way. Don't be afraid to spend money for your image because there's a real thing. Everything in life is basically the same thing. Everything in life is people walking into rooms and saying things. That's what politics is. That's what business is. That's what negotiate everything. Everything you can think of is some guy walking into somewhere and starting to talk. That's what the Senate is. This is what Congress is. This is what the core is. Everything is people blah blah blah. Talking. Talking is something you need to get good at. If you're good at talking, you have the gift of the gab as they say. You can sell anything. No matter what you're selling, the better you get at talking, the better you're gonna sell it. So if there's one skill you need to practice for your sales, it's how to talk. How to talk convincingly, how to put energy into your presentation, how to not be boring. Learn to speak. If you don't have my body language course, there's a course on cupartite.com that teaches you body language and we cover our aeration. We talk about talking and how the way I talk, what I do, things, tips, tricks, etc. If you want to learn to talk like me, the grandmaster, I'll teach you. But you need to be good at speaking. Being good at speaking will make you be good at selling. They're the same thing. Get used to talking. I've seen, I've been in presentations over and over again with people who have a fantastic product, fantastic information, great price point. And the presentation is slick, they've got the PowerPoint, etc. But they're just not good at talking. There's no fucking X factor with their talk. There's no papal. You need to have that papal. You need to get good at talking. Practice it. Practice getting good at talking. That's one of the most important skills you can learn for life. From getting women to selling products. That's exactly the same thing. It's important. So, there's lots of different ways you need good at talking. My way, the way I talk, suits my personality, you have to develop your own type. But I make sure I try my best to make sure I put loads of energy into how I speak. Most people speak and they don't realize super low energy. And we will. And when you have the e-book, you don't sell the e-book. You sell the result of the e-book. Because if you sell the e-book, you're bored already. I'm bored. So I scream and move my arms around and shit. I'm eccentric. I'm over the top. You don't have to be that way. There's other ways you can also be engaging without being the same as me. I know lots of other guys are engaging other ways. But you have to develop an angle to be engaging. So next time you talk to someone who's an engaging speaker, find out why they're engaging. Even some people are engaging because they laugh all the time. People like positivity. So if you're been around someone who's constantly laughing when they talk. But then you're like, "Well, you listen more." Because what's fuck with the fuck so funny? His life seems great. I want to know what he knows. Find a way to differentiate yourself one way or another. There's loads of different tips and tricks. I can't tell you to be like me because I'm me and you're you. But you need to find a way to be engaging. And the way you do that is next time you listen to someone and you're particularly engaged to work out what about them is engaging. So I like to be high energy. But high energy always helps. Being low energy never helps anything. Even if you're shit in bed, at least if you're high energy, you'll be better than your low energy to fucking do something. One thing you do need to avoid is urrrb.
Everyone does it, but if you'll notice you're watching this university, I'm not reading off a teleprompter. I'm doing everything off the top of my head and I very, very rarely start stirring or saying, "I've trained it out of my brain." And I teach how to do that in the body language course. If you're watching this and you want to be able to speak like me, free flowing, baller on machine gun, get the body language course. But you start slowly. You talk slowly, you breathe, you make sure you don't make any "uh" and then you get better at it and you can be as quick as me. Now I talk very, very fast without mistakes, without gaps. "Oh and um" will lose you a deal. "Oh so explain to me how the flux capacitor works." "Oh okay so you just lost it." "You just lost a deal right there." And 99% of people will do exactly that. Even people who are good, even experienced people. "Oh okay so um" "Uh why?" "How does the flux capacitor work?" "I'm going to tell you exactly how the flux capacitor works." Here's how it works. Look at this. I just got the deal. You didn't. All I did was repeat this question. "You're saying, "Oh so you have time to think, I'm repeating the question so I have time to think." "Tell me how the flux capacitor works." "Uh okay uh uh" or "Tell me how the flux capacitor works." I tell you what I'm going to do. I'm going to tell you exactly how the flux capacitor works. It's not complicated. There's tips and tricks so you learn how to speak without sounding like a moron. "Uh uh" If someone else and a person has an impression of me, I won't buy from them. Because I don't like that shit. I don't speak that way. Learn how to not speak that way. If you're watching this and you want to learn what I know about how to talk, get the body language course and I'll teach you. I'll give you one little trick there. But there's a bunch more. Next. Everything will go wrong all the time. That's why you need to have a high stress tolerance. And that's also why you need rule number one. Your best weapon against things going wrong is rule number one. Speed. Speed defies gravity. If you get water in a bucket and you spin it around really fast, the water doesn't come out the bucket. As soon as you slow down, it falls out. Speed is that powerful. You have to be able to work quickly. You need people around you who work quickly. You need teams which react to things quickly, quickly, quickly, quickly. The faster you can plug the hole and fix things, the faster you're going to be back online making money. So anticipate things going wrong. High stress tolerance. And speed is the remedy to all your issues. And what the issue is. And what the ailment. You need to do things quickly to get it fixed always. As long as you can keep this going, you've got your business going. So let's say you've got your business about titties on the board now. We'll leave the titties for now. You got your business, money's coming in. Your back end fails. Your big back end all fucks up. Oh no, everything's going wrong. Do you know what I do in that situation? Most people in that situation goes, oh well, we can't take orders because we can't see who order that a no, not interested. My business is still running. As long as my payment gateway is taking some money, my business is running. I'll deal with the shit show. And I'll be and I'll fix the shit show. I'll deal with it using rule number one speed. But I'm not turning off my fucking tap. As long as this is happening, you won't go out of business. You won't lose. You will only lose when this stops. So even if everything in your whole company is going wrong, you're going to sleep less. You're going to get fixed. You're going to fix it with speed. You've got a higher stress tolerance. You'll deal with it. Your staff understands. Speed, speed, speed. You're going to tear through the mess manually. You're going to have to go through manually one by one and get it fixed. But you're not going to stop your business running. This is your business. Never ever, ever let this get fucked up, ever. If everything goes down, what's the first thing you fix? This is a test. Everything goes down. What's the first thing you get back online? How to take money? You don't care about anything else until this is online. There's nothing else without it. It's like what's going wrong in your life? What's the first thing you fix? You fix oxygen. If you're going to go oxygen, the game's up. Nothing else is important. That's what this is. You fix this. Get the payments coming in. Then worry about it. Worst case. Everything's so fucked up. You can't even see what people bought. Don't worry. They'll email you. Hey, I spent money on your website. I ain't got my product. Oh really? Please tell me the time and date. I'm sorry about that. Here's time and date. Okay, yeah, they did buy. Okay, confirm it. Okay. Yeah, sorry about that. We're going to send you a free gift to Paul, just a delay. Back problem solved. You kept your money in. You got them happy. You got a free gift. Wait for them to email you. Keep the money coming. At all costs. Everything's going to go wrong. But as long as you keep this going and you work quickly, you can fix the other shit. Don't let anyone come into you and say, "Well, we can't." Do this, goes to back end. Fuck the back end. I'm interested in the front end. Fuck the back end. Give me my money today. Next, if you find this is a staff tip, number 41, you can clear my board. No more tips. Sorry if you've been jerking off. Enjoying my beautiful pornography. But she's got to go. Number 41. Everything I know about business from start to fucking finish. Every single business I run, I run by these principles. Literally every single one of them. 41. If you can find a loyal person, find them a job. So most people approach recruitment like, "I have a job I need to fill, let me find a person." I approach recruitment Italy around. I try my best to go through life as I interact with people. If I find a person who I believe would be a good fit for my leadership style, which is do whatever the fuck I say and do it quickly, then I'll find them work. You can always find more work. The work is never done. Work is a black hole. Even if it's just to sit on my Twitter account and retweet tweets all day. It's still work, still engagement, still attention, still advertising. If I find someone who fits my style and I believe they'd be a good worker and they're loyal to me and I know I'm able to count on them, I'll find work for them. Don't turn down people you think will be good because you can't find work. If you're running a business and you can't think of work to do for an employee, then you shouldn't be running a business. It's very easy to find work. There's always something to do. It's always Twitter to tweet or blogs to write or go on Reddit and post forums and post bullshit when links to your product. If you find a good person, hire them and find a job afterwards. That's key. And then as real jobs appear in your organization as you grow, you'll already have loyal members of staff you can reorganize. Don't throw away loyal people because you don't know exactly what they're going to do straight away. That's 41. 42. Aim way too high. And when I say way too high, I mean way too high. Now don't be one of those jackasses that comes along and you know, I'm going to have a like on dragons, den or some shit or the apprentice. I'm going to be a business worth $500 million. It's going to be a multi-millionaire. Don't be an idiot. But you need to aim too high. The higher you aim, the higher you'll get. If you aim for the moon, you'll get to the stars. If you aim for the stars, you'll get to the sky. If you aim for the sky, you won't get off the ground. That's how it goes. You need to aim high. Be realistic. Don't be a dick. But you do need to aim too high. Whatever your expectations are, you need to triple at least, could you pull them? Because if your product is good and you're doing a good job and you're selling it to the whole world, why can't you be a billionaire? Why not? If you're doing a good job and selling a good product to the whole world, why couldn't you? So you need to aim much higher than you're currently aiming. It's going to help you reach higher levels. Just don't be one of them diluted dickheads who's already talking about half a million dollar turnover when he has his literally sold zero. I guess another way to phrase this lesson number 42 is never be content. So when your money's coming in, let's say you get to the point where you're doing $2000 a day, $1000 a day, whatever. Never sit there and go, oh, that's pretty good. It's never good. It's never good enough. Ever. It's never enough. Never enough to make you happy. Be greedy. Want more. Aim high all the time. It's your instant source of motivation. If you're happy and content with what's coming in, you're not going to aim high enough. You have to be pushing forward. Remember always looking to the new money. Forget the old money. Aim higher. All of the time. Next lesson, irrational self-confidence without being a bullshare. People like confidence. If I'm going to spend my money with you, I want you to be extremely confident on what we're doing with my money. If I'm going to, okay, so let's say I'm going in for surgery. I'm going to go see a doctor for surgery. Do I want that doctor to be confident about the operation or nervous? Do I want the doctor to say, yeah, I've done this a loads of times. Yeah, I know exactly what we're going to do here. Yeah, it's easy. It's simple. I've done it loads of times. Or do I want him to be like, oh, well, yeah, I mean things can go wrong and, you know, I didn't sleep last night. What do you want? You want confidence. So if someone's going to spend money with you, they want you to be confident.
all the time. So you have to be confident in your delivery. Now, don't be a bullshare. Don't come along and say I know more about girls than Andrew Tate because everyone's going to know you're an idiot because you don't. And you want to see the PhD course knows that. But still, you need to be super confident at all times. So if anyone's going to spend money with you, they need to be confident. So when I used to go into sales, when I would go sell things, when I was doing television advertising, I would sell as the best. Now, I was relatively new to the game. And so yeah, I've been in this game a long time. I've met a lot of people and I've met a lot of agencies. I see other do things. I'm not trying to sound conceited, but I'm very sure that we are the best at what we do. And they'll be like, "Oh, okay." So no, really, we are the best at what we do. In terms of price-wise and the way we plan to be, I know we're the best, we're the best in the country. Did I have any evidence? No. Just setting. It gives us shit. Evidence, why evidence? They go, "Why?" And I say, "Oh, because the way we've been planning and the price point we work at, I've been doing this industry a long time, I've seen lots of people and I've also taken lots of big clients and other competitors and I know that we're the best." Bang. Just set it right there. And if you say it so confidently, they're not going to be like, "Well, no, you're not." They don't know. They don't know anything about your industry. How they're going to prove it? They're like, "Oh, okay." People love confidence. They want to give their money to the best because they know the best is going to give them the best job. It's better to be a racially self-confident than not. This also ties into the almond-aw thing. Did you notice how smooth I was right then when I said, "Why am the best?" Did I go, "Um, I think we're the best, uh, um." No. I'm the best. Any job you do, any client you're going to land, you need to sit there and say, "I'm the best of what I do." I'm the best of what I do. What they're going to do is say, "No, you're not." Yeah, I am. Now you're not. How do you know? It's my industry not yours. I'm telling you, I'm the best of what I do. You're not going to find anyone better than me for this price point. No way impossible. I am the best. There's no one else in the world who does what I do at this cost. I'm the best. Congratulations. You found the best. You're lucky. A rational self-confidence. Do not be a bullshit, but you need to be super self-confident. Smooth with it. James Bond. He's walks in. He's outnumbered. Everyone wants to kill him. On the best. Doesn't matter. I'm me. I'm a G. So you have to be. Super important. Lots of people don't have enough confidence when they're trying to sell. I don't know why. You're trying to sell something. You're going to be like, "Well, maybe, even fucking maybe." A rational self-confidence. Now, next point. 45. We're on 45. We're almost halfway. This is going to, another thing that's going to change the way you view business and money. I want you to understand something. Money cannot be made. I don't even like the saying making money. We're making money. Nobody's making money. The Federal Reserve makes money. You're not the Federal Reserve. If you are the Federal Reserve and you bought my course, I'm very, very humbled, but I doubt it. You're an individual. We're not the Rothschilds. We're shitmuchers, which means we cannot make money. All we can do is take money from other people. Money exists, and we have to take it. Dan, the crackhead, said to me something once. When our TV business was doing deals and there was money all around, we had no profit, but there was money in the bank, and we had new cars, and this big fancy office, all this money. I said, "How the fuck did this happen?" This is crazy. I'm 20. I've got this amortizing agency. He said, "Money's like water, and water is always moving." So you have an ocean, and the sun evaporates the water, it goes into a cloud, and the cloud moves, and then it rains, and then it goes in a river, and it goes to a pond, and then it evaporates again from the sun. Water never stays still, the cycle of precipitation, some geography for you. He said, "Money is like water, it's always moving, and if you stand in the right place at the right time, you're going to get wet." That's absolutely true. So money cannot be made. It can only be taken from someone else. You stand in the right place at the right time, where money's moving. You're going to take it. 99% of people are middlemen. Most people are middlemen. Everyone's a middleman to some degree. Loads of companies exist out there, they're just simply middlemen. All they do is there's something, this is a product, this person wants to product, they're in the middle, they make money, they supply the product, done, and it really ain't that complicated, they're middlemen. So money cannot be made, it can only be taken from other people. To every single penny that comes in your bank is not made, it's taken from someone else. Why are they going to give you their money? Why? A serious question, get a piece of paper right down. I have this, I'm selling to this person, they will give me their money because, and you should be able to name a bunch of reasons. And if you can't, you have a problem. Don't be thinking about making money. You're not making money. You are taking money. And because you are taking it, you have to convince it from others. That'll change the way you approach your marketing, change the way you view money, change the way you approach your business. Because that's the reality of what's happening. You're not making shit, you're taking shit. It's very, very different. You're convincing it, prying it from them. The precipitation cycle for bonus. Next, don't make anyone irreplaceable. This is a very simple one, but I've seen it happen time and time again. You're a guy, you're busy, you're getting assistant, your assistant is exceptionally good, your assistant knows all the passwords and shit you don't know because you're busy and you're in a rush. You know the end of the story. Don't make anyone irreplaceable. I wrote this down because I've seen two people lose their companies because they lost either their top salesman or an assistant. So if your top salesman's float in your company, he's irreplaceable. You need to fix that quickly. So with T2, we had one salesman who was better all the rest, his name was Gerdip, who was really, really good. And we didn't make him irreplaceable. And when he left, we really suffered. What I should have done is go to Gerdip and say, you know what, bro, you're really, really good. You're amazing. Do you mind on Fridays? If every Friday morning, you give a speech or you teach the guys the pitch or what you're saying on the phone and you can have Friday afternoon or off. I'll give you a day off a week or I'll give you some extra money or I'll pull back for lunch or I'll give you a company car or anything. If you can teach, you don't mind, you know, in fact, we probably would've done it for free because people like the ego thing, the promotion of telling others what to do. How about every Friday you can teach the guys and we can go through the script and they can learn from you. To make the others get up to par so he's less irreplaceable. Take what he knows. Never make anybody irreplaceable. If you see or identify someone is irreplaceable or you look at your company and go, I couldn't survive without this person, then you're in trouble. You should always have a company and you should work with people. It should be fantastic. But you should know if any of them leave, you can find someone else at all times. Next, another basic sales tactic. Tell people they can't have things. You already should know this if you've sold anything before, but you should know. All the time, I tell people they can't have things. If you tell people they can't have things, they want things. This is the reality of the world. So let's say someone calls you to buy, let's say you sell flux capacitors. I'm a draw flux capacitor. Let's say you sell flux capacitors. And someone calls up and goes, I need two flux capacitors, please. The first thing you say to them is, oh yeah, sure, okay, no problem. Let me just check and make sure we have some because they've been in high demand a moment. I think we might be sold out. I'm not sure we have any. What do you need them for? Oh, I actually want to buy them for x, y, z. Okay, I don't think we have any right now. Let me get back to you. What's your name number? So what's just happened in that exchange? Dude, wants the flux capacitor. I am in the middle. In that short exchange, I told him one, he may not be able to have the flux capacitors. And two, I asked him why he needs the flux capacitors. So one, I told him he can't have it. And two, I asked him why he needs it to reconfirm in his mind that he needs it. I don't know we have any. Maybe there's something else. Can I ask what you want to use it for? Oh, I need it because my dick is too small. And I want to use the flux capacitor to grow a man-sized penis. That's fine. I don't think we have any. So he's reconfirmed his need. And I've told him he can't have it. Take away. His desire for the flux capacitor is higher now than it was before. He wants it more than ever. So this is obviously one example of how this can be done. But you apply this basic principle. Get them to confirm what they need, tell them they cannot have it. You cannot have what you want. You cannot have it. You cannot allow it. When I eventually call him back and go, okay, how many did you need? Two. All right, I can get hold of two for you, but it's going to be difficult. Are you looking to purchase right away? Oh, I'll stick it next week. Okay, well, I don't know if we're going to have any of them so by. We're looking to purchase right away. Yeah, I am. If you ask me, I'm going to get you.
Someone are you looking to purchase right away and they say yes done deals done they're gonna fuck around giving you credit Our details have already said yes to look at a purchase right away bank done This is sales You've managed to fulfill his need Buy it now tell people they cannot have things now a lot of people do this online with the simple Running out of time This book won't be allowed round forever blah blah But that's shit because any book is around forever So everyone knows you're just doing it because this garbage if you actually could use your brain think outside the box a little bit You could find a better way to do it than that Telling people they can't have things so for example If you sold a $17 ebook on girls will say Saying the ebook won't be around forever Everyone's like bro. It's a fucking ebook. It literally will last forever shut up If you say I'm gonna cap the number of sales because I don't want people stealing my lines or I don't want my lines to become less effective That's probably a better angle. It's not a fantastic angle, but it's better at least has some kind of a little to eat to it Telling people they can't have things is a fantastic way to make people want things It works. Here's a little example of how that's done We're gonna come back to this point later in another point. I'm gonna mention I nearly I nearly start talking about something But I've shut up because I know it's a later point learning We have reached the halfway point of your education Point 50 and I've deliberately made this point point 50 so I can tell you something that you already know about yourselves Halfway through this presentation You already know what to do for your business. You already know how to make money. You're fucking lazy And I'll give you an example The other day I was talking to some chick story my life She's talking shit Obviously about how she wants to run a makeup company. I Said if you want to run a makeup company, why don't you have a makeup company? She goes, oh, yeah, I know But you know, I don't know what to do. I said, okay, I'll tell you exactly what to do Here's what you do. Let me clean my board Here's what you do go to alliebaba.com Get some samples of makeup find one you like put a new sticker on it make a website sell on your website get YouTubers who talk about makeup to talk about your makeup brand sell makeup done you want to make up company She was that's a good idea actually I go, yeah, it is a Week later I said how much makeup you sold? What do you mean? It's like I told you how to do an entire makeup brand from start to finish. It's like I do an entire company How much of you sold? Oh well? She did nothing seven days she did nothing. I told her how to run a whole company you want to run a makeup brand I just told you how to do it didn't do it Although you are out there already sitting on ideas and guess why you're not doing them because you're fucking lazy You know how to do it, but you won't do it you already know what you should do You already know how to do it, but you're not doing it because you're fucking lazy You already have the idea go stop waiting number one speed is everything what are you waiting for if you would have started the idea We could go be ready by now you're fucking around a lot of people out there with business already know what to do They just are lazy and they don't get it done if you're waiting hoping you need some kind of investment or you're waiting for something You should have learned enough in the first half of this Hoster's University that you don't need investment You can get the money coming in without investment. We've already discussed that There's nothing to wait for I Hear all the time man people don't realize how often they do it. I hear people say oh, I've got this idea for a course Let's say cool a month later. Yeah, I'm working on my idea a Month Do you think you walk and achieve in a month a Fucking month of an idea. It's ready saying day I Had this idea when did I have this idea for this we're halfway through filming we made the advert we made the website we start getting enrollment I had this idea 34 hours ago maybe Like fucking let's get going You know what to do you're all slow and you're all lazy That's the reality that's point 50 you need to accept that about yourself and accept that if you really had the Tenacity that you desire if you really have the tenacity to get what you desire if you're really like me a go-getter a Warrior you'd already be doing shit too much waiting too much talking not on a fucking action I managed to get you here watching this program and I got paid to do so and I had this idea 32 hours ago when I was yelling at someone not to go to university I move quick. That's why I'm rich and you're not Miss makeup bimbo is what 99% of people are when it comes to business They have an idea and even you tell them exactly how to do it. They don't do anything They fucking sit around waiting for a makeup brand to fall out the sky and land on their face 51 Garmin to the second half of the hustles university You should surely learn a lot so far. I know what you're thinking Andrew you've already taught me too much Andrew we've already opened my eyes to a new way of thinking I never thought about business for money this way. Andrew you've already taught me so much I already have had all the value I deserve for this course. You should stop it right here. I know I know But I'm fucking generous. So you're gonna do it again 50 more points 50 more lessons pay attention First 51 Why are you running your business? Genuine question as a hustler why are you running your business? Impulsing so you can think about it If you don't know the answer I'll tell you the answer the answer is for money That's why you run your business people will come to you all the time and say start a business You're passionate about bullshit You're only passionate about one thing Cash it doesn't matter if you sell rocks doesn't matter if you sell jellyfish scrotums who gives this shit Doesn't matter what you sell it matters that it sells sell what sells and get rich be passionate for profit Well, people come to me go. I need to start a business. I know about and I'm passionate about no you don't I can sell a makeup brand today I don't know anything about makeup But I know with my business Acumen the lessons I've already taught the way I'd start the company bringing money in before I put money out the way that I'd move quickly The way I know I make money I make money with makeup brand fact Fact and I don't know anything about makeup never warrant my life. I got fuck glue You don't need to know about things to sell things you need to know about selling to sell things The idea that you need to be passionate about the business to make money from it is Complete airy fairy bullshit that idiots say you are passionate only about what's making you money? You are passionate for profit. You're not passionate about product So if you can make money selling concrete let me tell you something there's some Chinese billionaire out there be not M be Who selling rocks and concrete and making billions do you think he's passionate about concrete? Do you think he's fucking making love to concrete kissing it late at night hugging it in bed? I think he's got a fucking concrete doll and his middle doll for his dick No, he doesn't give a fuck about concrete. He gives a fuck about money I should you drop that I need to be passionate garbage Passionate for profit only 52 this is specifically for you social media markers War is profitable, but not always So I get this a lot. I see a lot of people who have Digital products constantly in battles with other people in the space trying to get attention through war to try and sell products War Online is very much like real war and you need to sit and plan and strategize if it's worthwhile What are your end goals? What your end objectives? How are you gonna achieve them is your end goal and objective just to get people paying attention to your tweets? Is your end goal objective to sell products is your end goal objective to defame and to devalue the the? status of your opponent what is the end goal and objective war can be profitable But you need to make sure it is worthwhile you shouldn't be arguing with small accounts people who are smaller than you I'll only beef with someone that they have at more than 10,000 followers know your place know their place war can be profitable But you need a strategy for war so when I went to war with the Star Wars guys to show the Star Wars tweets again My strategy was clear who like Star Wars guys if you meet a hot girl should have my Star Wars really then I'm here Who's passionate about Star Wars guys? What kind of guys dorks? What do dorks need well dorks usually have some money because they're dorks But they don't have any girls so if you will go through my Star Wars thread You'll see my strategy is simple for war sell my PhD course Sell the ability to get girls show lots of girls sell the ability to how to obtain females That was my strategy for that battle and it worked fantastically well that weekend I saw a lot PhD course and they did like 15,000 or something All basically off the fact that I said Star Wars was bullshit. I had a clear objective for my battle Most people will go viral or they'll go battle and they haven't got clear objective They don't know what they're trying to do. I knew exactly what I was trying to do poke the geeks annoy the geeks annoy the nerds and then and then off the back of it be humorous enough for them to entertain the idea of learning from me How to get girls that made me money War needs strategy so if you're gonna go to war in any way either in the physical world or the internet reality You need to be prepared
and you're not prepared without strategy. So war is only profitable if you have a strategy. Have a clear end goal, have a clear objective. Don't end up like America stuck in the Middle East and forever endless pointless nothing wars. That's what most people online are doing, constantly jabbing at each other for no reason. It's pathetic. I don't go to war often, and if I go to war, it's gonna pay me. I don't lose money to go to war. War is profitable, but only if you do it right. Keep that in mind. 53. Another thing that sells, we are talked about predicting the future and preempting the future, presume the sale by talking about the future. Do you know what else makes people buy things? FOMO. Fear of missing out. I know you know this already. You're thinking, "Take, I already know that." How do you instill FOMO? Well, here's how most of you guys instill FOMO. If you don't buy now, we're closing, and you won't be able to buy, no one cares, because we know that that's a lie, and we know that you're just closing it artificially to try and make some artificial deadline, so no one cares. How do I instill FOMO? I talk about how many other people have already bought it. All these people over here know what I know. You don't know shit. Talk about other people buying your product, and it will make people want to buy your product, because they'll feel like they missed out. So with television advertising, I used to do this all the time. Constantly talk about other campaigns or other clients I had. Not in a braggie way, just in a, when I'm doing business with this, or I did this campaign for this, or this actually a very busy time of year for us right now, if 15 people signed up in the last two weeks. We're really busy. Lots of people are doing this. Everyone's involved. People are doing this. Oh, I don't know if I miss out. Everyone else is doing it. Everyone else does a good idea. Why do I think it's a good idea? Well, I don't like this and that, but everyone else likes it, so. Okay, even successful people are herd mentality. Even very successful people are sheep. If they think everyone else is doing it, they're gonna do it. It's the same with fashion trends. How many stupid fucking dumb pieces of clothing have you seen people wearing? But everyone else is wearing it. People need to know that lots of other people are buying. You need to make it find a way to make that clear. Lots of people are buying. You're the one who's not doing it. So with this university, I told the truth. I've been very, very impressive how many signups I've had. I've not lied. I didn't need to, so I've had lots of signups. But lots of people are learning all of my secrets to make you money. You don't know. That person has phone now. I don't need to say I'm closing the uni. I need to say, look, these fuckers know a whole bunch of stuff. You don't know. I did this all the time with advertising. It was fantastic with advertising. There's a really busy time of year for us. I used to say this, you know what? Any time of year. January, February, March, April, May, June, July, August, September, October, November. Didn't marriage, you know what I used to say? I say this is a really busy time of year for us because people are gearing up for Christmas. They're like Christmas, it's March. But yeah, exactly. People are preparing already for the Christmas rush. It's March. So now they're sitting there going, it's March. We haven't even thought about Christmas yet. All these other businesses are thinking about Christmas. They're thinking about doing adverts at Christmas. It's March. We haven't even thought about Christmas. Yeah, yeah. Oh shit. Oh shit, Christmas, shit, shit. I used to say that any time of year, December 1 or January 1. I'd say January 1st, I used to say, when I used to go to meetings, I'd say, you know what's funny about January? They'd say, well, I'd say, we used to sign up. We sign up most of our Christmas advertising this month. They go, really? Yeah, yeah, we're preparing for Christmas in January. After Christmas, everyone's made a lot of money with TV advertising. People have made a lot of money in the campaigns we've already run. So now they're already preparing for the next campaigns at Christmas. So we're actually gearing up for Christmas right now. People be sitting there going, oh, maybe I need to do a campaign at Christmas. Other people are doing things. You're not doing anything. You are lazy. You are slow. Other people are ahead of you. Quickly, get on the train. The train's leaving. Quickly, get on. Quickly, pay the invoice. Yep, thanks. How you do it? I do all the time with advertising. Talk about other people buying. It sells. Always talk about other people buying. Super important, because it sells. Because if one instills some confidence in them that you're a real person, a real company, two, it allows their thinking to be checked. Well, I think it's a good idea. And all these other people think it's a good idea. So it must be a good idea. So on my website, you'll notice on cobertake.com, I have something called social proof. I pay money to have that thing in the bottom that tells people every time someone buys it on my website. So when you go on my website, you see other people are learning. You're not learning. Other people are. FOMO. Super important. You can apply this to nearly any other company, any other business. Other people need to buy. Super important. 54. Chaos and opportunity. I once got told that chaos and opportunity are the same word in Japanese. I don't know if that's true, but I'm going to say it. Chaos and opportunity are the same word in Japanese. In other words, every cloud has a silver lining. Every time soft fucked up, every time there's chaos, every time there's a mess, there is an opportunity, a huge opportunity. And you have to find a way to identify it. One way or another. That's all it is. There's always a way to identify. So what's a chaos? What's a fuck up? I don't know. I'll talk about my head. It doesn't matter what it is. The point is, you already applied speed to fix it, but you need to find a way to twist it in your favor. There's always a way to twist it in your favor. So it doesn't matter what it is. Let's say your back end isn't done properly. Your back end is missing a bunch of vital information. Let's say, OK, cool. So you need a whole bunch of orders. You need something. You need people to fill in some information to fill in the back end. Then you hit up all your customers with a ridiculous deal. 99 cents for our face screen. Usually 10.99 cents if you buy within the other product. Some ridiculous fucking deal. Even if it's a break even. What do you get? You get a whole bunch of orders, fills in your back end. Your back ends back. Even if you just broke even on it. You filled in your back end. You've got some more loyal customers who are more prepared and more used to spending money on your new website, bang done. There's always an opportunity. Doesn't matter how fucked up things go wrong, there's always an opportunity somewhere you just need to find it. Got to sniff it out. Something's gone. There must be some way here I can make some money. And everything has to feed back to remember the money in. That's important. Chaos and opportunity are the same thing. Especially, that's chaos within your business. This chaos within your market, it's even better. So I don't know. Let's say, okay, I'll talk my head. 9/11. Why that came to my head, I don't know. 9/11, fucked up the airline industry. All the planes got grounded. No one could fly. Huge lines at the airports. That's all I've got. Chaos within the industry. So where's the opportunity? This is all I've talked my head. If I was an airline executive boss, I'd be going, okay, from now on when we sell tickets, we're going to sell it with an added option for insurance for refunds in the event of a terror attack or an unpredictable event. We're going to contact the big insurance company, we're going to get them to insure us, we don't have to really do anything. We get them to insure us and we'll sell the insurance packages on top at a premium and make some extra money. Because now people who've been stuck in the airport for four days, they think something they book a flight, they're going to be like, yeah, you know what, I'm going to pay for that insurance coming over last time was a nightmare. If I pay for this, I get all my money back and they'll put me out there. Bang, chaos in the industry. Opportunity to make more money. This comes to me off the top of my fucking head. Where else was there a huge chaos in an industry? Can you think of chaos in an industry? That happens now and again. Now and again things really go wrong. So fuck knows, but it happens all the time on smaller levels. And when there's chaos within a specialized industry, you need to find a way to monetize it. Like I just did there with 9/11 airlines. Because there's always a way to monetize chaos. So things go wrong, it happens. So like the YouTube apocalypse for example, everything went super, super wrong with all the YouTubers who are making loads and loads of money off advertising and then they add apocalypse happen, they weren't making money off advertising anymore. So let's say that I'm a YouTuber and I see this has happened, there's a huge chaos in the industry, no one's making money off advertising anymore. Do you know what you do? Well, I'd go, okay, well that means I need to sell merchandise. So I've contacted all the other big YouTubers and say, hey, I've got a really good link for merchandise if you're interested in selling merch. I start a fucking merch company. Or I get a link with a merch company for commission. So let's look at the ad apocalypse. Everyone, I don't know if you know what happened. Everyone had all these big YouTube channels to make it loads and loads and loads of money. Overnight, that all goes down to zero. Now they've still got viewerships but they got no money. So how do they make money from there? Well they all decided to start selling merchandise but they don't have any merchandise set up or worked out. Me as a big YouTuber, I contact a merchandise company, explain the apocalypse, explain what happened, explain I want to produce my own merchandise and explain that I know 10 other big YouTubers who are going to go to another merchandise company but I'm going to bring them to you if you'll give me a cup of how much money they bring you. Now anyone in their right mind will go, okay, get on the phone, old school. Yeah, I know 10 other YouTubers who I've met with and I work with blah, blah, blah. They're going to use this merch website, school and other one. And I'm saying that I want to use you but if I bring them all to you, I want 5% of their turnover. Delegre, bang. Now from the chaos in industry, you've become the fucking shark of merch. Now you're making money off all of their YouTube channels with one phone call by just being a G. Now every time Jackass won and Jackass 2 sells a hat, you get paid before you didn't get none of their money. You just knew them. Now all you have to do is call them up and say bro, I had apocalypse as bullshit but I know a fucking awesome company is going to sell us merch and we're going to sell merch and make money. Bang. Chaos in the industry is an opportunity.
every time if you think like me, if you think like a hustler. This is setting up a company, a revenue stream, it costs you nothing. There's no outlet to this. This is just a phone call and a hustler's mindset. Bang, you got paid. Chaos is opportunity. Find it every time. 55, we're at 55 now. You should have learned a whole bunch of shit already doing a little more coming. 55. Right, remember what I said to you earlier that you cannot make money? You can only take money. This is lesson number 55. You have to learn to view all of your offers from your buyer's eyes. You have to understand why that's so important. The Federal Reserve can make money. They can print money. You can't. There's only one way you're going to make money. I'm going to give you a demonstration of how that happens. This is Mr. Costamer. This is his money. This is you. He gives it to you. Beautiful. Very complicated. I know. That is how you make money. You don't print money. You don't generate money. You make money because people decide to give it to you. So, you have to learn how to view your offer very, very specifically from your buyer's eyes. This is point number 55. So your offer is whatever. I am the best. Missurgeon. Missus. Who the fuck knows? Blah, blah, blah. You have to. You're thinking it from your point of view. Oh, I see this all the time with people. Oh, but people are going to come do business with us because our oil is the best. Our massage oil is the best. Does he know anything about massage oil? Does he even give a fuck? Has he tried bad massage oil? Does he know the difference? Has he felt the difference between good and bad massage oil? Like, you think I see this all the time with people. They think nitpicking tiny little details is going to make the money. I took massage completely at random. But this uses an example. You have a massage company. That's for the same massage. You think, oh, we use the best massage oil. That's why we're the most expensive and people are going to come to us. If you actually instead of being a fucking dork, like most people who run their businesses are, he or a geek and your massage oil geek. It doesn't matter if you're a programmer geek or a mechanic geek or whatever your business is. A drop-shipping geek, anything. It doesn't matter. You'd understand that from the buyer's perspective, they don't give a fuck about massage oil. They don't know the difference in different kinds of massage oil. And they don't even know how they don't even know the benefit of using a good massage oil. They've never used a bad massage oil. They don't know how bad a bad massage oil is. It's an em oil's oil. So you're not viewing the products. You're not viewing the offer from the eyes of the consumer. You're viewing the offer from the eyes of you, a knowledgeable nerd. Most consumers are not knowledgeable, especially on what you're trying to sell them. They don't know anything. You have to view it from their eyes. If you've viewed it from their eyes, you'd understand they don't give a fuck about massage oil. So then your choices are as follows. Either you educate them on massage oil. You incorporate that into your advertising and teach them and explain to them why it's better. Or you fuck it off and get something cheaper and save money. Those are the two genuine options. Always look from your buyer's eyes. Why is your buyer going to give you money? And do this intricately. Do it down to the tiny details. Doesn't matter, we'll go back to a coffee shop. Why are they going to come get coffee with me? Because my chairs are comfortable. Because my building looks warm. I use those the same lights we have in here. Edison bulbs to make it look warm. I have my staff. I've got a couple cute girls there. My cups are cool. I've got colored cups. It doesn't matter. You need to think of everything. Why would someone walk past my coffee shop and go, yeah, I actually do my coffee. You have to think on at that level. For every single product you sell. Why you and not someone else. Because there's always someone else selling. So you're viewing yourself from the buyer's eyes. While you're doing that, you can view your competition from the buyer's eyes. So this is the competition. He uses cheap massage oil. But he's cheaper than you. So from the buyer's eyes, he's like, okay, masseuse, masseuse. He's 20 bucks cheaper. Massage and massage. I'll just go with him first. They'll go with the cheap guy first. And unless it's absolutely awful, they're not like it upgrade. Now, I've said many times, don't sell on price. So I'm not saying you should try and out pressure competition. The point is, if he is viewing two of you and the only difference he can identify is to cost, why would he buy the most expensive one? So you need to understand here, okay, I have an important job. My job now looks good dick. So you're a dick. You're a dick. My job here is to identify my USB, which is the expensive massage oil. And educate my consumers as to why they should use it. So every time someone calls you on any poster, anything like that, you need to be saying, guaranteed no skin irritation or guaranteed best results for acne. I don't fucking know. Best results for an X-ma, whatever. Anything can make people go, who, why is that guaranteed? Well, and you can explain to them, oh, we actually use this kind of oil. Other people use cheap oil from China. We don't use that. We use oil, which is hand pressed by beautiful virgins in the Italian mountains. Blah, blah, blah. Do you suffer from your buyer's eyes? Otherwise, you're going to black a dick. And think about that seriously. You can do this on so many levels. So it doesn't matter what part you have, it doesn't matter what you're selling. View yourself from the buyer. Identify why they're going to do business with you above someone else. And never assume the buyer has knowledge. This happens all the time when people go, "Oh, but actually my company does this." And my company does that. And I sit there and I go, "Yeah, but no one knows that." And no one cares. You think that matters. It doesn't matter. It doesn't matter at all. You need to educate the buyer why that matters. Otherwise, I don't give a fuck. View yourself from the buyer's eyes. Do not view yourself from your own knowledgeable eyes. And this feeds perfectly the lesson number 56. If you want an unbiased opinion from a general consumer on your company, I'll tell you who you get it from. Number 56. Let me clear my board quickly because having the dick behind me is a bit weird. We've all identified your dicks. Number 56. Ask your mother about your company. Doesn't matter what company you want to launch. Go and ask your mother about it. I'll tell you why. Your mother is going to be very indicative of a typical consumer. She isn't going to know a lot about what you're trying to do. She isn't going to know a lot about technical stuff. She isn't really going to understand a lot of the things she's saying. I'm talking about my mother anyway. My mother's an idiot. And I mean that with all due respect because she's a nice lady, but she's just stupid. My dad was a smart one. So they ain't going to know a whole bunch. And two, your mother's never going to bullshit you. So if you have an idea for a company, let's say you want to fucking, I don't know. Okay, your masseuse. And you go to your mom, hey, I'm going to open a massage company. Really? You're not going to massage company. Why? Well, I think I can make money making massages. Well, how much is it going to cost this much? That's expensive for a massage. If that's the first thing she says, you've got a problem. No, it's not expensive because we used the best massage oil. Well, what's the difference in massage oil? That's all the same, isn't it? Bang. Your mother is going to give you the best market research you've ever going to have in your life. Now, if you're selling something super specialized and your mom may not understand, then maybe I don't know, it'll be a little bit more difficult. But for anything basically normal, you should ask your mom about your company because she's going to identify all of your problems straight away. That conversation, I just imagine her conversation, I just have my mom's shit identified that I'm coming across as expensive and the no one gives a fuck about massage oil. Bang. There's your problems identified. Your mom's never going to bullshit you. She's always going to be straight to the point and explain to you exactly what your issues are and what needs to be solved. Any company you're launching you need to show to and speak to your mom about because she's going to cut the bullshit faster than anyone. Please remember, your average typical consumer is not an educated person because most average people in the world are not educated people. They don't have much knowledge of anything and they certainly don't have knowledge of your particular subject and they don't have a specialist knowledge of your subject. I don't know about you. I mean, I'm in professional fire. I've been getting massages where I've been training hard for many many years. When I walk into a massage partner and they say, "Do you want sports massage, Swedish massage, this massage, that massage?" I still don't know the difference. I don't know. They're all the same aren't they? I don't know. All I just go, "Oh, okay, this one." So I don't even know about massages. I've probably had more massages than most people. And this is my point exactly. Your consumer is not educated. So, you need to educate them and then make them understand why you're charging the warm. Or you need to remove that barrier. So, when I just gave that conversation with the mom there, with the massage oil, she's already identified as expensive. She's identified no one gives a shit about massage oil. Your mom is going to tell you what ideas are good and what aren't and she's never ever going to bullshit you. You know why? Because your mother wants you to be successful. Your mother does not want you wasting your time on some company that's never going to pay you. Your mother wants you to do well. So, any idea you have, go to your mom and say, "Do you, what do you think of this company?" See what she says. And then, if she sits there and she says, "Oh, good thing." Say, "Well, would you buy from me?" No, because I don't want that. Why don't you want it? Oh, I don't know. I don't start writing down. All the reasons she wouldn't buy from you. Why doesn't she want it? Why wouldn't she buy from you? Work out how to overcome all of these things. You're going to get a whole bunch of information. So, you're speaking to your mom. Ask her. Have a general conversation about the company. I then ask her why she would or wouldn't buy from you and make sure you write that information down. She says, "I would buy from you because XYZ." Good. Those are your points you need to press on when all you're advertising. So, she wouldn't buy from you because XYZ. You need to go, "Okay, how do I solve? How do I overcome these?" Why wouldn't you buy from me, Mom? I don't have time. Oh, we have mobile massacres that we come around and come to your house if you don't have time. Oh, yeah, but, you know, well, how do I book it? We put a flyer for your door and you can just book by the door.
text message. Okay, like anything to overcome, find out what her problems are and overcome them. So you have to speak to your mom about every single company. It's super important because it's the best market research you're going to get. If you can do your market research in advance before you launch your company, that's less time you're going to spend fucking up and more time you're going to spend making money. So every single company I launch, I speak to my mom about it. So even when I launched my PhD course, I said to my mom, I'm going to launch a course telling guys how to get girls. And she said, "I'll don't make more men like you out there." That's what she said. I was like, "What do you mean like me?" She was all the way you are with women. And I sat there and I thought, "Okay, bang, I know this is going to work." Because even my mom knows I'm pimping up. Even my mom knows she's seen so many chicks coming out the door. Even my mom's like, "All right, I don't know what kind of son I've raised because he's tearing through these chicks." Dangerously. So with the PhD course, I knew it would be a fantastic idea because even my mom was saying to me, "Look, you're going to make some dangerous men out there." So every single business I've ever run by my mom, all of them. And sometimes she said some pretty smart shit. There's a level, you know what, there is a level of intelligence which comes from absolute stupidity. So like, smart and stupid is a circle. So you have smart at the top and you have stupid at the bottom. And you have this circle. And let's say this is the smart side and this is the stupid side. So it's in half. This is stupid. I know this is written bad. And this is smart. But sometimes you can get comments which are just on the edge, you know. And moms are great at this. So like, I bought my new Lamborghini and I drove to my mom's house. I said, "Mom, what do you car? What do you think?" She goes, "What is that?" She says, "Lamborghini." She goes, "How much was it?" I said, "I was 300 grand." She goes, "You spent 300 grand on a car?" She goes, "Yeah." She goes, "Let me see." She comes out and she says something that was so smart. It was actually, you know, so stupid. It circled back around to smart. She looked at my Lamborghini and he goes, "Well, I would just spend 300,000 on something that only has two seats." As in, it should have more seats because it costs more money. So I should have got a bus from my money, I guess. That's her logic. Her logic is why would you want? It's only got two seats. So shit. Which is stupid. But it kind of gets into the smart realm. It's kind of, you know, you get a lot of these kind of comments from mothers. They say things which are kind of dumb, but kind of smart. And if you can extract those comments and apply them to your company, you'll fix a lot of problems in advance. So that's why I speak to you around so important. Next, key point, 57. I'm going to tell you a story with this one. Money will never motivate your staff. Never. I'll tell you why. Money is numbers and numbers never end. Which means if you're going to try to motivate people with money, it's going to get hard. If someone doesn't like the job and doesn't like you and doesn't like anything about how they're treated in the job or how they feel or what they do, you have to pay them a lot of money to make them do it. A lot of money. And that is not very, very cost effective. If somebody enjoys what they do and they feel part of a community and they like it, then you don't have to pay much at all. And the proof I'll give of that, I'll just say proofs at my coffee everywhere. Is that people do shit for sense of community all the time. Remember after T2 television, I started VIXILS, my own company, to sell television advertising. So what happened is I found an office in Luton that was 400 pounds a month and I cited Ausgundbeck on millionaire or television advertising. So I found out about 400 pound office. Me and Tristan would sit there and then we advertised for salesman commission only. So it was a commission only position. You sent emails all day long, just emailing market managers all day, all day, just copy and pasting, just emailing anyone you could find on the internet, emailing all day long. If they replied to you, there'd be a phone call, I'd do the phone call. So T2 was all phone pitching. And that's why it took a long time for us to train our staff. Every single day we were doing two hours of training, phone pitching, about television advertising, phone pitching, phone pitching, and T2 made money. But training people to be good on the phones is hard and a lot of people are scared to do call calls well. And people are lazy with call calls. So me and Tristan had the idea, you know what, we're going to email blast, anyone we can find. We'll buy all the magazines, email every marketing manager, we'll go through all of the websites we can find. We'd Google up things like store locator. If you take store locator into Google, you have all the companies that have a store locator. So these are companies in multiple branches. So television advertising will suit them because they're across the national. Email email email. Any market manager email back, I'd do the call because I'm trained on the phone. So Vixels was different. T2 everyone pitched on their own. Vixels is just emails out. So we put adverts out there for a position, which was commissioned only. So no basic, every deal you landed, you got 5%. So if you landed a 20 grand deal, until you TV, you'd get a thousand pounds. So if you landed two a month, you'd get two grand a month. And you're going to make your rich, but whatever. And we were hiring basically anyone, like dorks. It doesn't matter. We had one guy who had a criminal record. We had one dude who's just a bit of a weirdo, some fat guy, we had some other guy who definitely drunk too much, he's stuck a booze. But who cares? They're coming in. They're sending emails. And then someone emailed back, I'd call them. Over time, as people came and quit and didn't land any deals, they ended up a quite good little team before guys, plus me interested. So six guys who were in this office. Now these guys were working hard. They were emailing like machines because you can't get a machine to email because you got to go to the websites, find their email marketing manager's name. You can buy email marketing manager lists, but they never worked because it changed so often this bullshit. So we had to go and manually find and manually type it in. So these guys are emailing, emailing, emailing, emailing. Anyway, most of the guys I had there for the first solid month didn't make a fucking penny. I had three staff for a month. I had four guys, plus me interested and they're working their asses off for free. How did I motivate them? Every day I'd come in positive energy, come in full of energy. Guys, today's the day we're going to make it. Oh, your guy emailed back. I'm calling him later. That's a deal. That's definitely a deal. But do this a long time. I'm going to take a few weeks. That's going to be a deal. And I'd order pizza. Every day I'd order a pizza. We'd sit around, we eat our pizza in the office. I'd talk about the big dreams of how T2 was such a big company. How big is this going to be bigger? I'd sell a dream and they'd eat pizza and everything was fine. So for a $10 pizza every day, I had four members of full-time staff. Now, none of these men were motivated by money. They were motivated by my energy. The dreams of the future. They weren't getting paid anything. They may have been motivated by the future prospect of money. But I hadn't offered them any money to turn up and they were on time every single day. You do not need money to motivate your staff. If your staff respect you and they know where you're going and things are going to go well, then you don't need money to motivate them. I actually fucked up big here because what happened with this company is I accepted a fight and I decided to go training in Slovakia. And when I went away, Tristan came with me. We went away for 10 days. And in the 10 days, me and Tristan didn't turn up in the office, all the men quit. Every single one. And that's what was the end of VIX's whole business fell apart. And that's because we weren't there. The leaders had abandoned ship. They felt there's no leadership energy in the office. There's no one buying pizza. Why am I coming here every day for free? All of a sudden it dons on them and they leave. But the point I'm trying to make with the story is number 57 is that money will never motivate your staff. There's better ways to motivate your staff. Obviously pay your staff well. Obviously they need money given money. I'm not saying you can get multiple work for free. My point is I see loads of people who go, I'll start a company and I'm going to pay my guys to most and I saw us with a fight promotion. So there's a fight promotion that come along and goes, I'm going to launch the biggest fight promotion. Some guys I know with money. Big money as well. We want to launch a kick. They came to me. We want to launch a kickbox in promotion. We want to be the biggest. We're going to pay all the fighters the biggest money, the most money. So they all want to fight for us. Get the best fighters. Sounds a good idea. Especially fighters because most fighters have broke. The problem is they didn't end up getting the best fighters because they didn't have good exposure. They didn't have good cameras. They didn't have good social media platforms. So a lot of the fighters were choosing the fight of the places because of the prestige they got for winning as opposed to this organization is known for it. I've had a couple extra hundred. Money doesn't motivate. There's a far better way to motivate than money in life. So don't be thinking you need to pay your staff loads of money to make them loyalty. That's complete bullshit. At all. That's not true at all. Get that out your head. 58. Success is exponential. When you've done something once, it's much quicker to do it again. It's the same with anything. You'll see you start driving. You parallel park once. It takes forever. Eventually you get good parallel parking. It's quick. It's exactly the same with success. As you've done things, it becomes quicker to do things. It takes a long time to make a million. It's easier to make a second million. It's even easier to make a third. It's easier to make a fourth because you understand mechanisms. So starting from the very, very bottom. If you can stay motivated and work hard when you have nothing, you're in the hardest part. It does get easier. The problems change. As you get bigger, become a bigger company. You have new kinds of problems. You may have legal problems or fulfillment issues or all these other problems, but you won't be broke anymore at least. I believe business gets easier. It starts hard, h for hard, and gets easier. If you can stick it out here, you'll enjoy this. Most people quit here. 99% of people quit when it's hard, and that's why the 1% is the 1%. It's exponential. The first time you make a website, you have to go out there. You have to source all these different companies. You have to find a member of staff to make it and you make it and you make mistakes and you change it because the SEO ain't set up blah, blah, whatever. The third, fourth, fifth, sixth, seventh time you make a website, you can do it very, very quickly. You can do it properly the first time without mistakes. So success is exponential. Keep that in mind that anything that seems to be like taking forever now, remember lesson one, speed speed speed speed speed. If you're going to get better at it, you're going to need a faster at it, and soon things are going to blow up quickly. I launch
I can watch a company. I can watch a new company A Day. I've got to that point now. I know my people, I staff are good. I can say, James, do this, Dylan, do this, Luke, do this, Tristan, do this, you do this, you do that, you do this, I'll do this, bang, and within six hours, everything's done. I'm at that point now. But that's come from so much success previously. This exponential builds up. Let's keep that in mind. Now, 59, this is a really important lesson. Super important. And I'm assuming this is gonna apply to some of you who are watching this. 59. Nobody is broke. Let me get rid of this. Nobody is broke. They're simply just buying other stuff. They're buying other things. People go, I can't afford it. That means, well, I can't afford it, but I decided I need something else more. Broke people are not broke. They just want something else more than they want your offer. Your offer has to be more important than food. So what you offer, whatever it is, what are we selling flux capacitors? How did I draw flux capacitors? Just like this, wasn't it? Food. No matter what it is, has to be more important than food. Because when broke, people say they can't afford it, unless they're literally crack heads on the street, which is quite rare. They're still buying food, and they're probably still buying paying for their car, paying for their rent. They're going out of the weekend with their friends. They're still socializing. They're still paying for that ski trip next month. So they're paying for plenty of stuff. They're just not paying for what you've got. So no one's broke. They just decide that other things are more important than what you offer. So how do you get around that? Well, you have to make sure your offer is always geared as more important. So let me ask you, some of you guys who bought Hulsar's University, it wasn't too big a deal for you. You're sitting on some money, you got some savings, or you're in my Forex program, you're already making lots of money with Forex and you thought, fuck it, or I buy Hulsar's University. Some of you guys who bought this, literally it was all your money. But you thought, I need this. I don't need to go out in club. I don't need to, I need Hulsar's University instead. So I convinced you, and you made the right decision. I didn't convince you in a negative way. I convinced you in the correct way, because you made a very smart decision. Well, I convinced you that my knowledge and this course is more important than going to the club or eating an expensive restaurant or some dumb shit. I convinced you of that. So nobody is broke. They're just buying other things. Get out of your head, the idea that people can't afford things. They can't afford it. They just don't want it enough. 'Cause they want it, they buy it. 'Cause they're buying a whole bunch of other shit. Everyone is, everyone is spending money every day. So how do you convince people your offer is worth more than something as basic as food? Well, that's very, very simple. You just promise it's gonna lead to more food later. Done. So, and that's the truth with Hulsar's University. So why is Hulsar's University worth more than anything else you could do? Because if you listen to the advice and hear and start your own business, you can do that shit later more. It's exactly the point. So let's say you sell flux capacitors and you say to somebody buy one. Can't afford it. Yeah, you can. No, I can't. I can't. I've got to pay my rent blah, blah, blah, blah. Say, well, if you buy a flux capacitor, your rent's gonna reduce. So in the long run, you're not gonna pay as much rent. For example, or if you buy a flux capacitor, you're gonna have more food. Or you're gonna make more money, so you can buy more food. Or you're gonna have your own farm. Who gives a shit what? Find a way to get around people's objections so that they understand that buying your product is more important than doing any of the other dumb shit they do. Nobody is poor. Everybody's a customer and everybody has some money. Everybody. You have to get around it. So let's say you're selling, fucking, I don't know. There's a dude in the war room right now who's just launched his own company. He's selling a gas and oil supplies. I don't know anything about gas and oil supplies. I also don't know how he sells. I don't know his in particular selling tactic. However, I'm sure he makes it very, very clear to people when he tries to sell them a new pipe. You need this new pipe. This is my drawing of a pipe. It's a square. It's beautiful. I can't afford it. But if you buy this new pipe, you're gonna save money. You can't afford to not have it 'cause you're gonna save money if you buy it. So if your problem's money, then you really need this pipe. Bang, flipped on them. Your problem's money. When you tell me you have no money, when I need the pipe, otherwise you're gonna never have money. Now the pipe's more important to save money. Go buy the pipe. You have to make everyone understand that your offer is more important than anything else they can possibly buy. If they put something else above it, more important, like food, air, water, promise them more food, air, and water if they buy your product. Nobody is broke. They just need to want it. And you have to make people want it. That is your goal. So get out of your idea all right now here, all the time from business owners. Oh, it's a slow period right now. Why all the recession or people ain't got much money right now, complete garbage, complete bullshit. You know what? the cam girls and the height of the recession. When all these businesses were going out of business because of the recession, there was dudes sending me millions of dollars while jerking off. Do you know why? Because they really wanted to see some titties while they jerked off. They wanted it. They wanted titties more than they wanted anything else. So why are some businesses recession proof? Why? You think during a recession, things like gambling, things like smoking, drinking, cam girls. You think vices would disappear. Oh, it's a recession. We have to cut back all the dumb shit and focus on the necessities. Why does that not happen? Why does the dumb shit grow? Because people go, "Oh, okay, it's a recession. I'm going to save my money." And they start being tight and being stupid about other things, but they still can't control their vices and then they're blowing more money on their vices. Because with vices, people want it. And this proves my point absolutely. Even during an international recession, people will not broke. You just have to make them want what you have. Get down your head that people are broke. It's completely untrue. You just have to make your offer more appealing than anything else that can possibly spend their money on and no buyer offer. You do that by either promising more of something else or positioning yourself above something else. Very, very easy. Next, nothing ever fixed itself. Point 60. And wipe my board quickly. Point 60. Nothing ever fixes itself. This is the same with anything inside of any company and we're all adults and we should know this. So you're an adult. When's the last time your car broke down and you did nothing about it and it fixed itself? When's the last time you had a flat tire and instead of going to the mechanic, you came out a few months later and the tire was fixed. Never. Nothing fixes itself. If you have a problem inside of your company or a problem making money, you better do something about it quickly. I see people come along and go, "Oh, yeah, it's been a few slow couple of months." "Oh, my God, okay, so what have you been doing?" "Oh, well, it's been a slow couple of months. We're going to place some more adverts." Wait, it's been months of slow and now you're thinking of placing adverts. After the second slow day, I would have been in a panic. "Well, whoa, what the fuck's going on? It's been two days. Where's the fucking money?" "Oh, but sometimes it can vary from day to day. No, don't buy it. Change something now." Speed. Nothing is ever going to fix itself in any company. Playing with all your tech stuff, PayPal or fucking your hosting, I know one guy I work with James, he called, "He thinks I'm super impatient." If you wait around for other people to just fix things, it never happens. I've had it a million times. The number of times I've been waiting on PayPal thing and, "Oh, yeah, it's going to be fine." It just never happens. You have to hound everyone to the end of the earth. I've been in business a very, very long time and I cannot think of a single example where I thought, "Hmm, I'm not going to chase or hound or annoy this person and it's going to work out fine." It's never happened. You have to be constantly on the phone six times a day. You have to be beefing people nonstop and there's a reason for that is because the people who work at these companies or the people who work for someone else, they don't have a fuck about you. They've got their own problems. Their girlfriends cheating on them. They can't afford their rent. They hate their job. You think he's really thinking, "Oh, I really better get this online. Just hosting online for that guy." "Oh, I don't fucking care." Even if you call them, they're like, "Yeah, I understand sir, it's a big problem. They don't care. They don't care. They've got their own lives. They don't give a shit. No one gives a shit about you." Nothing's ever going to fix itself. Don't be afraid to be a hard ass with the technical things. That's the first thing. Second thing, if you've got a problem inside of your business and you've identified it, you need to start thinking of a battle plan to fix it quickly. It's not going to go away without you doing something. Just like a flat tire one. If you have a lack of customers, sit in there going, "Okay, well, we're still building the brand. We're still building the name. So let's see where we stand in a month." No. You've identified you have a lack of customers. What can you do about it now? Lesson one, speed. How can you fix that problem today? Even if you come up with a plan, and if you follow my other rules that you've learned so far, you can come up with a plan that costs no money effectively, you come up with a plan and you implement it, even if it doesn't work, you're still in the same position. What's the worst that can happen? So this is where Tristan and I sometimes have a little disagreement. So let's say Tristan and I were when we were on the can girls, there'd be like three or four days which were really slow. And I'd say to Tristan, "Where the fuck's the money?" He'd go, "Oh, it happens. There was a big football game. Guys are busy, but. " So now I don't buy that now. This girl needs a new account because her account scores low. This girl needs new costumes. This girl needs this. I don't know. We've got to change everything. Tristan's like, "It's been three days. Just chill." I'm like, "No, change everything. We need this. We need that." Her set has been the same for a year. Let's re-wall paper. That wall give her a different set. Let's change this. Let's change this to her. So we'll do all those changes. Then two weeks later, money's rolling in. Tristan will go, "Well, money's rolling in now, but I don't know if it was to change as you made or it's just a football game, but the money might have rolled in anyway." And we've gone through all that. We don't know why. I say, "Look, what I know is this. The money is now rolling in." Bar-fly effect. I know that in the current reality, I did a bunch of things and now the money has appeared. You're saying that maybe if we didn't do those things, maybe the money would have come anyway. Well, I don't live in a maybe world. Nobody knows that. I know that. There's two days, two free slow days. I don't know.
I identified a problem, I took drastic action, and I fixed it. Now it's fixed. You can try and pretend I didn't fix it, and that it was going to happen anyway if you want. But things don't fix themselves. I know how the world works. And Tristan eventually will concede. So if things are slow for one or two days, I'll get in panic mode with my business. And I'll fucking start doing something. And that's when you have your best ideas when you're in panic mode. And as long as you can implement those ideas without spending a whole ton of money, good. I'm not saying panic by Google ads and blow a million. I'm saying sit there and go, okay, how can I get customers in right here right now speed? What can I do without spending money? All I did was buy some wallpaper, adjust some beds, make a new account that's free, tell the girls to change their lipsticks and bought a $10 costume. I spent 20 bucks. Well done. All the money started rolling in. And I know it's because of me. Tristan's going to be, Tristan sometimes would be like, oh well, maybe it would happen anyway. Nah, maybe, maybe you live in a maybe world. I live in the real world. I did a whole bunch of shit. All the girls are busy now. I could have just sat there. Three days are quiet, four days are quiet, one week is quiet, two weeks is quiet. Yeah, it's a quiet period. Yeah, people aren't. It's hot outside. It's people don't want to sit on their computer. Yeah, I made excuses like a dickhead. Or I could have done things, action, speed, number one, fix the problem and made some fucking money. That's the difference between me and even Tristan who I've mentored on business. Because Tristan would be more like, oh, it'll be fine. It'll be fine. It will never be fine unless you fix it. It's never going to be okay unless you do something. The customers are never going to come unless you bring them. They're never going to give you money unless you force them. Your website's never going to fix itself. The fucking paypal's never going to email you. You go, okay, we're working now. Your payment process is never going to go all okay. We'll update you next week. It's going to be fine. No. Nothing is ever going to be okay unless you take it into your own hands and fix it yourself. And any adult who's lived any kind of life knows that's true. When you leave things to other people, it doesn't get done. You know that. You already know that. So keep it in mind, especially with business. Two, three days of no customers. Do something. That's super important. 61. Never, ever, ever, ever say no to money. Ever. 61. I can't believe I have to tell people this, but sometimes I do. Never say no to money. So my business card will insert the video here. People ask me all the time about my business card and they take it off me and go, is this a joke? You mean joke, motherfucker, right? Fucking joking. It's not a joke. I hand this out to multi-million dollar business deals. This isn't a fucking joke. This is my business card. Take enterprises unlimited. Because there's no limits to what I can do. Well, like a limited company. Or we would limit it. There's nothing I can't fucking do. The whole point of the car. Keep boxing World Champion. Also a millionaire and all around the nice guy. Now most people probably know those facts, but I thought I wasn't putting them on the car in any way. Now when you flip the car to the back, there's a whole list of activities I can complete for a fee. And this is why people get the idea of insinuation that I'm joking. The difficult done immediately, the impossible takes a little longer miracles by a point. Wars fault. That's right, wars fault. You don't need to be higher in no army. If you're not seeing Rambo, it only takes one dude who's pissed off. You can hire me. If you want to go to war, hire me, I'll get it done. Assassinations blow it. Revolution started. Uprising is quilled. I can start a revolution or I can quill it up rising. Either way you want it done. I can do both. Dragon slaying. Dragon comes along, called Big Daddy Tate. Jet Charter. Ventriloquist. Sexual athlete. The list goes on and on. But the basis behind this card, the reason this card is important isn't the joke. So what I'm basically saying is, if you're prepared to pay me, I'm prepared to get it done. That's my basic business philosophy. Even if I don't know how to do it, that's not the problem. The problem is how much you can pay me. Someone comes along and goes, "Andre, I need you to build an oil rig. In the most dangerous rough seas, where oil rigs can't be built." And I make up my price. I send them an invoice for $6.66 billion. If they pay my invoice, I'll find the way they need it done. Maybe I have to hire someone else, maybe I have to outsource it, whatever. But if you're prepared to pay me, there's no job I will not take. If you're prepared to pay me a fee. There's a dragon and no one can beat it. And it's killing. It's destroying whole city. He goes in this here. Why aren't you the money? I'll get it done. So I put some examples here which may seem a little bit extreme to you losers, but the knock stream is a proof of a point. I take my prices. If you pay the invoice, regardless of what needs doing, I'm the man for the job. I'm currently building an army. I'm building an army in my wardrobe. My wardrobe is a dedicated group of like-minded individuals who are out here looking to get paid, looking to raise funds, looking to change their entire worldview. I've said my other video is how important it is to only sit and talk about money. When the wardrobe, all we do is sit and talk about money. And a few other things. But mainly money. Besides explicit pictures. But wardrobe will be soon added to my new business cards which are coming. I'm going to have some new ones made. And they're going to be embossed with real gold worth about six or seven dollars each card. Give them out to girls and to club for everyone money away. You know how it is. But the wardrobe is the real deal. Don't worry about that. The first thing you do is get in the wardrobe, get some soldiers, meet some like-minded individuals. And then you can worry about trying to be a G like Big Daddy T. So you'll see the lesson of my business card is very, very simple. My business card is basically, I'll do anything if you pay me. You want me to tame crocodiles. You want me to overthrow a government. You want me to fucking lead a rebellion in a nation. You want me to become a pirate. I don't give a fuck. How much you paying me? 2.2 Bill? Okay, here's the bank details. You send me billions of dollars. I'll get it done. I don't care if I have to outsource it to someone else. I don't care if I have to fucking- I don't know what I'll do. If you want a rocket on the moon and you're going to pay me billions of dollars, I will find a way to put a rocket on the moon. Pay me my price. My price may be too much. I may be overpriced. But if you decide to pay me and I have to go speak to Elon afterwards. At some billionaires party they grow and need a rocket on the moon. Here's five bill. But you paid me six bill. I'll get it done. And this is the point. I see companies all the time saying no to money. You don't realize even you say no to money. Oh, we don't take Bitcoin. Why? Oh, oh, oh, we don't like it. It's still money. It's still some money. You may not like it. You may not- you may prefer other forms of currency. But it's still money. There's someone out there who wants to pay in Bitcoin. You need to create a golden bridge for people to pay you money. It has to be very, very easy to give you money. So if you want to buy any of my services, you can buy any currency in the world. You can buy in Bitcoin. If you don't want to buy through the website, you can send me a direct bank transfer. If you don't want- if you want to come meet me and personally give me cash, I've done this for war remembers. Hey, I'm an Iranian next week. Can I give you cash? No problem. We'll meet up and have a coffee. I will take your money any way you want to send it. If you want to give me Iraqi denars. Fine. Let me check the exchange rate. Bang, yeah. Eighteen million Iraqi denars, please. If you want to give me Iraqi denars, you want to give me gold bars. If you want to give me fucking laundry detergent, I don't give a fuck. If you have two trucks of laundry detergent worth $5,000 and you want to use it as payment, I'll take it. I may try and say don't you have cash. No, I don't have cash. You go Bitcoin, no, I go Bitcoin. All I have is this detergent. Cool, but I'll take it. I will take your money. Any way people want to give it to you, take it. Any way it's easiest for them to take it. This comes down to the whole of Galat, you think. Remember what I said earlier, get rich before you get legal? This is important. You guys were like, oh, we can't take cash because it's against the rules. We can't take Bitcoin because the federal reserve and the tax. You're not rich yet, bro. You're not a multi-millionaire. You need to take everything you can fucking get. Worry about that bullshit later. Fuck the rules. Dude wants to give you laundry detergent at a gold bar and fucking a pile of South Korean wand. Who gives this shit? He's paying. Take it. Take the money. Always take the money anyway they're prepared to pay. Any way they're prepared to pay. Such a fucking mistake people make. Make it very, very easy for people to pay you because people have loads and loads of unique ways to pay. So this happens a lot in Romania. So in Romania, when a company sponsors another company, they usually do it with stock. So let's look at my good friend Sebastian, who knows me, who's my good friend is Sebastian. He owns RXF. RXF is a cage fighting organization. So here's our cage. On the cage you have the sponsors, which get to be all over TV, but the sponsors don't give him cash. They give him product. So one of the sponsors sells roof, roofing things. But they don't want to give Sebastian cash because this is Romania and this is Romania works in a different way. So he goes, I don't want to give you cash. I'll give you roof tiles. So he's paying for his sponsorship and roof tiles. Sebastian goes, okay cool. I'll take your roof tiles. Sebastian takes your roof tiles. And he has another boy. He has who goes out and sells the roof tiles or he makes some phone calls. I've got a bunch of roof tiles. Who wants roof tiles? Old school for moose in. But effectively, Sebastian doesn't go, no, I want money. Because then the sponsor will go, well, I don't want to give you money. I've got a bunch of roof tiles on my rail. And then he'll lose a sponsor. Sebastian makes it very, very easy to do business with him. If you'll pay me, it roof tiles, lumber, fucking anything you want to give me, no problem. Just give it to me. And all you need from there is one or two other connects to shift the stuff. These roof tiles are money because roof tiles are worth money. He gets $5,000 with the roof tiles. He calls a guy. Hey, I got $5,000 with the roof tiles.
take them for four and a half grand, come pick them up right now, bang, they lose 500 bucks, bang, bang, bang, bang, transaction done. It doesn't lose the sponsor. Make it very, very easy for people to pay you and never, never, never say no to money, ever. 62. This is some basic shit you should already know. You need to diversify to become anti-fragral against attacks. And when I say this, I'm talking particularly about big tech and also the way you accept money. So the reason I put these in the order I have is because they all lead into each other. So if you're like Sebastian, your anti-fragile. You're very anti-fragile because the way he takes money makes him very, very hard to stop. So let's say the IRS or the tax services would come along and free Sebastian's bank account. He'll still run his shows because he can just take roof tiles, roof tiles and lumber and alcohol. He runs a show by the end of it. He's sitting on fucking 400 bottles of vodka and enough roof tiles and lumber to build three medium sizes homes. He's fine. Because this is how Romanians are, our Wheeler dealers, their hustlers. This is the hustlers' university. He's my hustling. You want to give me a whole bunch of wood and some bottles of fucking wine? Cool. Give me it. Sebastian's anti-fragile now. You can block his bank. It doesn't make a difference. You can't stop that man. He's running the shows. He's getting wood. He can give a fuck. Be anti-fragile. So the more ways you take money, the more anti-fragile you are because a bank may freeze your account or you might lose a particular merchant account. So you need to have lots of different merchant accounts, Bitcoin, lots of ways to take money. You need lots of different banks. But also you need to be anti-fragile in places you advertise. You need to be on all the platforms. Even the ones that aren't so successful because the successful ones will get banned. I am on Twitter, Facebook, YouTube, with two channels, Telegram. You've got to be everywhere all the time. Not even if it's just to reach new people, even if it's to reach the same people different ways because shit gets fucking destroyed. You have to be anti-fragile. The easiest way to be anti-fragile is to diversify. I talk about this in one of my take speech videos which we're going to reference in here about you can't go off-grid so you need to be on as many grids as possible. Interesting question. If you guys want to ask me a question, you can email me email address at the bottom or hit me up on my Instagram @covertay if you really have an important question on that. So I've got a question saying, "What should you do when you make money?" It's the only first thing you should do when you make money. This is actually interesting because it's actually something I recommend you guys do now that you have a lot of money or not. But we live in a world now of globalization and it's nearly impossible to be off-grid. It's possible to be beyond the sphere of government control if you want to live a life with living. You're going to need a bank account. Crypto helps a lot but you're still going to need a bank account. You're going to need a passport. You're going to need a driver's license and a license. You're going to need all of these things. The idea of living off-grid is if you want a very simplistic life. If you want a modern life, living off-grid is going to be possible. For a long time, I pondered, "What's the best way to live off-grid? It's the best way to avoid a single government having influence over me." Because one of the main reasons I don't care about politics is because I don't consider myself having a leader. I'm in Romania now. I don't know who the leader is. And if a leader came, who I really dislike, I could move. I live in countries where I don't know who the leader is and the world doesn't know, and nobody gives a shit. So I like that. I like feeling like a citizen of the world as opposed to stuck in one place. One of the first things I recommend you do, and this is what I did, when I realized that going off-grid is impossible, is actually put yourself on as many grids as possible. I've said to some of my friends, "Well, if I go by 5 grand, then I'm going to spend no on a holiday." I say, "No." If you're going to spend 5 grand on holiday, fuck that, you're going to come out with me. You just spend that 5 grand going to another country, going into the local DVLA, or the Department of Driving, or whatever it is. I find out what it takes to get a driver's license. I say this to people, and people call me crazy. But I think it's far more crazy than people don't do this. We live in a world now where if you're American, you can fly to England or for England, you can fly to America. You can go into the office to issue driving licenses. You can say, "What do I need to get driver's license? I've just moved to the country." They can say, "You need proof of residence, you need a bank account, you need X, Y, Z." And you can spend a couple weeks going through the fucking process, getting what you need, doing a driving test, and passing a driving test, adding a license in the form of a country. When I say people do this, they go, "Why? What do you mean why? If you have one driver's license, then that country can take your license out of wind and restrict you from moving and making money for going 10 miles an hour over to speed up it. People call me crazy unless I have seven driver's license. I have seven licenses for seven countries. And each year, I take two weeks out of my year to go to a country, park up. If I have to get rent on the agreement, I get rent on the agreement, I need to get bank account, I get bank account. Anything it takes to go through the motions, sometimes I even got to do a test, sometimes if I prove I have another license, just give me a license. Anything it takes to have a license so that when I am stopped by the police for speeding, which is all the fucking times I have, I'm never getting asked to marry a Bentley. I drive however I fucking want. I'm not going to live like a little cock. It's 50 miles an hour, about you, 55 miles an hour later, take it away from me. This is how people live under government controls, pressed and afraid. Can we lose my license? If you stop me in America, I pull out the Polish license. What do you do? Call Poland? What's the fucking kid officer going to do? You were speeding, sorry, off you give you a ticket. We should take your license. We have to deal with Poland about that. I can know how the process works and you try to take Polish license. I don't think the American cops have any jurisdiction over Polish license. I always say I don't think, but I do know that they don't. People, an American cop, cannot take the license of another nation. They can't do anything. Every country I'm in, I just pull out different licenses. I get stopped for speeding five times a week. No one does shit because I have so many driver's licenses and you guys should do the same thing. And the point of the story is the first thing we do in your money is you need to prevent a single government having access or control your entire life. Same thing with passports, man. If I fuck up big time, England wants me in jail. I could fly on Ijerian passports or an American, or an English or a Polish or an Estonian. I have so many fucking passports. You're gonna block them all? I've got four more. I haven't even named on YouTube. They can't stop me traveling. There's always a passport I can pull out. There's always a driver's license I can pull out. If you ban one upon another one, I've got bank accounts in 19 countries. My shit is diversified. So am I off grid? No, I want so many fucking grids. You can't lock the grid on me because there's too fucking many of them. People are asking me what's the first thing I should do when I get money. I'll say the first thing you should do right now if you look at money in the bank is look it up because you'll be surprised even a license like a tire license. Ties the best. You pull out a tire driver's license. It's not even in English. It's in those squiddly letters. They're like is this real? Well, yeah, it's real. You can't drive here on this. Yeah, you can't google it. If I have an international driver's car, I'm at which I have, which is close to 150 bucks. And a tire license I can drive in Europe. And I sit there and look at the tire license and think, what am I going to call bank? I'll fucking let you go. So people say it was the first thing you should do when you get money. The first thing you should do when you get money is at least obtain two pass doors. At least obtain as a minimum two driver's licenses and at least as a minimum bank accounts in two different countries. Otherwise, otherwise, you'll have a little cock at the whim of one government to be taken something. Government's harassers and governments are changing. I find it out absurd. You motherfuckers right now. All of you watching this right now are driving to and from work. You need a car for your livelihood. We need a car to pay your mortgage. You're living in a world where if you go 10 miles per hour to speed limit, they're going to take that away from you. You've done absolutely nothing to the gate back. People call me crazy. I think having one license is fun. I'm crazy. Get it done. And the basic lesson behind this is very simple. You need to be able to take money so many different ways into so many different banks. Remember what I said earlier? You're taking money so many different ways into so many different places. You're advertising yourself in so many different places that you're near impossible to stop. This is how you need to think by anti-fragility. And this is another reason why the whole idea of being super legal with your company. Oh, I've got my limited company. It's all set up. Here's my limited company. And here we are. Blah blah. And we feel like I file our taxes that they can come along and close you down like that. You should have eight limited companies and eight different bank accounts and nine different payment processors. Your hustler. Hustlers can take money. Even if you're all due, even if it's just one company, even if you're still fulfilling it from the same warehouse, even if you're doing one thing. Find a way so that you're very, very difficult to pin down. Who is this guy? We froze two of his banks. He's still driving a Lambo. How? This is a lesson from my personal life from telling you. Anti-fragility comes from diversification. So you can get one bullshit member of staff and make their job. Okay, we already have one payment processor. Stripe said yes to us. Let's say I want to be on every other payment processor. Sign us up for them all. Get them all approved. Put them all on on on websites, exact clones of our current website on domains that we don't make access to. Guys into the lesson. Be ready to roll. Dead. In many cases, isn't real. Now, it depends on the business you run because this is subjective. But I'll tell you a story. I knew a Jewish guy who sold everything. He basically was doing an Alibaba business, getting bullshit like wind up flashlights and crap. Wait, this was during T2. So 15 years ago, before Alibaba was a website, before everyone understood what dropshipping was, before Amazon, he'd go to these trade shows in China, buy wind up torches and get them into stores in England, super stores, and sell them on his website, whatever. It was making big money. Now, this Jewish guy wouldn't pay an invoice until you threaten to take him to court. So you didn't voice him for something. Anything. He'd ignore you. You didn't voice the man you ignore you. Final warning, ignore. You'd have to be, you'd have to invoice him for four months and eventually you said, okay, we're going to court of this invoice, then he'd pay.
because you could always find a new supplier. So if a supplier got fresh after that, he just found someone else. But his attitude was very much like debt isn't real. As long as I don't have to pay money out of my bank, my business will always be successful, even though I'm operating at super low margin. So a lot of people are concerned, oh, debt, so, data, look, debt isn't real for a few reasons. One, it takes a long time for someone to collect debt against you. It's the first thing. Two, if you never want to do business with that person or that company again, there's no point in fucking even paying them at all. Three, once people get desperate for their money, you can often do deals on debt. So if it goes to a debt collection company, or you owe someone 10 grand and you call them up and say, look, I'm about to go out of business. I owe you 10 grand. I can pay you three. If you won't take three and settle the debt, then I'll pay you nothing and you can take me to court, but I'm going to close the business, so you'll get nothing. It's up to you. Give people that, ultimate them. They'll take the three grand. I did this recently with a couple of apartments for some cam girls. I was writing some apartments for some cam girls. Cam girls left. Didn't need the apartments anymore. I owed three months rent. I said, it was only like, I don't know how much, two grand a month in total. So it was like six grand. I spoke to the landlord and said, hey man, I can pay you two grand. There's your only six. So, okay, I know. But the girls have left. He didn't know the girls were cam girls. I said the girls were supposed to pay me. They didn't pay me. So now I'm in the hole. You're in the hole. We're in the same boat. I can give you two grand out my pocket. So all I've got, if it's not enough, then take me to court. He goes, yeah, I will take the court. I said, okay, take me to court. No problem. But I have no money to pay you. So, I want the phone. Next day, can you do three grand? I said, no bro, I'm sorry, I have two grand. It's all I literally have. I'll see if I can do any more. Two and a half bank paid it. Six grand, down to two and a half. Because what choice did he have? Take me to court and he wasn't getting no money. I told him I didn't need the apartments. He didn't kick me out. I'm not there. I already left. So don't be thinking about worried about debt. You need to be worried about one thing in your business, which is, I'm not even going to draw it because you should know what it is by now. Money in. Debt doesn't matter if enough money's coming in. Nothing matters if money's coming in. I see people panicking and worrying about debt. Fuck debts. Get in debt. Get in debt if it's going to get money in. You're a hustler because you know what's not real compared to cash debts. If you had a company and you had a whole bunch of assets and you could lend $3 million against your company and you can get it from the bank, take the three mill. Then listen to the lesson before. Take 2.5 mill, put it in a personal account somewhere, hide it. Then try and work. Carry on working your company. Try and pay it off. And if you can't, who gives a shit? You'll work out a deal with the bank in the end. You need to be about yourself. You can't be afraid of debt to get there. If I had to get in debt to get money in and I didn't have to repay it anytime soon, the money was pouring in, I'll take it. Money in is primary. That is not nearly as scary as people pretend it is, especially with a limited company. What does limited be? Limited liability means. Limited liability. The company's debts are not your debts. They're not yours. Fucking chill. And most, in 9 times out of 10, you could close the company. Open it again. Clear the debts off and have the same phone number and same fucking website. Just chill out about that. I get so many questions from business guys. Well, I'm in debt or I owe this. I owe that. Fuck that. How much money's coming in? Fix that. Stop worrying about other shit. It's not important. I already mentioned this. Don't pay unless you have to, but reputation management. So this is another key point. Reputation management. So with the guy, with the apartments, the reason I pulled that move on him is because he's not a Romanian and a Romanian. I'm very well known here and it would be bad for reputation. The guy owns the department's was Turkish and he lives in Turkey. So my reputation management, I thought, okay, well, he can't damage my reputation. So there's no need to pay him. The Jewish guy, the reason he didn't pay any of the invoices until they threatened to take him to court is because he didn't need one supplier more than once. So he didn't care. He found a new supplier. So he didn't need a good reputation. Don't damage your reputation. Of course. If there's a supplier you need a reputation with, then you must pay them. And if you don't pay someone that could put all over the internet that you don't pay, then maybe you need to pay them. And if there's a way you can manage your reputation to stay intact and not pay, then they can fucking wait. Fuck them. Be a nice guy. It ain't worth it, man. I'm telling you, when I ran T2 and I had invoices outstanding and I had staff to pay and I had no money in the bank and I was chasing all these companies to pay their invoices. The big companies, the big boys, they didn't care. They didn't care about me. Yeah, we pay invoices, takes up to 90 days, up to three months to pay an invoice. It's a bank transfer. It takes up two minutes. Well, all these other companies are so you can be the same, make them fucking wait, fuck them. Next, this is a key point for staff management. HR is bullshit. What is HR? You always see some fucking chick with a bad attitude. I work in HR. Human resources. Human resources. Stupid bitch. She sits around all day talking about human resources, goes home, puts a dick in her mouth. Fucking human resources. Let me tell you how you run a HR department. You're the leader. As a leader, you do the most work so people respect you. And secondly, you're positive. Positivity is your HR department. Remember me telling you about VIXALS, how all my staff worked for free when I'd turn up, be it a good mood, buy pizza. We're all gonna get rich guys. Bomb, bomb, bomb, wolf of Wall Street, positive energy, positive energy, positive energy. Second, I went away to Slovakia, everyone quit. There's your HR department. Positive energy is your HR department. Your staff are gonna work hard to feed and respect you more and be happier if you're happy. Be positive. You've just fixed your HR department. You do not need some fucking dickhead hoe. Well, if you don't work, I'm gonna give you a written warning. What the fuck, written law? Be positive if your staff will be positive. That's how you have a fucking HR department. That's how you make people work hard for you. That's how you make people respect you. HR. The noise media even fucking talk about it. Next, people always say to me, "What do I sell?" I get this all the time, but I don't know what to sell. What is a company? You're selling something. That's how you get your money in. But I don't know what to sell. It doesn't matter what you sell. It matters how you sell it. I can sell anything. I can sell anything. It's my fucking G. It's not about what. It's about how, how you sell it is more important than what you sell. So if there's people out there selling fucking complete bullshit, dick enlargement pills, they don't even work. So it's not the what. It's the how, mass marketing, spam email, pathetic promises that don't work. Some company in the Philippines that you can't track down or sue. They've put themselves in a situation where, with enough numbers, they're antifragile, they can't be taken out and they can sell garbage. It's not about what they're selling, it's about how they sell it. You can make money from pens, you can make money from fucking cups, you can make money from anything. It's about working out a way to sell it that's going to work. So when you're sitting there going, well, how do I start my business? What do I sell? Forget that. Start thinking about how you can sell things instead. If you start thinking about how you can sell things, you find out that the what isn't all that important. So me, for example, let's look at me. I have a wide reach. I'm very well respected. People know I'm rich. So I can sell anything with social media and with curiosity and with explaining to people that I have social proof and there's a reason you should listen to me. I can sell basically anything with that. I could take this pen and say every contract I've ever signed in my life, I've signed with this pen and this is why all my contracts are new and I'm rich and this pen is $38. It's not what. It's not about the pen. It's all a how around it. So identify your strengths and identify a way you can provide product and that will give you an idea on what the product should be. It's not about what it is. Keep this in mind. Let's look at the Cam girls, for example. So I'll give you a Cam girls example. So I had a girl. She was struggling. She goes, "I don't know what to sell. I've tried selling videos. They don't want it. I've tried selling this. I don't want it. They don't want it. They don't want it. No one's buying anything from me." I said, "Okay. Let's think of how we can sell something instead of what we can sell." She was, "What do you mean?" I said, "Okay. So I'll sit there watching on the chat. All the guys are saying to her like, "Where are you? What are you up to?" I said, "Okay. Let's add some curiosity in and let's add in a how." So what we did is we took her out of her bedroom, put her in the bathroom and she started adding a broadcast in the bathroom and whispering. Why are you whispering? She goes, "Oh, my stepdad's here. I need to know I'm a Cam girl. So I have to be ready to quiet." So it wasn't about what? Because she was doing the same thing she was doing before. It's about the how. Now she's in a bathroom hiding from her stepdad and she has to whisper or he'll hear her. Guess her room went crazy. Everyone wanted her to use a vibrator then. They were paying money nuts because she might get caught. It's the same thing as before. It's just the how you sell it. It's not the what you sell. Do you understand the difference here? I put a different how on it and she went from a nobody to a fucking hero and spent the next two months in a bathroom whispering, convincing these dorks online that her dad might hear. Casing her, I'd walk by and knock on the door and she'd have like, "Oh." People loved it. It's not about what. It's about how. You see by genius, you see by genius? I didn't offend you.
Think, okay, what can she sell? What she's tried videos that didn't sell? She's tried pictures that didn't sell. What else can she sell? What else? I didn't think what. I thought, okay, let's stick to the same what's, the same things. Cam girls, it's not that complicated. What does she sell? She sells, okay, shows where she uses the vibrators, she sells videos, did it, how can we put a spin on these to sell them? I didn't try and change the what. I changed the how. This is important. You can sell anything if you work out the how. You don't have to work out what it is. Next, play the people's strengths. This is especially important with staff, but it's also important with customers. Play the people's strengths. So on a chess board, you have a knight in a bishop. How do you win the game? You use them to their strengths. You make sure you understand how each of them works and use them to their strengths. A lot of people have staff and they don't understand the strengths that their staff have. You might have two receptionists on a desk, but one of them's hawk and one of them isn't. And you have a really big meeting and the guys are coming are four, 38 year old businessmen. Which receptionist should be on the desk? But this is the kind of thing people don't think about. I mean, the answer is obvious, but people don't think about it. They'll just go, "Okay, yes, someone's at reception. Okay, they're on their way." And they'll just think it's all gonna be fine. No, details matter. Played people to their strengths. They're gonna have certain members of staff who are more physically attracted to the others. Certain who work harder than others. Certain who are more stressed resilient than others. Certain who are more adaptable as changing hours and others. You need to learn your staff and you need to understand them and you need to use them and play them to their strengths because everyone should play to their strengths, just like you should. If you have a weakness, someone else should be working for you who does it. I'm shit with creative stuff. That's why I have such amazing creative people working for me 'cause I'm shit with it. Even if I know in my head what I want, I don't know about cameras and editing. So I hired someone to do that. But what I am good at, I do. So you need to play to your own personal strengths and your weaknesses need to be outsourced. And your staff need to play to their personal strengths need to be outsourced. And your weaknesses of your opponents, which are usually clients, need to be exploited. Doesn't matter what age, you need to exploit people's weaknesses. Let's take T2. We'll do a T2 example on a webcam example. So T2, I'd exploit people's weaknesses all the time. People would sit there in the meeting with me and I'd say, "Well, are you selling enough product?" It's a stupid question. Well, yeah, we're selling enough. But we'd like to sell more. Who fucking wouldn't? Yeah, okay, well, TV's gonna do that for you. I just made them admit, they've just shown me a gaping hole. I want to sell more. I will make you sell more. Okay, sign here. Boom. Play their weaknesses against them with my strengths. Very, very simple. I can sell your products. Do you sell enough already? We sell enough to want to sell more. Okay, we'll do a TV. Sign here, bank, done. Send me with cameras. How do you use people's weaknesses against them? We'd have guys come along and they'd say, "Oh, well, I'm an old guy. You wouldn't like me." And the girl would be like, "Oh, I'm tired of these young guys playing games. I need a guy who's just ready to settle down. Play to the old guy thing." Or, "Young guy would come along. "I'm not like these old creeps." And the girl would be like, "Yeah, I know. "Thank God you're not like these old guys all day." It's nice to talk to a young handsome guy for once. Play to their ego. Strengths and weaknesses. Everybody has them. Even me, Lord Emperor Tate has the old weakness. Very few. I've got the old one. But you need to identify them in your staff. Identify them in yourself. Identify them in the people you're trying to convince to do business with you and use it against them. Because that's the reality of the world. That's what you do with everyone and anyone you meet. You exploit women who are lonely. Because if there weren't lonely, they wouldn't be fucking out of date with you in the fucking first place. This is natural human nature. So when you speak to people, speak to clients, speak to customers, you identify their weaknesses. Where are they weak? So if you're speaking to a company, if I was speaking to a company for TV, that was very, very, very successful, already sold what's a product and didn't need to more sales, than I'd be telling them about the prestige of TV. Branding. Making sure that all of their competitors know that they're the flagship, explaining that in their industry, they're going to be the first one on TV. And that in nearly every industry, the company that went on TV first, held the market share. And that you only get one chance to be first and the competitor comes first. They're going to lose that prestige of being the first people within the bouncy ball company on television. If I had a different client in the same industry who wasn't selling anything, I wouldn't be talking about none of that. I'm talking about how the fact that we're going to sell a bunch of product. We're going to get them up there. We're going to make them the market leader. You have to identify their weaknesses. I worked out what they wanted, what they needed to hear. Do you do that? No. You fucking should. Work it out. This is down to once again, on how to sell as opposed to what you sell. So what's the famous thing they always say? Sell me this pen. I've never done that in my life. I know one's ever said it to me. But it's not about the what. It's about the how, just like before. It's like I've told you. So if you're just saying, well, this pen is white and it has lots of ink and it can write for a long time, you're talking about the what? You're talking about the how. Sell me this pen. Do you want to write down your ideas? Yeah, I already have a pen. Yeah, but you don't have this pen. With this pen, you can write down ideas. You can't write down with that pen. Well, why? How do you know that's true? Because I've been selling pens for a long time and I'm a pen expert. I'm telling you this pen, when you have this pen in your hand, the way that the writing flows from your mind, you're gonna come up with multi-million dollar ideas that you've never would have had before if you didn't have this particular pen. I know all about pens. I know about the pen you have and I know about the pen that you could have and this is superior pen in every single way. Fuck the pen. I didn't even talk about the fucking benefits of the pen. I've just put a spin on it. And what else have I tied in with my sales pitch right there? Curiosity. He knows about pens. This is the best pen. Well, it can't be that much better. It is. Absolutely is. Blind confidence. Okay, I'll try one pen. He might like it and buy more. He might not. Who gives a shit? He bought the pen. So it's not about the what? It's about the how? And you have to play to people's strengths and weaknesses. Keep this in mind. Identify their weaknesses. Nobody's weaknesses that their pen runs out too soon. That doesn't happen. People's weaknesses are that they don't think of good things to write down. That's a weakness. I can't remember the last time someone had a pen and goes, "Damn it. I've had this pen for three months and I've run out of ink." Doesn't happen. But I have seen people sitting right, go, "I don't know what to write." Play to weaknesses and play the strengths. Think about it. Think outside the box. Next. Satisfy immediate need. So I recently was having a conversation with a guy within one of my companies and we were discussing the back end of one of my companies and we were talking about needing a back end system to run the company. And we were talking about how in the future, if we don't have this system, blah, blah, blah, the future, the future, the future. Do you know how you convince people to do things? You satisfy an immediate need because people are lazy. Someone comes along to me and says, "You need this because in two years, once you've said in two years, I don't care." And neither does anyone else. Most people out here are stressed about shit that's happened yesterday and shit that's going to happen tomorrow. They ain't got time to think about from two years from now. If you want to sell somebody something, you need to satisfy an immediate need. Immediate, not later. So it doesn't matter what you're selling, but you need to look at your selling points and you need to be thinking immediate need. I did this with T2 all the time. Companies will come along, "Oh yeah, we're interested in branding. We're thinking maybe next year, I'm like next year, but when your competitors will get on TV, you need to be the first. Immediate need. Now they're starting to panic and think about it." First, they came to the meeting and wanted to talk about TV for next year. Now they're talking about TV for right now. If I were sitting there and go, "Yeah, well next year we can do da da da. Ibs and butts, candy and nuts, maybe next year, maybe on tie-in-a-car crash next week. I ain't got to fucking next year, you're a hustler." This is what this is, hustlers university. Hustlers need money today. You need money now. You haven't got 'til next year. You need it now. So you're only waiting to get people to give you money now so they have an immediate need that needs to be satisfied right now. No one's giving you money now if this shit is going to happen in the future. Immediate needs. So, it doesn't matter what you're selling or what client you're talking to, find an immediate need for it. Don't talk about the future. Don't talk about legislation that's going to happen next month. Don't talk about how next year they're going to need. Say, "Right now you need this because." Right now. Urgency. Panic. Oh, shit. Now, fuck. How did I live without it? Oh my god, now. If you have any selling points that sell to the future, great. They can be icing on the cake. Your cake that's really going to sell product is immediate need. If you cannot identify someone in immediate need, they're not going to buy it. It's the same with absolutely anything. Even with cars, so I'd never worked in car sales. I actually really wanted to because I would have been fucking good at it. But because I'm so good at sales, I'm trying to buy a car with salesmen trying to sell me. I know they're tactics, but it's very, very typical of car salesmen all the time. Go in there. I'm thinking of a new car next year, but my car I've got now is fine for now. Yeah, but you should get this car now. So I've already got a car. Yeah, but you need this one now because you'll save X amount on the fuel and you'll save X amount on tax and X amount on insurance. And also this car has this new system, the self drive system, so blah, blah, blah. So when you're on the motorway cruise control, it doesn't say, yeah, okay. Next year maybe, no, it's like, no, no, you need it now because it identifies immediate needs. Even with their bullshit. Even with the garbage. Immediate. Keep this in mind. You ain't got sales point and you ain't got a pitch if it's not an immediate need. Never. Assume work. My kickboxing coach had a saying, if I didn't see it, it didn't happen. So he'd sit me there to bench press with a hundred kilo bench, bench, bench. He'd go out and talk on the phone. He'd come back 20 minutes later, my arms are a blareed.
How many did you do? 62. No, I didn't see it. Start again. If he didn't see it, it didn't happen. If he didn't witness it with his own eyes, it literally did not exist in the universe. That's his universe. That's the world he lives in. Same with your work. Don't assume work from your staff. Don't assume things are done. Check on them. If you don't see shit happen, it didn't happen. This is true of the world. It's especially true. I learned this one. I knew this one anyway, but it's especially true with the Cam girls. I worked and I did 10 hours and I made videos there. If you didn't see it, it didn't happen. It's this way with 99% of things in life. If you ain't seeing it, it doesn't happen. It's also, you can apply this to binary, "Is thing are things done or not?" What you'll often have in business is you'll ask somebody something. "Is this done?" Yeah, 20 minutes. Do you know what that means to me? It means no. It's not done. It's still not done. It happens all the time. Okay, tomorrow. Okay, yeah, later. No, no, no. Is it done? No, it was not done. It's in the not done pile until it's done. And I can cross off the done and I can just forget about it from my mind. It's not finished. I want to see it finished and fucking done. Pronto. Keep this in mind, especially with staff, because a lot of them were going to say, "Oh, and I did this today." I did that today and I did this marketing today and I had this idea and I sent these emails to the other. If you didn't see it and you can't verify it, if you can't check on it, it didn't happen. It needs to happen again and you need to watch it or you need to find a way to verify it. Oh, you had this idea and you spoke to all these clients. Okay, well, I didn't hear you speak to them. I didn't go time check to find records to run a call on again. Didn't you want to buy? No, okay, let's call them all again. I'll call them yesterday. Cool call on again. Didn't see it. Didn't happen. Doesn't exist. Next. Everybody loves a winner. This can go down to how your brand works and how your company works. Never, ever, ever admit a problem. I never, ever, ever admit that you're struggling. Ever. Don't do that. There's a guy on Twitter who recently started putting on his email list about how it's been a hard year of business frame. That does not make people want to buy from you, bro. It makes people not want to buy from you. Nobody loves a loser. If you come along and say, "My business is fantastic. We make so much money. We have so many clients. We're great. You want to work with us. We're doing fantastic. People want to work with you." If you come along and say, "Well, you know, we're new and we're struggling and we're new." But we're small, so we value each customer because we're small. No. We're small, but we make a lot of money because we do a very good job for our clients. Everyone loves a winner. They're going to love you more of your winner. Nobody likes a loser. No one feels sorry for a loser. And no one trusts a loser. No one has confidence in a loser. If you're going to go in for brain surgery and there's two fucking guys there, you want the guy who's like, "Yeah, easy. Easy. No problem. You want the confident guy. You don't want the guy who's like, "Huh." I don't know. It's the first time I done one of these. Even if they're the same qualifications. People love winners. They don't love losers. And winners in life are brash. Give it a war. Look at me. Ultimate winner. Mr. winner. What am I? Brash. Confident. Errogate. So when I tell you, I'm going to teach you shit. Did I say, "I've run some businesses that I think maybe there's a few things I could teach?" No, I told you. I know fucking everything. I'll not teach you fucking everything I know. And I've made millions and you're going to make millions. Everyone loves the winner. Come across as a winner and people are far more likely to trust you. They'll become a crosses of loser. Never admit defeat. Never admit problems, especially to customers and clients. As far as they're concerned, your company is perfect. Does it matter if your office is on fire. You don't have to tell anybody. You have to keep bringing in money. Your warehouse is set on fire. You know what I would do? I got this company. I sell bouncy balls. My bouncy ball warehouses on fire. I come in on Monday morning. You know the first thing I do? The first thing I do is I tell all my salesmen, "Okay. The warehouse is on fire. We can't fill any orders. Call everyone up and try and get some orders." The first thing I do, even when my warehouses on fire, is tell all my fucking salesmen to try just like normal to bring them money in. Because that's all the businesses. And that's all that matters. And that's all that's going to fix your problems. I don't say, "Send an email out and let everyone know that our warehouses on fire." I don't sit and say, "Okay, slow down the orders because we're low on bouncy balls. It can be hard to fulfill." No, no, I say, "Sell some fucking bouncy balls. I'll fix it later. Get some money in the bank now." Next, keep an eye on competitors and steal their ideas, especially before they get traction. Because if you stick to the rules I've taught you thus far, especially with speed, you can overtake them anyway. So if you see someone, "Hey, I did this the other day, man. I did this exact thing the other day. I saw someone launch a free telegram group on Twitter." Thought, "Good idea." So I stole their idea. I started a free telegram group. I'm in their group and my group. And my group is five times bigger than theirs. Because I've promoted it six times a day with my staff retweeting and adding a new tweet with my link. And he doesn't because he doesn't work as quickly as me. And I would sit around and wait it. And I thought, "I was going to do nothing." It would have been much harder to catch him. So the point is, if you see a competitor idea steal it right away. And then implement the most important business lesson, number one, speed. And then you can overtake them. Keep an eye on the competitors and be ready to steal. Steal, steal, steal, steal everything they do. If you see your competitor start and go fun me, start one. Why not? But just advertise it harder, blast it everywhere. Do things they're not prepared to do. Make sure your staff are, get better pictures, write better copy, speed, speed, speed, speed, speed, and overtake them and beat them. Even if you don't beat them, just take away some of their momentum. You sell bouncy balls. So I don't know why we're on bouncy balls today, but we are. Your competitor starts and go fun me for their bouncy ball. You start, go fun me for your bouncy ball. They raise 100,000 you raise 50,000. Well, if you didn't raise that 50, perhaps your competitor would have raised it. Because the people who are interested in bouncy balls may have gone with him instead of you. So not only have you raised 50, but you've also taken 50 from him. It's a double whammy. It's not the fact that you've raised 50s, so that you've also taken 50 from him. So if your competitor is doing anything, steal his idea, even if you're not going to pull it off, just to take some of their momentum away. So with the war room, if I have any ideas on how I want to promote the war room, I do my big ideas on the days that other groups are trying to open up for membership. Just to combat them. Just to take some attention away from them. Even if I don't get any of their guides, it doesn't matter. Just so they don't have a free reign. Never give your opponent free reign, because that's what your competitors are. They're opponents. So keep an eye on them and be prepared to steal their ideas. Even if it doesn't work that fantastically, steal it and implement it, purely just to slow them down. But I'll tell you a few times I've done this, and if you do it right and you do it with speed, you can often overtake them and you can often beat them. I've done it myself, so trust me, it's very, very doable. Next, I've spoke about this already, but it's important. Money and business as a hustler is your life. It's your life, meaning it's all you do. I'm not saying you can't do anything else, I'm saying you mix everything together. If you go for dinner, try and go for dinner with some guys you need to talk to about business. Make sure your people around you, your friends are talking about business. If you have to go somewhere, try and go somewhere for business. Let's say you really, really want a holiday. Your bouncy ball company, and you may have little money, you really, really want a holiday. Cool. Do you really want to go to the say shells, or could you go to India and have fun? You've never been there before. It's still got beaches, and speak to another bouncy ball company where you're there, maybe get some cheap product. Mix everything together. You can find a way to do all the things you want to do with a business objective tinge. Trust me, you can do it because I've done it myself. Even things as simple as with the cam girls. I really want to go Thailand, so I told all the girls, okay, if we make this much money this month, I'll take you all to Thailand. That was work. They all worked their asses off. They hit target. They felt like they got free holiday. I had to go there anyway. And they made me a bunch of money. Always tie work into all the other things you have to do. Your whole life is work. Your whole existence is work. So you can tie it all in in every single way, because that's what hustlers do. Hustlers never turn their brain off of the money. So anything you have to do in your life, try and put a work tinge on it, because it's very doable. Before you know it, you'll see that if you're awake, you're working. That's how I live my life now. It's 20 past midnight, and I'm working. If I'm awake, I'm working. I soon I'll go to sleep. Until then, I work. That's how it goes. Right. Next. Develop a phone addiction. If you don't have a phone addiction already, develop one. And maybe it's bad for your mental health and your happiness. But we don't believe in burnout. So that ain't real. I am very, very successful in the realm I'm in now with social media. It's because of the amount of content I produce, the amount of original tweets, original ideas, two YouTube channels, the amount of ideas I have for courses, the amount of speaking I do, the amount of videos I lay out, my Instagram stories, the pictures I take, I am always on my phone. Anyone who knows me will say, "Take lives on his phone." If I'm awake, I'm probably on my phone. I live on my phone because my phone allows me to do so many things. People who don't have phone addictions will tweet once, write an email, put their phone away and go about their day. That's not how you get ahead. If you're sitting there and you don't know what work to do, here's what you do. This is a very, very simple way to start making more money. It's very, very simple. Go on your phone. Look at all your apps. Delete the games and bullshit. Delete 'em.
I don't care how far you don't candy crush, just fucking delete it. All the apps that could make you money, put them on the first page, Twitter if you make money from Twitter, your email, whatever. All the apps that could make you money put on the first page, and you sit on your phone and you refuse to put it down for three hours. So, one o'clock I'm sitting on my phone till 4 p.m. You get your phone, open it up, first page, and you refuse to put it down and you just keep going through the different apps and doing something. You'll find work, you'll be surprised, you'll open up Twitter, you'll write something, you'll retweet something, open up your email, scroll through. Oh, this guy, I haven't heard from this guy on the email, I haven't opened up your gallery. Okay, you got some product pictures. Actually, this product might be good like this, and I'll take a picture like this. Okay, let me tweet that out. Let her sit on your phone and just fucking do things with apps that can generate money. Develop a phone addiction, you'll increase your fucking income. I'm telling you, I have a phone addiction because without my phone I can make money, with my phone I can make money, so this is the reality of the world. Phone addiction, it's going to help you to make money. It's absolutely true. Next, nothing is too good to be true, that you sell. Maybe they say that in life there's many things that are too good to be true, but anything that you sell is certainly not too good to be true. The bees, these, what you sell is amazing. This whole modesty, honesty, shit ain't going to get you to the top. It really isn't. When you sell, it's fucking fantastic. And you can speak this into existence. I've worked so hard on this because I've told everyone how great it's going to be. So by telling you all, it's going to be fantastic. I've worked super hard. If I didn't say that and I sold it much softer, I wouldn't feel the same obligation to try as hard. If you sit in front of someone and tell them, look, I'm going to do an amazing job for you. This, I'm going to do an amazing job for you. You're never going to, it doesn't go copyright. You're never going to have a copyright or is brilliant as me. You're never going to have a copyright or is punctual or is skilled as me. You'll be a better copyrighter for that person than if you didn't say it. Nothing's too good to be true and you can speak it into existence. Everything you sell is fantastic. You just tell the kangaroos all the time. Can I just keep asking people what I do in private? Tell them you're going to give them the best private of their lives. I'm going to give you the best private you've ever had. And the guy would be like, really? Why? What are you going to do? You're going to have to find out like, guarantee I blow your mind. Maybe she doesn't blow his mind. He doesn't come back. Who cares? Maybe he doesn't blow my mind. Maybe he's a bit drunk and maybe she does the same old shit but he just loves it because she's hot. Who knows? Nothing is too good to be true. Nothing that you sell is too good to be true. Put that spin on it. That's what people want. We live in a world where it's difficult to get people's attention. People have ADD. People are constantly looking all over the place. So if you're offering, it doesn't come across as absolutely fantastic. You're not interested. We don't live in a world of mundane. Look at Instagram. Everyone's got super cars. Everyone's traveling the world. Everyone's got perfect bodies. Everyone's on the beach. Blah blah blah. This is the world we live in now. So you need to have a product that reflects that. Or people, it doesn't matter what your product is. It doesn't matter what's fucking bouncy balls. It needs to be something that people are like, wow. If even half of what he's saying is true, I need that. Put that spin on it. And also, you're going to work harder and produce better results when you have that personal obligation. Next, we're tearing through these lessons here because we've got a whole bunch to learn. If you guys listen to everything I've said to you so far and you look at your company and you literally go through one by one every lesson so far and implement it in your company, you're going to see how quickly things change. I've given you a lot of fucking knowledge here. Every single one of these points is important. Every single one can be implemented. Next. Spot bullshares. Now this is very, very important for people you're going to do business with, for business partnerships, for clients, for everything. Spot bullshares. And there's a very easy way to spot bullshares. What you're really trying to do is find out if people have money or not. And everyone pretends they have money when they don't. Do you know the easiest way to see if someone has money? The car they drive. I refuse to believe there's a man out there who's a multi-millionaire who still drives a shit car. Yeah, there's some. There's some dorks. But if they're that, if they're that kind of person, then they're kind of clienty don't want you away because they're tight-fisted. I see some of you guys on Twitter. I'm an e-commerce, six-figure, multi-millionaire, nine-figure, eight-figure, talking complete bullshit. And they don't even have a nice car. If you made nine-figures, bro, you'd have at least one Lambo. I mean, I don't make nine-figures and I'm sitting on six-figures. So what the fuck are you talking about? Learn to spot bullshares and it's not hard. I get email propositions twice a day. Hey, Tate, you make a lot of money. I'm a nine-figure money maker. We can work together on spot bullshares. Same thing with people who come in to work for you. Let's say you're trying to hire salesmen. What car does he turn up in? If he turns up in a nice car, he must have sold some product for the company before him. If he turns up in a shit car, he didn't sell much. So you say, "Oh, how would you go into the last job?" "Oh, I also top salesmen." "Don't want to fucking retire." And I'll ask people that. I don't give a shit. I'll ask them straight. I'll ask the top salesman. The why you want to toy about a. What do you mean? Well, if you're the top salesman, you make so much money for that company. Surely you've got paid good commissions. Why you want to toy about a. If they come back and go, "Oh yeah, well, I sold the most." And the company commission wasn't well. They weren't paying me why I deserve that's why I'm here. Fine. but if they start panicking, oh, a, a, a, a, a, a, a, a, spot, bowl,ちゃars. People on the spot. The one who lied to you, don't let anyone whimms you, because if you get whimms to your goose, this is a word I met in T2. Geese are for vermicing, and goose are for vermicing. So geese and goose, and I just didn't get anything, and what the fuck's tape talking about, and hear me out? Geese are all the people out in the world. Once you start interacting with them, and you get to know them a bit more personal, they go from one of the geese to a particular goose. So you've vermiced the geese to make them a goose, and you've vermiced the goose to get the cash. Do not let some idiot vermuce you by bullshaying you, and either take in your money or take in your time when they're a liar. Do not be a goose for some dude to vermuce. You vermiced the goose. You vermiced the geese. You don't get vermiced or vermiced. Write that down. And if you don't know what I'm talking about, watch it again. There's no one for mooses me. I've got any email the other day, so I'm guy. Take, I've got a business opportunity for you. It's the Amazon store, it's 30 grand, and it generates profit every month, you haven't not do anything. I'm like, well, how does that work? Because I always let people talk. Remember, the business lessons, let people talk. How does that work? We start an Amazon store with very little margin. We start selling sofas. If the sofa costs us $10, we sell it for $10 in a penny. We start building up losing those opposite reviews. We build up loads of traffic when the Amazon stores at the top, and then we start selling them for $10. $15. Now you've got $5 profit, you start building profit. You don't have to do anything. We do everything for you. We start to finish across 30 grand. I'm like, okay. But there's a big chance here that you can vermuce me. I can pay you 30 grand, and there's no guarantee you can disappear. So, okay, yeah, where are you based off of a personal meeting? Oh no, we can't promise to meet. We're based in fucking Taiwan. Okay, so you're trying to vermucine me. So, by letting talk, I got his idea. I came back in and said, look, give me a store for a week. Let me check it out, and then if I like it, I'll buy. He didn't let me, and that was the end of the conversation. Point is, I was trying to spot the bullsh*tters. I'm not even sure if they were bullsh*t. I put them on the spot, and I was making sure that I know I'd end up a goose for someone else's vermucing. Don't do that. Why? Why? So, a lot of you who run businesses will get sales, and you'll know how they bought. They use their credit card. You know where they bought on your website. You know where they found out about you, or who they heard of you from, or referral from a friend. But you don't know why they bought. This is the most important question. Once the last time you've asked someone why they bought something, you sell little electric motorcycles. Someone buys one. What's the last thing you've emailed them? Why did you buy our product? And I know because people don't ask because then it assumes like your product still quality. No, you're going to say, hey, fantastic decision. We're collating information. You did it. A really good choice. You bought a fantastic product. We'd like to know your individual reasons why you bought. Oh, I bought this electric motorcycle to commute to work. I bought it to travel around my estate. I bought it for my kid. Whatever. The wise will tell you more about where to advertise and how to sell more products than the house, the wares, or the whups, or the wens, or all the other fucking shit that everyone collates. Everyone collates all the house, wise, wares, wens. Sorry, the house, wares, wins. No one's a click, so wise. This is the only reason I give a shit about. The war room. How did you hear about me? Twitter. Where did he buy on carpet.it.com? What did he buy with? He bought via gum road with this card. When did he buy a 1233? Did it? None of that helps me sell. Why did you join the war room? I joined because I wanted to feel like I was part of a community and I in my local area. So then when I advertise in the future, I say, do you want to feel like part of a community? This is the question. You need to find out why.
Why everyone bought? Because that will also tell you why more people will buy. Nobody asks why. With the camgirls, when my girls would get a good client, a really good guy, a top level guy, they would say, "Why do you choose me? There are so many girls online that you can pick from. I'm just curious why you picked me." Oh, because you're really fun and bubbly, or I love that outfit, or I like what you were doing here. I like what you were saying there. Ask your top 10 customers why. Maybe seven of them all have the same reason. Now you know why you're getting big customers. Nobody asks why. Nobody asks why. I'll get email after email. Please rate our customer service. How was this? What did you think of this? No one asked me why I bought in the first place. Isn't this the only question that matters? You need to identify the "why" so you can create future "why". Why is all I give a shit about? I'm uninterested in anything else. Why do people buy? So you need to, if you have a customer base already, understand that. Now they may say, "Oh, because you know what? We have a good relationship and I trust you." Perfect. You know what's not about the products about you as a person. That's good. That's just as good as, "I really needed that product and you were the cheapest." Whatever. That'll teach you if you need to have cheap prices, that'll teach you if you need to continue to be more friendly. You need to identify why. Our "my hosting with cobertate.com" is done with a particular company. I don't know anything about hosting. It keeps going down. It pisses me off. But the guy who does my website, James, he believes in them. And I think it's because they do some things for him which are complicated that he'd have to do otherwise and also their customer support is good. His "wise" are there. Now fast hosts don't need, they don't know this. But my point is he has strong "wise" he wants to use them even though so far our service has been fucking shit. But their "wise" exist and the "wise" are saving them. And the "wise" will save you too. If the "wise" people, if someone buys something from you and you ask them, "Why?" And they say, "It's because you're a great guy and your product fucks up." You know you need to play on the fact that you're a great guy. If they ask, if they bought from you and you asked why and the answer is because it's cheapest and the product fucks up, you'd offer them a cheap replacement or cheap solution. Why did they buy? Because especially if you ask enough people, you're going to find out what is the actual triggering mechanism for people to buy your products in the first place. People buy from me because they trust me and because I have results. If I say, "Why did you buy from me?" Because they've been following you a long time and I can tell you don't bullshit. This tells me that I need to be more authentic with my message. Show more receipts, more proof, more. Because this is why people bought and this is why people will continue to buy. With the Cam girls, I came to you because you know what, you're just honest and I've had it all kinds of shit for girls. I like that you're just yourself and you're not putting on an act, you're not acting all sexy, you're just chilling eating pizza and being yourself. Cam girls sit there in their pajamas, eating pizza, being themselves. That's why they got that particular client. I've had other guys who come and say, "Oh, you're always dressed the best, you always have sexy underwear on." So it's to opposite. But different girls have different customers. Different girls have different clientele, different businesses have different clientele. What is the why for people who have already bought from you and can you identify the why people buy in the future? Give people a why and the easiest way to give them a why is to work out the why that work previously on people who have already bought from you. Why? No one asks this. Start fucking asking. Also ask yourself why. Think of the last thing you bought. Why did you buy it? Why? Think about it. I bought water, why I was thirsty. Okay, so how do they advertise to me? Water company, you have a chance to put a billboard outside of a gas station. What do you put on the billboard? I'll tell you what you should put on the billboard. So you can go on the billboard and go, "Eveon from mountain." This is because even big companies make this mistake, but I'm telling you it was a hustler. I've made money and I know that why is the only thing it sells? "Eveon can put a poster up that says, "From mountain volcanic springs, 6,000 years old, blow the surface of the earth, mineral water." Or they can put up a sign that says, "Stop. Are you thirsty? Hydrate yourself." Evian. Why did I buy the water? Did I buy the water because it was from a mountain spring 6,000 years ago or did I buy it because I was fucking thirsty? If you advertise to my why, I'll buy more. So the poster should say, "Your thirsty." Maybe you don't even realize. Your thirsty, Evian. Why? What's the why? I bought water because I was thirsty. You need to put a why on it. And big companies even make this mistake. Selling pointless bullshit from mountain springs, did it? Why? I don't come into you and start selling saying, "Husty University, filmed with the best cameras in the war room with solid oak walls with a fucking whiteboard and a chest board." Why were you going to buy this because you want to learn how to make money? So I sell the why. I'm going to teach you how to make money. Fucking ask people why and sell the why because not enough people do that. Right. Next lesson. Selling is a sell. So I'll give you an example of this. In T2 television, we, I made a mistake that Dan, the crackhead, corrected me on. And the mistake I made is I had an opportunity to get credit when I didn't get it. So a client called me up and said, "Hey, Andrew, we were supposed to start our campaign on the 10th. We won't have distribution in place when we start our campaign on the 15th." I replied, "No problem. Okay, no problem." Didn't make a difference to me. I booked the airtime for the 15th. No difference. What I should have done is put a sell on it because everything is a sell. What I should have done is go, "Ah, that's a problem. Airtime's booked months and months in advance." Okay. Is it definitely the 15th? Because I'm going to try and move this view. Yeah. Okay. Can you send me an email confirming you want to change your airtime for the 10th and 15th? Put it in writing for me. I'm going to get in touch with the TV channels because everything's already been scheduled. So I'm going to get in touch with them. Try and pull some strings. I know I have some other clients who are starting around the same time. Maybe I can move some airtime around. Let me see what I can do for you. I'll come back to you. Okay. Or let me know. Bang. Come back to me six hours later. Okay. I managed to pull it off. We're moving everything. I didn't do anything. I put a sell on it. Like I did a bunch of work for him. Now he's like, "Yeah. Well, when I need to change my airtime, Andrew changed it." Yeah. I remember Andrew. They're good. Should we go to the other company or should we stay with Andrew? Well, Andrew before when we had problems, he fixed them for us. He pulled some strings. So when I asked him, "Yeah, no problem." Dan said, "No." You fucked up. He said, "You had the chance to get some credit out of that company and to build a rapport and to look competent for no reason." Dan was a crackhead, but he was a good salesman. And he was right. Everything is a sell. Everything is a sale. You're always doing them a favor. And you do that by putting a sell on it. Everything is a chance to sell. I've had customers come to me and say, "Hey, I want to order this product, but I want it to come in an unmarked package because it's for my wife. I don't want it to know it is." All my products already came in unmarked packages. Do I reply? They already come in unmarked packages. Don't worry. Or do I reply, "Okay. What's your order number? I'm going to make sure I put it in an unmarked box for you personally." He'll tell me his order number. Okay. All right. Let me get this done for you. When it's sent out, just let you know I've made sure the box. I've checked the box. It's definitely unmarked. That person is going to buy from me again because when they needed something, I was there. I put a sell on it. I took the credit for something I didn't even fucking do. Every single thing is a chance to sell all the time. So let's say you're a video production company, for example, and the client goes, "Oh, I need it in this format, this format, this format, this format." Instead of going, "Yeah, no problem. Go, okay. We usually take some time to convert or some of these formats can be quite big and quite difficult." But don't worry. I'll sort it out. I'll make sure. I'll keep this. Yeah, okay. I'll make sure the conversions are all done. Even when I film it, I'll keep this in mind because sometimes they ask for a ratio. I don't even know what I'm talking about right now. I'm talking about a complete shit. The point is, I put a sell on it. So now the person is like, "Yeah, that person is really good. I need it all the different formats." And then, let me just click a button. I'm sure it's just clicking a button on the computer. It gives a shit. Put a sell on everything at all times. And many people throughout the sales process will often miss a chance to put a sell on something. So someone buys something for you and they want any kind of 1% request, even if it takes no effort at all from you, that is your chance to sell harder by putting a spin on it. Putting a sale on it. I hope that lesson has been driven home because I do this all the time. Not with co-protate, not with these kind of products, but with any kind of physical products, all those kind of things, I'm always putting a sell on it all the time. Sometimes I do have to do things. Sometimes it's not always as easy as doing nothing. My point is, make sure the client knows how you've worked for them. That's an important point. Next, take every offer seriously.
So, when I was studying TV advertising, I went to a meeting once with a guy, and I sat down with him, and he let me explain everything about TV from start to finish. It was a three hour meeting, everything about how it works, did it. At the end, he said, "Okay, I'll get back to you." I called him up, and he said, "I'll get back to you." Anyway, because I was working with Dan, and we believed in hard closing, I got to the point where I said, "Look, I'll do TV now, we're going to be able to do TV this year. Other times filling up, it's going to take time to get your advert approved by the advertising body because of the kind of product you are. We need time, blah, blah, blah." Hard-tried to hard-plose him. You know, he replied to me, he said, "Andru, I want to let you know that I was never going to do TV. I never had any intention of doing TV. But when somebody comes to talk to me about something, I'll sit and I'll listen." That is a smart guy. That is a smarter guy than the guy who goes, "TV, no, not interested. Thanks." Let people talk. Mr. Amazon store. I was never going to buy his fucking store. Still, I said, "Well, how does it work?" We put one percent product in there. There's one cent over and we build up the reviews and did it. Now, if I ever want to start an Amazon business, I already know something. I already know a little trick. I've learned something. Always let people talk to you. Never take every offer seriously. Let people speak. Even if you have no intention of ever spending any money. Don't get famous. Don't be a goose. Don't let their sales pitch work. Be smart enough to let them pitch you and play along without letting it work. Like when you're on a date with a bimbo and you say, "I'm a good girl." And you're like, "Oh, yeah, I can tell you're a good girl." And you know she's aho. Don't fall for it. Because some people will fall for it. In front of a slick operator, they'll still fall for it. Don't fall for it. But let them try. Because that's where knowledge comes from. I used to say this all the time when I was once again on a selling TV. Sometimes, I'd try the market manager. They'd shut me down and I'd call up and try and get the MD. Sometimes I'd get the managing director. And I'd say, "I'm just to let you know that I had a fantastic offer to put your client on TV and your market manager wouldn't even speak to me about it." Get and try to get him in trouble. He was like, "What do you mean put me on TV?" So we had an opportunity for paid advertising and also a product placement with some free opportunities. I'm trying to call your market manager and they won't even speak to me about it. Before you know it, the market manager's calling me back because the boss has told him off. You know, some guys try to put us on TV and you're not even taking his calls. So beef people make people have to listen to you. And when people want to tell you something, sit and listen. But if you're a smooth operator and people listen to you, you can close them. But my point is this. Sit. If anyone comes to you with any kind of offer, Andrew, I want to sell you an Amazon store. Andrew, I want to build you a back end for your website. Andrew, I want to design you a new website. Andrew, I want to be your copywriter. Andrew, I want to do this. Tell me why. Tell me what you'll do. Tell me why I should use you. Blah blah blah blah blah blah. Okay, yeah, okay, okay. Okay, no. How do you think I know so much shit? I think I fucking learned so much. Smart, clever, patience. The main reason people don't do this is because they're lazy. I'm busy and he's trying to talk to me about TV and Muckadoo TV. Should've listened to me because you would learn a whole bunch of stuff. You know what? You learn during my pitch about TV. You learn the difference between TV and magazine advertising. You're already doing magazines. You learn about the difference between TV and newspapers. You learn about why my adverts on TV are more successful than advertising on magazines and newspapers. You might learn something about how to change your copy in your magazine adverts. Have more success. You would've learned something, but you're stupid, asked, didn't want to listen to me. So people comment you with offers. Let them pitch you. But just don't buy anything unless it's really good. Do not become a goose. Let me draw a goose. Don't become a goose. Next, this is another really important point where people are fucking up. You don't have to understand it to make money. So let's use cryptocurrency. At the height of cryptocurrency, when it was all going crazy, Bitcoin was $20,000 and everyone jumped in and everyone lost money. Even me lost a little bit. Everyone was getting involved in cryptocurrency. So I had another boy who I knew who was super involved in crypto. We both put about 100 grand in crypto. For the next three weeks, while I was working on other projects, he was watching videos on how Bitcoin works, how the blockchain works, how the exchanges work. He was sitting there going, and I was like, why are you watching that? How many videos you watch and how much you know about Bitcoin? It's not going to change the global Bitcoin coin market. It's either going to go up or it's going to go down. It doesn't matter what you learn or what you sit and watch. It ain't going to change anything. He disagreed with me strongly. How could you put money somewhere you don't understand? All right, bro. You don't understand up and down. See if they're going to go up or it's going to go down. I understand that. I understand how to get my money in and out. I understand the important things. I don't need to know about how the fucking blockchain works. I really don't. He disagreed with me. Three weeks later, it crashed. We both lost money. You know what the difference is between me and him? During those three weeks, I made more money than him. I made most of my lost backs. I was already hustling on some other project while he was watching blockchain videos. Do you see the difference? Put it in. I understand up and down. Whatever. Next, bang, bang speed. Next, open this business. Bang, next, next. Okay, boom. Launch the war room. Next, bang, bang money, money, money. Oh, Bitcoin's gone down. Whatever. Money, money. I've got new money. With Bitcoin down, one down for him. He's like, oh, well, the blockchain says, "Urgh, starts watching more videos." You're not changing what's happened. You don't need to understand something to make money from something. You don't need to understand the chemical composition of concrete to sell concrete. What you need is concrete that someone will fucking buy. What you need is money in and fucking dish some concrete out. You need to know how concrete works. And if you do need to know how it works, you hire someone who knows how it works. You do not need to understand things to make money from things. People who think they need to understand everything to make money from it waste so much time. You don't have that time to waste. The cryptocurrency example is a perfect one. To this day, I have over a million dollars in crypto. And to this day, I don't know how fucking blockchain works. And I don't care. Goes up or goes down. No matter how much I know about the blockchain and going to change whether it goes up or down, it's going to go up or down. It's with the gods. Do not waste your time spending energy on something that's not going to directly correlate to money in because that goes against the earlier lesson. What's the earlier lesson? Money you spend, any money you spend has to go back to the income. You spend money, does it add money in? You spend time, does it add money in? You spend energy, does it add money in? Researching the blockchain. Does that increase the price of Bitcoin? Yes or no? No. It does not equal money in, so stop fucking researching it. Sure you could argue, well if I researched blockchain, maybe I could start some company around the blockchain, you look like a geek. We're hustlers here. It's bullshit. You do not need to understand things to make money from them. What you need is people who are going to give you money. That's what you need. You don't need to understand everything about what they're giving you money for. You just need them to give you money. I'll tell you this is another example. I right now, as it stands, don't understand really fucking HTML. Or CSFuckingS or HTTP or I don't understand any of it. But I just use it and utilize it to get money. I don't need to understand it. I understand this. And this is what you need to understand as a hustler. You don't need to understand all the bullshit. You need to identify a why and make people buy from you. Don't waste your time fucking trying to understand every inter-cracy. Yes, being super knowledgeable about certain products is essential and yes, it will make you some money. I'm not saying don't do that. I'm not saying be a dumber. I'm saying there's a lot of time people spending energy on things they don't need to spend energy on or trying to understand things they don't need to understand. When the only key most important thing is this, money in. Keep that in mind. So let's look at my Forex program. My Forex program is making money. It's doing you better than the world of trading academy. It's making money. I keep putting up receipt after receipt after receipt because I know why people buy from me because we'll buy from me because they know I'm authentic. That's the why. So I keep proving I'm authentic to continue to sell. Everyone who's doing the Forex program doing fantastically. Do I understand Forex? No! I don't know how my traders come up with the trades they come up with. But I'm still making money with Forex. I don't understand it. How did I do this? Well, I understood that I'm going to hire people like I said earlier who knows something I don't. So I went to Dubai with a dollar retainer and I had a dollar trading team that worked for hedge funds, the best in the business. So now the only way people like you can get access to trading teams through me or with your own dollars. And I'm cheaper. They place a trade for a bank. The bank makes 10%. I place the same trade. I make 10% new places. Same trade you make 10%. Now we're rolling with the big boys. Now since I've placed that retainer, have I sat at the graphs trying to understand how they came to the conclusions? Have I analyzed the Japanese economy to work out why they think it's going to go down against the euro? Have I sat and watched news for 14 hours a day like they have? Or if I fucking just carry it on my life, I don't understand it. I found people who understand it. I've paid them a whole bunch of money. They're competent and I know they're competent. They're proving themselves competent and everyone's doing well. I make a money from Forex and I don't understand it. If I can make $5,000, $6,000 or $7,000 a day from something I've done.
I don't understand. Doesn't just prove my point completely. And now there's a whole bunch of geeks out there who in my position would sit and go, okay, now I need, now, okay, I'll make my money from Forex, got Forex team, I need to understand why they placed the trades, you do anything to learn about Forex. Whereas I'm thinking, I'm gonna launch house to this university. Now, okay, maybe I could learn everything about Forex and replace them and save myself next year. There's an argument for that. I don't believe I can replicate in one year or learn enough in one year to have the experience that those six men have across 20 years of training. So in that mind, in that perspective, I think it's a waste of time trying to learn anything. I'm not gonna learn enough to replace them. I don't need to learn anything because I live in a binary world. Can you replace them? Yes or no? No. Then it doesn't matter if I'm 99% close to replacing them or 1% close to replacing them. I can't replace them. So it doesn't matter. So instead of sitting around looking at Forex, I launch house to this university 'cause I get shit done, I'm a hustler. So you don't need to understand things to make money from them. It's very, very important. Right, next. I see a lot of people get into business and then by extension end up getting into politics. Politics is for big boy business. Politics is for Amazon. Politics is for the steel companies who have trade tariffs and fucking war tax wars against China. You're a hustler. You're a small time. You're gonna be a multi-millionaire and still be very, very small time. Politics is a mental trap and it doesn't matter who president is, it ain't gonna change whether you're gonna be successful or not. Even if the president changes and taxes go up, I doubt the tax increase is gonna be the threshold just enough to sink your business. You're either a business that makes it or you're a business that isn't. I doubt that a new president comes, tax goes up 2% and then your business fails. I know this happens with some businesses and some industries and some sectors, but in your particular case, that's very unlikely. Politics is a mental trap. You do not have unlimited energy. You have a finite amount of energy and you cannot waste it. Forget politics. Your hustler. Forget politics completely until you're a multi-millionaire. Only then do politics matter because poor people are unimportant. If you're still poor, just forget politics altogether. This is a really key point. I see people getting to business and they start talking, well, we're gonna lower the taxes through Trump. Shut up. Are you making millions of dollars? No. Who cares about taxes? Care about this. When this is big enough for the 1% tax increase to be worth millions, care. Until then, you're busy. Fucking dorks. On my notes here, for my 100 lessons, the lesson I've written down here is for Musa Goose and for Musa Geese. It's an important lesson. You've got for Musa Goose, you've got for Musa Geese. See, you guys don't understand what that means. If you have the hustler mindset, that means something. You're sitting there going, "What does that mean?" It means something. So let me tell you the story of the time Glenda saved Christmas. So Glenda owned a company called Bomb Bomb, which was organic lip bomb. And it was December 17th. And every single company had closed, basically. And we had no money for Christmas. Me, Dan, and Tristan, and my one member of staff when T2 was in his impency for TV. We had no money. And we're trying a hard closed business, but it was too late to get them on TV for Christmas. Everyone wants to do TV next year. Why would they pay you just before Christmas? They all like, "We'll talk in the new year. It's impossible to get money out of anyone." And we're trying our best to hard close. If you buy now, you get a special discount on next year. If you buy now, we can get you bulk packages. By the time it gets to new year, you can hit the ground running. We can already have your advertising standards, agency paperwork done. Every trick we can think of did it. And eventually, we, through a process of a three-hour phone call, convinced Glenda, the owner of Bomb Bomb, to pay us half of an invoice of upfront, which gave us, like, seven grand, which we split up between us so we had three grand each for the week of Christmas. Now, to you, that doesn't make sense. You're like, "Okay, what's the point in the story?" The point in the story is, we needed money, pronto. So we did everything it took and sat down and thought of every hard close advertising standards agency hard close, free airtime hard close, creative hard close. Everything we could, and we tried it on everyone. And eventually, what we managed to do was for moose a goose. Does that make sense to you? You have to for moose a goose. Maybe if I didn't for moose that goose, in the new year, she would have decided to do something else. A bird in hand is worth two in the bush. Money in the bank is money you can spend. Money in the bank is not money you can spend. The moose, the goose. So one of my camgirls had a really big birthday. Two years ago on her birthday, her cam birthday, it was my birthday and she, like, has balloons and it would cost certain amount to pop a balloon. There's a surprise inside, she'd have a cake and she'd drink shots and get drunk and have this big 12-hour show. She made $10,000 in a day on her birthday. For the year after, she started saying to all her customers, a couple months in advance, don't forget my birthday and all her customers would say, okay, I'm saving, I'm saving. And it stopped tipping her to save her, save money for her birthday. And she obviously still talked to them, give them lots of attention because they're saving for her birthday. And I told her, don't do that. What do you mean to do that? So that is a fucking terrible idea. She goes, why? I said, because you're not for moose in the goose. You need to take the money. Now, you don't need them to save their money. You can save their money. Take their money now. Who cares if they tip you nothing on your birthday? It's just a day. If they've got money now, for moose it, take it. Oh, but I want a big birthday, I want a big birthday. I was like, bitch, don't you understand that these dudes are just gonna spend the money somewhere else or change their mind or tip some other cam girl? Or they're gonna tip you a amount they saved to your birthday, which is less than the cumulative you would have had anyway if they kept every day that they're supposed to. She wasn't thinking of how to for moose a goose. She was thinking like most people think about business. Hi, Glenda. Do you want to do TV? Probably in the new year. Okay, yeah, I'll call you in the new year. That's not for moosing a goose. Hi, Glenda. Yeah, in the new year. Fantastic. If you don't want to do TV in the new year, we need to start right now. Immediate need. Right now, it's about, our company is supposed about to be Christmas. Exactly. So while everything's down, we're gonna do all the advertising standards, agency, paperwork. We're gonna make sure that we can hit the ground running. We're gonna make sure that in the new year, we have no delays because in the new year, obviously lots of customers were sorting out things for their campaigns. And we don't want to have any kind of delays. We don't want to have any kind of, we don't want to miss the window to be successful. When you want to be on TV, Asker doesn't matter where our answer is. March, April, November, who cares? Yeah, exactly. So we are low on time to get everything ready because if we miss that window, then we're not gonna have a successful campaign. It's my job to make sure your campaign is as successful as possible. So the last thing I want to do is miss that window. So while I think we should start doing this to advertise the standard agency's paperwork now, I don't know, I need to speak to my husband. Okay, well, I obviously speak to your husband, and I know it's up to coming to Christmas, et cetera. Why just need for me as a commitment? If you can give me a commitment, so I know that we're definitely gonna go ahead with the campaign. We can start to advertise the standard agency paperwork. Usually we take 50% of the front of it. If you can pay 30% of the campaign now, then we'll make sure that the paperwork's done in time so it's also meant before Christmas. So it's the first thing on the public, it's done when they come back. (mimics talking) Glenda save Christmas. We literally sat in the office when that bank transfer came, and bought a bottle of vodka and drank it, and we're laughing about how Glenda saved Christmas, 'cause we had no money, zero, now we had money. Glenda saved Christmas. We got on the phone and for Moose to Goose. That cam girl was not trying to for Moose. And guess what happened when her birthday came? Guess what happened? Who's always right? Hi, babe. I'm gonna tip you, but I couldn't save as much as I hoped, 'cause there were two busy tipping other girls. They were getting your attention for free, and spending the tokens they're supposed to be saving on other girls. So they give you a big tip, which is shit, compared to the cumulative of all the tips you had had anyway. Guess how much she made on the birthday? Guess how much? 6,000. She cried for three days. Stupid bitch. Told her. Who just thought they really liked me? You fucking idiot bitch. For Moose to Goose. If I didn't for Moose Glenda, and I called her in the new year, she might be like, oh well, over Christmas, we were watching TV, and we decided that it's not for us. Or I was talking to my uncle, and my uncle got me drunk, and touched my pussy, and now I don't wanna do TV. Who knows? Who cares? If you don't for Moose it, it ain't yours. You need to for Moose to Goose. You need to for Moose to Geese. That's the lesson I've written down here. Write it down. So when you're sitting there going, how do I make some money? Where's the Goose? Where's the Goose's? Where's the Geese? For me, it's them. For Moose them. Does this make sense to you? As a hustler, it makes sense to me. Get this in your mind. For Moose the Goose to Meese Geese. Don't be like my Cam girl bitch, relying on the future. Don't let Glenda have Christmas with the money in her bank when it should be in your bank. For Moose a Goose. Next, this kind of ties into the hole. Don't get too legal before you get rich. The rules don't make anybody rich. The rules don't make people rich. The rules are to be broken. So I'm gonna tell you the story of my biggest ever television deal. And it ties into my business card. It ties into a lot of my lessons. So I'm gonna need my board for this one. It's a good story. My largest ever television advertising deal was how I bought my first Estimarn. And it was 300,000 pounds.
With a profit margin of around 100,000 pounds split three ways between me, my brother, and salesman called Gerald. And this was for a company I may not have mentioned yet in this fucking thing. My career in TV was long. In between T2 and Vixels for a six month period, I ran a company called Poe V. Sindel. Don't ask why. Random names sounds important. We sold TV advertising. With our top salesman from T2, when I left T2 and left the company to Dan, which he ran on his own and drove into the ground, I started another agency with our top salesman who left T2 to come with me and Tristan, when we started Poe V. Sindel. So our largest ever TV advertising deal was SkySig, SkySig sold electronic cigarettes. Electronics cigarettes are not allowed on TV. In England, at the time, they were not allowed on TV. But we called them up and told them that we could get them on TV because we're experts at passing the advertising standards agency and that we could guarantee get them on TV. And they were very interested in speaking to us and we flew to Scotland and we went to the meeting and I remember when I flew back from Scotland checking my bank balance and I had like 300 pound to my name or broke. I took up a nice suit. And we convinced them we could get them on TV and we convinced them to do this during a thousand pound contract. And they were so desperate to go on TV because no one else could possibly get them on TV that they paid half up front, 150 and other 150 when they were going to go on TV. Now what's the lesson here? The lesson is this, the rules need to be broken because following the rules will never make you rich. If I would have followed advertising standards agency rules, I would have never got rich. I broke the rules and lied. And I took all their money and I thought, "Fuck it, I'll find a way to get them on TV." Because just like my business car said, "If you give me the money, I'll find a way." I got them on TV. Now their advert didn't say electronic cigarette. It didn't show an electronic cigarette. But I got them on TV. It was bullshit random lifestyle pictures with a ending that led to a website and it was all curiosity. As people thought, "What the fuck even is this?" I don't even understand. If people go to the websites, they didn't understand what it was and the website was their products. But I still got one TV. I fulfilled my obligation. How did I get rich? How did I get my first? To me, that's a lot of money between me and Tristan's 66 grand in a day. How did I get that money by breaking the rules? You got to break the rules and you got to take the money. So if someone comes to you and goes, "Can you do this?" And you sit and go, "No." You sit and go, "Yeah, I can." Yeah, I can this much. Make them pay, find a way. Or in case you give them the money back. I'm not saying be a scammer. Don't be a scammer. Be the kind of guy who can do the impossible. I did the impossible. Like my business car said. "There's a problem. There's money prepared to pay me for any service. I will do it. I will break the rules to get paid." So you're sitting there going, "Oh, well, this is how we do this. This is how this is done. When you do this, you have to do the. Don't be a geek." I've heard this from so many email copywriters. "Oh, you need to put your business address at the bottom of your emails against the rules, against what the email rules, the email police. Oh, the email police are coming. Oh, no, the email police. Oh, did you hear about tape? You got shot dead by the email police. You fuck them. Fuck the rules. I don't care about the email police. I do what the fuck I want. I will email you as many times as I fucking like unsubscribed then. And I won't put an address on the bottom. If I had to put an address on the bottom, we'd fake. So I don't give a shit. Because the email address, the address on the bottom, the post code, the physical address at the bottom, is not going to put more money in my pocket. It's not going to add anything to my money. I can't explain. Even discussing it annoys me. It's a waste of time. It's a waste of energy. I don't care. Because I care about money in. I don't care about dumb shit. I break rules. All the business rules. I break them all. I do whatever the fuck I want. As long as it brings money in, I don't give a shit. As long as it's going to put me in jail, I don't care. If you're sitting here, one of the greatest businessmen in history is the guy who ran that fire festival. Have you seen that documentary? If you haven't watched the fire festival documentary. The guy was a fucking genius. He got a whole bunch of influencers. Got Jay Jarul. Got Emily Rattewaowski. He would have all a whole bunch of fucking super beautiful models. Advertised his festival on an island. Did exactly what I said. Promise there to be made it to be true. Promise private jets. Promise luxury villas. Promise all this crazy shit. With no money. Took millions and millions of dollars off everybody. Tried to make it real. Took the money first. Made everyone told everyone they had to use electronic money inside the festival. So they have to upload their money on the website and it will be converted to electronic money. Two millions more. Completely fucked up. Didn't deliver any festival at all. And when it all went to shit, he didn't even fucking care. He made millions. All his staff. I call him. This is so bad. We've robbed so many people. He didn't give up fucking. He didn't care. Guys are genius. Then what did he do? Now he's in jail because he pushed it too far. Then what did he do? Took the fire festival email list. Start emailing everyone. Promising them front row seats at the Lakers or an exclusive audience with Drake in a private room that for $100,000 a ticket for things that completely didn't exist and took millions more. Now he's in jail. So he pushed it too far. But don't you understand the genius? If he would have not done the second part and just stopped with the festival and just gone to court and been like, yeah, my staff were incompetent. They didn't do things they were supposed to do. The government of the island changed our minds last minute, which is true. And it ruined everything. And I'm really sorry that I didn't deliver on. I'm going to try and pay back as much money as I can. And he followed my business principles and he famused loads of money off the top, looked after himself first or not the business. He could have just taken millions for no reason. The biggest famus. All the geese got famiced. He famiced all the geese. He pushed it a bit too far. But if you would have stuck everything I thought you so far, do you see how it made $10,000,000? I got way scott three. Guys are genius. How did he do it? He broke all the rules. Fuck the tax man. Fuck this. That we're going to do the best festival. Make it sound too good to be true. Speed speed speed. Let's get loads of advertising out. Take all the money in. All the money in. All the money in. Don't worry about actually doing anything. Just take all the fucking money. Get all the money. Get all the money. Guys, a hustler. Can't say he's not hustler. Look at cherries. Cherries do the same thing. I will give money for the poor African kids. None of it gets to the African kids. Cherries keep all. They famus you. Famous. Straight famous. Life is a famous. Everyone's famousing you. Starbucks is famousing you. You buy a fucking coffee for four euro and it costs them two cents including the cup. Then you ask for a large and it's four euro fifty for this much extra hot water. Bigger cup. Bit more water, fifty cents. What's the margin on that? 49.9 cents? You're getting famused. So get prepared to famus people. Fucking fire festival guy was a genius. Sky I do business with any day of the week. He understands how money's made. Get it in. Get it in. Just promise them Drake in an exclusive private room hundred grand. Okay, we sell five of them. What do we do? Okay, we'll try and contact Drake. We'll Drake want this to us now. Okay, then message them and say that we can't do Drake but we can do a guy who says yes. Who says yes? Jeroel. Okay, tell them it's Jeroel and they also get free access to the next one. To the mystery one. Put some curiosity on it. So they all go to Jeroel and they're waiting for the next one and then they don't charge back because they're just curious. They will handle it later. They'll handle it later. Celtic is getting money and money and money and money and money and fire festival. That's G. He knows more about business than the door who goes, I've started a company. I've got my tax certificate and I've got my VAT number and I've registered my logo and I've started a website and I'm going to hire an advertising agency and it hasn't sold a fucking thing. That guy knows business. Fucking fire festival. He didn't even have a festival. He didn't even give a shit. Money. He stuck to my principles completely. He didn't have a festival but he didn't have a fucking payment processor. He had that. Twenty million dollars. He had that. Jesus Christ. Most of you people start festivals, start fucking going and buying tents. You wouldn't have no money, no one signing up, no payment processor and you'd be looking at tents. Fuck tents with cash. Oh, for Musa Goose. For Musa Goose. Next lesson. Always, always sharpen your tools. So at T2 advertising, we would every Friday in the morning sit and go through our television advertising pitches. Even though I had some people who worked for me for a solid year and knew it word for word, we would still sit there, everyone in the group and the experienced guys would pitch in front of the non-experienced guys to teach them something and we would constantly sharpen our tools. If your tool is a phone pitch practice, if your tool is an email, get a copy right there to analyze it or analyze it yourself or do a double blind test with two different types of email practice. If you're getting leads through advertising, of course, refine them. Always be sharpening your tools all of the time because your competitors are and you don't want to be the one left with the blunt X. You need to be always sharpen your tools. How are you getting customers? XYZ. Fine. How can we sharpen XYZ or try another way of XYZ or improve XYZ? XYZ is what leads to money in the bank and that's all the businesses.
Always be sharpening your tools. If something's working now, it probably won't work in six months So you need to find something else Where you need to get that tool that is working now and needs to be sharper so it is ready for six months from now Stay ahead of the game too many people find something that works and they start sitting on it Can't sit on nothing not in this world because the world moves fast Don't I like blockbuster video do you? Oh, everyone loves renting videos and if you do Netflix you can't buy popcorn boom not business Dorks head of the game another point And the reason I say sharpen your tools is this Good salesman but salesmen become good by being thorough and once they are good they become lazy So my in in with TV my best salesman would become best because they would follow the script to the letter But once they start getting deals in they thought they knew everything they become lazy with their pitching This is how people are once they think you know it all you're lazy and there's another reason why I have to sharpen your tools to remind yourself how you got good It's like being a fighter and I'm winning my fights with jab cross. I'm good now world champions I'm doing spinning kicks and all this shit Jab cross it's worked for a very long time got me to where I am Sure add something to it maybe have an alternative maybe Never forget the basics always sharpen your tools all the time especially for sales guys if you're a guy out there in your sales guy And you and you land a few good deals one week. I guarantee Even though your pitch may be motivated even though you'll be happy your pitch is probably a little bit less thorough than when you haven't landed in any deals Because you're like oh, yeah people are buying from me easy now. So hey man. Do you want do you want TV? No, you've got to be back to the beginning back to the start Cambersthalicy doesn't matter if it's been read ten times in a row The odds of it being red or black next time is still 50 50. There's no more likely to be black than it used to be red just because it's been read a bunch Stick to your tools sharpen them stay thorough especially when you get good because it happens a lot This is especially true in the digital world especially true with your online advertising especially true with your video production your cameras All the latest shit that comes out the new tricks you got to be on top of the all When Instagram first came out there was no television advertising company in the world that thought we need to be May be able to optimize videos for Instagram Not even cross their minds Now there's a whole bunch of kids students kicking their asses at it with iPhones If they were the first people who thought about it sharpen the tools stay ahead of the game They could have been the Instagram advertising gurus and made billions Always be ahead of the game always sharpen your tools at all times and in the fast moving industries super important Next Create problems and instantly solve them sell on problems so Why are you here? Why are you in hospital university because you want to learn how to make money. So how did I sell this to you? I told you you don't understand money You don't understand how money is made and I'm going to fix it So I said to you now you're here Have I done a good job? Yeah, I didn't lie to you. I didn't call you but did you see I identified and sold on the problem I already want to talk about the pen what did I sell on the problem you can't write your ideas down properly. You don't have this pen You have to sell on the problem television advertising. I sold on the problem You're not reaching enough people. How can you sell more if you don't reach more people? How can you be seen as the premier brand if you're not on TV Problem solution Here's your problem even though you don't know you have it. Here's the solution that I can provide Doesn't matter what you sell Bouncy balls Give them a problem if you drop your ball at breaks if you drop my ball at bounces But why does that matter? Well, why do you want to break your stuff? You don't break anything. You're gonna buy a ball you need to buy my ball So never breaks I'm gonna be a special deal on this ball right now I identify a problem and sell if you know if you can identify a problem with people Couple that in with the why you're gonna sell shit all day long all day long So even my camgirls did this man Even my camgirls would do this they'd be talking to a guy And they wouldn't say come private. I'm so horny. Did I did I did I did they'd give them a problem They'd say you're not satisfied. I can tell God be like hello. What do you mean? I don't know. I can tell by the way you talk. I don't think you're really satisfied once last time you came really hard Like I was like uh Even they had a last week with my wife or you're right or it doesn't matter what they say You've now told him there's a problem He was fine Until you told him there's a problem now he's thinking oh again. Maybe I know so for me uh What's the solution? I have an idea. I'm gonna do something. I'm having an idea. Let's do a private It's gonna take a long time, but I promise I promise it's gonna be different than anything you've ever done I think it's gonna drive you crazy Even the privacy saying who cares? Identify the problem You have a problem. I have a solution if a can hoe can do it You can do it You have a problem. Does the matter of your selling fucking one of the guys in the war room selling oil pipe equipment You need this new valve. No, we don't. Yes, you do because The valve you're using is not as efficient as these valves and you're wasting money Problem wasting money solution my valve Doesn't matter what it is if people don't know there's a problem they're not gonna buy Tell them there's a problem So you need to find out whatever you're selling and you need to find a way to tell the people out there The mass market that they have a big issue Big issue you need this So all my camgirls did the same thing I can tell you're not satisfied Bang have to do it basic tricks Next And this is a very very important key Buying from you should make people feel happy and important Because if you do that they will never stop buying from you People want to be happy and people want to feel important and most people are not happy and most people don't feel important Buying designer clothes spending $200 on a fucking t-shirt is done so they feel happy and important. I'm wearing a designer Buying from you should make people feel happy and important one way or another Even if you're selling gas valves or gas valves or bouncy balls something and boring Then you send them a fucking fruit basket the next day who gives a shit 20 bucks Something so they feel important and happy Doesn't matter what it is you need to find a way to that people who they buy with you they feel important and happy Everyone who buys for me feels happy and important because they're getting exclusive knowledge This is the reason I don't go mainstream with cold traffic The reason I don't go mainstream with cold traffic and become like tie Lopez and I probably make a lot more money It's because then my people who buy for me won't feel happy and important Because everyone would have oh everyone and you take yeah, yeah, I've seen hate you. Have you seen hustlers university? Yeah, yeah, I've won't see it you guys have stumbled across a dark portion of the internet and you're getting all these secrets from a guy who refuses to go mainstream I do that particularly so you guys are very happy with your purchases knowing information other people don't know So that's an angle I've developed it doesn't matter what you're developing angle is it doesn't matter But you need people to feel happy and even more importantly, you need people to feel important when they do business with you I've done business with this person This is why people pay stupid retainers to the big advertising agencies They pay crazy money because they get to do business. They get the prestige that comes with it Find a way to make all of your clients feel prestigious Doesn't matter what it is if you do that you're gonna have a law of repeat business and people isn't be much harder to steal them from you So it doesn't matter what your industry is you just sit and think how can I make the people who buy with me or do business with me feel prestigious and important So let's say you're selling a copyright in course Who gives a shit you sell a copyright in course You email them all afterwards. Hey guys I've got we're gonna try out some of your copy. Can you write copy for the bouncy balls company They're a really big company and I'm gonna submit some of your copy to them and maybe they'll still choose you Imagine this is all a lie. Imagine this is a framuse But now those guys have watched your copyright in course They're gonna sit there and they're gonna type and they're gonna write this copy and they're gonna look on this bouncy ball website But this bouncy ball is the biggest bouncy ball company in the world. I'm writing copy that might be used to the biggest bouncy ball company in the world Now they feel important They got a chance at something Do you understand now they're feeling all I'm important. Oh wow, this is a big chance even if it never happens for any of them All of a sudden you've had some importance to their lives Now who else are they gonna learn the copyright from you? Who might give them a chance is something making them feel important or Joe Schmo Super important Now The next chapter after this one is gonna be bonus modules and the bonus modules in Helser's University are gonna be tasks I want you to complete now. I've just told you this is a bullshit task but my tasks are not bullshit my tasks are real So there's gonna be real tasks. I want you to complete and I will tell you now you stand zero percent chance of doing good in any of those tasks Unless you've internalized every single lesson. I've taught you here Internalized has to become second nature. You need to watch Helser's University start to back four five six times in a row And then you stand a chance So there's gonna be a few weeks before they're uploaded tasks are upcoming Welcome to the end of the first portion of Helser's University the knowledge now you got work to do But you need to learn everything I've taught you and you'd learn it again and again and again Go back to the beginning watch it again take notes think of how you could apply it to businesses you've run before or business you're running right now. Think of how you can apply each and every lesson to businesses which you're thinking of running or running.
or upcoming. Build plans, write things down, start getting information collated, start getting straight in your head, because works coming next.
Podcast Summary
Key Points:
Traditional education is criticized as a scam and waste of time, with a "double inflation" principle where degrees lose value as they multiply and cost more.
Speed is the first and most critical business lesson
A business is defined solely by money coming in, not by logos, trademarks, or spending; if no one pays you, it's not a business.
The speaker shares his early career
T2 Television survived by using speed—constantly closing deals and using new money to pay for old obligations—until a one-month break led to its collapse.
Creative people are often slow; speed must not be confused with low quality; quality can be maintained while acting quickly.
The speaker emphasizes practical experience over formal education, citing his success in sales and business without a university degree.
Summary:
In this introduction to Hustlers University, the speaker, Andrew Tate, presents his philosophy on wealth and business, positioning the course as a direct alternative to traditional education, which he dismisses as a scam that brainwashes students into becoming "worker drones" rather than teaching them how to get rich. He argues that degrees suffer from "double inflation"—becoming less valuable as more are issued while costs rise—and notes that many successful people dropped out of school. The core of the lecture focuses on two foundational lessons.
First, speed is paramount in business: moving quickly creates forward momentum, akin to an airplane gliding even after engine failure, and prevents failure while accelerating income. He illustrates this with his early job selling TV ads without a degree, where he broke sales records through tenacity, and his subsequent venture, T2 Television, which he co-founded at 20. That company survived by rapidly closing deals and using new revenue to cover old expenses, turning over nearly a million pounds in its first year, until a one-month holiday allowed a partner to drain the accounts, leading to collapse.
Second, he defines a business strictly as money coming in, not spending on logos, trademarks, or websites; if no one pays you, it's not a business. He urges hustlers to focus on income generation above all else. The presentation promises 100 lessons, with these as the starting points for rethinking approach to wealth.
FAQs
The speaker criticizes traditional education as a waste of time and a scam, citing a 'double inflation principle' where more degrees reduce value while costs rise, and claims it doesn't teach practical wealth-building skills.
The first lesson is 'speed,' emphasizing that all business tasks must be done quickly while maintaining quality, as speed generates momentum and faster revenue.
A business is defined solely as 'money in'—if no one is paying you, it's not a business, regardless of logos, trademarks, or websites.
He uses a plane analogy, noting that forward momentum keeps a plane flying even if engines fail, and applies this to business: constant forward motion prevents failure.
At age 20, he co-founded T2 Television, which turned over nearly a million pounds in its first year by selling cheap ad packages, but it collapsed after he took a holiday and his partner drained the bank account.
He did a week of free work to land a TV advertising sales job, arguing it's better than spending four years paying for university, and he broke company sales records in his first month.
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