The transcription begins with advertisements from The Home Depot, promoting project guides and free delivery for dream spaces, and McDonald's, introducing new cold drinks like the strawberry watermelon refresher. It then transitions to the podcast "Hootin' a Half," hosted by Matt King and Mike Schreffer, who welcome guest Natalie Noel. Natalie discusses her role as David's top assistant, managing texts and emails with an inbox-zero approach, and her preference for organized communication. She shares her Chicago upbringing, including her parents' divorce and a brick at Wrigley Field with her name. She met David in middle school through a neighborhood group, but they were only after-school friends until high school. Natalie attended Lake Forest College, double-majoring in psychology and environmental studies after switching from a premed path. She admits she had no clear career plan and was surprised when David, who was already creating online content, offered her an assistant role after she helped decorate his house. The conversation highlights her adjustment to a digital career and the challenges of explaining it to others.
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She's very ambiguous about her name because it's Natalie Noel, but on her Instagram, like name, it's Natalie M. Yeah, I don't know what I don't know how people know her. I mean, well, Natalie, if you're listening, I'm sorry if I got your last name wrong. You don't say it that much and none of us really say it. So pardon me for mispronouncing it, but I'm so excited to have Natalie on. She's like a sister to me and I'm really happy that she joined us today. And it's a really great conversation. I hope you guys enjoy it. She has a lot of great stories to tell. She's an incredible woman. Talk about the highs, the lows, and everything in between. And also, I just want to add thank you so much to everyone who has been listening, who has followed the podcast, and who has shared it with all of your friends. It really means a lot. The tweets, the Instagram story mentions, I see it all, and I just want to thank you so much. And if you haven't already, please leave a review. Share it with your friends. The support just means everything and spreading the vibe. And thank you once again for listening to Hootin' Half and enjoy this episode with Natalie Noel. Married to one. Married to one. (laughs) Test 1234, I'm looking at an image of the dazzled prize. God. Hi, I love being here and I love smoothies. Okay, that was Natalie and this is Mike. Hi, Mike. Hello, Mike. Are you gonna sit on the floor? Yeah. Okay. I think I might change positions halfway there, but. Go for it. I mean, whatever makes you comfortable, Natalie, that's what makes me comfortable, you know? Thank you, Matt. Thank you. Thank you so much for joining us, Natalie. You are our first morning guest. I mean, it's like 10 a.m., but this feels pretty early. And we may like this time of day to start. It's definitely a little bit different to do this like first thing in the morning versus after a full day. That's so funny. Yeah. So, I hope that maybe the juices are different, maybe they are better. But thank you for joining us. You are eating what looks like a delicious breakfast. Mm-hmm. And just chugged my smoothie. I'm out this like frozen. I feel like I'm barely talking. They did gonna be numb. But how cold it is. And wait, what's on your arm right now? I just went to the doctor and got some blood drawn, making sure I'm nice and healthy. Oh, that's good. Yeah. It's been a while since I've had my blood tested. Have you had your blood tested recently, Mike? I think the last time I went to my pediatrician before I turned 18 was the last time I had any sort of medical exam. That was the last time? Yeah. I probably should get your blood tested. I'm healthy. You think so? What type of blood are you? Does anybody know that? Matt would definitely know that. Well, I know I'm not a blood. Right. I know that too. I don't know my blood type. I think maybe we're looked at a chart of what the blood type flow is from like who can accept who can receive. You need like a PhD to even understand how to like there's so many different variables. If you're oh positive, oh negative, a b, a b positive, a b negative, like, but can't if you are oh isn't oh the one that can blend within the other type of blood. That's why it's like the universal. Yeah, it's a universal blood type. I'm pretty sure. Look at us. Just a bunch of. We'll get back to our medical science. Yeah, it's like we're not in that way. Talking about things we do not know about. Anything about you. Natalie, are you having a good day? I'm having a great day. I love. I love getting my shit done early in the morning. Are you a morning person? I wouldn't say I'm a morning person. I guess like I'm becoming a morning person. I definitely was not before like in you know in college and things like that. But recently just because like David's not up yet. It's turning out. It's just like, I'm not going to be a morning person. I'm not going to be a morning person. I've always wondered from your side as being David's assistant. Now like his top top assistant because you guys have two new people working under you. It's own mini company. What is your process every day? Are you waking up to a lot of emails or somebody filtered those emails down to you? Are you having to sit through a whole bunch of texts coming in? Are you sitting down at a computer answering all these calls? Is there office hours Natalie? Yeah, because I mostly just see you on your phone, you know, handling stuff. T.C. You're in there. Being on the phone, talking to people. But you go away. You really don't like bring a call into the environment. Yeah. I mean, David has his own email and I have my own email. Like at this point in the game, like when I first started, I used to be on, you know, David's email every morning and checking through those. But now everybody knows like don't even bother. You know, David just email me if you want to get an answer. So I don't really check his email anymore. That's more of like a tailor and a little thing. And I just do my emails. I wake up to like a shit on a text every morning. And just like, I don't just go through it. Do you answer every single one? I am that person that like I can't have that, you know, like, like David has a little blue bubble on his phone of like 300 unread text. Yeah. Oh, yeah. And not like that. I have to at least open it and answer every single one. In box zero is zero. In box zero. I'm not a believer in inbox zero. I know. Well, there's something like then there are also the group chats can get that can like really elevate really quickly. You can have about 600 messages just from one group chat. Right. And then if you want to open that up, then that drops significantly. But when does the new iPhone update come out in the fall? Oh, I can't wait for like the pinned text messages at the top. Are you in that now? No. No. Or no, you explain basically like in your text messages in the app, you can have up to nine like favorites at the top. So if you ever need to like reference someone quickly, you can just ask the top nine. And then also in your group chats, you can reply to someone directly. And you can like mute yourself in the group chat and you'll only get a notification of someone like tags you in the group chat. So it's more like slack or like an email. Sounds much more organized because I just had my birthday. And I love getting messages from friends on birthdays. It's so sweet and awesome. But now my inbox is just destroyed. Yeah. Everything's lost. And I don't like have recent like contacts are just pushed to the bottom. And it's like, oh my god, I haven't texted my mom back in three days. Yeah. Because you have 800 birthday texts that you have to get through. So you know what I really love to have in text messages. Just like email is like mark on red. So like I saw your message. Yes. I don't have an answer for you yet. I'm going to mark it on red and come back to it because I always get lost. And I feel terrible. Not for text. Not for text. That's a very good point. Not you can't do that. Once you, even if you accidentally open it, now it's like, okay, I want to come back to that later. But you can't. Yeah. I always, I think about that a lot like every day. Welcome to our tech podcast every day. So Natalie, you were born in Chicago. Yeah. I'm going to be getting here. Yeah. Let me tell you my life story. Yeah. I was born in Chicago. Born and raised. Go cubbies. And I was like the most Chicago thing. Is that a real thing? Do you actually care about them or that was just like, I mean, I like not currently, but like I definitely grew up like my dad. My mom grew up in the suburbs for an hills where I live with David or next to David. And then my dad grew up. I grew up with him in Rigglyville, like literally right down the street from where the cops play. Like I have a little brick outside the stadium says my name and it says Natalie married when it left. No way. Whoa. How do you have that? Because there was, there's like a lottery system. There's a lottery system for it. So like my dad and my uncle, the day that it happened, they lined up for hours outside of Rigglyville, live right there. So they just woke up and went and they waited and they got like a lottery number and they were able to get the brick. That's awesome. So you didn't have to pay for it. No, I think you had to pay like 500 bucks. Oh, okay. Usually you do have to pay for something like that. Yeah. But that's still really cool. Why didn't we go see it when we were, we were right outside this stadium doing like, same Patrick's Day. Yeah, yeah. It would have been a fun thing. I know. I mean, I've seen it. Like I go to visit it a couple times and it's funny because they just redid the stadium. So like all my family, we had all of our bricks together. Oh. But now they redid the stadium. So they had to, you know, they took up all the bricks and they moved them. So now everybody in my family, like our bricks are all around in different places. They're not together anymore. It's kind of fun. Did they contact you and let you know where the new brick is? Did whose job is this?
that happened to reorganize all these bricks, contact the families, let them know their new position. - Yeah. - I would love to do one of those like, Crayola like rub on that you have on a brick. - Like you like get a piece of paper and get a Crayola and like. - And then it's on the brick permanently or something? - No, then it's on the piece of paper. - Right, and it's like, it makes a print. - Yeah, what do they call this? Like a little etching. - Like a stencil? - Kind of. - I don't know, I think. (laughing) - Like, cannot understand. (laughing) - That's cool. So you have a brick there outside of Brighley Stadium. You're growing up in Chicago. Did you move around a lot? - No, I mean, my dad was in Regley and then my mom was up in Vernon Hills and that was just kind of like the thing. I remember like, for a long period of time, 'cause like they were divorced, so a visitation was kind of funny or funky, where I would have to spend, you know, my dad picked me from school on Friday and he would always to beat rush hour traffic. He would always like pull me out of school like a half hour early. - Oh, that's so tight. - So I could get all this. - Oh, yeah, nothing bad. - My mom hated it. She was like, "You're not allowed to do that blah blah blah." And he would just come sneak me out. And then we would be traffic and get down to the city quicker instead of waiting three hours in traffic to get downtown. But then on Mondays, he would have to like, do my hair and take me to school and I had to wake up at like five a.m. to get to school by like seven or eight or whatever it was. And it's just so funny, there's pictures of like my mom getting me ready for school, like the perfect tight pig tails, my dad doing it and it's just like such a dude, just like no idea. But I don't know, that's good. - That's great. - And you went, so you grew up in Vernon Hills and then you met David when you were in middle school or high school? - In middle school. Yeah, middle school. He, I feel like he's told this story a couple times but his parents were looking at a new place to live. And it's funny because actually David, when he first moved to Illinois, he moved to Skokie, which is a town. And my mom and I lived in, like we lived in Skokie at the same time right before I moved to Vernon Hills. We lived in Skokie for just like a little bit of time and David was also living in Skokie and then moved to Vernon Hills to a really weird coincidence. - We guys didn't know each other. - No, we didn't know each other then. But then I moved to Vernon Hills when I was in like, first grade or kindergarten and he moved to Vernon Hills when he was in like, fourth grade, I believe. And then all the kids in our neighborhood all hung out because it was like this town home complex, everyone's homes like face each other, like you're very close. And, but I was kind of like the longer kid. Like I would just like stay in my room. I didn't like got signed to play with the kids when they were like running around. Like I just like kept to myself. And I remember walking home from, and he moved to the neighborhood, sorry, backtracking. He moved to the neighborhood and he saw me getting my mail in our like community mailbox. And he was like, who's that girl? She's so cute. My hair blowing in the wind, cute like sexy soundtrack. (laughing) Yeah, she's getting, but. And then it wasn't for like a couple of years. I don't even know 'cause like our town homes were literally connected to each other. Like I don't know how we didn't meet each other sooner. Like apparently I'm just that much of a, at least I was that much of a loner that I just really didn't meet him. But it took a couple of years and then in middle school we were walking home. And there was always a group of kids who would walk home together and I would just walk home by myself. And then one day they were just like, hey you, you know, I was just calling whatever. They're like, why do you walk so fast? Why are you walking by yourself? Just like picking on me, trying to be funny. And then from then on out, I like just walked home with them every single day. And that's John, Reggie, Mike, Alex. Like those are all my best friends. Oh, wow. - Oh wow. Yeah. - That's really cool. - Yeah. - And then the friendship blossomed more and more into high school. You guys are like hanging out every single day all the time. - I wouldn't say like, I mean, so middle school, like I didn't really hang out with them. Like I had a completely different group of friends inside of school. - Right. - And then I would walk home with them. - Oh, so you're after school friends? - Yeah. - Yeah. And like I didn't, I didn't really hang out. Yeah, I would just walk home with them and we would get up into trouble whatever and like hang out outside or, you know, in the parking lot or whatever. But yeah, I had a completely different group of friends inside of school. And then when we got into high school, I don't know, like they were all, I was the only girl. I was the only girl. So it was all these boys and I was just the girl hanging out with them. And so they would just do boy stuff. And I just, you know, I like went and did my girl stuff. So they would like, I'd walk home with them and they would all do their own thing. I play video games and, you know, whatever weird shit they got into. (laughing) But then I would go hang out with other people. But yeah. - You had, you went to college. You had plans for college. You played soccer, what? - Just that's such like a bizarre picture of Natalie like going to class, picking her courses, getting the instructor like. - You were what a psychology and environmental studies major? - Yeah, it is. Matt King, Bravo, Bounty Hunter. - Double major or? - Double major. - Wow, saving the world, the environment, and how we think. - And my friends, yeah. - Very admirable. What was your desired career path? - I actually went, I was home like a month ago for my sister's birthday. And I was hanging out with Reggie, my best friend at home. And he, I hadn't been late for, I went to college like 20 minutes from home right on the lake. And he, I hadn't been to Lake Forest in like so long and I was there every single day every summer. It's just like such a crazy thing. Like it feels like a different life, like college Natalie. And so I went back and I just like drove through campus and like to the soccer field and like to my friends old homes and apartments and staff. And it's just like so surreal at the sea 'cause it just doesn't even feel like, like I've changed so much and become like a different person. Like it's just a different life in the past couple years. But I don't know, sorry, what was the original question? - Would you want to be when you go up? - Oh yeah. (laughing) - But basically, I went to school. My dad's in pharmaceuticals. So he always pushed me down like the premed path. And my mom was like, that is not your calling, honey. Like you do not want to be taking bio and chem and all this other shit. And I did it for my first year and it was hell. Like I'm not a person that wants to go sit in the library and study for hours on end and do study groups and all that stuff. - I made flashcards and memories formulas. - I miss that. I miss like being given a prompt and having to like challenge your brain on like to absorb a whole bunch of information in a short amount of time. Those are what I miss. I just miss the structure and like the less ambiguity of our days that we live in now, but continue though. - I had taken all those science courses and I was doing an environmental science minor already. So I was like, I don't want to keep taking biochem, physics, all this shit. So I decided just to switch over to psychology 'cause a lot of the courses kind of cross over. But it's a little bit of an easier, like social science. - Yeah. - You know, it's just more easier to comprehend. And yeah, and then I just kind of switched over. I don't really know what my intentions were gonna be after college, which is so thankful. David was like, hey, go and work for me. And I was like, hey, okay. But yeah, I don't know. Like people ask me like, what would you be doing right now? I really have no fucking clue what I can do. - Psychology environmental studies. Like I'm thinking like an animal therapist. You're like a dog medium of some sort. - It's a literal meaning. - Yeah, yeah. And when David started hitting it big online, were you surprised or not at all because he had already had that spark in him of being a total class clown and quick and creative into making his content? - I didn't, I knew that he had like, he was an internet person, like he was doing YouTube and somehow monetizing from it. But I never understood what that meant. And I never like really cared to look into it. I was just like, oh, cool, whatever. And then when he bought his house and I came out here for the summer for like two weeks to decorate it with Reggie. - I remember that, yeah. It was like the first time we met. - Right, the first time I met everybody from here. I remember I went actually, I was at Bellingham. You guys were having a pool party the day that we got in. And I was like, this is your life. Like you were all just like hanging by the pool or drinking. Like I was so confused. Just like I didn't understand it. And I think like, I think there's a lot of people in my life now, or you know, then I go home and things. Like it's just so hard for people to understand like what it is we do and how it's an actual career. - Right. - But I saw that you guys were having fun and I didn't really have like anything, you know, I didn't have anything really to do. And that was when David had asked me like, do you want to be my assistant and lies? I was actually supposed to be there both of their assistants. - Oh, I didn't know that. - Yeah. Which I think was David's idea. He was just like, oh, like Natalie's capable. She's just doing her bowl of lies. But like in the grand scheme of things I would have never worked out like having to run to, one person just can't run both their lives. It's so important and busy. And but I need to take the opportunity and then it came out here and thankfully I did. I think he was getting like one to two million views per video at that point, which is crazy to think about. Like because I never, I didn't understand. Like I just, because it's hard for me to comprehend what one to two million people is. I don't get it. - Yeah, that makes sense. Being like a person who's separated from it, it just doesn't seem real, but we're more like immersed in it. So our perspective is different. - You were still in college when he invited you. I'd hear that that time. - You wanted me to drop out, just like he did. And I was like, I cannot do that.
- We're gonna try to get like credit for it as a sign off internship. - That's what I did. That's how I just doubled up on credits my first semester of senior year so that I could just move out here and all I had was two credits and I took a two credit internship with David Oberg-LLC. (laughing) - Double D-L-L-C. - Yeah. - And did you think it was going to get as big as where it's at now? Or did you have expectations like, "Oh, it's just gonna kind of stay where it's at. "I'm gonna be David's assistant. "This is just gonna be the thing I do for work. "You didn't see it becoming the creature "it's become today." - I definitely saw potential. Like, once I was in it and like fully trained, I'm like, what he, like the cable billet, like what he could be capable of. And like, I knew that he was, once I was, it's hard 'cause. (laughing) I never, like I know David's hilarious, but I honestly, when he told me he wasn't going to college, like I just thought he was gonna live in Verne Hills for the rest of his life, work at the retirement home. - Right. - Yeah, like I just didn't, I definitely didn't think he's gonna be some fucking superstar like he is now. And, but then once I was out here and like I really started, I came into it like really quickly. I feel like I wrapped my head around the concept pretty easily, which is kind of weird. Like, oh, okay, yeah, he's gonna do this and we're just gonna do it. - Yeah. - And I feel like that's how I take on everything that we do, like whenever we come up with a vlog idea or we're filming things, like things happen so quickly that you just don't have time to process like, how insane or immense or whatever it is that you're accomplishing, you know? It's just so quick. - And there's such, it's such a mess. - Right. - There's such a mess. - You're all on the call, falls on. It all came down to you. I remember when you had just moved out here and David was starting to do bigger and bigger, more elaborate stunts. It would make me sick to my stomachs and times going over there going, oh my gosh, poor Natalie has to deal with all of this. I can't, I can't do it. I can't, but I really admire that you are like, bring it on, let's handle it. Next thing, move it on. You, was there ever a time where you wanted to throw the towel in or snap it, David? Like, bro, I cannot do this. I cannot continue. - David and I, I mean, like we'd bigger all the time 'cause like brother and sister, but there's definitely moments. And I think there was the only mutual moment that I can really recall was like, I think early 2019, like a year ago, there was like a three-month span where we just like, fucking hated each other. Like we were working together, we were getting shit done whatever, but like in the back of my mind, I wanted to quit in the back of his mind, he wanted to fire me. And like we both like after the three months of us just like having this passive aggressive tension, we like talked it out because we just got in a big fight. Like we were just, you know, whatever we're arguing. And we talked it out and we'd both and feeling like the same things when we weren't talking about it 'cause him and I were both the same way or we just don't, we're you know, suppressed the emotion and stuff. And it is really funny 'cause like, we both felt it, but nobody said anything. - Right. - And, but then other than that, like, I mean, we always get out of it, you know? - Yeah. Back then you were also doing what the re plus people were doing now. We were doing like at the very highest level of managing these million dollar things and then also just like cleaning up after him when you just like, "Sure it's people with paintball got in your league." "Okay, let me clean it up right now." And it's just like, you come a long way. - Right, yeah, this is really crazy. I can't even like, poor Taylor. (laughing) 'Cause it's, I mean, she, she's a lot more hand-dom just because I could never, I mean, as much as I cleaned up after him and like would make things where I'm gonna get things him. I could never like totally fulfill like that motherly role just because he's my best friend. And I don't I don't I just can't position myself to be that person. Precisely cut up watermelon into bite size cubes. Yeah, fuck no. I cannot like, I just go pick up your own shit like I just can't I can't do that. But Taylor is so motherly and so patient and so caring and she's like she's so great at her job. So God bless her. You guys really picked the perfect people for the job. It's almost like you watch a really good movie and the casting in it is incredible. And you guys really picked the right people to work for David. And you know, there's so many people who reach out through every avenue of the vlog squad being like, I want to work for David. I want to work for you. What qualities did you see in Taylor and Ella that you knew that they were perfect for the job? With Taylor, I remember because we hired her like almost a year ago now. And I remember I needed help with David's surprise birthday party. The we're doing the Golden birthday party to through for him last year. And I was trying to, you know, throw on this big party and coordinate all these different things. Yeah, that was a that was like a bar mitzvah Brock Hampton showed us. Yeah, that's a great party. And there was like an abba cover band. There was a stage. There was golden balloons. There was a wheel of games. That's right. We had a snake there. Yeah, that wasn't like an event. Right. So it was a little challenging for me to put together. And it was like in a Tuesday night, the day before you're like, everyone buy gold today. I feel like the band didn't start until 11 p.m. I thought we were getting shut down like right when the first song played. So, but that was Taylor's like first night. That was her first like trial thing. And she had been recommended to me through a friend. And she just, you know, she had just graduated. She wasn't working in whatever. So she came to help. And I was just sending her. I was like, get this do this. Do that. Run this. Do that. And for girl, I just threw it through the ringer because I was trying to get this should done. And, but she pulled through and like we got it done. And we were looking to hire. And she had, you know, she just, it was like, I'll just the right timing, the right things like fall into place. And she was super cool. She was from the area. She knew people. So like when we, I was trying to get things, she knew people that could coordinate and do it. And she had been working in PR, like at a PR agency, like during college. So she had like a little bit of experience. And then Ella used to work for Casey Neistat. And you guys had previously on the podcast. And she, she was basically coordinating everything at 368, his company in New York. And she was just really, she's very like mature and independent and resourceful and eclectic. Yeah. And just cool. She's a cool fucking girl. Yeah. And great style. And she can dance. She's got, she is like great with her feet. She can do the TikTok. Yeah. The TikTok trio and Natalie Taylor and Ella. She can do that cool TikTok dance where you move your feet. Like you kind of angle them one way. It's like kind of like pigeon or not pigeon toad. How would you say like penguin feet? Or you just go, you know, swish them in and out. Yeah. She's very good. She's great. Multi-talented Ella. But she just helped us with so many things when we would come to New York, like whether it was getting a blade to get to JFK, like one of the helicopters or getting cars or finding restaurants, she was just very resourceful. And that's like more than anything, like more than like your college degree and whatever other things you can put on paper, like being a smart person is what gets you the job at the end of the day. And like she was really smart and we could trust her. And that's also more important more than anything is trust, obviously. So it has been better having two extra hands supporting David. Totally. But do you ever like just cry out of the stress of it all? I don't cry. I've probably cried like twice maybe, but I remember like I remember when I first started the job, I was in a relationship with my college boyfriend. And long distance is tough. Like I don't regret it for anybody. And especially like when you just try, like something that works so well in one environment and trying to like transplant it and make it work, like forcing it to work in one way, it's just like, it doesn't, not gonna work out. And that was like really hard, like trying to keep a relationship and also keep like, you know, David happy, my relationship happy. That was like that brought on some tears. But like other than that, it wasn't like, you know, it was like the job was so stressful. I don't really think it's not, I think there's stressful moments. But then you know, you there's days when there's not much going on in those days when there's a shits on the stuff going on, you just kind of like a balance, you know. Mm-hmm. I hear you out on the way asked to be cried a lot. Just I'm just like concerned because you never know like to cry. Stressfully gets behind closed doors, you know. And I think you're a saint and you work very, very hard and you have just this incredible and visible magic wand and you make things happen. And it's just, it's really cool to witness. And it's really awesome to see how much you've grown. Thank you. Hope you're enjoying this episode. We're just going to take a quick break to give a word from our sponsors and now back to the episode. Do you think of the Natalie Meridwanna story as, I don't know, this is a TikTok thing, but like, do you have a main character perspective for where you see yourself going or are you still very much in the mindset of like, this is David Dobrik LLC and you're a part of that machine? There is obviously a Natalie and you have your own skills and dreams and hopes and stuff. Do you have that like in the back of your mind and the front of your mind? What does that look like for you?
- Yeah, I think I've always, like I think the David Oberg train is a very large train and it's something like, the project is like he works on things that I like help him create. Like, I'm just gonna have to hear a thing. But I do like, you know, I have grown my own following, so I love doing my own independent things too. But I definitely have the mindset where I'm like, I'm like David's right hand woman, you know? And like, and I like, I think I have, I don't know, I think that there's a lot of like, respect that comes with that. Like I love being, I love when we go into meetings or we go into pitches or whatever the heck we're doing. And like I'm that like one woman in the room that like knows more than like half the men in the room. Like that's like a very empowering feeling for me and like that like another man is a lot, like being David is relying on me to be like a spokesperson for him. And like convey his thoughts and his creative and things like that. Like that's a very empowering feeling. So I like, I love the position that I'm in. But I mean, I definitely think about like other things and other projects and I definitely have other passions than David. (laughs) But. - It's almost like David Dobrik L. C. is a vehicle through which you can express your skills and abilities as an independent intelligent successful business person. - Right, totally. And then on the other side of it, you do have like, you know, the millions of fans and stuff. But what I think I was hoping to hear but is going to be the goal of 2020 is to get Natalie on the maximum 100 list. - Oh God. - I've been saying that for a long time. - You're forgetting about those. - I don't even know if the maximum hot 100 list is as big of a list as it used to be when we were younger. But Natalie could totally get on it. - Are there like things like, I think that that's such a cool thing to want to do. And I would like, I would like that such a cool project. - Of course, you bring in little horny boys over here. - Oh, I mean, it's just like, it's like being on like GQ like Men of the Year or something. - Totally. - It's just like a nice traditional media recognition where it's like, sure, you can go to New York and have like, the screaming fans outside, 368, whatever. But I don't know, it's just like a cool thing that you can get to do. - Yeah. - I'm wondering if there's other Natalie vanity projects that you'd want. - Or Pulitzer Prize. - Yeah. - You are very qualified. - 30 under 30 before 30 under 30. - Believe you for that. - Yeah, that would be, were you in Forbes 30 under 30? - No, God no. I would be in Forbes 30 under 30. - I don't know because you're Natalie and Noelle. - You guys are holding me to the highest regard, which I appreciate. - I mean, Matt, I don't think that Maxim Hot 100 has come out this year. - It hasn't. But it, because we had a very long discussion about this the other night. - Yeah. - I'm serious. - Me. - Oh no, it was me, you and Ella. - No, Matt. - Let's prove it. - I think I was talking about it. - I was worried you were already plotting this with David. - No, no, no, no. - Because I suggested this to David, like, I don't know, like a year ago, but go on. (laughing) I just would like to see it. (laughing) Not the picture of you in Hot 100, just the whole, just kidding you have the magazine. - Yeah, right. - Going through the process, hearing their interview questions. - Yes, that's fine. - And then buying the magazine, flipping to page 32. - Let's just see Natalie in it. So, so funny. - There's definitely, Maxim Hot 100 would be great. Forbes, sort of, or 30 would be even better. I would love, there's a lot of things. And I also find that there's a lot of, like when David and I do things together, whether he likes it or not, there's a lot of power that comes with that, and whether that's in numbers of sales, or just the impact that it has when we do things together, because it's just having a male and a female, you cover all your bases, and that's powerful enough itself. And I think that there's a lot of projects. There's a lot of David projects, but there also is like projects that him and I can do together that are more so mine, that are my creative and things that I wanna get done. But it's just amplified when we do it together. So, we'll see, I don't know, maybe something, maybe we'll think of something, and it'll be awesome. And you guys will see it sometime soon. But I don't know. - Do you miss Iron Man? - Oh my God, my dog. Well, not really my dog at all. - Not really your dog. Not any more. - I literally have like, there was a brand that sent me a PR package, and they put a Polaroid of me and Iron Man, like my Instagram picture in the PR package, and I still have it in my bathroom, 'cause it's so, she's so cute. But I actually, we got her back for a day, 'cause I know the owner. And the owner actually said, she'll take her for hikes and walks and stuff, and she'd be like, oh my God, is that Iron Man? David Nalley's dog? Like, he'll recognize the dog, just from our, you know, things. - Oh. - Yeah, famous little doggy. - Yeah. - And, and, what we took her for the day, just to like, see what it was like, and just see her grow enough. She's like mid-size now, not a puppy. And I was so thankful that I didn't have a dog. It's just so much work. 'Cause like, now that was like, during quarantine the start of it, and we were literally doing nothing. And now things have started to pick up a little more, and like, I'm actually working more, and like having to leave the house, and like get things done. And it was like impossible, 'cause like, she's a good dog. She's pretty chill, but, just, you just like, brave. She's like, peeing in the house, or taking a shit, and like, God forbid, she took a shit right in David's room, like that day. - Oh, I mean, he had a common. - Yeah, he definitely had a common. - I was getting some cat fever, though, the other night. - Cat fever? - Cat fever. - Like, I wanna, I wanna cat. - Mm. - I really do. I wanna get a Scottish fold. - What's that? - They're like, they're cute ones with like, the little folded ears, like Taylor Swift. - Yeah, yeah. - All the pieces of bunch of them. - Yeah, yeah. - Yeah, I'm not a sweet, and I know someone who's like, selling one, but Patricia's allergic. But there's that shot there, and you can, what? - Said, well, there goes that. - But there's apparently a shot that you can take that doesn't make you allergic anymore. - You're gonna shoot up Patricia, so you can have a cat. (laughing) - Yeah, I would. I had some friends who DMed me and said that they had the shot done, and it was like the best decision ever. - I mean, Matt's all about the medical community. Now he got the Lasik surgery done. He cured a psoriasis. - Michael, are you gonna get Lasik? - Probably not. - You were so close to getting it right after I got it done. - I know, but it's so scary to me still. - Why? - 'Cause they, have you seen what they do? - Yeah, but like, it's-- - They run a meat slicer over your eye, and then lift it, lift off the flap, shoot a laser in it, and then put the flap back down. - And your vision is healed. - I know, but like, what if you sneeze? - I mean, you won't take, you took a, a volume. - I don't know. - You're threshold of sneezing. (laughing) - What's switching around is that it's bare minimum. - I know, I just need a little bit more time to marinate on it. Like, I know Joe just got it too. You just got it, like, well, you wear glasses a lot. You don't put in contacts. The idea of contacts were kind of grossing me out for a while. I don't like it. I wish I could just see, but-- - But you like wearing glasses. - Yeah, I love my glasses. - You need glasses now. - Well, yeah. - Like, you mean by that. She'll, she'll like, when we're like hanging out, she'll be like, wait, what does that say? And then it's like, you, like-- - I'm just landing on it. - Yeah, you have squint all the time. - Like, you have vision that requires glasses to be worn more than you wear them. - I know. - Because I forget-- - I don't know how you go. - You what? - I'll just like forget them around the house and I'll just try to squint my way through everything. (laughing) - That's what I'm saying. Like, she squinting through life. - In the Natalie Marijuana story. (laughing) - Seriously. - Oh, I do have a question for Natalie. - Okay. - What is your favorite part of your job? - Mmm. - I'm a fair part of my job, the variety. I think like, aside from like doing the-- Like David has done a really good job of transitioning himself from like, influencer world. Like, he kind of dips in traditional and digital. And so we get like a taste like, we were on-- We did, he did the Nickelodeon show last year and we were on set every day of Nickelodeon. Just a huge network. And that was like a really cool experience. And then we do the typical Instagram. We do the YouTube videos. We have the merchandise, which is my-- That's actually one of my favorite parts is the merchandise. So they love like creating. I basically have taken over, clickbait, and David's vlog and the whole Fendjoy thing. And I send them all the designs and I go back and forth with them and we critique and we edit and we do the colorways. And it's just like, it's so much fun. And like fashion is like what I love. So clickbait, the merch, all that stuff is probably one of my more favorite things that I get to do. But yeah, this is the variety because we just do so much. It's crazy. Yeah, you're not sitting in an office with the same three people every single day doing the same thing. Right. When you think back on like stunts or like giveaways or something or trips that you've taken, what are the things that you think back on of like, oh, that was the best. Cohn, let me ask that question. OK. That was just about to ask it. Go for it. Is that OK? Yeah, yeah, yeah. Now, when you think back on all the stunts and giveaways, welcome back to plagiarism with Matt. Which part of that you're like, damn, that was great. Wait, how are you going to get your voice asking that? Or you want to leave that like that? I think it's kind of funny how it sounds because right when you started asking that question, I wanted to ask it. So are you going to keep that in that you took his question? I just need to know how I'm going to cut this. I took the question. I just-- I mean, you were going to make it clear that you asked the question, too. Pretty much. And you had just said it. So-- [LAUGHTER] No, this is funny. Keep it in. Yeah, it's just about to ask the question, like, oh, boy. All right. Well, to answer both of your questions, and--
- I can tell you, hands down my least hair a bit that we've ever done. - Oh yeah. - And that one's just so memorable because I think I literally was like, it was the U-Haul bit that we did. I fucking hated the U-Haul bits with the life of me. - With the swimming pool in it that was sliding back and forth. - So there was multiple of them. Just like getting the U-Haul, I'm underage, I have to get a driver and I had to call Jason. This is a whole logistical thing. And then getting all the materials and David would always wake up in the morning and be like, I wanna do a U-Haul bit today. So it was very crunch time and chaotic. And there's a lot of moving parts with that. But the one in particular that I hated was, we set up a dining table, a dinner set inside. And the boys were eating, I think it was like, Todd, Scott, Jason, David, we're all having dinner inside the U-Haul and I was driving it. And it was just like, he wanted tables and chairs and he wanted everything under 500 bucks or something like that. So I had to go to all the different good wills around here and by the U-Haul, I was like lifting tables and chairs into the back of this U-Haul. I had to find the right china, the right breakable glassware and then everything I had to fill it up with milk and cereal. So then I set up the thing, everyone came in, we had our dinner, I gunned it with the U-Haul, I stopped, everything went flying, blah, blah, blah. And now the U-Haul has got shattered glass everywhere. - Real glass? - Or ceramic, so mixed. - Oh my, yeah. - And milk, milk's dripping from the ceiling. (laughing) And I'm at, like, everyone get, I load everybody off the U-Haul and everyone goes back inside and like, you know, takes a shower and goes out with their day. And I'm sitting outside, it's like the middle of summer, it's like a hundred degrees and it just smells like rotten, like warm milk and I'm sitting there for like two hours just like scrubbing a clean because you can't bring it back with milk and smelling bad. - And this is pre-tale. - You could, you could call me, I would've came in help you in that room. - But it's my job, it's my job. (laughing) - What the hell? - But it is just, and everyone was just like, everyone was coming in and out of the house. Like I was just, it wasn't anybody's fault. Like it's my job, I had to clean it up. But it was just like, everyone was coming inside of the house and now like getting their postmates and their fucking Chipotle sandwiches and shit and I was just like scrubbing away at this milky glass U-Haul and I just like, I hated it, it just felt like Cinderella. And we're, you know. - Everyone's walking in, having a good time going to the pool, dragging white claws and that's your scrubbing milk that's your cord and then you strove the car to speed it. You made the mess and then you had to clean it up. - Yeah, yeah. - All right, so that's the bottom. - That's the bottom. - What's the tip at the top? - I wanna pick one that's not cliche 'cause like my cliche answer is when David and Lorraine got married. - Oh, no. - I wouldn't even think of that one. I would think of one you got like one of your cars. - I mean, those are, fuck, fuck my, I should've said that. (laughing) I mean, those are like, those are great, but like there's a different emotional feeling when something else has happened. I mean, I love my cars, obviously. - Was there a lot, I don't know much about this Lorraine thing. Can you dive into that? - Oh, David, Mary Jason's. - I know, but I don't know what went into that or what-- - Oh, okay. - That was like, I mean, everything was a secret. And nobody even knew, no one had even known that, I think that we left LA. So we did everything in like three days. And it was just so funny, like, it was just David and I, like going to propose to his new wife in Boston. (laughing) And so I remember like, we flew to Boston overnight and we landed and we had to go get, we had to get him like a little suit. So he went to the mall like in Lorraine's town and like Newbury, Massachusetts. And we got him like a cheap little like $50 tux from like TJ Maxx or something with suit, whatever. And we got her, we went to like, you know, those vending carts in the mall with like the fake huge diamond rings. - Yeah. - We bought her diamond ring. We bought her some flowers and everywhere we went to it was like, I'm proposing to my wife today. (laughing) And it was just like, so it was like such good vibes and spirits and like Lorraine is such a positive energy. And so we went to her place, we proposed to her. She was beyond confused. - Did you give her a heads-up or no? - Well, so we told her we're like, hey, we mailed you a little gift. It's gonna be coming in the mail today around 4 p.m. 'cause that was when we were getting there. And we got there, we got to her place and we told her. And she literally had like an hour, maybe 30 minutes to an hour to like pack up her stuff so we could get on our flight to Vegas to like go get them out. - The pack, yeah. - 4 p.m. being David. - Being David. - Asking her to marry him. - Right. - So we showed up at her door like four. And I was like, hey, I think the package is delivered. Like check out front, don't wanna make sure it doesn't get stolen. So she came out front and David was there. And she packed up her stuff and she thought it was hilarious that like we were gonna mess around with Jason. And we took her, we went to Vegas and we went to the Little White Chapel, which is where Joe Jonas, and Sofia Turner got married. It's a very famous little church in Vegas. And we tried on wedding dresses. I tried on like a bunch of like flower girl dresses. And they have like all this like they, you go upstairs the chapel and they have stock of just wedding dresses every size, tuxes every size, flower girl, whatever you need. And we got like the whole pack. It was just such a funny thing. I could just like so surreal. - An absurd and just so good energy. - How many weddings is that place doing a day? - Tons and they're known for, they have like a drive-through. So you can drive through get, you know, ordained or whatever, literally in your car. - Where's it in Vegas? - In Vegas, yeah. - And it's 100% legit though. - Yeah, it's legit. Well, we had to go, you have to go to the courthouse first. So we went to the courthouse and I remember like, we were all, we were so, David's like a counting team or whatever, was like, you better get a prenup and we're like, this woman is not gonna take all of this money in front. - Yeah, yeah, yeah, yeah, no. - I mean, yeah, you never know, but it's just like, it was just so funny. And it was such a thing. And everybody on like his team was just like, this is insane. I can't believe you're doing this. And we're like, it's little, Lorraine's like a little 75-year-old woman like, it's fine. - Yeah, yeah. - But so then we did that and they got married and we rushed to the plane and we took a first class. We all flew to Hawaii for the honeymoon. And we, that was like through the night as well. We woke up in Hawaii and we went kayaking. We went to a Lou out, we went to dinner, we went to another dinner at David's Sera place. And we just had so many things and like, such a short little span of time. I was just like amazed that we got it all done. I don't know, it was really fun though. - I wanna re-watch that video now. I think I only saw like the one day came out. I don't know if I've seen it. - I remember you guys kept it such a mystery from us and it wasn't until you were already in Hawaii or you had just got married. We all found out and we could not believe it. - Yeah. - I mean, it's an amazing brilliant bit to do. - So good, so good. - And it doesn't show the video to Jason of it all happening. - Yeah, so he like, oh, it's such a good box. - Yeah, he confronted Jason with like the papers and being like, I'm your daddy bitch. (laughing) But so, and that was a good one. I don't know. - Do you miss it? - I definitely miss the chaos. And this is actually Taylor and I talked about this a lot because we were just running around doing so many things. And now we're still busy, we're good at the different kind of busy. But I don't know, I miss it and I don't because it was really stressful and it's definitely something that's like, it'll, you'll burn out eventually. And like that's like that YouTube we were burned out that they always talk about. But I do miss it because it, like the sense of like, even like when we were posting three times a week and that was like just when David, it was just David and I doing everything. And I don't know how the hell we got that done. Like I don't know how, it's just like, you have to be, it's like go, go, go, go, go. And like we're going from the Antonians to the boy's house to our house to the car is just like so many. It's just all day long, like constantly. And but I mean, I think like David and I are probably the healthiest contrary to the whole pandemic thing going on right now. But like the healthiest we ever been because we're like resting and we're sane, you know? - Yeah. - So, yeah. - When you're in that mindset of it has to happen, especially someone like David, like he has that mindset of, there is no option, it's just happening. I remember like the first, one of the first times when you guys had a tour, then it might have been like 2017. - Yeah. - One of the nights you guys came to New York when I was still living there for the tour, David was filming stuff and then we were at like an event or something and he was like, I gotta go back to my hotel room because we got to upload tonight. And it was like two in the morning. And I was like, yeah, I was like, what do you mean you have to upload tonight? Just upload it to Marys, like no, I don't go to sleep until I upload. And I was like, what? And he's like, yeah, if you want to come, like you can watch me edit and then I went with him. That was the first time we ever like worked, like edited anything together. And we stayed up until 730 in the morning. And I just, like it is super fun to do that. But like he was like, I will not go to sleep until this is uploaded. And I was like, okay, let's say how you do this. And then he just, for five hours after a full day, a tour of events and then sits down and opens the laptop and doesn't go to bed. And that was three nights a week. Like that mentality, I think, went when you're in it, you don't realize how insane it is. And now you probably have a little bit more perspective of like, totally. And it was only the two of you. And it was just like, I remember when I first started, I gave David the cut off of 10 PM. I was like, and I thought that was like, okay, stop texting me and calling me at 10 PM. But like that was like, we're going to edit up until 10 PM. And you can leave right at 10 PM. At 10 PM. But then that was like, that was like nice. And then it just started inching. Then it was midnight, but we have to get the blog up.
by midnight. And then as like we have to get it up before sunrise. You know? - And then there were some days we were gonna get it up at like 2 a.m. on like Saturday when it was a Friday vlog as you were just editing. We didn't get home from solar answer whatever until four in the morning and then he'd edit until two in the afternoon. And like I'd come at like 8 30 in the morning and edit until 2 p.m. and like that's Friday's vlog is he just didn't go to sleep until it was uploaded. But it's crazy. - It's a little bit different now I guess. - Yeah, just a little bit. Well we're all excited to see what happens next Natalie. - Yeah, me too. - I'm very excited. Is there anything you want to like plug, promote, share in life that's about? - Not really. I mean I have an Instagram, you guys can follow me on Instagram if you want. (laughing) That's about it people. - Are you gonna start a podcast? - No, I have like, I mean I'm on like I do the views podcast with Jason and David. And I feel like I'm like the honorary - Third host. - Really guest or yeah, third co-host or whatever. Which is, I have fun doing that with them but no I don't have time to do my own podcast. - Did you have fun today? - Yeah I love talking. Like I could talk, and that's what David always gets kind of annoyed when we're doing the views podcast. Sorry we're talking for a long time. But, 'cause I'll just talk, I'll just keep talking and talking and rambling and he'll be like, he likes everything very short and concise. Like get the story done and have like 28 stories in one podcast you know. And but Jason and I will just ramble. - I think you're natural. - Thank you. - Will you come back once we have a video version? - Sure, I'd love to be out on the air. - Oh yeah. Natalie, thank you so much for coming on the podcast. Okay, guys make sure you follow Natalie on our Instagram and wherever else. - Keep a lookout for her appearance on Maxim Hot 120 or Forbes under 30. 30 under 30. The Puele at surprise, all of it. It's coming Natalie's way. - Do you have fun? - Okay, yeah it's so much fun. - That's all that matters. Thank you guys for listening.
Podcast Summary
Key Points:
The Home Depot advertises resources for DIY projects, and McDonald's promotes new cold drinks.
The podcast "Hootin' a Half" hosts Matt King and Mike Schreffer introduce guest Natalie Noel, discussing her role as David's assistant and her background.
Natalie shares her childhood in Chicago, meeting David in middle school, and her college studies in psychology and environmental studies.
The conversation covers her daily work routine, including managing texts and emails, and her transition from a premed path to working for David.
Natalie reflects on her surprise at David's online success and how she became his assistant after visiting his house.
Summary:
The transcription begins with advertisements from The Home Depot, promoting project guides and free delivery for dream spaces, and McDonald's, introducing new cold drinks like the strawberry watermelon refresher. It then transitions to the podcast "Hootin' a Half," hosted by Matt King and Mike Schreffer, who welcome guest Natalie Noel. Natalie discusses her role as David's top assistant, managing texts and emails with an inbox-zero approach, and her preference for organized communication.
She shares her Chicago upbringing, including her parents' divorce and a brick at Wrigley Field with her name. She met David in middle school through a neighborhood group, but they were only after-school friends until high school. Natalie attended Lake Forest College, double-majoring in psychology and environmental studies after switching from a premed path.
She admits she had no clear career plan and was surprised when David, who was already creating online content, offered her an assistant role after she helped decorate his house. The conversation highlights her adjustment to a digital career and the challenges of explaining it to others.
FAQs
The Home Depot offers project guides and free delivery options to help you go from dreaming to doing, whether it's a backyard oasis, podcast studio, or wellness space.
New drinks include the strawberry watermelon refresher and Sprite Fairy blast topped with cold bone, though refreshing drinks contain caffeine.
Natalie Merrill Dwenna, also known as Natalie Noel on Instagram, is a guest on the podcast 'Hoot in a Half' and is described as a sister figure to the host.
Natalie grew up in Chicago and Vernon Hills, studied psychology and environmental studies in college, and played soccer before becoming David's assistant.
They met in middle school when David moved to Vernon Hills; they became friends after a group of kids invited her to walk home with them.
Natalie manages David's emails and texts, aiming for inbox zero, and has two new people working under her, making it like her own mini company.
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