05 - Den nye guldalder

"The New Gullallar" This is not a boat about burning platforms. It's not a story about the fact that the young man is dead. We are facing a future that is simply filled with opportunities for activities and entertainment. Therefore, there is all the possible reason to be positive, because we are not surprised. We are standing in front of New Gullallar in the advertising story. An old mother-in-law is advertising sounds that half of all advertising does not work. We just do not know which part. That is what we know now. And with an overview, we know it completely in the least data detail. We get so close to the consumers that we can talk about a personal opinion in many ways. Artistic intelligence does not give the right opinion for us in the overview. It has been around for ten years, if there is a commercial value in social media. If you, your business or organisation, should have the best chance to get the full offer of the new digital revolution, then you should earn your customer's attention. Then you can promise to get very close to them immediately. You earn your customer's attention by helping them with their problems. So the key to the new Gullallar advertising is to solve your customer's problems. From the small and daily days to the big world goal. You therefore need to update your problems and say thank you. Because the solution brings you closer to your customer and increases their attention to you. So the next four years they will lock you in front of their nearest church, instead of being forced to adhere to digital gatekeepers so that you can never get your customer's attention. This book is the bridge from the old advertising world to the new one. Back to the personal salt that started with, what can I help you with, which is now possible again. Because some need help and because some stand on the right to help. And when there are so many problems in the world, you can just as well make a good solution out of solving them. Ended salt is as good as salt that comes from face to face. It knows what it sells. The best salt does not take the customer's right behavior. This is what we are trying to do in large scale. One by one to hundreds of thousands of people at the same time. Maybe there are millions or all the billionaires on the cloud, after the hands that we are connected to the internet, and find meaning in the data transfer with artificial intelligence. We talk about mass closeness as the statement for mass communication. It is an idea of the eye to mass closeness. Artificial intelligence is the long-awaited big-data machine. It can recognize order, sort, and at least get the most effective treatment out of infinite range of data. However, now the machine can, second by second, slide up and down for advertising effects and save a lot of money. At the same time, some servers and advertising offices can test different products, like a chameleon with a color and shape, all after what you have from your data. The main reason for this is to gather all the data on the cloud platform, media, and of the users' own data, and gather, recognize, sort, and get the money. Therefore, the users can find the most effective ways to break the target group on the cloud of all the media. The machines can already find a user's different computers and recognize the ads on the cloud app, so when you have been looking at a journey to a travel office without buying anything on your home computer, you can get caught again on the phone or tablet. All the employees are ready to put all their gold coins in all the new big-data machines that are fully equipped, tested, and adjusted. Some are crazy about artificial intelligence, in the same way as they are crazy about social media and smartphones. They come to work after the hands that they are reprimanded. They come to be so close to their customers that they are needed to treat them like real friends. They come to be Internet in everything. So all your things will tell you everything about your private life, and this knowledge will be sorted and given to an audience who will be sold to the higher-ups. The machine will determine exactly what you are dreaming most about right now, based on your own data, the same line with your own data. The machine will make it more efficient to prevent users from getting exactly what they would like to get into their eyes. So the answer to what the consequence of artificial intelligence is, might be just a question mark. What do we all want to have in our private lives? The answer is not advertising. The answer is new, valuable opportunities, meaningful relationships with each other, and the recognition is the same. To strengthen and become stronger, and a better world to live in with solutions to climate crisis, globalization, inequality and overpopulation, to make some of the most important. So the new GULALER is about using the new digital tools to put advertising companies up close to people. It has a big interest in blocking Internet ads, and has already proven that users are not interested in it. They would much rather have a lighter and better world. Maybe a better life for a little cheaper money. Everyone wants to know that today is getting better in the morning. Otherwise they lose their way, and when you start losing your way, you find stories that are not really enough, but that give us hope for the future. The addition to the future and the future is the most important thing to find. Therefore, advertising companies should now transform their new digital tools and get so extremely close to the target groups that advertising people are aware that they are the right people to do it with. It is not scissors, it is men and women and children with brains and hearts, with right behaviors and dreams that they want to help to be fulfilled. We therefore do not go through a difficult period as many of the advertising companies or go around and say, "We are on the way through an difficult period." Because we did not have the opportunity to get as close to the people as possible, but it was necessary to look at them as Ansikslöse target groups before they saw the target group. We should go back to the beginning when the buyer saw his wife in the eyes and built a close and loyal relationship where you fit in well with each other. That time you said, "What can I help you with?" The dream situation gives the new gold all of us the opportunity to go back to the beginning. Because it started very well to go back to the beginning of all the trading and advertising with it. But then it was trading and advertising after the more and more vulnerable, lost and distanced. To the consumers at the end about the lost property and used the new tools to demand authenticity and transparency and buy it in the eyes. So that we ourselves at all will be treated personally with a lot of empathy and real interest because we know each other so well. We have to do a good job for ourselves and for each other. We have to help each other with our problems, needs and wishes and for this work we need for the trading today. It gives the subscription where you will be heard instead of being ignored. It gives the tools where you will be liked instead of being hated. It gives the solutions where you will be shared instead of being distorted. Over the next pages you can read how we end where we are today. Where many look at the future and dream back to the good old days 20 years ago. We will show that the last 40 years of advertising were not as fantastic as the future. Well, it was good, but if you are not interested in the history of the store from the first ads to all the creative you have to jump to where we work with the trading idea. How do we do it? We have decided to be driven by the whole boat that inspires and we have chosen that the boat should not be long so you do not have to read it because we want to have a simple world and where we open everything that we want. But first, let's start with the beginning.