Part 1: Welcome to $100M Money Models | Ep 938

Acquisition.com Publishing is proud to present Acquisition.com Volume 3 100 million dollar money models how to make money written and performed by Alex Ramosi Dedication what people have said about Alex Ramosi Alex is my husband Leila Ramosi. I have known many people Alex is one of them people who know Alex Alex has said things people have heard friends Alex is better at some things than others Alex's favorite teacher Alex wrote a book. I have read many books magazine critic Guiding principles Risk comes from not knowing what you're doing Warren Buffett more important than the will to win is the will to prepare Charlie Munger a quick word Leila I wrote this dedication six years ago. I want to thank my partner my ride-or-die Leila You found me at my absolute worst and you have fought beside me shoulder-to-shoulder ever since You said you would sleep with me under a bridge if it came to that and I have not forgotten You stood tall when everything was crumbling around me. I would go to war with you I would die for you if the world were a hurricane standing with you is like being in the eye Calmly observing the storm raging around us. There's no one else I'd want by my side to fight the battles that come being with you makes the stars look within reach Here's to a life filled with the impossible and six years later. Nothing's changed Trevor as Iron sharpens iron so one person sharpens another Proverbs 27 17 It's a rare and wonderful thing to have the smartest man You've met call you a friend if ignorance is the only true evil and knowledge the only true good You my brother are a force of good. The world is better with you in it, and I will fight to keep it that way My life wouldn't be the same without you. I wouldn't be the same without you I doubt I will ever be able to repay the favor that you have given me by being in my life But I'll live trying Thank you for giving me a gift far more than a paragraph at the beginning of a book can ever repay We will put our brick in the wall Here's to a once-in-a-generation friendship, Philia Start here The world breaks everyone and afterward many are strong at the broken places Ernest Hemingway the first picture you see inside my book is a picture of me standing in front of my gym and A picture of where I used to sleep on the gym floor. I stared at the ceiling in the dark alone I had no one to go to it sounds cool when you tell the story later, but it didn't feel that way I was terrified. I went against my father's wishes. I skipped out on business school I spent all my savings everyone I cared about told me not to do it I was the idiot that gave up on a good career I thought I would look forward to the struggle, but it got real fast Kids partied all night in the parking garage above me. They'd race over the steel dividers It sounded like gunshots echoing in my concrete bedroom And as soon as I started to pass out I get jolted awake by another bang bang bang bang I finally gave up trying to sleep at night. I settled for midday naps in the utility closet Then in the dead of night I worked I had to make money My gym sat across the street from a large storage unit business The owner became one of my few members only out of convenience a few weeks after he joined He pulled me aside after his workout. I've been doing a little math. He said it looks like you're struggling I tried to hide my embarrassment, but I failed Alright kid. Let's grab breakfast tomorrow. I Hesitated thinking about my bank account before I could answer. He said don't worry my treat relief The next morning we met at the local diner around 5 a.m. As a waitress brought our coffee He asked how much time you got left to live, huh? How much cash you got saved up about five grand? How much time does that give you before you run out? I? Thought about it for a moment about a month Tough are you getting customers? I have a $39 six-week special on a discount site. How many customers have you gotten for? Looks like you've got a problem that you need to solve fast He let the statement sink in then I saw a grin spread across his face. Let me ask you a question How much does a free month of storage cost I shrugged? nothing He took note of my confusion and said alright. Let's go for a ride. I'll explain it at my facility As soon as we walked in the girl at the front desk greeted us. Good morning, gentlemen. Good morning, Judy How much does a free month of storage cost he asked? 127 sir, she replied cheerfully He smiled and he turned to me want to know how I nodded He took me through the office and down one of the rows of freshly painted units So we advertised the first month is free and it is But what's the first thing you need after you get a storage unit? I? Don't know I shrugged Exactly. Nobody really does but I do and I help him out. So let me give you a hint He pointed towards the lock on the door right a lock Yeah, and not one of those flimsy locks that kids use on their lockers. Those won't fit here Anyways, besides any goon with bolt cutters can get through those in a second, but not one of these bad boys He tapped the lock to emphasize his point Yeesh, it looks like it. Where do you even get one of those? I asked funny. You should ask I've got a whole storage unit full of these yours today for just 47 bucks Okay. Okay. I get it. They come in for the free month, but what good is the storage unit unless you can lock it? Exactly. He said I get it. So where's the other 80 bucks come from great memory. So what else are you gonna want? I shrugged well, if you have stuff to store you're gonna need boxes to store it in but never fear We've got boxes with tons of different shapes and sizes to fit all your storage needs We also offer tape labels and heavy-duty markers to make sure you know exactly what's in every box and where you put it super handy Oh, yeah, that makes perfect sense. I said What else you gonna need? Yes. I don't know help moving it Yes now we don't actually offer in-house moving services, but we have an affiliate relationship with a local moving business and make a kickback and If you want to move all your stuff yourself, that's fine, too We have dollies hand truck straps and other useful tools available for a fee After all why buy a bunch of stuff you only use once what a waste. Oh Yeah, I didn't think of that. I said What else are you gonna want? He asked? I really don't know Well, what you store is viable, right at least valuable to you in some way I mean if it wasn't you'd send it all the dump So you're gonna want some insurance in case something bad happens now I already give $500 of free insurance to all customers But if you have one of the special locks only I offer I'll bump it to $100,000 for only an extra $10 a month. He puffed with pride Dang, and all that adds up to 127 bucks. Yep, but we're not done yet You know what always seems to happen on to his game now. I played along beats me what happens Everyone has way more stuff than they think and they always rent too small of a unit In fact, it happens so often we always offer one size up They get the space they need and we make a few extra bucks it works out for everyone Wow, this is pretty cool I didn't know any of this stuff. Of course not. He said why would you? Fair enough. But how do I use this to grow my gym? I asked Yeah, I've been playing this game as long as you've been alive And when you figure out how to make money in one business I mean really figure it out You see ways to make money in any business and one thing's for sure the longer you play the more you learn Wow, so you've had this place for 23 years this place. No, this is just one of my newer locations You have more than one. I asked I have 27. Oh Crap, I felt two inches tall Anyways, I gotta get to work. You know your way out. He pointed to the door. Yeah, I chuckled I think I could make it across the street Two and a half years later. I Now had six gyms. I had leveled up. I wanted to level up again So I paid $25,000 for an hour of time with a famous marketer I had never spoken to him, but I knew his stuff like the back of my hand I had one goal for this call for him to help me scale my gyms After brief introductions we dove in So yeah, and that's how I open my gyms at full capacity on day one I put $3,000 down for a lease and then run a few days worth of ads I sell customers in the empty building then the cash from those signups goes towards more ads Equipment paint flooring furniture signage and whatever else the location needs doing it this way I've opened up a new location every six months with no debt. Wow, so cool Explained to me in a bit more detail Would you his business was making millions of bucks a month those numbers blew my mind and he wants to hear how I? Advertise I beamed with pride. I Advertise a free six-week challenge until I got about 20 leads a day. Got it. Keep going. He said About half the lead show for appointments I sell half of those who show into a $600 program so about 25% of my leads become paying customers I also get about another 80 bucks in profit per customer from supplement sales. Not too shabby Agreed he grunted so you make like 680 bucks per customer before you even open your doors pretty dang good But you left something out. What did I leave out? How much you paying per lead? Oh five bucks If a deafening silence ever happened in my life, this was it He stuttered a bit so you put $1 in and get $34 out in 48 hours Yeah, is that good? I asked it's amazing. He said do you have anything happening on the back end? I Grinned ear-to-ear. Yeah a few weeks later I'd tell them that they can get their $600 back as credit if they choose to sign up for a year Two-thirds of signups converted to memberships So I end up with a full gym and $20,000 a month of recurring memberships for $3,000 down Then I rinse and repeat. Wait a second. You do all this in 30 days Yeah, pretty cool, right? He rubbed his eyes. You shouldn't be running gyms Oh god, I thought he was going to compliment me, but he told me I should quit my mind erased Alex he said snapping me back into reality. You have a level 10 skill set in the level 2 opportunity. Okay. Well, what should I do? I asked You shouldn't be running gyms. You should be showing other gym owners how to do what you just showed me. I Hated the idea of giving up on what took years to build but he made a lot more money than I did I figured if I ignored his advice, I may as well burn my money So I took his advice over the next nine months I closed down my newest gym and sold my other five They gave me all the time to go all-in on my new company gym launch over the next two years I flew around the country turning gyms around then after 30 plus turnarounds. I switched to a licensing model I no longer flew out in person Instead I helped them follow our proven model to fill their gyms and increase profits a small market to be sure but they were Starving some literally, but once they filled their gym in 30 days They told their friends gym launch took off like a rocket. It was wild Over the next five years. I took over 43 million dollars in owner distributions Then I sold 66% of the company at 46.2 million in an all-cash deal With that deal I crossed a hundred million dollars in net worth at age 31 and to be clear No one was more surprised than me from there My wife and I founded our family office Acquisition.com to invest in businesses We know how to grow our portfolio at the time of this writing does over 200 million dollars per year in annual revenue It spans brick-and-mortar chains software services and e-commerce And even though we worked in many different niches our companies have all grown using the same principles. I share in this book So what's in it for you in a few pages? I took you from sleeping on the floor to crossing a hundred million dollars in net worth So the natural question is how? Answer by making more money from customers than it cost to get them and that's what this book 100 million dollar money models is all about Since I've been in business the landscape has changed more than once and it'll keep changing The good news is sound principles help you print money. No matter what I've learned a lot of money models I cover my favorites here 100 million dollar money models shows already proven offers that you can use today and the instructions to make them happen Think of 100 million dollar money models as a book of winning lottery tickets. All you have to do is cash them in Also, I want to make something clear. These are my private notes if it's here I've made money with it These chapters contain my observations and experiences with different businesses from local chains to physical products to services to education to software and so on And they were scattered everywhere over the years until now This is my cookbook for making money how this book is structured This book teaches you one insanely profitable thing how to build a 100 million dollar money model with a 100 million dollar money model You make so much money in the first 30 days that the cost of getting more customers will never be a problem again with so many customers You'll be forced to work on everything else in your business just to keep up a problem for another book to solve winky face Here's the book outline Start here and problem. This book solves you just finished it section 1 What's a money model coming up next section 2 attraction offers section 3 upsell offers section 4 downsell offers section 5 continuity offers Section 6 make your money model. That's it. Easy peasy pro tip Faster deeper learning by reading and listening at the same time. Here's a life hack I stumbled on years ago If you listen to an audiobook and read the physical book or ebook at the same time you read faster and remember more You store the content in more places in your brain nifty stuff. This is how I read books worth reading I also do both because I struggle to stay focused if I listen to the audio while reading it It helps me avoid zoning out. It took me two days to record this book out loud I did it So if you struggle like me, you don't have to anymore if you want to give it a try Go ahead and grab the audio version and see for yourself. I've made my books as cheap as the platforms Let me so this is an employee to make some extra coin. I promise. I hope you find it as valuable as I have I figured I'd put this hack early on this way You'd have a chance to do it if you found the first chapter valuable enough to earn your attention Pro tip hack for finishing books. I get distracted easily. So I need little tricks to keep my attention. This one helps me a lot Finish chapters don't stop in the middle Completing a chapter gives you positive reinforcement. It keeps you going So if you meet a tough chapter finish it so you can start fresh on the next one Real quick guys. I have a special special gift for you for being loyal listeners of the podcast Layla and I spent probably an entire quarter putting together our Scaling a road map. It's breaking scaling into ten stages and Across all eight functions of the business. So you've got marketing. You've got sales. You've got product you got customer success You've got IT you've got recruiting the HR You've got finance and we show the problems that emerge at every level of scale and how to graduate to the next level It's all free and you can get it personalized to you So it's about 30 ish pages for each of the stages Once you answer the questions, it will tell you exactly where you're at and what you need to do to grow It's about 14 hours of stuff, but it's narrowed down so that you only have to watch the part that's relevant to you Which will probably be about 90 minutes And so if that's at all interesting, you can go to acquisition.com forward slash road map ro ad map roadmap