Glitter Freckles, Ads Tips & Freestyle Dance Teachers

This is Marketing ATM, your go-to podcast for growth tips and trends, marketing ideas and industry secrets. It's time to withdraw some cash. Welcome back. Episode 14. Episode 14. I can't believe it is season 2. Thanks so much for making it this far with us. And if you're new, welcome. Welcome. I think you'll enjoy yourself. I think you'll enjoy yourself. We're going to get straight into it, into Rich List. No, no, we're not. I want to ask you a question. What? Which is, we have done so many episodes. There's always surprises to me. You always bring in this like extra item in. I just thought about it. You know I'm a control freak. You know I can't handle it. Prepare. Okay. My question is, out of all of the episodes that we've done, which one do you think has been the most popular? Like what has been our most listened to episode? Oh, I could probably tell you. Can I guess? Is it still the Roxy Jusenko one? I feel like... Early on, that definitely was our most listened to. Let me find it right now. It'll take me two seconds. I've got it open. And just so everyone knows, the reason I'm asking Jess is because Jess does everything for this podcast. So I don't know anything about anything. I'm just going to give her a little credit where credit's due. She does everything from the sponsorships to the editing to the like where we rank. She just has all of the stuff. So thank you. Oh, my pleasure. Okay. I do have the best one in front of me now. It's not the Roxy Jusenko one. It's Viral, Ugly, Private and Sexual Wellness Brands. It was the one that we published in March 2025. So if you want to listen to our most popular episode, guys, that's the one. Viral, Ugly, Private and Sexual Wellness Brands. That's awesome. Because I think all podcasts, every time I listen to a new podcast, I just want to know their top three. So I can listen to it and people don't talk about them and I can never find it. So that's what we need to do. Roxy Jusenko is our number four. Oh, is it? Yeah. And then the second one is Building in Public, Controversy and the King of Phones. So that was Phone King. And then under that one, number three was Bold Awakenings, which I think was Witchery's new rebrand. 25 million and a recipe for success. Oh, that was Conserving Beauty. Oh, yeah. That was a while ago. That was 15th of April. Okay. Yeah. Excellent. All right. Awesome. That's great. Let's get into Richlist. Now back onto regular programming. Richlist, let's go. How did they get so rich? Richlist. She literally knows everything. Who do you have for us today? We have so many brands doing really cool things that aren't AI and I'm just so stoked about it. I think it's leaning into the like art, really. And it's like a almost rich cultural stuff that they're doing. They've thought about it. They thought about it. Okay. So one of that, we've got like four brand examples of brands that have done really cool big things, whether they're activations, sculptures, something to do with like even like a collab or like an art thing. And then where the scale has happened is actually online and a small group of people sharing how cool visually something is online. So we'll start with J. Paul Ruggs. Yep. I actually love this and I feel like I saw it potentially on my Instagram Explore page or maybe someone was talking about TikTok. So it wasn't branded content. I saw it from someone else's account. It was sent to me so many times. It is stunning, stunning. It's essentially a rug company that I assume is based out of J. Paul. I haven't actually done a lot of research into them, but they did this activation where they decked out an entire tennis court or tennis courts with the rugs like this. So picture it like a very, how would you explain the rugs? Like an Indian style rug, right? Traditional but beautiful, beautiful classic rug. Like muted, earthy tones. Yes. And they did it on, I think, a clay court. So it was very... Cohesive. So cohesive, so beautifully designed. And I don't even know if it was an activation or if it was just like an ad they did it for. Oh, was it? I thought it was just an ad, but they think of it, what do you call it? Like a drone footage. They did this drone footage, this slow moving thing from above the tennis court to show all these rugs laid out that looked beautiful. And then there's two people playing tennis. It was stunning. And just to give everyone context... And two Indian people playing tennis in like full Indian gear. Well, when my dad sings, right? And so the way... He needs to do our jingle. I've just realized. He'd be great at that too. He needs this. Well, I'm going to give everyone context as to why, how special this is, this whole rug thing. So when my dad sings at people's houses and stuff like that, the way that it's set up is they put these beautiful rugs on the floor for everyone to sit on so that it brings back a lot of memories for me. And a lot of Indian people, like we all know it, right? We put these mattresses, we put these rugs on the floor and it's that traditional old world feeling of like old songs that he sings plus that traditional rug. And then to see it on a tennis court and in a high fashion setting, it makes me feel so proud. And I look at it and I think it's not only beautiful and not only would everyone think it's beautiful, but for Indians especially, it's kind of like it brings me that like sense of power. Like we're here in this world and it's just so cool. And how many rug companies can you name? Like there's only maybe three. Going out of business is all I know. Well, there's like Miss Amara Rugs. They're not going out of business. They're amazing. There's Ruggable who do a lot of partnerships as a way to grow. Like Iris Apfel, they did a partnership with. It was so, so clever. And then, yeah, J. Paul Rugs. Do you just memorize these partnerships off the top of your... How do you know? No, that just came to me when I was thinking, do I know any rug brands? And it's really only now these three. Yeah. But all of them, the reason I know them is because they've done something smart marketing wise that's different, that makes them stand out from the clearance shop in a strip mall. And you have to. And this is not just rug companies. Everyone's products, like we've said a hundred times, they look the same to customers. So do something different. And if different means going back to old school nostalgia, like the old school way of doing things, then so be it. How can you even, like, I love that they've shown the rugs on a tennis court. Like, is there something that you can do that would be unexpected from a content perspective that still shows off your product? But how can you put it in a different setting? They'll just be like, oh, that's interesting. And it just stops the scroll. It's like, oh, I didn't expect that at all. Yeah. Okay. So a few other brands that have done this kind of thing lately. I love Lacoste. They hired a leaf artist in Indonesia, and it's so hard to explain. Better to just look it up so that you can get a visual. Basically, this leaf artist had made a ginormous sculpture out of leaves that he'd woven together. It's like the size of a dragon, but it's like the Lacoste logo. It's the crocodile. And it's so beautiful. And that's gone viral, of course. No surprise there. Oh, I'm just looking at it now. Isn't it cool? That is very cool. How did they even do that? I don't know. Some people are just so talented. But I think this is where it's so smart to partner with someone with the talent. You know, like Lacoste have gone, you know what? This artist is so cool. Let's do something. People are always partnering with influencers. But partnering with an artist is just, it hits different. Exactly. And so many artists these days have smartly worked their content so that they are influencers. They are, yes. Another really great example is Hinge. Did you see their No Ordinary Love campaign? I did. So it started off as a sub stack that shared love stories, basically. And then they realized they had this huge opportunity to tap into book talk and romance, which is having such a moment at the moment. A moment at the moment. And then they released a hardcover book called No Ordinary Love. And they partnered with, they did this beautiful like unboxing experience. They sent it to book talkers. They partnered with book clubs and they created so much offline experience off the back of this. I just think that's really, really clever. Basically, to summarize all of this, it's like big brands are leaning into the unexpected and IRL things that actually gain attention and scale online out of interest. It's really good because this reminds me of, especially that book one, the Hinge one, is it reminds me of Away Luggage. I don't know if you know this, but they created a travel book before they launched Away Luggage. Oh yes, they did. And then they used the money from that to launch the first line. Do you know who also did that was Thank You? And Thank You, Daniel and Justine. They also launched a book, which I think sold some ridiculous amount. Chapter one. Yes. Yes. It was like a million dollars or something. And they put that back into the business. But it was like a pay what you want for the book too, wasn't it? Correct. So some people paid like $5,000. But you're doing something that has nothing to do with your product or the industry you're in. And that's what makes it so good. I wonder if we could all like think about that creatively for our businesses too. I think it's also comes back down to that attention hacking thing, where rather than just running, you know, buy my product style campaigns all the time, it's branded campaigns that actually connect on a this is so cool level. It's that top of funnel. Like I've never heard of JPOR ads before. Now they're top of mind for me. I'm not in the market for a rug. But one day when I am, I'll remember that brand. Yes. So it's sort of like thinking about what you can do to actually capture people and have content that has the potential to go really viral because it's truly is at its core, authentically very interesting and engaging and beautiful. Okay. Can I just quickly manifest something right now? Because I was telling you about this before. But what I want to create after hearing... Do you want to speak it out loud though? Oh no, should I not? I don't think you should. I think it's a brilliant idea. I think you should hold that close to your chest. Sorry, guys. This is like a dream of Anita's. It's going to happen one day. And then we'll go back to this episode and I'll be like, we spoke about it on this day. But do you know what? DM me if you want to know. And I might give you the answer. How about that? I feel so bad now. Okay. So before we get into highway robbery, I just want to say another thing. Just bring it on you. Is you just made me a cup of coffee and it is so good. Oh, thanks. I didn't know that Jess, who I basically speak to every day, multiple times a day, was a barista. I worked four jobs when I was building my software company. So I did lots of different things. Four jobs? Yeah. I was running a high school English tutoring business. I baristed. I waitressed in the evenings. And then I also did consulting too. Okay. Well, if you ever fail at this... I've got a job waiting for me at the cafe. My barista. Well, I'm glad you like the coffee. Let's get into highway robbery. Let's do it. Dealing probably isn't the right word here. This store is highway robbery. This is highway robbery. I have got one, which is ChatGPT. We have spoken about ChatGPT so many times, but there is something specific I used it for yesterday, which really helped me. And it saved me a ton of money. And that is to redesign my homepage banners. I've got little, little banners on my homepage, but I wanted them done in a very specific way. And the way I was trying to do it was, it was inputting this gray background and I wanted it to be transparent and I didn't know how to do it. I tried to work it out myself. What I did was I took a screenshot of the back end of my Shopify... What do you call it? The Shopify theme editor. The code. No, not the code. Just when you click on online, like the theme editor, and it takes you to that main page where you can choose everything. I took a screenshot of that. I actually circled the part in red that I wanted to change. I uploaded that to ChatGPT and I said, I want to make this part of the section or the block a transparent background, not a gray background. Can you help me to do this? It gave me the code to put in, which I put in. It changed it for me. It also removed a link from a button, which I didn't want. I didn't want the button to be clickable. I wanted the image to be clickable. It also gave me the code for that. I put it in the section thing, hit save, and it's done. I usually would have gone to freelancer.com, found a freelancer, maybe paid about $100, $150 for it just to do something so simple. And so 8 out of 10 times, it's absolutely perfect to do it. Okay. Amazing. Love ChatGPT tips. I've also got an AI-related one and it's Shopify's new sidekick. Have you played around with this yet? I have. I only played around with it today and it's really cool. So what do you use it for? It's called sidekick. It's called sidekick. So if you log into Shopify and just search sidekick, it'll open up almost like a chat window to the right. And you can ask sidekick anything. And it's basically a Shopify specific GPT that can pull from all of your data. So things that I asked sidekick was actually inspired by James Roo did a TikTok about this. So I can't take credit. But he suggested asking it, what's my customer lifetime value? What two products are most frequently bought together? And based on 365 days of data, what is the most popular day for the most sales or the most popular hour for the most sales? Wow. So that was really interesting and that can really inform your email marketing campaigns, your SMS campaigns, your social posts. I know that 11am is the best time for me. Wow. Weirdly. It's when the most sales come through. But then for the last month, 7am has been the most highest performer. So you got to keep moving and adapting, right? Like the more you can get this data, the more you keep changing. Like not everything stays the same. Of course. Yeah, absolutely. But I just think sidekick is such an interesting layer to easily and very quickly pull data that hasn't been easy to extract from Shopify. Yes. And perhaps I would like to take that one step further for everyone. And it's the first month, right, of the new financial year. Start pulling data. Start to put it into some kind of Excel spreadsheet. Pick your top things that you want to know about. And every month at the same time, just pull the data. Like ask sidekick for it, put it in the Excel spreadsheet. And then over time, you'll be able to see patterns. And it's so interesting for you, especially if you're a new business scaling up. I think data is... We're sat on so much data, thanks to Shopify. And we're not doing enough with it. It's like actually sit down and make the time to be like, what insights can I glean? Data is sexy. Data is sexy. Okay. Ad break. Let's get an ad break. Who have you got a brand crush on this month? Looks like we're both buying dogs today. Something new. Okay, I heard about this brand. This is credit to Female Founder World, that podcast. I heard about this brand on there. And it's the founder of Fazit Glitter Freckles. Have you heard of that brand? I only heard of them because Taylor Swift wore them. Yes. And she did a full episode and a workshop on how she got Taylor Swift as a new brand. She got Taylor Swift to wear these glitter freckles on her face. And it was so interesting for me. Very similar to Triangle Swimwear and how they got Kendall. I think it was Kendall Jenner to wear the swimwear. You gift the people around the person so that it's unavoidable to that person. But then they have FOMO and then they want it. But I also love that Fazit is more current. Triangle Swimwear was like years ago. Yes. So it's like, it's great to know this strategy still works. And it's Taylor Swift. And the way that it's happened, the thing I love about the most really is Taylor Swift ended up wearing the glitter stuff to a game. Like I think it was a cheese game. Yeah. And it blew up so much that everyone was talking about it. CNBC spoke about it and all the media. They leveraged the PR though, didn't they? Didn't they? So what she did was that night when she found out, she started crying. And her boyfriend took a video of her crying in sweats. Nice boyfriend. Yeah. And then they used that as a TikTok video. That got some millions of views because she said, I just found out Taylor Swift used our product. Then she called all of her team, I think a small team, come to my house at 7pm, sorry, right now. We need to figure out how to leverage this. Because she said her worst nightmare was thinking it's going to be like, sorry, yesterday's news really quickly. So they got onto it, created so much content around it. Stretched this out for weeks on end. Within 48 hours did seven figures based on Taylor Swift using the product. And then her leveraging that, the next day she hired a PR person to stretch out that content more. That is what people need to think about because it will happen to you when something happens like you go viral or someone tags you that is like someone famous or a creator and that's going viral. How can you leverage it? And we always talk about this, but she did it so well. They jumped on it immediately. She didn't wait for the next day. She did it on the hour. You have to. When a celebrity mentions, it's like, I reckon 70% of the value that comes from a celebrity mention is actually in how you leverage it. It's not in that like the celebrity is cool and their reach is like whatever. But then how are you actually leveraging it? Like are people searching for glitter freckles? Yes. Are you popping up? Is your SEO right? Yes. Have you, are you in the media? Like PR mentions have happened. I mean, you had me at SEO. Like SEO is also sexy. SEO is, you like SEO better than me. I know it's, I know it's important. I'm not an SEO expert. No, you're right. Like the minute people start typing in, because I don't know what to type in, but I see her with these glitter freckles. Obviously, they're going to type in glitter freckles Taylor Swift. On TikTok, on Instagram, on Google, it's like are all the platforms primed with your leveraged content being like Taylor Swift glitter freckles? You want to rank for that? So that's the brand that I love. I love that she leveraged something even last minute when she didn't know it was going to happen. Okay. Mine is, did you ever see the original Renata Bliss video? Yes. She's an icon. She's an Australian icon. She's an icon. She's your freestyle. Oh, she's Australian? Yes. She's your freestyle dance teacher. The original video has over 47 million views. It's the funniest thing. Like it's only 15 seconds. Go look it up. Renata Bliss freestyle dance teacher. Basically, my ad break is actually a DJ who has recognized this cultural phenomenon from years ago. I reckon I saw Renata Bliss. Must be 15, 20. 15 to 20 years ago. And he's obviously reached out to her and gone, I want to collab. You're an icon. I'm a nobody. You're not doing anything with social anymore. We can bring this nostalgia back. It started with a video I saw on TikTok. This DJ is called Mashton Kutcher. And he's doing this like rave set. There's a huge crowd and there's a big screen. And all of a sudden, the original video of Renata Bliss pops up and she goes, I'm Renata Bliss, your freestyle dance teacher. And then it goes, doof, doof, doof. And everyone's like jumping up and down, screaming, going, people would have loved it. And then next minute, she comes out on stage and everyone loses it. And she just starts like doing the dance. And then Mashton Kutcher has gone, okay, let's leverage this even further because obviously, I think that one video of the show got 4.7 million views or something. And so then he has done this whole series of like, your freestyle dance teacher, like popping up in random places. So they'd go to like a coffee shop and then he'd be on like the keyboards and she'd just be doing freestyle dance stuff. But she's taking the piss. And I just wish that Ray Gunn did the same thing because she would have been an icon of Australia. She should have hired a PR person to do exactly that. Exactly this. The Renata Bliss, like how this is rolled out is the playbook for how Ray Gunn should have handled. What a missed opportunity. Totally. But I just love Mashton Kutcher. What a legend for thinking of this and bringing it to life. So clever. It gives me the same vibes as when Mingle Seasoning did the... Goldale Pass, right? Yes, the... Why not have both? That girl. Because it's like people remember that and they brought her back. I just love that. Nostalgia is having such a moment. Freaky Friday is about to be released. Practical Magic number two is coming out in 2026. I think there's all of these old movies from like the early noughties that are now having a resurgence. I will say this. Nostalgia will always have a moment because nostalgia will play to different types of audiences at different times, but it will never not be a thing. And also, actually, what you were saying before in that last episode about Jay Paul rugs, that taps into nostalgia for you in a different way. It's not like a pop culture nostalgia. It's like a cultural nostalgia of like your childhood. Yeah, exactly. So, nostalgia can exist in lots of different ways, I think, too. But it also, if you're doing it culturally, either be part of that culture or don't do it. Yeah, yeah. That's important to mention. OK, Redeemable. It is brilliant. The secrets I refuse to gatekeep. That people can identify with. Redeemable. It's fully redeemable. We've got some ads tips for you. I think this Redeemable is potentially one of the most important ones we've ever done because it comes down to ads. And you know what? Most of the time in my DMs, I have ads questions. It's not even about content. It's not about SEO. It's my Facebook ads are not performing or like, what do I do? Where do I go from here? I don't really understand what to do. How do I scale them up? This is important. So let's get into it. I think, specifically, you wanted to talk about creative testing in your meta ads. So why don't you start there? I've had a lot of conversations recently with business owners who, once I've actually gone deeper into exactly how a creative testing campaign is set up, I've realized that everyone goes, oh, yeah, creative testing, dah, dah, dah, and don't actually know how to structure it properly. And what's happening a lot is that, and I hope I'm not losing anyone with the jargon here, you have to have run meta ads to understand what the hell I'm talking about here. But you've got your campaign, your ad sets and your ads. So a lot of people running creative testing who've been told again and again lately, it's all about the creative and you just need to pump out creative. What they're doing is they're creating a campaign, they're creating one ad set and shoving all of their creatives into that ad set. And then meta will go, cool, well, you've got a budget of $50, I'm going to hone in on two ads. I'm going to pick the ads that I think are going to work. Exactly. And then the rest get no budget. And then that's actually not the way to creative test or run a creative testing campaign. How I do it and how I'd recommend you do it, it's been working so well for me, is really logically what you want to happen is you want to force meta to spend a certain amount on one ad to show you quickly whether that ad converts or not. So how you do that is create one campaign. Let's say 10 ad sets and you do one ad per ad set. And the budget isn't set at campaign level. Set the budget at ad set level. So let's say all these 10 ad sets each have a $30 daily budget. Even a $10 a day. Even $10. Whatever it is. And only do as many as obviously you can afford if it depends how much you're spending on So for me, recently, I wanted to test, I think it was like six new creatives or something. I did six different ad sets, each with about a $50 daily spend. And I put one ad per ad set. And after four days, I could immediately see which ones had a low cost per acquisition and which ones had a really high cost per acquisition. Then I turned off the ones that didn't perform and I scaled up the ones that did. It's as easy as that. So I just think that's a really good recommendation. If you're kind of feeling lost with creative testing, and you're pumping a lot of like videos into your ad account, and you're getting frustrated because Facebook automatically choose the ones to push, you know, budget into, that's a good way to creatively test. And then once you've proven out the impact, like the effectiveness of an ad, you can move that creative into an Advantage Plus, broader campaign, because you know, it works already. Yeah, I agree with that completely. I think that what people are doing is overcomplicating Facebook ads. So I think really, if you're spending like, you know, five to 10k a month on ads, you really only need two campaigns. Like you need your creative testing campaign, which you explained really well. And then you need an Advantage Plus campaign for all the successful creative tests to be plugged into. I would say to add on an extra layer to your creative testing campaign in an ad set, if you've got it at $10 a day with one ad creative, you can actually test two to three ad creatives in the one ad set. It's like, maybe you want to change the background, maybe you want to change the text on screen or whatever. Good point. If it's a small, minor change, then it's worth testing. It's basically the same ad creative, but just a tiny tweak to it, like the text, the background color, the music, yeah, the music could be literally whatever, but the same kind of ad. And then you test that and then you see is that performing, which one is performing well and move it on. But really, two campaigns is seriously all you need. If you've got a lower budget. Yeah. And by lower budget, that's like probably, yeah, 15 grand or less a month, I'd say campaigns is plenty. Absolutely. And another thing is even if you have a very low budget, like if we're talking like, you know, $30 a day, $40 a day, don't worry about creative testing at this point. That's my opinion. I think you just go with an advantage plus until you start to scale up a little bit more. When you get to about $100 a day, you can have a creative testing campaign and go for it and like test stuff. But the budget needs to be, if you're really just trying to get money in the door, one campaign is fine. I think that's a really good yardstick to work to because I think that's the second most common question that you get and I get is just like, you know, at what point do I do all of this or I've got a budget of $10, do I need to create a million and one ad sets? It's like, no, no, no, no, no. And when you're testing the creative in a creative testing campaign, the two I would look for the two metrics would be the cost per acquisition and that should be less than about 40% of your average order value. And also your ROAS, just making sure that that's as high as it possibly can be. Like you don't want just simple ROAS of like one or two, like you really want that to be much higher in order for you to say, hey, that's a really great ad to put into my Advantage Pulse campaign. Yeah. And you really all of that plays into knowing all of your numbers from like a broader business perspective and knowing what you actually can spend to acquire a new customer and like new versus returning customer and all of that, which is like a separate data conversation. I think we'll have another day. Awesome. All right. That's your Redeemable for today. Let's get into Cruel Summer. Hot and vicious. Cruel Summer. Cruel Summer. The main reason I am on this platform now. Bored George. Bored George. A New Zealand-based sunglasses company. Love it. I'm going to start with one thing that I need them to improve straight away before we get into all the good stuff. I just had a quick check of their page speed vitals because mine wasn't loading very fast. And I think yours did load fast for some reason, but I'm checking here and their mobile site speed is 50 out of 100. That's the first thing I would ask you to do immediately because if you're running ads, which they are, and by the way, love the product, but the site did load slowly for me. So just please improve site speed. If I can ask everyone to just go to, I go to pagespeed.web.dev. It's free. And you just type in your website and go to mobile and it'll tell you like how long everything takes to load. So their largest thing to load actually takes 23 seconds. It should be taking two seconds max, like one second. And so just making sure you speed up your site because it's not just great for obviously your conversion rate, but also your SEO, which you know I love. So that's my first user experience. But other than that, love your product. Love it. They're definitely targeting, I think the marketing girlie and founder is who they're targeting. Oh, cool. They also have a podcast called Bored to Boss and they do interviews with founders. My biggest tip for you here is a wasted opportunity. Why are you doing the interviews in sunglasses? Guys? Oh, yeah. Obviously. Even if they're on the top of your head, they're there. They're not. No, they've got really good branding. They've got a background that has the Bored to Boss branding on there. They've got all their video produced podcast interviews and it's like, oh my God, missed opportunity where the sunglasses. And that would actually be quite, I suppose, a really easy way to make your podcast content stand out in feed because it's like, that's weird. Why are they wearing sunglasses? You know, it might stop the scroll in new people discovering you. I think that that is such a no brainer. Girls, go do that. Go do that. And I also really like that they're targeting marketers and founders as their tastemakers because having worked in fashion PR and stuff like that, not that I'm a tastemaker, but I look to all of my marketing girly friends as well for recommendations. I feel like marketing girlies often have fingers on the pulse, you know, like they do. We see products first and all that kind of stuff. So, yeah, good, good targeting there and I like how they've built the podcast around that. What have you got for them? I'm still on the website. And so, yeah. Well, you found an issue with the website. There is an issue with the website. So, you girls do need to change that. So, if I click on collections and not click on our collection, but just click on the word collections in the top menu, the images are not displaying and it's just going to a gray box. So, you just need to change that as soon as possible because you will be so surprised if you're using the hot jar or the Microsoft Clarity as a heat map, how many people click on menu items more than anything else on the homepage. And so, just fix that. But I had an idea and I saw this as, this is an idea from a business called Opoly. Have you seen that fashion brand Opoly? I know of it. Yeah. And they had this collections page, which is so amazing the way they've done it is, it's like, you know, when you go to a collections page and you see all the products lined up there, right? What they've done is they've gotten models to stand at this like Harbourfront kind of setting. And there's a camera on each of them, but they're wearing the dresses and then they're holding these lemons and the lemons drop and it rolls, but then it'll roll into the next. Oh, I did see this. They did a whole behind the scenes of how they created that. How smart to just use what a normal collections page is so boring, where you've just got the products lined up, but they've made them these mini videos instead of just an e-commerce image where they're kind of interacting with one another. And I just loved the idea of that. Like imagine wearing sunnies and then taking them off and handing it to the next girl. And then she puts on another pair of sunnies and that's the other product. And then she takes them off and hands them to the other girl and she's wearing another pair of sunnies, but it's like on the collections page. So if you guys can't really visualize what I'm saying, go to Opoly and then click on collections and I think it's just one of their newest collections and you'll see what I'm talking about. It's just something different on a website, especially when again, it's sunglasses. So how do you make it stand out? It's like doing cool stuff that is unexpected. Yeah, great tip. I also noticed on their website, they have an outlet section where you can get an extra 25% off already discounted items at checkout. And really, I think this should be gated. I think this should be their loyalty program. This should be where they embrace live shopping and close friends as part of their loyalty program and these bonuses like that's incredibly generous. It's like you're getting like 50% off the sunnies. This should be limited drops, limited access, all to do with their loyalty program and rewarding that. So I think a loyalty program that's really strong, that taps into their current outlet service is something that they should look at. You are so smart. I've just written this down for Hero Packaging too. Because... We're getting ideas for our own business. Well, obviously. It's like, why do we do this podcast? I literally listen back to some of these episodes and I'm like, I'm like making notes for myself. It's so funny because Vic listens to every single episode and he's like, hey, how come you've spoken about this, but we don't do it. I'm like, I'm sorry. But this idea of an outlet and to subscribers only, everyone should do it. Like having some, a page where people obviously want like some kind of discounted deal or like prizes or something. And when they click it, it's like, sorry, like you've got to be a subscriber. And then you get all this stuff. You get more email subscribers, but then it's also a win for them because they get the discount or the bonuses and stuff. So smart. I just love that. For me, something that I would love for them to do, because I'm their kind of target customer, is I need to know what it looks like on someone like me. So I always think how can this happen, whether it's fashion or sunglasses or swimwear or something. So something that's easy to do is having an as seen on or shop the look. So what I would really like is for them to get a bunch of 30 marketing girlies together, founders together, all like, they all look different. And then they wear the same sunglasses and with different looks. And they can partner with other fashion brands as well. So you can shop the entire look and it's a win-win for everybody. But you can see one girl with like 30 different outfits and different sunglass styles. And I can go, oh, that one out of the 30 girls, that girl looks like me the most. That outfit is amazing. I'm going to shop the whole thing. I love it. Partner with Ash Rasso, capsule wardrobe. Absolutely. That would make so much sense. And her content already hits. So that would make so much sense. I love that. Yeah, shop the look. I'm exactly the same. I'm always looking for someone who has a face shape similar to mine with sunglasses, because I've got like a long oval face. So when it's like a beautiful little heart shaped, cute little model, I'm like, mm, it's not going to look anything like that on me. So yeah, yeah. Really good tip. I also had a little look at their TikTok and I reckon they're pumping out a lot of content and the founders also got her own separate page and doing a lot of daily vlogs and stuff as well. So hats off to you guys for the volume of content that you're pushing out. Well done. And it's good too. It is good. And it's high quality. I reckon, though, having a little look at the brand page is there's just not enough of the product. Like, and I think doing something funny, I'm thinking of, you know, when, like, think of a close up video of a girl's face, you know, when you like tilt your sunglasses down in judgment of someone? Yes. In a Wintour style. Literally. Yeah. Do just a different sunglasses style. And it's just a judgment thing. It's a series. And you can have like the text over the top being like when she wears apple bottom jeans and boots with the fur. You know what I mean? Like, they're just funny things like that. Yeah. When they leave the toilet seat up. Or like POV, like, you know, you say you're not judgmental, but also me. And it's just like judgey content. Yeah. Yeah. Judgey content. And I just think that way. And you could relate to the marketing girlies in that way. It's like when she's off to Eurosummer for the sixth year in a row or something and you can just have different sunglasses tilting it down in a judgment. It's a five second video. It's so easy to execute. And you can pump out more product focused content that way. I love that. That's it. That brings me to the end of my ideas. I think. Are there any others? That was it for me as well. I did have one last thing, which is again, to like, just convert the people that like you're doing all this cool content stuff. They get to the website and then you just see sunglasses, but I need to see me in it. So even I think I forgot what tool it was or I forgot what brand you said. It may have been coach where you can actually see it on you or something like that. And so I would like to see my face on what it yes. And so similarly, I would love to just have an AI tool on the website where you go, your face is there and then it'll put the sunglasses on your face and you can just go, Oh yeah, actually the square suits me more than the circle or whatever. Just something like that. I'm really about it. Just see it on my face so that I convert instantly rather than just see brand of content, get to a website. I'm like, Oh, like I love the sunglasses, but can I pay $189 for them? If I saw it on my face and it suited me immediate, it's an immediate buy. Yeah, absolutely. I don't know if the technology is quite there to be accurate with the sizing of the sunglasses, but even then that something is better than nothing. Absolutely. And I forgot what I was going to say. She's had so much coffee now, she's like caffeinated to the max. I think that's it for all of my ideas, to be honest, I'm done. But that is the end of the episode. Yes. Thank you for tuning in. And also thank you for all the comments that are coming in on our post on, I think it's pinned on your page, but like everyone who is wanting their page to be Cruel Summit, like we are getting so many. Have you noticed that? We are. And that's where I pull ideas, like that's where we both find brands. So keep commenting. Yeah, keep commenting for sure if you want to put your hand up. Amazing. All right. See you next time. Bye.